Watch the presentation and find out some crucial points for your webmarketing strategy. Mobile is not an option anymore and you must be ready with a mobile friendly site and message. Facebook changed its algorithm - try to avoid certain posts facebook does not like and wich can upgrade your ranking across organic dashboard. Content is still king and key factor in organic google ranking.

1. Some tricks and tips
for a successful
2015 online

2. BE MOBILE

3. One in three
shoppers use their
smartphone to find
info instead of asking
store employees
(Google Data)
SHOULD
I BUY
IT?

4. …46% of
shoppers who use
their phone in a
store still end up
making a purchase
(Google Data)

5. Google now tells visitors if your website
is mobile friendly or not
YES!

6. EXIT
According to Google
61% of users are
unlikely to return to a
mobile-site that they
had trouble accessing
from their phones
EXIT

7. Be Mobile!
Build a proper mobile-
friendly website
Provide users with
relevant information from
mobile

8. Improve your
Facebook posts

9. How does Facebook decide
what to show in a News
Feed?
Facebook algorithm was
updated in 2014

10. • Posts with lots of comments
and likes
• Post types that users seem to
prefer more than others (e.g.,
photo, video, or status update)
• Posts that reference a trending
topic
What
Facebook
likes

11. • Videos uploaded to Facebook
with large number of views or
extended viewing duration
• Posts that tag other pages
within the text
• Links that have not been posted
before
What
Facebook
likes

12. • Clickbait and like-baiting
• Repeated posts
• Posts that include spammy
linksWhat
Facebook
does not like

13. • Text-only status updates from
pages
• Posts that contain the words
“like, comment, or share”
• Promotional posts
What
Facebook
does not like

14. Avoid
Promotional
posts in
organic feed
• buy a product or install an app
• enter promotions and
sweepstakes with no real
context
• exact same content from ads

15. Improve your ranking
on Google

16. High-quality, relevant content ranks
better on average
CONTENT IS KING

17. • Include semantically
comprehensive
wording
• Implement higher
word counts using
relevant topic terms
• Use multiple media
types
Create
relevant
content

18. • Include a well-balanced
number of good internal
links
• Aim for short loading
times
• Keep sites up to date
• Maintain presence of all
relevant Meta tags
Create
Robust Site
Architecture

19. Pay Attention to
Keywords in
Titles and
Descriptions

20. Pay Attention to
User Signals
• click-through rates
• lower bounce rates
• high time-on-site

21. Thanks for
attention!
We wish you a
successful 2015!