Contents Chapter – I 4 Introduction 4 1. Introduction 4 1.1 Company 4 1.2 Location 4 1.3 Share capital 4 1.4 Vision 4 1.5 Mission 4 Chapter – II 5 Assessment of Business Environment 5 1.1 PESTEL Analysis 5 1.2 SWOT Analysis 9 1.3 Competitors analysis 10 Chapter –III 12 Defining Product & Services 12 3. Defining Product & Services 12 Chapter –IV 13 Marketing Plans 13 4. Marketing Plans 13 4.1 Market Analysis 13 4.2 Target Market 14 4.3 market size and demand analysis 14 4.4. Positioning 15 4.5 Promotion plan 15 4.6 marketing Mix 16 Chapter – V 18 Production & Operation Plans 18 5. Production & Operation Plans 18 5.1 Product / service Specification 18 5.2 Quality Management 18 5.3 Location 18 5.4 layout 19 5.5 Inventory Management 19 5.6 Human Resource Planning 20 5.7 Organization Structure 20 5.8 Job Description 21 Chapter –VI 22 Financial Planning 22 6. Financial Planning 22 6.1 Project Cost Detail (Initial Investment) 22 6.2 Projected sales for 5 year’s 22 6.3 Projected Income Statement for 5 year’s 23 6.4 Projected cash flow for 5 year’s 26 6.5 Projected balance Sheet for 5 year’s 28 6.6 Pay Back Period & NPV (Net Present Value) 29 7. References 30  

1. 1
Assignment on
Business Plan
Balmiki Lincoln College
In affiliation with,
Submitted by: -
Nawal Kishor Shah
LC00022000112
BBA Year 2 Semester 3rd
Module: - ENTREPRENEURSHIP (1243)
Submitted to: -
Mr. Sagar Pokhrel
(Module Leader)
Mr. Kishor Basnet
(Programme Co-coordinator)
In partial fulfillment of the requirement for the degree of
Bachelor of Business Administration (B.B.A)
Lincoln University College
March, 2019

2. 2
Contents
Chapter – I................................................................................................................................................................ 4
Introduction.............................................................................................................................................................. 4
1. Introduction ................................................................................................................................................. 4
1.1 Company................................................................................................................................................. 4
1.2 Location .................................................................................................................................................. 4
1.3 Share capital............................................................................................................................................ 4
1.4 Vision...................................................................................................................................................... 4
1.5 Mission.................................................................................................................................................... 4
Chapter – II .............................................................................................................................................................. 5
Assessment of Business Environment....................................................................................................................... 5
1.1 PESTEL Analysis.................................................................................................................................... 5
1.2 SWOT Analysis....................................................................................................................................... 9
1.3 Competitors analysis.............................................................................................................................. 10
Chapter –III............................................................................................................................................................ 12
Defining Product & Services .................................................................................................................................. 12
3. Defining Product & Services......................................................................................................................... 12
Chapter –IV............................................................................................................................................................ 13
Marketing Plans...................................................................................................................................................... 13
4. Marketing Plans............................................................................................................................................. 13
4.1 Market Analysis............................................................................................................................................ 13
4.2 Target Market ............................................................................................................................................... 14
4.3 market size and demand analysis................................................................................................................... 14
4.4. Positioning................................................................................................................................................... 15
4.5 Promotion plan ............................................................................................................................................. 15
4.6 marketing Mix .............................................................................................................................................. 16
Chapter – V............................................................................................................................................................ 18
Production & Operation Plans ................................................................................................................................ 18
5. Production & Operation Plans......................................................................................................................... 18
5.1 Product / service Specification ...................................................................................................................... 18
5.2 Quality Management..................................................................................................................................... 18
5.3 Location........................................................................................................................................................ 18
5.4 layout............................................................................................................................................................ 19
5.5 Inventory Management ................................................................................................................................. 19
5.6 Human Resource Planning ............................................................................................................................ 20
5.7 Organization Structure.................................................................................................................................. 20
5.8 Job Description............................................................................................................................................. 21

3. 3
Chapter –VI............................................................................................................................................................ 22
Financial Planning.................................................................................................................................................. 22
6. Financial Planning ......................................................................................................................................... 22
6.1 Project Cost Detail (Initial Investment) ......................................................................................................... 22
6.2 Projected sales for 5 year’s............................................................................................................................ 22
6.3 Projected Income Statement for 5 year’s ....................................................................................................... 23
6.4 Projected cash flow for 5 year’s .................................................................................................................... 26
6.5 Projected balance Sheet for 5 year’s.............................................................................................................. 28
6.6 Pay Back Period & NPV (Net Present Value) ............................................................................................... 29
7. References.......................................................................................................................................................... 30

4. 4
Chapter – I
Introduction
1. Introduction
The business in modern days has not been just been limited to buying and selling products
and services. The modern business concept encompasses towards customer satisfaction. To
facilitate costumer business organization are working hard. Software has become emerging tools
for such organization on the other hand software industry has huge market potential due to those.
This Business Plan deals with establishment of new software company and its feasible study.
1.1 Company
The company will be named as InTouch Software Pvt. Ltd. The company will be dealing
with: -
 Software development
 Online Advertisement
 Website Consultant
 Digital Advertisement
The company will also assist IT services to its costumer. The company will also develop in digital
currency and work to be online payment gateway in near future with the collaboration of different
commercial bank, development bank & co-operative bank.
1.2 Location
The company will be in Birtamode-05, Jhapa with the aim to target the market of eastern
Nepal. The easy accessibility of internet in recent years due to service provider like Worldlink,
Vianet, Subsiu, Classic Tech, etc. has increase the craze of online trade. To increase the visibility
of the organization eastern Business Organization has begun the trend of registering their business
online.
1.3 Share capital
The company will be registered under Companies Act, 2063 (section 1.2.B i.e. Private
Limited Company). The initial investment will be NPR 25,50,000. The company will be owned
by Nawal Kishor Shah(me) and Rekha Raya with the investment of 2:1 ratio of total investment.
1.4 Vision
The vision statement would be, ‘our vision is to provide business to global reach’.
1.5 Mission
The company mission will be to provide IT Service at local level and helping local business
institution to grow by restricting geographical boundary.

