This document outlines 9 reasons why businesses should advertise on Instagram. It explains that Instagram advertising can significantly increase key metrics like sales, app usage, and website traffic. It also notes that Instagram has a large global audience, including many teens and young adults, and that its advertising formats are effective for direct response goals. Instagram advertising can be tested and optimized using Facebook's targeting and measurement tools.

1. 9 Reasons
Why You
Should
Advertise on
Instagram
#ASAP

2. 2
Reason #1: Early
campaign tests prove
Instagram advertising
can really move the
needle (beyond
branding &
engagement).

3. ✓ Mobile app users acquired from
Instagram ads spend 70% more
time in mobile apps
✓ CPG companies seeing up to
150% lift in sales
✓ Coupled w/Facebook ads, brands
seeing over 500% lift in site traffic
✓ Salesforce reports avg CTR of
1.5% compared to 0.84% on FB
3
Reason #1: Early
campaign tests prove
Instagram advertising
can really move the
needle (beyond
branding &
engagement).

4. 4
Reason #2:
Instagram is a viable
advertising channel
for tons of different
verticals.

5. 5
Many of our clients – even those
in less sexy industries – find
Instagram to be a worthwhile
channel to invest in.
✓ Education lead gen clients
seeing 50% cheaper CPCs &
nearly 15% cheaper CPMs over
FB ad performance
✓ 75 cent installs for mobile apps
Reason #2:
Instagram is a viable
advertising channel
for tons of different
verticals.

6. 6
Reason #3:
Instagram’s
audience wants to
connect with
brands.

7. 7
✓ Users are two and a half
times more likely to click on
ads than on other social
media platforms (source:
Kenshoo)
✓ Instagram users have brand
engagement rates 50x
higher than users on Twitter
(source: SocialBakers)
Reason #3:
Instagram’s
audience wants to
connect with
brands.

8. 8
Reason #4:
Instagram now has
400 million global
users (more than
Twitter, btw).

9. 9
✓ Instagram was the fastest
growing major social
network among U.S. adults
last year; now the 2nd
largest US social network
✓ By 2018, Instagram’s US
user base could top 100
million
Reason #4:
Instagram now has
400 million global
users (more than
Twitter, btw).

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Reason #5: Ad
formats get you
front & center
with mobile
audiences.

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✓ Mobile digital media time
in the US is significantly
higher at 51% compared
to desktop (42%).
✓ Your ad on Instagram = full
page billboard right smack
in the middle of your
audience’s mobile screen.
Reason #5: Ad
formats get you
front & center
with mobile
audiences.

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Reason #6:
Instagram is a
prime channel for
reaching teens,
20- and 30-
somethings.

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Reason #6:
Instagram is a
prime channel for
reaching teens,
20- and 30-
somethings.
✓ Teens and millennials dominate
Instagram’s userbase
✓ 26.2% of users are in the 25-34
age range
✓ 62% of all US teens (12-17) will
use Instagram regularly this
year, and by 2019, more than
three-quarters will be
Instagrammers.

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Reason #7: Instagram
has enabled direct
response advertising.

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✓ Action-oriented ad
types, no more hiding
links in bios!
✓ Call to action buttons
direct users to sign
up, learn more, shop
now, install, etc.
Reason #7: Instagram
has enabled direct
response advertising.

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Reason #8: Leverage
Facebook’s world-class
targeting and overall
ads infrastructure.

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✓ Reach targeted audiences in a
way that’s served, optimized &
measured with your FB ad
investments directly in Ad
Manager or w/ FB Marketing
Partner
✓ Target using data from both
platforms (and 3rd party
partners) to serve the most
relevant ads on Instagram
Reason #8: Leverage
Facebook’s world-class
targeting and overall
ads infrastructure.

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Reason #9: Lots of ways
to test a la Facebook.

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Several ad units to try:
✓ Landscape photos
✓ Carousel
✓ Video
✓ 30-second video
✓ Marquee
✓ Square image
✓ Direct response buttons
Reason #9: Lots of ways
to test a la Facebook.

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Ready to dive into Instagram advertising?
Contact us:
info@orionckb.com
http://www.orionckb.com