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Aurora
Quality assessments for K-12 Education, powered by AI
As more learning happens online, education is
overwhelmed by the need for assessments
Offline Online
Static content,
revised every 5 years
Hundreds of questions
per subject
Dominated by
Publishers
Dynamic content, revised
every few months
Thousands of questions
per subject
Digital disrupts content
creation
Ability to personalize
The current solution is broken: Outsourcing
Digital Platforms
Publishers Curriculum Providers Tutoring Chains
Item Bank
Companies
Freelancers Subject Experts Question banks Ex-Teachers
This results in loss of time, money, and quality
3+ months timeline Millions of dollars 4+ quality checks
Missed opportunity for digital
learning
Aurora enables education to meet demand by
providing an authoring tool
Digital Platforms
Publishers
Curriculum Providers
Tutoring Chains
Aurora
Schools
Chapter 6: Social Studies
The Nile River
The Greek historian knew what he was talking about. The Nile River fed
Egyptian civilization for hundreds of years.
The Longest River, The Nile is 4,160 miles long - the world’s longest river. It
begins near the equator in Africa and flows north to the Mediterranean Sea.
In the south it churns with cataracts. A cataract is a waterfall. Near the sea the
Nile branches into a delta. A delta is an area near a river’s mouth where the
water deposits fine soil called silt. In the delta, the Nile divides into many
streams.
The river is called the upper Nile in the south and the lower Nile in the north.
For centuries, heavy rains in Ethiopia caused the Nile to flood every summer.
The floods deposited rich soil along the Nile’s shores. This soil was fertile,
which means it was good for growing crops. Unlike the Tigris and Euphrates,
the Nile River flooded at the same time every year, so farmers could predict
when to plant their crops.
Aurora is able to generate questions from
content in seconds
Comprehend
Chapters and Books
Identify
Main Concepts
Generate
Quality Questions
Chapter 6: Social Studies
The Nile River
The Greek historian knew what he was talking about. The Nile River fed
Egyptian civilization for hundreds of years.
The Longest River, The Nile is 4,160 miles long - the world’s longest river. It
begins near the equator in Africa and flows north to the Mediterranean Sea.
In the south it churns with cataracts. A cataract is a waterfall. Near the sea the
Nile branches into a delta. A delta is an area near a river’s mouth where the
water deposits fine soil called silt. In the delta, the Nile divides into many
streams.
The river is called the upper Nile in the south and the lower Nile in the north.
For centuries, heavy rains in Ethiopia caused the Nile to flood every summer.
The floods deposited rich soil along the Nile’s shores. This soil was fertile,
which means it was good for growing crops. Unlike the Tigris and Euphrates,
the Nile River flooded at the same time every year, so farmers could predict
when to plant their crops.
How were the annual flood waters
predicted?
a. Weather b. Priests
c. Birds d. Plants
Egypt’s economy depended on
farming, as well as other economic
activities.
a. True b. False
Unlike the Tigris and Euphrates, the
_______ flooded at the same time
every year, so farmers could predict
when to plant their crops.
Questions on par with
educational standards
Bloom’s Taxonomy was created in 1956 by Benjamin Bloom; it is widely used for teaching, learning, and assessments globally today.
*Forehand, M. (2005). Bloom’s Taxonomy: Original and revised (2010). In M. Orey (ed.), Emerging Perspectives on Learning, Teaching and Technology. Retrieved <14 March 2019>, from
https://www.d41.org/cms/lib/IL01904672/Centricity/Domain/422/BloomsTaxonomy.pdf.”
Remember Recall facts
Understand Identify and classify
Apply Use information in new
situations
Analyse Compare and
Contrast
Evaluate Justify
Create
Produce
original work
Able to generate tier 1 – 3
questions today
Multi-tiered model that
classifies thinking into six
cognitive levels of
complexity
Current traction
Paid pilot
Digital textbook platforms
1
Teachers
Global Middle School
100
Top 10 Publishers
Advanced discussions with
renowned publishers
3
2021
2-Year Product Roadmap
We add question complexity and expand to other subjects
2019
Q2
Q3
Q4
2020
Q2
Q3
Q4
English Language
Learning Worksheets
Focus on Higher Order Thinking
Questions
Analysis, evaluation, and inference
Product Testing
with 100 Teachers
Other Text-Heavy Subjects
Science, Social Studies
Image-based Questions
Grading Subjective
Answers
Feedback Loop
Student personalization
Generate Content
from Concepts
Launch B2C
2021
2-Year Customer Milestones
We onboard 10 education companies and have hundreds of users
2019
Q2
Q3
Q4
2020
Q2
Q3
Q4
1st Top 10 Publisher
Pilot
Enter K-12 Tutoring
Upsell on Grading
features and focus on
Retention
Secure 3 of the Top 10
Global Publishers
90+ Education
Enterprises in pipeline
Spoke to 90+ companies
to understand how
assessment is a key
challenge
1 Paid Pilot and B2C Beta
Digital Textbook Platform
2nd Paid Pilot
Digital Platform
Grow Education
Enterprise
Customers to 10
K-12 Tutoring and
Curriculum
Global K-12 Assessments,
Grading and Content-Creation
$9Bn
Global K-12
Assessments
$5Bn
11
The Global K-12 Assessment Market is $5Bn
K-12
Publishers
$500MM
Curriculum Providers
Content Creation Companies
Test Prep Tutoring
(On average, education companies spend
$1MM to $30MM on outsourcing question
creation).