5. 5
Chapter – II
Assessment of Business Environment
1. Assessment of Business Environment
A favorable business climate is not only a very important issue but one could say that it is
even a principal one, especially in the modern marketplace. It is very much important for any
Business Organization to analysis the environment to that the organization respond the change
occurred in the business organization. They have to do this because it helps the organization to be
in business, increase the competitiveness of the business, to exist and attract the costumer by being
effective and efficient. Every organization should continuously do the assessment of business
environment to maintain their core competency.
The tools for assessing the business environment are: -
1.1 PESTEL Analysis
A PESTEL analysis is a framework or tool used by marketers to analysis and monitor the
macro-environmental (external marketing environment) factors that have an impact on an
organization. The result of which is used to identify threats and weaknesses which is used in a
SWOT analysis.
• P – Political: - These are all about how and to what degree a government intervenes in the
economy. This can include – government policy, political stability or instability in overseas
markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions
and so on.
Political instability in the majority of markets:
Political instability has huge impact in the growth of market. The overthrown of
any government bring numbers of riots, looting and general disorder in the business
environment. When such condition occurs frequently numbers of business houses closed
down and on the other hand contraction of business operation decreases due to decrease in
spending power of people. The contraction of business houses and decrease in spending
attitude of people decrease the demand of my software. We can take the example of our
own country’s Mass Movement 2062-2063 where number of large scale business
organization were closed down. These business organization were the potential or target
costumer who could use software.
The political condition has been improving in our country as compare to past. This
has probability of establishing industry has increased since last election. This is the positive
factor for this business.
Increasing international trade agreements:
International trade agreements can be either opportunity or threat for any business
organization. On the case of our country international tread agreements has been
opportunity. The agreements of ISP*, telecommunication has impacted the software
business. The new international trade agreements on these has always decreases the cost of
the user. The trade agreement by Facebook for providing paid advertisement has been
beneficial in our context due to lack of master card and credit card issued in our country.

6. 6
 E- Economical Factor: - Economic factors have a major impact on the company's.
Economic factors include – economic growth, interest rates, exchange rates, inflation,
disposable income of consumers and businesses and so on.
High growth of developing countries
Our country is developing country where there are numbers of peoples and
organization use probation* or free version of open software. These organizations are
adopting to build their organization software for easy and convenient their daily operation
to increase the organization effectiveness by being ethical. This opportunity translates to
steady growth in sales of our software.
Considerable economic stability of the majority of people
The economic stability of people or business plays huge role in transforming
spending attitude of people. When their people with stable income our company can be
benefitted from the considerable sales stability which paved the long term success of our
business.
Growing middle class disposable income
In the past there were two classes of with few rich class and rest poor class. But the
classes have been divided into three groups i.e. rich, middle and poor class. Now days
there are maximum number of people who lies in middle class group. Due to increase in
the income of middle class people it increases the chance of potential costumer of our
services. When there increase the numbers of middle class disposal income they become
our targeted costumer because they require new software to meet their requirement.
 S-Sociocultural Factors: - Social patterns can affect software company remote or macro
environment, especially in terms of customer behavior and expectations. In the computer
technology market, the following sociocultural external factors influence the following;
Cultural diversity
cultural diversity will be our opportunity for our company. It is so because people
demand different kind of software according to their costume, tradition and culture. When
the want specialized customized software we can charge higher which increase the
profitability of the organization. On the other hand, cultural diversity has been threat to
our organization because we have to be very careful while deigning the software so that it
doesn’t disrespect costumer as well as stakeholder culture and tradition.
High quality customer service
Cultural diversity provides an opportunity to improve our goods and services to
address this issue. On the other hand, the stable demand for high quality customer service
creates opportunities for the company to improve its customer support activities. This has
been opportunities to improve our company.
*probation= a period of time during which someone or something is tested

7. 7
 T-Technological Factors: - The effects of technologies on the remote or macro-
environment of the computer technology industry has huge impact. Technological trends
and progress in business environment, innovation and progress, reducing entry barriers
and reducing production levels.
5G and its potential
we to keep a close eye on the development and enhancement of user experience
with increasing speed and access. This can completely transform the customer user
experience in the Software & Programming industry.
Rapid adoption of mobile technology
The numbers of mobile user are increasing day by days. If we are able to crate
software which are can be directly linked with mobile device, we can increase the
efficiency and effectiveness of our software. Transforming our software compatibles with
the mobile device increases the chances of selling more numbers software.
There is huge potentiality of developing different games and utility software for
mobile device which could be extra source of income of an organization. On the other this
increase the organization recognition.
Intellectual property rights and patents protection
Electronic Transaction Act (ETA) 2063, Not only does it provide security for the
intellectual property of IT companies, it also helps maintain the privacy of Internet users.
Check the company's programs to make the Internet a neutral platform to help create
standard usage patterns and more. Electronic Transaction Act (ETA) 2063 punish
cybercriminals under the control of justice and punish them like other crimes. According
to the law, if someone is found to have committed a cybercrime, he will be sentenced to a
minimum of 6 months of imprisonment, a maximum sentence of 3 years, and a fine of at
least 50,000 to a maximum of 3,00,000 rupees.
Technology transfer
Technology transfer is one of the opportunities for our organization if we will be
able to adopt the advance technology. This will help to increase the competitive strength
of our company. On the other hand, transfer of our advance technology to other decrease
our competitive strength. For the betterment we can collaborate with bigger company for
our advancement.
Maturity of technology
The is frequent change in the technology in this field. People adopt advance
technology to be effective and efficient. If we are able to cope up with the advancement,
we don’t exist longer period in the competition. We have to be mature in developing
software for gaining maximum number of market share.
 E- Ecological/Environmental Factors: - In the past decade, sustainability and
environmental factors have become important for businesses. Governments and pressure
groups are increasingly asking organizations for compliance with environment standards.
There are some environmental factors - greater emphasis on sustainability, safe water

