The document outlines a suggested organizational structure for product marketing, highlighting the roles and interlocks within the team, including leaders in key areas such as digital marketing and market research. It emphasizes the responsibilities of product marketing in driving go-to-market strategies, understanding customer insights, and managing key performance indicators. Collaboration between product marketing and product teams is crucial for identifying customer needs and shaping product development.

1. Product Marketing
Suggested Org Structure + Interlocks
Marketing
SVP
Marketing VP
Lead
Manager
Manager
Manager
Manager
Digital Marketing
VP
Lead
Manager
Manger
Manager
Manager
Product
Marketing
VP
Market Research
Lead (Qual &
Quant)
Segment 1
PMM
Segment 2
PMM
Segment 3
PMM
Segment 4
PMM
Product SVP
Product
VP
Product
Lead
Product
Manager 1
Product
Manager 2
Product
Manager 3
Product
Manager 4
Product
Manager 5
 Product marketing drives GTM,
key customer insight, market
trends, core positioning &
messaging, differentiation,
channel strategy, launch,
actively manage KPI’s
 Market research works with
PMM’s to provide market trends
and customer insight with a
segment focus
 Product marketing has a key
interlock with product team in a
true “teaming” fashion to ID
customer insight and build
products fulfilling customer
needs
PMM & PM
top down
alignment
Created by Travis Wilkins
www.linkedin.com/in/traviswilkins
PMM & PM
bottom up
alignment