Aurora provides AI-powered assessments for K-12 education to address the limitations of current solutions. It enables dynamic content creation and personalized assessments at scale through an authoring tool that can generate thousands of high-quality questions per subject from text in seconds. Aurora aims to expand its English language question generation to other subjects and question types while advancing the complexity of the questions. It has several pilots underway with publishers and plans to grow its customer base to include more top publishers and education companies globally.
2. As more learning happens online, education is
overwhelmed by the need for assessments
Offline Online
Static content,
revised every 5 years
Hundreds of questions
per subject
Dominated by
Publishers
Dynamic content, revised
every few months
Thousands of questions
per subject
Digital disrupts content
creation
Ability to personalize
3. The current solution is broken: Outsourcing
Digital Platforms
Publishers Curriculum Providers Tutoring Chains
Item Bank
Companies
Freelancers Subject Experts Question banks Ex-Teachers
4. This results in loss of time, money, and quality
3+ months timeline Millions of dollars 4+ quality checks
Missed opportunity for digital
learning
5. Aurora enables education to meet demand by
providing an authoring tool
Digital Platforms
Publishers
Curriculum Providers
Tutoring Chains
Aurora
Schools
6. Chapter 6: Social Studies
The Nile River
The Greek historian knew what he was talking about. The Nile River fed
Egyptian civilization for hundreds of years.
The Longest River, The Nile is 4,160 miles long - the world’s longest river. It
begins near the equator in Africa and flows north to the Mediterranean Sea.
In the south it churns with cataracts. A cataract is a waterfall. Near the sea the
Nile branches into a delta. A delta is an area near a river’s mouth where the
water deposits fine soil called silt. In the delta, the Nile divides into many
streams.
The river is called the upper Nile in the south and the lower Nile in the north.
For centuries, heavy rains in Ethiopia caused the Nile to flood every summer.
The floods deposited rich soil along the Nile’s shores. This soil was fertile,
which means it was good for growing crops. Unlike the Tigris and Euphrates,
the Nile River flooded at the same time every year, so farmers could predict
when to plant their crops.
Aurora is able to generate questions from
content in seconds
Comprehend
Chapters and Books
Identify
Main Concepts
Generate
Quality Questions
Chapter 6: Social Studies
The Nile River
The Greek historian knew what he was talking about. The Nile River fed
Egyptian civilization for hundreds of years.
The Longest River, The Nile is 4,160 miles long - the world’s longest river. It
begins near the equator in Africa and flows north to the Mediterranean Sea.
In the south it churns with cataracts. A cataract is a waterfall. Near the sea the
Nile branches into a delta. A delta is an area near a river’s mouth where the
water deposits fine soil called silt. In the delta, the Nile divides into many
streams.
The river is called the upper Nile in the south and the lower Nile in the north.
For centuries, heavy rains in Ethiopia caused the Nile to flood every summer.
The floods deposited rich soil along the Nile’s shores. This soil was fertile,
which means it was good for growing crops. Unlike the Tigris and Euphrates,
the Nile River flooded at the same time every year, so farmers could predict
when to plant their crops.
How were the annual flood waters
predicted?
a. Weather b. Priests
c. Birds d. Plants
Egypt’s economy depended on
farming, as well as other economic
activities.
a. True b. False
Unlike the Tigris and Euphrates, the
_______ flooded at the same time
every year, so farmers could predict
when to plant their crops.
7. Questions on par with
educational standards
Bloom’s Taxonomy was created in 1956 by Benjamin Bloom; it is widely used for teaching, learning, and assessments globally today.
*Forehand, M. (2005). Bloom’s Taxonomy: Original and revised (2010). In M. Orey (ed.), Emerging Perspectives on Learning, Teaching and Technology. Retrieved <14 March 2019>, from
https://www.d41.org/cms/lib/IL01904672/Centricity/Domain/422/BloomsTaxonomy.pdf.”