8. 8
treatment, safe waste disposal, safe disposal of hazardous substances, insurance policies,
carbon footprint restrictions, climate change, pollution rules etc.
Customer activism
Now days costumer is focused on buying eco-friendly product and services.
Costumer expect the product or services they used tend to be environment friendly.
Increasing preference for green products
Based on the growing priority of green products, we have the opportunity to
improve its stability. For example, you can develop more environmentally friendly
products and increase the use of green energy in your business activities.
Environment Laws and guides
Every organization must follow this law, Environment Protection Act (1997).
The Environment Protection Act (1997) makes legal provisions in order to maintain
clean and healthy environment by minimizing, as far as possible, adverse impacts likely
to be caused from environmental degradation on human beings, wildlife, plants, nature and
physical objects. The Act further aims to protect the environment with proper use and
management of natural resources, taking into consideration that sustainable development
could be achieved from the inseparable inter-relationship between the economic
development and environment protection.
 L- Legal Factors: - Business leaders and future entrepreneurs must understand the role of
legal and legal risks in business decision making, achieving competitive advantage and
avoiding legal difficulties.
Improving patent laws
The improving patent laws facilitate our company growth by gradually reducing
issues, such as computer software piracy. The Patent, Design and Trade Mark Act, 2022
(1965) protect our innovation, trademark and copyright. This has been our opportunities.
Employment law
Labor Act, 2074 regulate the laws of employment. We must follow this laws to
decrease the conflict with our worker. By following this laws we can decrease external
disturbance of worker union which disturb the working environment of our company.
Data protection laws
Data protection in the last decade is not just the intellectual part of privacy
problems, but it can also be considered as intellectual property rights. Electronic
Transaction Act (ETA) 2063 state that, “Damage to any Computer and Information
System: If any person knowingly and with a mala fide intention to cause wrongful loss or
damage to any institution destroys, damages, deletes, alters, disrupts any information of
any computer source by any means or diminishes value and utility of such information or
affects it injuriously or causes any person to carry out such an act, such a person shall be

9. 9
liable to the punishment with the fine not exceeding two thousand Rupees and with
imprisonment not exceeding three years or with both.”
1.2 SWOT Analysis
SWOT analysis is a tool for determining the strengths and weaknesses of an organization
(internal strategic factors) and the threats and opportunities that affect the company
(external strategic factors).
 S-Strength: - The success of our company will be partly based on the following strengths:
a) Location: location will be our strength because there is no any software developer in
local area and the number of industries are increasing.
b) Uniqueness: this types of business in unique in this locality. It decreases the
competition on the other hand it provides first mover advantage.
c) Professional & Experienced: we will be hiring professional and experienced staff
which will provide efficiency and effectiveness in our service.
 W-Weakness
a) Insufficient supply of IT Specialists: the skilled human resource are
b) Cost of Telecom & Network is huge: the cost of telecom and networks are huge in the
beginning. It will decrease the competitive advantage until we talk wits ISP.
c) Less Reputation of New Company: the brand image of any new organization is low or
no. this will decrease the trust of the costumer to our organization.
 O-Opportunities
a) Huge Area: the area which require software and IT support is huge in eastern market
due the trend of modernization through internet.
b) New Technology: technology is improving and people love it. We will be
implementing new technology to attract and retain our costumer.
c) Merging with banks: every bank requires software to maintain co-relation and financial
app for mobile banking / internet banking. We can merge with them in providing
service.
 T-Threats
a) Lack of knowledge audience: the people in this are with age over 40 has less
knowledge. So we will be facing difficulty in convincing those audiences.

10. 10
b) Threat of New Entrance: threat of new entrance always occure in any business. This
increase the competition.
c) Powerful Rivals: powerful rivals located in Kathmandu has huge influence in this
market. This leads us to face difficult in gaining costumer.
1.3 Competitors analysis
The exact number of software companies in Nepal is very hard to find. The major
competitor will be:
a) Deerwalk Services Pvt. Ltd: - Deerwalk Services Pvt Ltd is a wholly owned subsidiary
of Deerwalk Inc., based in Boston, Massachusetts. Deerwalk offers a technology
platform and a suite of Big Data applications to help businesses manage the health of
the population and the costs of health. Whether you're looking for a ready-to-use
integrated package or a custom software solution, Deerwalk's technical knowledge and
experience ensures customers are ready for the next phase of the healthcare industry.
The company is located in Sifal, Kathmandu.
b) Verscend Technologies Pvt. Ltd.: - Verscend Technologies is a software research and
development center for Verscend Technologies, Inc., based in Waltham, MA, USA,
one of the leading sources of risk information. Verscend Technologies, Inc. provides
risk assessment and business intelligence services that help clients better understand
and manage their risks.
Verscend Technologies has a team of professionals who provide their expertise to
customers. They help their clients focus on their business while focusing on
technology. In Nepal, they are part of a handful of offshore development centers that
are wholly owned by a major US company.
Verscend Technologies is proud to be a leader and pioneer in the software industry in
Nepal. Our employees have different backgrounds and different skills. They are our
most valuable asset.
Verscend Technologies is located in Hattisar, Kathmandu, Nepal.
c) F1Soft International Pvt. Ltd: - F1Soft International is an ISO-certified company and
one of the leading companies in the development and implementation of trading
banking products. The company was founded in 2004 with offices in Nepal, Singapore,
Cambodia, India and Bangladesh.
Thanks to the tireless efforts of the past 8 years, F1Soft International has created its
own image in the field of developing software and IT-related services. The company
has created an impressive list of customers, including leading banks and financial

