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The document discusses the challenges facing newspapers in transitioning to online media, strategies for increasing online readership and revenue, and emerging trends in online and mobile publishing. It notes a need for newspapers to better engage online readers and monetize their websites through approaches like cooperating with search engines on advertising and embracing new formats like tablets. Emerging areas like social and mobile media and user-generated content are also discussed as important to newspapers' online presence and viability.
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2) Hulu established itself as a major online video streaming platform, delivering popular TV shows and movies through an ad-supported model on its own site and through partners like Yahoo and MSN.
3) The iPhone redefined the mobile experience and launched the era of touchscreen smartphones, popularizing apps and new forms of mobile content and advertising.
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
Newman predictions-2016-final
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
Digital News Report 2016, THOMSON REUTERS Institute
Reuters Institute e Digital News Report 2016 Media, Journalism and Technology Predictions 2016 - This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.
THOMSON REUTERS FOUNDATION
Internet Markets: crisis 2.0?
The document discusses the past and future trends of various internet technologies and their markets. It notes that video and mobile markets are expected to see huge growth in the coming years, with video market predictions of 600% growth from 2007-2012 and mobile advertising revenues reaching $19.5 billion in 2012. However, it also discusses the potential negative impacts of the global economic crisis on internet companies, with forecasts of declines in advertising spending and many companies freezing hiring or cutting staff. Overall, it predicts that while some areas of internet business will struggle, others like social networks, search, and mobile will continue growing as people increasingly rely on internet and mobile technologies.
TV magazine community
The document proposes developing an online community for a TV magazine website to enhance engagement with readers and leverage opportunities of web 2.0. It discusses how social networking allows two-way communication between companies and users. Examples are given of magazines that have launched social capabilities and purchased social networks to generate traffic and subscriptions. Developing a branded social platform on the TV magazine site could improve content sharing and recommendations among readers.
State of-the-news-media-report-2016-final
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
Our relationship with the internet
- The internet has become integral to our daily lives for connecting with others globally, accessing information and businesses.
- Developments in digital technology and devices have increased accessibility for different groups.
- Due to the pandemic, many rely solely on the internet for work and entertainment, and digital advancements have enabled society to continue functioning in various ways.
2009 social media
The document discusses social media and its potential use for the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
2009 social media
The document discusses social media and its application to the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
Equity Position Deck Sans Video
Viamedia is a marketing company that helps build clients' brand equity through cable television and digital solutions. It aims to inform, persuade, and remind consumers to get increased market share. Today's consumers demand immediacy and live in a world of screens, wanting customized products and services now. Television is highly effective at driving immediate web traffic and sales following ads, as seen by large increases in searches for and sales of advertised cars after Super Bowl ads. An analysis of a dealership's advertising found correlations between cable TV, radio, and newspaper ads and increases in web traffic, leads, and sales over 26 weeks, showing the importance of a consistent media schedule.
Fipp world media trends special report big data
The document discusses big data trends in the media industry. It defines big data as large volumes of structured and unstructured data that require powerful computing to analyze. The proliferation of digital devices and online activities has led to an exponential growth in data. Media companies are exploring big data strategies like audience analytics and data mining to generate insights and revenue from the large amounts of customer data they collect.
Peter Kirwan Paywall Strategies 2011
This document discusses various paid content models used by news publishers and analyzes the experiments with paywalls by News International, which owns The Times and Sunday Times of London. It provides metrics on the number of digital subscribers gained after implementing paywalls in 2010. While initial sign-ups were lower than hoped, traffic and conversion rates increased over time. The success of the paywalls and ability to gain sufficient revenue is unclear, as is the impact on advertising income. Other publishers like the Telegraph, Mail Online, and Guardian are experimenting with different paid and free content approaches online.
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Digital News Report 2016, THOMSON REUTERS Institute
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Vinpub
- 1. Business Entity: Metrocinct & the Vincentian Subsequent to our initial meeting: October 5 th 2011 Present: Ms Richards, Mrs Elliott, Mr Daniel Subject: ICT, e business, Newspapers, & National e-content Competition (icreate.vc) Response to: Vincentian Newspaper site: Impact of on-line media Author: Rudi Daniel consulting technologist
- 2. News Industry & the Information Society “ A local news organization should acknowledge the passions running within its community. It sends a bad message by ignoring things.”
- 3. A 2007 survey Of American newspapers: Key findings Increase in the use of RSS feeds But no embedded ads in the RSS feeds used Video content increased: Mixture of Original content:AP streams:Local news outlet video At least one reporter blog with comments enabled 1/3 offered comments on articles Registration required for full access: 29% of newspapers: mostly unpaid 44% introduced bookmarking capability 49% offered pod casts Increase in User Generated content: http://www.accessabc.com/products/top200.htm Circulation data
- 4. Advertising Paul Ginocchio, a Deutsche Bank analyst: Print reader is worth $350/yr to a newspaper but only 10 to 15% of that as an online reader Therefore the task is to increase the Traffic to news sites, and lengthen the time spent on the site Another strategy is to cooperate with Google and Yahoo, By using these search engines' paid search and graphics based technology or purchasing keywords much like The Times of London does. Keyword mapping decides which URL shows up in the search results for certain keywords. Ex: OECS news The need is to improve newspaper ads to distinguish them from the free counterparts 264 USA newspapers have an agreement with Yahoo in selling advertisements Washington Post: 11% of the paper’s revenue comes from its website, near double the 2006 average of 6%, and 25 % of its readers use both the print and online versions on a regular basis
- 5. CITIZEN Journalists getpublished.com : In May 2007 alone, “there were 1,180 stories, 523 photographs, and 864 events submitted through GetPublished by 1,604 users. A local news organization should acknowledge the passions running within its community. It sends a bad message by ignoring things. REF: Steve Outing, “How Citizen Stringers Can Help you Hyper-Localize”, EditorandPublisher.com, July 2, 2007, http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1003606415
- 10. Wonkette , Gawker , and Endgadget , are beginning to give their readers the option of viewing RSS feeds in partial text with no ads or in full text with ads embedded. This is a great idea because the website wins in both circumstances
- 11. http://beta.bbc.co.uk/ Shows the BBC 's site redesign to reflect the use of tablets and touchscreen devices. http://social.wsj.com/ The Wall Street Journal's social News App which is currently free: courtesy of launch sponsor DELL. NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an 11.3 percent increase over 2009. On The Horizon
- 12. Web-based circulars, similar to the ad inserts included in newspapers introduced by Google. Murdoch's Tablet Newspaper Experiment Shows Some Promise (October 3, 2011) All 21 Time Inc. Magazines To Have Tablet Editions By Year-End (August 3, 2011) You could consider jumping onto the Tablet revolution. On The Horizon cont'd Flipboard CEO: The future of the web will look more like print!
- 13. Mobile Access Patterns USA & UK
- 14. W orld W ide W eb
- 15. Content and data Information society Knowledge Society Data>>Information>>Knowledge>>Wisdom .....Thank you icreate.vc