Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more