11. 11
institutions, companies, industrial companies, media companies, telecommunications,
travel agencies and other organizations with names in their field.
F1Soft International has created a unique distributed architecture and continues to
expand its software development activities. It employs highly qualified and
experienced software engineers with a deep understanding of trading banking. With
quality and extensive service and more and more customers, F1Soft International
stands out among the many software development companies.
The company is located in Hattiesara, Kathmandu.
d) CloudFactory Limited: - CloudFactory Limited intends to introduce itself as "the most
famous technology startup company" in Nepal.
The company's technology platform is specifically designed to deliver speed without
compromising accuracy. Workspaces are equipped with advanced machine learning
tools and algorithms such as OCR / ICR, NLP, and scrapers for catching and indexing.
Machine actions run before, during, and after human tasks at all stages of the workflow.
Use manual work forms and auto-fill techniques to speed up human tasks. The
workforce itself is primarily managed using a single technology.
It provides accurate and timely results for customers around the world who need
software engineers, data scientists, business optimization specialists, and host of other
brilliant people to come together at our offices in Durham, Nairobi, Kathmandu and
Hong Kong.
The company is based in Bhainsepati, Lalitpur.

12. 12
Chapter –III
Defining Product & Services
3. Defining Product & Services
Product description: we have divided our services on market segmentation.
 Large Organization: we will build this kind of software for large scale of organization
which carries series of work. This kind of software will be suitable for the organization
having various department, production function, huge geographical coverage. The
organization such as co-operative, large cement factory, large noodles factory, jute mill,
sugar mill, cigarette factory, lube industry, tiles industry, etc. comes under this group. We
will deal with their financial management software, store software, data storage, etc. It
combines an easy-to-use, step-by-step interface full of guidance, help, and glossaries, with
a powerful business analysis model, complete financial analysis, and very strong cash flow
analysis.
 Small organization: we will build this kind of software for medium and small scale of
organization which carries limited numbers of work. This kind of software will be suitable
for medium and small scale organization. The organization like poultry feeds, rice mill,
selling outlets, hotels, etc. comes under this group. We will deal with their financial
management software, store software, data storage, etc. It combines an easy-to-use, step-
by-step interface full of guidance, help, and glossaries, with a powerful business analysis
model, complete financial analysis, and very strong cash flow analysis.
 Professional: we will build this kind of software for professional which carries few
numbers of work. This kind of software is designed to meet the demand of those costumer
who want to record their household activities. This kind of software is designed specially
to track personal record. It combines an easy-to-use, step-by-step interface full of
guidance, help, and glossaries, with a powerful analysis model, complete financial
analysis, and very strong cash flow analysis.
 Academic: we will build this kind of software for academic which carries few numbers of
work. This kind of software is designed for learning purpose. It combines an easy-to-use,
step-by-step interface full of guidance, help, and glossaries, with a powerful analysis
model.
 Others: This kind of software is design on the special demand of the consumer. It
combines an easy-to-use, step-by-step interface full of guidance, help, and glossaries,
with a powerful analysis model.

13. 13
Chapter –IV
Marketing Plans
4. Marketing Plans
A marketing plan is a business document outlining your marketing strategy and tactics. It's often
focused on a specific period of time and covers a variety of marketing-related details, such as costs,
goals, and action steps.
4.1 Market Analysis
The software industry is frequently segmented according to product type. The important division
between designs and systems software is only the beginning. Some analysts split software into
leverages, types of designs, and so on.
We prefer sharing the economy and buying patterns. This includes some product type differences,
but more practical:
 OEM software development: Software sold by others. Many software systems and
communication programs are sold by hardware manufacturers or packaged together in a
package. The economic model is like consulting an order or project; the purchase decision
is an important matter that the board has set and covers a large amount of money over a
long period of time.
 Mainstream Software: Direct Sales to Big Customers, Direct Responses through
Advertising or Direct Mail Promotions, Catalogs, Retail and Software Stores, for less than
NRP 100,000 for Software. The economic model is basically the same regardless of
whether it's a system or design software. It's an industry that is still adjusting to real prices.
 Special or vertical market software: Sells major software channels through well-targeted
marketing, typically through trade fairs and magazines that are not related to industrial
waste.
Another useful segmentation divides the market by the various buyer/user types:
 Consumer: industrial billboards, better known as homemade blippos. The market is mainly
for games that are often sold through toys, hobbies or consumer channels and, rarely, with
mass discounts or sellers.
 Small business: some 10 million businesses in the Nepal, millions of professionals and
home offices. Companies' earnings based on the type, size, or other employees may be
segmented. Forms of division between the small business and large-scale enterprises, and
more than a matter of buying needs.
 Large business: The key distinctions between large and small business include:
I. Product needs: large business needs are much more complex.

14. 14
II. Buying patterns: large business demands different channels.
 Higher education: universities, colleges, teacher training, junior colleges, etc.
4.2 Target Market
The target customer of this segment is an adult, a man or a woman. Our clients have a wide range
of computer and business skills, but our main target clients are relatively uncomfortable in IT. In
many cases, our clients are also not sophisticated in business management and analysis.
In the large office and small office areas, our most important target customers are smart, courteous,
self-reliant adults who need a wide range of business activities in a small business environment,
including nut and bolt daily activities and strategic planning, business planning, marketing, sales
and management. This person is a versatile, not a functional expert in the field covered by our
products, such as Task X, but he doesn't want a do-it-yourself product that can help him or her get
the job done without having to resort to experts.
Business schools, including teachers and students, use our products for their teaching power. Our
products are excellent for helping people learn by doing. We refer to this group as the academic
market.
Consultants, accountants, experts with the good sense to value their own time and therefore use
our products to maximize their productivity. These people have the knowledge to do their own,
but they understand that working with our products instead can save them dozens of valuable hours
4.3 market size and demand analysis
Fig: - market demand analysis
Large
Organization
32%
small
organization
22%
Professionals
15%
Academic
17%
others
14%
PROJECTED SALES

