Have a small business and want to get more visibility on social media? Here are some basics about Facebook Business and dome Do's and Dont's for your social media channel.

1. Social Media
for Small
Businesses
By Marina Arnaud

2. Who is Marina?
Marketing & Communications Assistant
WorkBC Services - YWCA of Metro Vancouver
linkedin.com/in/marinaarnaud

3. Outline
● Why is it important for small businesses to be on
Social Media?
● Main Social Media platforms for small businesses
● Facebook Business - page examples
● Setting up a Facebook Business Page
● Facebook Do’s and Don’ts

4. ➔ The highlighter - keywords
➔ Pass the ATS
➔ Give examples
➔ Platforms are FREE to use
➔ Consumers trust companies with information
on social media sites
➔ Canadians spend more time online than
anybody else in the world – an average of 45
hours/month
Why do businesses need to be in Social Media?

5. More than 25%
of the time a
Canadian
spends online
is on Social
Media.
Graphic by Lena Yang, published on
The Cord (May 15, 2013)

6. Which Social Media channels are
ideal for a Small Business?

7. Business Pages
are different
than Personal
Pages.

8. Examples
Link
Link
logo
Background image ?
?

9. Setting up a Facebook
Business page:
https://www.facebook.com

10. Do’s Don’ts
● Keep posts short & sweet
● Answer questions & respond to
posts
● Ask questions & ask for feedback
● Provide helpful links
● Run Promotions
● Keep Customers Informed
● Post Photos
● Say Thank You
● Overpost
● Excessively self-promote
● Use Bad Grammar
● Use images without licence
● Use logos and images with low
resolution and inappropriate
sizes
● Talk Politics or Religion
● Respond Hastily
● Bad Mouth Competitors

11. Thank you!
Feel free to check out some of my work at the YWCA WorkBC Facebook Page
Let me
know if
you have
any
questions!