The company "Maid4u" aims to provide household cleaning and childcare services to busy professionals in Bhubaneswar. Its mission is to deliver these services in a trustworthy and professional manner. It will offer various service packages that include tasks like house cleaning, laundry, gardening, car washing, and babysitting. Maid4u projects that it will break even after 4 months of operations as it expects to sign up 30 clients in that time frame who will subscribe to its basic cleaning package. It plans to expand its services to organizations, schools, and kindergartens by hiring more staff.

1. BUSINESS PLAN
(PITCH)

3. Background
The life in Bhubaneswar and other cities is getting busy;
people spend less time in their home and more at work
place. Also the trend of nuclear family is catching in the city
areas. For these reasons, city people are finding it difficult to
manage timing between household chores and working life.
With this in mind, the company “Maid4u” will provide the
helping hand to those who are seeking helpers/maids who
can assist them in managing their domestic tasks. The clients
can use any or all services provided by the company as per
their need. The company will offer its services to everyone
ranging from young professionals, elderly, busy working
mums, and to disabled people in helping them to carryout
day to day cleaning is being professionally taken care of.

4. Mission
To provide the customer with all residential cleaning
services in an environmentally sound, completely
trustworthy, and professional manner. When we adhere
to this maxim, everything else will fall into place. Our
services will exceed the expectations of our customers.

5. PRODUCT
POSITIONING
5

6. “
▫ Leveraging the competitive edge.
▫ Delivering quality service.
▫ Professionalism.
▫ Bond of trust.
6

7. S.W.O.T.
ANALYSES

8. COMPETITION
▫ Price/ Quality dimension
▫ Direct Competitors
▫ Indirect Competitors

9. SERVICES PROVIDED
▫ House Cleaning
▫ Dish Washing
▫ Cloth Washing
▫ Babysitting
▫ Car Washing

10. OPERATIONS

12. FINANCIALS

13. Pricing Structure
Package I : 2,699 (Brooming, Sweeping, Utensils wash)
Package II : 3,899 (Package I + Cloth wash)
Package III : 5,399 (Package II + Gardening)
Package IV : 5,399 (Package II + Car washing)
Package V : 6,899 (Package III + Baby sitting)
Grand Pack : 9,899 ( Package I,II + Gardening + Car
washing + Baby sitting + Cooking)
Extra Charges
Registration + Kit : 2,999
2BHK : Free
3BHK : 499
Duplex: 999

14. Cost
Company registration & Govt. formalities : 20,000
Office setup : 2,00,000
Operations cost : 48,000
Extras : 32,000 pm
Salary
1 Employee(Maid) : 5,000 pm
10 Employee(Maid) : 10*5,000 = 50,000 pm
Total cost : Salary+ Extras+ Operations cost+
Office setup+ Company registration = 3,50,000

15. Month One
Total investment = 5,00,000
Total cost = (3,50,000)
Money left at the end of month one = 1,50,000
Month Two
Money left after month one = 1,50,000
Extras+Salary = (82,000)
Money left at the end of month two = 68,000
Month Three
Money left after month two = 68,000
Extras+Salary = (82,000)
Money left at the end of month three = (14,000)

16. We started our services in the initials of fourth month
taking 30 clients who subscribed our services.
30 clients subscribed Package I for 2BHK,
30*(2,700+3,000) = 1,71,000
Month Four
Money left after month three = (14,000)
Extras+Salary = (82,000)
30 clients subscribed Package I for 2BHK = 1,71,000
Money left at the end of month four = 75,000***
After four months, break event point is achieved and
revenue is generated.

17. Future
Plan
Maid4u plans to serve other segments of the
market especially the following ones:
▫ Private organizations and public corporations
which usually need cleaning service.
▫ Colleges and schools which need cleaning and
food preparation service.
▫ Kindergartens which need care taker service.
To serve these new segments the company will
hire additional employees in management and
as well as hire additional maids. Provide training
to maids according to the need of new clients.

18. Thanks!
Any questions?