15. 15
4.4. Positioning
We will be positioning our company as the provider of ‘Genuine software for local people at
affordable cost’. The statement will be satisfying the positioning statement condition like target
market, point of difference and uniqueness. This will also be reflecting that our software will be
never corrupt data of the organization or the user and also ensure that the company will be liable
for the loss or whatever cost due the damage caused by our software. On the other hand the
statement will also be ensuring that software will be sold at lowcost/ fee for the local people.
4.5 Promotion plan
For the promotion strategy I use digital marketing. Digital marketing is the use of internet
connected devices to engage a customer with online advertising to promote products and services.
Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing,
is referred to as the marketing of our services over the Internet. Internet marketing is considered
to be broad in scope because it not only refers to marketing on the Internet but also includes
marketing done via e-mail and wireless media. Digital customer data and electronic customer
relationship management systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design,
development, advertising, and sales. Internet marketing also refers to the placement of media along
many different stages of the customer engagement cycle through search engine marketing, search
engine optimization, banner ads on specific websites, email marketing, mobile advertising, and
Web 2.0 strategies.
In 2008, The New York Times, working with comScore, published an initial estimate to quantify
the user data collected by large Internet-based companies. Counting four types of interactions with
company websites in addition to the hits from advertisements served from advertising networks,
the authors found that the potential for collecting data was up to 2,500 times per user per month.
Digital marketing is the use of internet-connected devices to engage a customer with online
advertising in order to promote products and services. Internet-connected devices are those such
as web browsers, smart phones, and game consoles. As technology develops, more devices become
capable of internet browsing and the digital marketing potential that comes with it.
Pull digital marketing is marketing in which the consumer must actively seek content—often via
web searches or arrangements in which the recipient has been given permission to receive content
that is sent to the consumer by email, text message, or web feed. Websites, blogs, and streaming
media (audio and video) are also examples of pull digital marketing. Articles with specific topic
are a great source to pull interested viewers. In each of these, users have to link to the website to
view the content. Only current web browser technology is required to maintain static content.
However, additional internet marketing technologies (search engine optimization) may be required
to attract the desired consumer demographic. Research found what permission email marketing
content consumers find useful, such as special sales and new product information, whereas
suggesting interesting hyperlinks was not seen as useful.

16. 16
Push digital marketing involves a marketer sending a message without the consent of the
recipients, such as display advertising on websites and news blogs. Email, text messaging, and
web feeds can also be classed as push digital marketing when the recipient has not given
permission for the marketer to send the marketing message. Push technologies can deliver content
as soon as it becomes available and are better targeted to their consumer demographics, although
audiences are often smaller, and the costs of creation and distribution are higher. Push digital
marketing technologies are more proper when done with prior permission—a concept called
permission marketing. This is also more ethical. Permission can be obtained through subscriptions,
consent to send email, etc.
Push and pull message technologies can be used in conjunction with each other. For example, an
email campaign can include a banner ad or link to a content download. This enables a marketer to
benefit from both types of digital marketing.
4.6 marketing Mix
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its
marketing objectives in the target". It consists of product, price, place and promotion
fundamentally. Further it consists physical evidence, people and process. The marketing mix of
our company is as follows: -
 Product: Frist factor of marketing mix is product. Our products are prescriptive software,
more than just tools, because they instruct and empower the user with know-how as well
as tools. People don't buy these products for the software itself. They buy them for the
benefit they provide and gradually solve the problem. They buy them to ensure they cover
all the basics of working properly, and they don't feel embarrassed when they show plans
to bankers, bosses or partners. They don't want software; they want to complete the task.
They want to do it and do it well.
 Price: Price plays vital role in marketing policy. Second P in 7P stand for price. We will
use Psychology Pricing strategy. For example, setting the price of a software at Npr. 19,900
is proven to attract more consumers than setting it at Npr. 20,000 even though the true
difference here is quite small. One explanation for this trend is that consumers tend to put
more attention on the first number on a price tag than the last. The goal of psychology
pricing is to increase demand by creating an illusion of enhanced value for the consumer.
 Place: Place do affect the marketing policy. Third P in 7P stand for place. We will be
targeting local costumer at first from us headquarter Birtamode-05, Jhapa itself. With the
market and sales volume increase we will be start establishing more branches and software
development team across the country. We will be targeting small market for the future
expansion of our brand. To reduced cost for seller and buyer we will go for e-business.

17. 17
 Promotion: Promotion stand for 4th P of 7P. This do have role while making marketing
policy. For the promotion we will use digital media as mention above.
 People, Processes & Physical Evidence: People, Processes & Physical Evidence are 5th,
6th and 7th component of 7P of marketing mix. In 1981 Booms & Bitner added more three
factor in exiting 4P. They added People, Processes and Physical Evidence. They make
marketing plans more effective. These are key factor which company consider during
making marketing policy in modern market.
We will apply our own Human Resource Management policy. We will be announcing our
vacancy on our own official website. We will be highly supporting our employee for the
innovation. We will be highly motivating our employee to retain the best service from their
employee. We will hire the employee from all over the for more innovation to meet the
demand of consumer. We will even employee fresh graduate to remain updated.
Process refers to how do employee connect with consumer while offering their product.
This describe how the salesman and other employee interact with consumer. We will be
serving our consumer with high hospitality. We will be offering service to consumer once
they purchase our product to long term.
Physical Evidence is the last component that is considered during marketing policy.
Physical evidence is also known as Packaging. It represents how the product are deigned
or packed. We will be using better graphic and color so that it can easily win the heart of
consumer because they will be deigned beautifully to catch the eye.