12
Global K-12 Assessment Market Breakdown
Ranges between $5-7B
Customer
Annual Individual Spend
(USD)
# Globally Total USD
Top Publishers 20,000,000 20 400,000,000
Digital Publishers 500,000 1500 750,000,000
Content Providers 1,000,000 3000 3,000,000,000
Tutoring Chains 1,000,000 3000 3,000,000,000
Total Spend for K-12 Assessments 7,150,000,000
Aligned Pricing with Industry
Monthly Subscription Plans
Individual Subjects
Scale
Enterprise Pro Freemium
Multiple
Scaled on # of Users
Unlimited
Questions
Limited
Questions
Custom Trained
Algorithms
Trained on
Customer Data
Average Monthly
Subscription
~$2-5K Per Subject Per Month $10 Per Month Free
Aurora differentiates by focusing on higher
order thinking and B2B model
8K questions per day
30-40 questions per day
Volume
Time 10 seconds per question
20 min – 2 hours per question
Quality
Rounds of Revision
2 to 3
4 to 7
Method Higher Order Thinking
questions
Recycled questions
*Manually created questions by humans
30-40 questions per day
20 min per question
4 to 5
Recycled questions
Traditional* Tech-Enhanced Tools AI-Assisted Aurora
8K questions per day
10 seconds per question
3 to 4
Dynamically generated
questions
B2B B2C B2C B2B
Team
Karishma Galani
CEO
Ramsri Golla
CTO
Masters, Arizona State University
Bachelors, BITS Pilani
7 years building AI products in Silicon Valley
Patented machine learning algorithms
Masters in Education, Harvard University
Bachelors, Northeastern University
Led tech innovation in schools
Authored two education books
15
Raising $1 MM SGD to build a
core team and scale
• 70% Core Tech Team
• 20% Enterprise Sales
• 10% Marketing
In 18 Months
• 10-15 Enterprises
• Revenues at $50-60K/Month
• Team of 10
- Tech (6)
- Marketing/Sales (2)
- Product (1)
Backed by Entrepreneur First
And SGInnovate
Based in Singapore 32 Carpenter Street, Singapore 059911
Karishma Galani, CEO
Karishma@tryaurora.ai
+6587800214
AWS, EdStart Member
AWS Educational Technology
Startup Accelerator

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Edtech pitch deck

  • 1. Aurora Quality assessments for K-12 Education, powered by AI
  • 2. As more learning happens online, education is overwhelmed by the need for assessments Offline Online Static content, revised every 5 years Hundreds of questions per subject Dominated by Publishers Dynamic content, revised every few months Thousands of questions per subject Digital disrupts content creation Ability to personalize
  • 3. The current solution is broken: Outsourcing Digital Platforms Publishers Curriculum Providers Tutoring Chains Item Bank Companies Freelancers Subject Experts Question banks Ex-Teachers
  • 4. This results in loss of time, money, and quality 3+ months timeline Millions of dollars 4+ quality checks Missed opportunity for digital learning
  • 5. Aurora enables education to meet demand by providing an authoring tool Digital Platforms Publishers Curriculum Providers Tutoring Chains Aurora Schools
  • 6. Chapter 6: Social Studies The Nile River The Greek historian knew what he was talking about. The Nile River fed Egyptian civilization for hundreds of years. The Longest River, The Nile is 4,160 miles long - the world’s longest river. It begins near the equator in Africa and flows north to the Mediterranean Sea. In the south it churns with cataracts. A cataract is a waterfall. Near the sea the Nile branches into a delta. A delta is an area near a river’s mouth where the water deposits fine soil called silt. In the delta, the Nile divides into many streams. The river is called the upper Nile in the south and the lower Nile in the north. For centuries, heavy rains in Ethiopia caused the Nile to flood every summer. The floods deposited rich soil along the Nile’s shores. This soil was fertile, which means it was good for growing crops. Unlike the Tigris and Euphrates, the Nile River flooded at the same time every year, so farmers could predict when to plant their crops. Aurora is able to generate questions from content in seconds Comprehend Chapters and Books Identify Main Concepts Generate Quality Questions Chapter 6: Social Studies The Nile River The Greek historian knew what he was talking about. The Nile River fed Egyptian civilization for hundreds of years. The Longest River, The Nile is 4,160 miles long - the world’s longest river. It begins near the equator in Africa and flows north to the Mediterranean Sea. In the south it churns with cataracts. A cataract is a waterfall. Near the sea the Nile branches into a delta. A delta is an area near a river’s mouth where the water deposits fine soil called silt. In the delta, the Nile divides into many streams. The river is called the upper Nile in the south and the lower Nile in the north. For centuries, heavy rains in Ethiopia caused the Nile to flood every summer. The floods deposited rich soil along the Nile’s shores. This soil was fertile, which means it was good for growing crops. Unlike the Tigris and Euphrates, the Nile River flooded at the same time every year, so farmers could predict when to plant their crops. How were the annual flood waters predicted? a. Weather b. Priests c. Birds d. Plants Egypt’s economy depended on farming, as well as other economic activities. a. True b. False Unlike the Tigris and Euphrates, the _______ flooded at the same time every year, so farmers could predict when to plant their crops.
