In his session Pete Kim, CEO and Founder of San Francisco-based firm MightyHive, explained how to take action and implement programmic advancements into marketing efforts. Check out his slides to gain a deeper understanding of the current state of programmatic and get a glimpse into the industry’s future trends.

1. How to use Programmatic
Content to Drive Marketing
Success
Mumbrella • June 7, 2017

2. About Pete Kim
● Started MightyHive in 2012
● Former Head of Ad Platform Biz Dev at Google
● Former Director Dynamic Advertising at Yahoo!
● Wharton Graduate

3. About MightyHive
● Venture-backed startup based in San Francisco
● Software and Services in Online Advertising
● One of the fastest growing buyers of advanced
advertising in the world
● Offices in San Francisco, New York, Sydney,
Singapore, and London

4. Let’s take a walk down
memory lane...

5. A story about Travelocity...

6. Consumers expect relevance

7. Relevance equals...
● Cross-screen
● On-demand
● Personalized
● Everywhere

8. The 3 Big Questions
1
Who are you
talking to?
2
What are you
saying?
3
How do you assess
the results?

9. 1 WHO ARE YOU TALKING TO?
Targeting

10. 2 WHAT ARE YOU SAYING?
Creative

11. 3 HOW DO YOU ASSESS THE RESULTS?
Attribution

12. OUR STANCE:
Programmatic
professionals of the future
have to do all three well

13. CREATIVE TODAY:
The Curse of Vanilla

14. How do we get past
vanilla?
1
Dynamic creative
technology
2
A new
perspective for
creative teams
3
Reintegration of
media, creative &
analytics

15. 1 DYNAMIC CREATIVE TECHNOLOGY
Technology

16. 2 A NEW PERSPECTIVE FOR TEAMS
Personnel

17. 3 REINTEGRATION
Organization

18. A story from the future

19. Predictions
for the future
● Fewer Bad Ads
● Fewer Advertisements
● Internal Teams
● Unified Cross Media Buys
● Combined Creative and Media execution
● Move Away From Agencies
● Platform Consolidation

20. Questions?
Get more info about MightyHive at mightyhive.com