18. 18
Chapter – V
Production & Operation Plans
5. Production & Operation Plans
Production planning is the planning of production and manufacturing modules in a
company or industry. It utilizes the resource allocation of activities of employees, materials and
production capacity, in order to serve different customers.
An operational plan is a document that lays out the basic structures and practices of a business. It
may exist as an independent document or as part of a larger business plan. For a manufacturing
business, an operational plan is absolutely vital because operations are intrinsically complex and
detail-intensive.
5.1 Product / service Specification
Our products are normative software, not just tools, because they use their own technology and
tools to guide and empower users. People do not buy these products for the software itself. They
buy them for the benefit they provide, a step-by-step solution to the problem. They buy them for
security that they cover all the basics, that the job is well done, that they will not be embarrassed
when they show a plan to a banker, boss or partner. They do not want software; they want to finish
the task. They want to do it and to do it well. Our products are sold through several large order
houses, several computer chain stores, and are found in most available product databases. We are
now distributing through major distributors who come to major retail channels. During the period,
In Touch Software will be maintaining a high professional level and reputation for quality
suppliers.
5.2 Quality Management
As we have positioning our software genuine in stakeholder market for quality management we
have separate department called technical support department. This department will do ethical
hacking to check the quality of Encryption to test the exploit sources through which data can be
destroyed and protect them. Through this department we maintain the high quality software to
protect the user data from being destroyed or misuse.
5.3 Location
We have chosen the location Birtamode-05, Jhapa because here we have no software company
providing the service like developing software for the company. On the other hand, ecommerce
has built its root in every location of the world.
Having the location as Birtamode-05, Jhapa we have to face little competition. Here is no software
company which is provide software development, web consultant and IT service. This will give
me advantage of first mover. On the other hand, it will be easy accessible for the local people. My
targeted costumer will be easily attracted.

19. 19
"If your business is not on the internet, then your business will be out of business." - Bill Gates.
People are aware about this fact. In Birtamode-05, Jhapa and eastern region of Nepal people wants
to connects their business to internet but they don’t have proper resource. So we can help them by
personalizing the software for their business organization which will help them to connect in
internet and flourish.
5.4 layout
`
Fig: - layout
5.5 Inventory Management
For the inventory management we are going to adopt Just-In-Time manufacturing. The just-in-
time inventory system is a management strategy that aligns raw-material orders from suppliers
directly with production schedules. We use this inventory strategy to increase efficiency and
decrease waste by receiving goods only as they need them for the production process, which
reduces inventory costs. This method requires producers to forecast demand accurately. This
method reduces costs by minimizing warehouse needs. We also spend less money on raw materials
because they buy just enough resources to make the ordered products and no more.

20. 20
5.6 Human Resource Planning
Human resource planning is a process that identifies current and future human resources needs for
an organization to achieve its goals. Human resource planning should serve as a link between
human resource management and the overall strategic plan of an organization. I myself will be
carrying out the duties and responsibility of CEO/G. MANAGER. For Finance & Administration
we will be hiring a qualified human resources who has obtain MBA(HONS) in their specialized
field from reputed and recognized university. For production department we will be we will be
selecting candidate having good knowledge of human resource planning and have must completed
BCA. For technical support and software developer(s) we will be hiring Bachelor of Science (B.S.)
in Software Engineering. In case of shortage of manpower, we will be hiring freelancer because
there is easy availability of freelancer in these department.
5.7 Organization Structure
The structure of our organization will be structured in the following ways: -
CEO/MANAGER
FINANCE &
ADMINISTRATION
HRM &
PRODUCTION
•TECHNICIAL SUPPORT
•SOFTWARE
DEVELOPER(n)
SALES
Fig: - Organization Structure

21. 21
5.8 Job Description
The In Touch Software Company atBirtamode-05, Jhapa classify job for following position: -
ceo /g. manager
Job Description

 Conduct strategic planning 
 Develop company vision and mission statement 
 Actively participate in financial management process
 Attains 10 working hours (6 days in week)


FINANCE & ADMINISTRATION
Job Description
 Manage Books of Account. 
 Ensure all the books of account are maintaining as per law
 Reporting the financial status to CEO/manager quarterly 
 Attains 10 working hours (6 days in week)


HRM & PRODUCTION
Job Description

 Supervise the under department 
 Help in developing software & testing them 
 Deals with all the software issue 
 Co-ordinates department activates and projects 
 Attains 10 working hours (6 days in week)

sales
Job Description

 Achieve sales goal
 Build co-relation with all the debtors
 Co-ordinates department activates and projects
 Attains 10 working hours (6 days in week)

Hr Department
Phone no. +97723465444 Fax. +97723465445
IN TOUCH SOFTWARE

22. 22
Chapter –VI
Financial Planning
6. Financial Planning
Financial planning is the task of determining how a business will afford to achieve its strategic
goals and objectives. Usually, a company creates a Financial Plan immediately after the vision and
objectives have been set. The Financial Plan describes each of the activities, resources, equipment
and materials that are needed to achieve these objectives, as well as the timeframes involved.
6.1 Project Cost Detail (Initial Investment)
HEADING Amount
Layout Npr.1,75,000.00
Equipment Npr.19,00,000.00
Labour Npr.50,000.00
Registration Npr.16,500.00
Licensing Npr.20,000.00
Training Npr.2,00,000.00
Light & fuel Npr.1,00,000.00
Others Npr.88,500.00
Total Npr.25,50,000.00
Fig: - Project Cost Detail
6.2 Projected sales for 5 year’s
Fig: Projected sales for 5 year’s
0
500
1000
1500
2000
2500
3000
2019 2020 2021 2022 2023
Project sales of 5 years
Large Office SmallOffice Professional Academic others