  • 7. Questions on par with educational standards Bloom’s Taxonomy was created in 1956 by Benjamin Bloom; it is widely used for teaching, learning, and assessments globally today. *Forehand, M. (2005). Bloom’s Taxonomy: Original and revised (2010). In M. Orey (ed.), Emerging Perspectives on Learning, Teaching and Technology. Retrieved <14 March 2019>, from https://www.d41.org/cms/lib/IL01904672/Centricity/Domain/422/BloomsTaxonomy.pdf.” Remember Recall facts Understand Identify and classify Apply Use information in new situations Analyse Compare and Contrast Evaluate Justify Create Produce original work Able to generate tier 1 – 3 questions today Multi-tiered model that classifies thinking into six cognitive levels of complexity
  • 8. Current traction Paid pilot Digital textbook platforms 1 Teachers Global Middle School 100 Top 10 Publishers Advanced discussions with renowned publishers 3
  • 9. 2021 2-Year Product Roadmap We add question complexity and expand to other subjects 2019 Q2 Q3 Q4 2020 Q2 Q3 Q4 English Language Learning Worksheets Focus on Higher Order Thinking Questions Analysis, evaluation, and inference Product Testing with 100 Teachers Other Text-Heavy Subjects Science, Social Studies Image-based Questions Grading Subjective Answers Feedback Loop Student personalization Generate Content from Concepts
  • 10. Launch B2C 2021 2-Year Customer Milestones We onboard 10 education companies and have hundreds of users 2019 Q2 Q3 Q4 2020 Q2 Q3 Q4 1st Top 10 Publisher Pilot Enter K-12 Tutoring Upsell on Grading features and focus on Retention Secure 3 of the Top 10 Global Publishers 90+ Education Enterprises in pipeline Spoke to 90+ companies to understand how assessment is a key challenge 1 Paid Pilot and B2C Beta Digital Textbook Platform 2nd Paid Pilot Digital Platform Grow Education Enterprise Customers to 10 K-12 Tutoring and Curriculum
  • 11. Global K-12 Assessments, Grading and Content-Creation $9Bn Global K-12 Assessments $5Bn 11 The Global K-12 Assessment Market is $5Bn K-12 Publishers $500MM Curriculum Providers Content Creation Companies Test Prep Tutoring (On average, education companies spend $1MM to $30MM on outsourcing question creation).
  • 12. 12 Global K-12 Assessment Market Breakdown Ranges between $5-7B Customer Annual Individual Spend (USD) # Globally Total USD Top Publishers 20,000,000 20 400,000,000 Digital Publishers 500,000 1500 750,000,000 Content Providers 1,000,000 3000 3,000,000,000 Tutoring Chains 1,000,000 3000 3,000,000,000 Total Spend for K-12 Assessments 7,150,000,000
  • 13. Aligned Pricing with Industry Monthly Subscription Plans Individual Subjects Scale Enterprise Pro Freemium Multiple Scaled on # of Users Unlimited Questions Limited Questions Custom Trained Algorithms Trained on Customer Data Average Monthly Subscription ~$2-5K Per Subject Per Month $10 Per Month Free
  • 14. Aurora differentiates by focusing on higher order thinking and B2B model 8K questions per day 30-40 questions per day Volume Time 10 seconds per question 20 min – 2 hours per question Quality Rounds of Revision 2 to 3 4 to 7 Method Higher Order Thinking questions Recycled questions *Manually created questions by humans 30-40 questions per day 20 min per question 4 to 5 Recycled questions Traditional* Tech-Enhanced Tools AI-Assisted Aurora 8K questions per day 10 seconds per question 3 to 4 Dynamically generated questions B2B B2C B2C B2B
  • 15. Team Karishma Galani CEO Ramsri Golla CTO Masters, Arizona State University Bachelors, BITS Pilani 7 years building AI products in Silicon Valley Patented machine learning algorithms Masters in Education, Harvard University Bachelors, Northeastern University Led tech innovation in schools Authored two education books 15
  • 16. Raising $1 MM SGD to build a core team and scale • 70% Core Tech Team • 20% Enterprise Sales • 10% Marketing
  • 17. In 18 Months • 10-15 Enterprises • Revenues at $50-60K/Month • Team of 10 - Tech (6) - Marketing/Sales (2) - Product (1)
  • 18. Backed by Entrepreneur First And SGInnovate Based in Singapore 32 Carpenter Street, Singapore 059911 Karishma Galani, CEO Karishma@tryaurora.ai +6587800214 AWS, EdStart Member AWS Educational Technology Startup Accelerator