[PPC Hero Summit] Important 2018 Google AdWords Updates

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2018 has only just begun, but Google is already in full force, rolling out new updates and features. Join #PCCChat Founder and Hanapin expert, Matt Umbro, and Optmyzr Founder, Frederick Vallaeys, for a quick session on the updates you need to be talking about and working into your current PPC plan. *We’ll take a 10 minute break before starting the next session!

Marketing

Dynamic Search Ads
Important Updates
● DSAs can now be created as ad groups within existing Search campaigns
● There will no longer be a DSA campaign type (but you can still create DSA
only campaigns)
● Expanded DSA creatives have launched
● All ad extensions can be used in campaigns with DSA ad groups

New Conversion Tracking
Important Updates
● You must now utilize a global site tag with event snippets for various
conversions
● The event snippet should be installed on pages where you want to track
conversions
● You can create conversions around a page load (ie: thank you page) and a
page click (ie: submit button)

(No More) Review Extensions
Review extensions and associated performance data will be deleted in February

Life Event Targeting
Target users going through various life events, including graduation, marriage, and
moving.

Predefined Reports
Formally the dimensions tab. Segment data in a variety of ways, including:
● Time
● Conversions
● Geographic
● Extensions
● Display
● Labels

Bids and Budgets
● AdWords can spend 2 times your daily budget
○ Limit overdelivery: http://bit.ly/limit-adwords-overdelivery
● Bid management
○ Data driven attribution models influence bidding
○ New strategy: Maximize conversions

Ad Testing
● Optimized Ad Rotation
● Ad Variations (Experiments)

Targeting
● Custom Intent Audiences
● Similar Audiences

Everything Automated!
● Smart Display Campaigns

Customer Match
● Can now use phone or address
● Previously limited to email address only

Shopping
● Supplemental
Feed
● Product Ratings
globally available
● Manufacturer
Center

AdWords Scripts
● AdWords Scripts in
new interface
● Support for Google
Slides

Thank you!
Matt Umbro | Hanapin Marketing Frederick Vallaeys | Optmyzr

When you’re making your landing pages and your ads, are you connecting the two in your head? Think about it – when potential customers click on your ad and come to a landing page that looks nothing like the ad they saw first, it can be a bit jarring. What does it take to have a smooth, easy transition for your customer from first click to conversion? In this webinar presentation, Instapage’s Taylen Peterson and Hanapin’s Samantha Kerr team up to give you pro tips on improving your post-click experience and increasing conversions.

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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

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Is AI-Generated Content the Future of Content Creation?

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[PPC Hero Summit] Important 2018 Google AdWords Updates

1. Important 2018 Google AdWords Updates Matt Umbro | Hanapin Marketing Frederick Vallaeys | Optmyzr

2. Dynamic Search Ads

3. Dynamic Search Ads Important Updates ● DSAs can now be created as ad groups within existing Search campaigns ● There will no longer be a DSA campaign type (but you can still create DSA only campaigns) ● Expanded DSA creatives have launched ● All ad extensions can be used in campaigns with DSA ad groups

4. New Conversion Tracking Important Updates ● You must now utilize a global site tag with event snippets for various conversions ● The event snippet should be installed on pages where you want to track conversions ● You can create conversions around a page load (ie: thank you page) and a page click (ie: submit button)

5. New Conversion Tracking

6. (No More) Review Extensions Review extensions and associated performance data will be deleted in February

7. Life Event Targeting Target users going through various life events, including graduation, marriage, and moving.

8. Predefined Reports Formally the dimensions tab. Segment data in a variety of ways, including: ● Time ● Conversions ● Geographic ● Extensions ● Display ● Labels

9. Artificial Intelligence

10. Bids and Budgets ● AdWords can spend 2 times your daily budget ○ Limit overdelivery: http://bit.ly/limit-adwords-overdelivery ● Bid management ○ Data driven attribution models influence bidding ○ New strategy: Maximize conversions

11. Ad Testing ● Optimized Ad Rotation ● Ad Variations (Experiments)

12. Targeting ● Custom Intent Audiences ● Similar Audiences

13. Everything Automated! ● Smart Display Campaigns

14. Customer Match ● Can now use phone or address ● Previously limited to email address only

15. Shopping ● Supplemental Feed ● Product Ratings globally available ● Manufacturer Center

16. AdWords Scripts ● AdWords Scripts in new interface ● Support for Google Slides

17. Reporting ● Data Studio Integrations

18. Thank you! Matt Umbro | Hanapin Marketing Frederick Vallaeys | Optmyzr

[PPC Hero Summit] Important 2018 Google AdWords Updates

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