23. 23
6.3 Projected Income Statement for 5 year’s
Details 2019 2020 2021 2022 2023
Sales Npr.10,32,920 Npr.19,03,500 Npr.37,44,000 Npr.74,88,000 Npr.1,49,76,000
Direct Cost of Sales Npr.1,43,051 Npr.3,05,468 Npr.5,64,060 Npr.11,28,120 Npr.22,56,240
Production Payroll Npr.33,300 Npr.62,000 Npr.91,000 Npr.1,82,000 Npr.3,64,000
Freight Npr.20,546 Npr.29,000 Npr.33,800 Npr.67,600 Npr.1,35,200
Royalties Npr.1,03,298 Npr.1,97,550 Npr.3,85,200 Npr.7,70,400 Npr.15,40,800
TOTAL COST OF
SALES
NPR.3,00,195 NPR.5,94,018 NPR.1,074,060 NPR.21,48,120 NPR.42,96,240
Gross Margin Npr.732,725 Npr.1,309,483 Npr.2,669,940 Npr.53,39,880 Npr.1,06,79,760
Operating Expenses
Sales and Marketing
Expenses
Sales and Marketing
Payroll
Npr.48,000 Npr.53,000 Npr.58,000 Npr.1,16,000 Npr.2,32,000
Advertising/Promotion Npr.2,10,000 Npr.4,00,000 Npr.7,70,000 Npr.15,40,000 Npr.30,80,000
Sales Commissions Npr.61,981 Npr.1,18,530 Npr.2,31,120 Npr.4,62,240 Npr.9,24,480
Graphics and
Collaterals
Npr.35,000 Npr.70,000 Npr.1,40,000 Npr.2,80,000 Npr.5,60,000
Printing Npr.28,700 Npr.57,000 Npr.1,14,000 Npr.2,28,000 Npr.4,56,000
Public Relations Npr.14,400 Npr.29,000 Npr.58,000 Npr.1,16,000 Npr.2,32,000
Research Npr.2,000 Npr.4,000 Npr.8,000 Npr.16,000 Npr.32,000

24. 24
Telephone Npr.6,000 Npr.12,000 Npr.24,000 Npr.48,000 Npr.96,000
Trade Shows and
Events
Npr.6,000 Npr.12,000 Npr.24,000 Npr.48,000 Npr.96,000
Meals Npr.4,300 Npr.9,000 Npr.18,000 Npr.36,000 Npr.72,000
Travel Npr.12,800 Npr.26,000 Npr.52,000 Npr.1,04,000 Npr.2,08,000
Other Sales and
Marketing Expenses
Npr.12,000 Npr.24,000 Npr.48,000 Npr.96,000 Npr.1,92,000
TOTAL SALES
AND MARKETING
EXPENSES
NPR.4,41,181 NPR.8,14,530 NPR.15,45,120 NPR.30,90,240 NPR.61,80,480
General and
Administrative
Expenses
General and
Administrative Payroll
Npr.90,000 Npr.99,000 Npr.109,000 Npr.2,18,000 Npr.4,36,000
Depreciation Npr.1,000 Npr.1,250 Npr.1,563 Npr.1,326 Npr.6252
Online Services Npr.3,600 Npr.4,500 Npr.5,625 Npr.11,250 Npr.22,500
Contributions Npr.300 Npr.375 Npr.469 Npr.938 Npr.1,876
Dues and
Subscriptions
Npr.600 Npr.750 Npr.938 Npr.1,876 Npr.3,752
Maintenance and
Repairs
Npr.1,800 Npr.2,250 Npr.2,813 Npr.5,626 Npr.11,252
Office Supplies Npr.1,200 Npr.1,500 Npr.1,875 Npr.3,750 Npr.7,500
Postage Npr.2,400 Npr.3,000 Npr.3,750 Npr.7,500 Npr.15,000
Professional Fees Npr.6,000 Npr.7,500 Npr.9,375 Npr.18,750 Npr.37,500
Telephone Npr.9,000 Npr.11,250 Npr.14,063 Npr.28,126 Npr.56,252

25. 25
Rent Npr.10,800 Npr.13,500 Npr.16,875 Npr.33,750 Npr.67,500
Utilities Npr.3,000 Npr.3,750 Npr.4,688 Npr.9376 Npr.18,752
Insurance Npr.6,000 Npr.7,500 Npr.9,375 Npr.18,750 Npr.37,500
TOTAL GENERAL
AND
ADMINISTRATIVE
EXPENSES
NPR.1,35,700 NPR.1,56,125 NPR.1,80,409 NPR.3,60,818 NPR.7,21,636
Other Expenses:
Other Payroll Npr.30,300 Npr.50,000 Npr.1,00,000 Npr.2,00,000 Npr.4,00,000
Product Development Npr.1,200 Npr.15,000 Npr.1,00,000 Npr.2,00,000 Npr.4,00,000
TOTAL OTHER
EXPENSES
NPR.31,500 NPR.65,000 NPR.2,00,000 Npr.4,00,000 Npr.8,00,000
Total Operating
Expenses
Npr.6,08,381 Npr.10,35,655 Npr.19,25,529 Npr.38,51,058 Npr.77,02,116
Profit Before Interest
and Taxes
Npr.1,24,344 Npr.2,73,828 Npr.7,44,411 Npr.14,88,822 Npr.29,77,644
Earnings before
interest, tax,
depreciation and
amortization
Npr.1,25,344 Npr.2,75,078 Npr.7,45,974 Npr.14,91,948 Npr.29,83,896
Interest Expense Npr.1,734 Npr.234 Npr.234 Npr.468 Npr.936
Taxes Incurred Npr.36,783 Npr.82,078 Npr.2,23,253 Npr.4,46.506 Npr.8,93,012
Net Profit Npr.85,828 Npr.1,91,516 Npr.5,20,924 Npr.10,41,848 Npr.20,83,696
Fig: - Projected Income Statement for 5 year’s

26. 26
6.4 Projected cash flow for 5 year’s
Details 2019 2020 2021 2022 2023
Cash Received
Cash from
operation
Cash Sales Nrp.413,168 Nrp.761,400 Nrp.1,497,600 Npr.29,95,200 Npr.59,90,400
Cash from
Receivables
Nrp.656,182 Nrp.1,068,245 Nrp.2,090,263 Npr.41,80,526 Npr.83,61,052
SUBTOTAL
CASH FROM
OPERATIONS
NRP.1,069,350 NRP.1,829,645 NRP.3,587,863 NPR.71,75,726 NPR.1,43,51,452
Additional Cash
Received
New Current
Borrowing
Nrp.20,000 Nrp.0 Nrp.0 Npr.0 Npr.0
New Other
Liabilities (interest-
free)
Nrp.24,966 Nrp.0 Nrp.0 Npr.0 Npr.0
SUBTOTAL
CASH
RECEIVED
NRP.1,114,316 NRP.1,829,645 NRP.3,587,863 NPR.71,75,726 NPR.1,43,51,452
Expenditures
from Operations
Cash Spending Nrp.201,600 Nrp.264,000 Nrp.358,000 Npr.7,16,000 Npr.14,32,000
Bill Payments Nrp.727,966 Nrp.1,413,737 Nrp.2,788,178 Npr.55,76,356 Npr.1,11,52,712
SUBTOTAL
SPENT ON
OPERATIONS
NRP.929,566 NRP.1,677,737 NRP.3,146,178 NPR.62,92,356 NPR.1,25,84,712