Remember Recall facts
Understand Identify and classify
Apply Use information in new
situations
Analyse Compare and
Contrast
Evaluate Justify
Create
Produce
original work
Able to generate tier 1 – 3
questions today
Multi-tiered model that
classifies thinking into six
cognitive levels of
complexity
8. Current traction
Paid pilot
Digital textbook platforms
1
Teachers
Global Middle School
100
Top 10 Publishers
Advanced discussions with
renowned publishers
3
9. 2021
2-Year Product Roadmap
We add question complexity and expand to other subjects
2019
Q2
Q3
Q4
2020
Q2
Q3
Q4
English Language
Learning Worksheets
Focus on Higher Order Thinking
Questions
Analysis, evaluation, and inference
Product Testing
with 100 Teachers
Other Text-Heavy Subjects
Science, Social Studies
Image-based Questions
Grading Subjective
Answers
Feedback Loop
Student personalization
Generate Content
from Concepts
10. Launch B2C
2021
2-Year Customer Milestones
We onboard 10 education companies and have hundreds of users
2019
Q2
Q3
Q4
2020
Q2
Q3
Q4
1st Top 10 Publisher
Pilot
Enter K-12 Tutoring
Upsell on Grading
features and focus on
Retention
Secure 3 of the Top 10
Global Publishers
90+ Education
Enterprises in pipeline
Spoke to 90+ companies
to understand how
assessment is a key
challenge
1 Paid Pilot and B2C Beta
Digital Textbook Platform
2nd Paid Pilot
Digital Platform
Grow Education
Enterprise
Customers to 10
K-12 Tutoring and
Curriculum
11. Global K-12 Assessments,
Grading and Content-Creation
$9Bn
Global K-12
Assessments
$5Bn
11
The Global K-12 Assessment Market is $5Bn
K-12
Publishers
$500MM
Curriculum Providers
Content Creation Companies
Test Prep Tutoring
(On average, education companies spend
$1MM to $30MM on outsourcing question
creation).
12. 12
Global K-12 Assessment Market Breakdown
Ranges between $5-7B
Customer
Annual Individual Spend
(USD)
# Globally Total USD
Top Publishers 20,000,000 20 400,000,000
Digital Publishers 500,000 1500 750,000,000
Content Providers 1,000,000 3000 3,000,000,000
Tutoring Chains 1,000,000 3000 3,000,000,000
Total Spend for K-12 Assessments 7,150,000,000
13. Aligned Pricing with Industry
Monthly Subscription Plans
Individual Subjects
Scale
Enterprise Pro Freemium
Multiple
Scaled on # of Users
Unlimited
Questions
Limited
Questions
Custom Trained
Algorithms
Trained on
Customer Data
Average Monthly
Subscription
~$2-5K Per Subject Per Month $10 Per Month Free
14. Aurora differentiates by focusing on higher
order thinking and B2B model
8K questions per day
30-40 questions per day
Volume
Time 10 seconds per question
20 min – 2 hours per question
Quality
Rounds of Revision
2 to 3
4 to 7
Method Higher Order Thinking
questions
Recycled questions
*Manually created questions by humans
30-40 questions per day
20 min per question
4 to 5
Recycled questions
Traditional* Tech-Enhanced Tools AI-Assisted Aurora
8K questions per day
10 seconds per question
3 to 4
Dynamically generated
questions
B2B B2C B2C B2B
15. Team
Karishma Galani
CEO
Ramsri Golla
CTO
Masters, Arizona State University
Bachelors, BITS Pilani
7 years building AI products in Silicon Valley
Patented machine learning algorithms
Masters in Education, Harvard University
Bachelors, Northeastern University
Led tech innovation in schools
Authored two education books
15
16. Raising $1 MM SGD to build a
core team and scale
• 70% Core Tech Team
• 20% Enterprise Sales
• 10% Marketing
17. In 18 Months
• 10-15 Enterprises
• Revenues at $50-60K/Month
• Team of 10
- Tech (6)
- Marketing/Sales (2)
- Product (1)
18. Backed by Entrepreneur First
And SGInnovate
Based in Singapore 32 Carpenter Street, Singapore 059911
Karishma Galani, CEO
Karishma@tryaurora.ai
+6587800214
AWS, EdStart Member
AWS Educational Technology
Startup Accelerator