27. 27
Additional Cash
Spent
Principal
Repayment of
Current Borrowing
Nrp.40,000 Nrp.0 Nrp.0 Nrp.0 Nrp.0
Other Liabilities
Principal
Repayment
Nrp.34,453 Nrp.0 Nrp.0 Nrp.0 Nrp.0
Purchase Long-
term Assets
Nrp.0 Nrp.50,000 Nrp.100,000 Npr.2,00,000 Npr.4,00,000
SUBTOTAL
CASH SPENT
NRP.1,004,019 NRP.1,727,737 NRP.3,246,178 NPR.63,92,356 NPR.1,29,84,712
Net Cash Flow Nrp.110,296 Nrp.101,908 Nrp.341,686 Npr.6,83,372 Npr.13,66,744
Cash Balance Nrp.110,921 Nrp.212,829 Nrp.554,515 Npr.10,09,030 Npr.21,18,060
Fig: Projected cash flow for 5 year’s

28. 28
6.5 Projected balance Sheet for 5 year’s
Assets 2019 2020 2021 2022 2023
Current Assets
Cash Nrp.1,10,921 Nrp.2,12,829 Nrp.5,54,515 Npr.5,54,515 Npr.11,09,030
Accounts Receivable Nrp.87,627 Nrp.161,481 Nrp.3,17,618 Nrp.6,35,236 Nrp.12,70,472
Inventory Nrp.7,680 Nrp.66,268 Nrp.1,05,816 Nrp.2,11,632 Nrp.4,23,264
Other Current Assets Nrp.431 Nrp.431 Nrp.431 Nrp.862 Nrp.1,724
TOTAL CURRENT
ASSETS
NRP.2,06,658 NRP.4,41,009 NRP.9,78,379 NRP.19,56,758 NPR.39,13,516
Long-term Assets
Long-term Assets Nrp.35,577 Nrp.85,577 Nrp.1,85,577 Nrp.3,71,154 Nrp.7,42,308
Accumulated
Depreciation
Nrp.25,247 Nrp.26,497 Nrp.28,060 Nrp.56,120 Nrp.1,12,240
TOTAL LONG-TERM
ASSETS
NRP.10,330 NRP.59,080 NRP.1,57,517 NRP.3,15,034 NRP.6,30,068
TOTAL ASSETS NRP.2,16,988 NRP.5,00,089 NRP.11,35,896 NRP.22,71,792 NPR.45,43,584
Liabilities and Capital
Current Liabilities
Accounts Payable Nrp.32,140 Nrp.1,23,725 Nrp.2,38,608 Npr.4,77,216 Npr.9,54,432
Current Borrowing Nrp.2,336 Nrp.2,336 Nrp.2,336 Npr.4,672 Npr.9,344
Other Current Liabilities Nrp.16,039 Nrp.16,039 Nrp.16,039 Npr.32,078 Npr.64,156
SUBTOTAL
CURRENT
LIABILITIES
NRP.50,515 NRP.1,42,100 NRP.2,56,983 NPR.5,13,966 NPR.10,27,932

29. 29
Long-term Liabilities Nrp.0 Nrp.0 Nrp.0 Npr.0 Npr.0
TOTAL LIABILITIES NRP.50,515 NRP.1,42,100 NRP.2,56,983 NPR.5,13,966 NPR.10,27,932
Paid-in Capital Nrp.76,960 Nrp.76,960 Nrp.76,960 Npr.1,53,920 Npr.3,07,840
Retained Earnings Nrp.3,686 Nrp.89,514 Nrp.2,81,029 Npr.5,62,058 Npr.11,24,116
Earnings Nrp.85,828 Nrp.1,91,516 Nrp.5,20,924 Npr.10,41,848 Npr.20,83,696
TOTAL CAPITAL NRP.1,66,474 NRP.3,57,989 NRP.8,78,913 NPR.17,57,826 NPR.35,15,652
TOTAL LIABILITIES
AND CAPITAL
NRP.2,16,988 NRP.5,00,089 NRP.1,135,896 NPR.22,71,792 NPR.45,43,584
Fig: Projected balance Sheet for 5 year’s
6.6 Pay Back Period & NPV (Net Present Value)
Year Cash flow Present value of Npr.1 @ 10% Present Value of cash flow
1 Npr.85,828 Npr.0.909091 Npr.78,025
2 Npr.191,516 Npr.0.826446 Npr.1,58,227
3 Npr.5,20,924 Npr.0.751315 Npr.3,91,378
4 Npr.10,41,848 Npr.0.683013 Npr.711,596
5 Npr.20,83,696 Npr.0.620921 Npr.12,93,763
Total (NPV) Npr.26,33,039
Initial Investment Npr.25,50,000
Net Present Value Npr.83,039
Fig: - calculation of Net Present Value
Payback Period = Numbers of year’s prior full recovery + uncovered cash flow ÷ (cash flow of
during full net cash outlet
is recovered)
= 4+12,10,744÷12,93,763
=4+0.936
=4.94 years
∴ the payback period is 4.94 years

30. 30
7. References
 http://www.tepc.gov.np/uploads/files/12the-electronic-transaction-act55.pdf
 http://www.tepc.gov.np/uploads/files/12the-electronic-transaction-act55.pdf
 https://www.mope.gov.np/download/environment-protection-
act.pdf.a4ea19c442f559286088738ef906a8dc
 http://www.ocr.gov.np/index.php/en/