The document discusses various types of online content marketing strategies. It covers web content like copywriting, blogging, and viral content. It also discusses social media strategies on platforms like LinkedIn, Google+, Facebook, and Twitter. Additionally, it discusses using video marketing on YouTube and content marketing through press and media relations. The overall document provides an overview of different online content marketing tactics and opportunities.
Crack The Social Web Code: Tips For Social Media OptimizationSocial Caffeine
Connecting the Dots between your social media profiles at Linked In, Facebook and Twitter. An overview of how to optimize your social media strategy by connecting the dots between recommended social networking platforms. Ideas on how to add fuel to your blog, as well. I've listed some of my favorite free resources to help you target your consumer, find influencers and broaden your reach.
Crack The Social Web Code: Tips For Social Media OptimizationSocial Caffeine
Connecting the Dots between your social media profiles at Linked In, Facebook and Twitter. An overview of how to optimize your social media strategy by connecting the dots between recommended social networking platforms. Ideas on how to add fuel to your blog, as well. I've listed some of my favorite free resources to help you target your consumer, find influencers and broaden your reach.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
2nd Concept for Diploma Thesis: The Impact of Source Identification on the Ev...Andreas Mahringer
2nd Concept for Diploma Thesis - Marketing Department, University of Innsbruck (AUT): The Impact of Source Identification on the Evaluation of Consumer-Generated Advertising
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
2nd Concept for Diploma Thesis: The Impact of Source Identification on the Ev...Andreas Mahringer
2nd Concept for Diploma Thesis - Marketing Department, University of Innsbruck (AUT): The Impact of Source Identification on the Evaluation of Consumer-Generated Advertising
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
Dissertation Relationship Marketing in Health Care IndustryDissertationFirst
Within the health care sector context, relationship marketing is very important part for the success of the organization and for retaining its clients. Relationship marketing is an approach intended to look after customer long- term engagement, loyalty and relations; it aims at developing strong loyal customers by offering correct and direct information by having open communication with them, therefore proper relationship marketing strategies and communication strategies should be used for the development and improvement of the health sector.
This study sought to evaluate the role of relationship marketing in health care sector in context with the Mumbai health care organization, Kokilaben Dhirubhai Ambani hospital, the study specifically aims:
. To analyze the benefits of relationship marketing in the healthcare sector
. To review critically the literature of the research associated to relationship marketing.
. To evaluate critically the significance of relationships marketing strategy in the health care industry in context with Kokilaben Dhirubhai Ambani hospital. . To offer a significant recommendation for healthcare industry in India by which they can improve their efficiency and quality by implementing the relationship marketing. This paper presents research of relationship marketing in the industry of health
care: A Case Study of Kokilaben Dhirubhai Ambani Hospital Mumbai. Analyzed findings are presented in accordance with a rigorous sampling frame of 50 respondents through questionnaires.
An outlook on my final dissertation for the MA degree in Publishing, January 2014.
The essay I wrote was focused on the effectiveness of social media marketing for the promotion of books printed by indipendent publishing houses.
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy? William Belle
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy?
William BELLE - Euromed Management - Kedge Business School
This thesis will talk about how the relationship between brand and customer is going to be in the next 5 years. With Near-field communication’s rolling out our daily life will change, indeed NFC can be used for many situations such as: Payment, Bank, Access, Retail, Health, Tag Reading just to name a few. NFC is a mobile marketing tool which:
- Can develop a company’s brand by creating a customer relationship with the mobile devices
- Acquisition of new customers and development of customer loyalty
- Generate income
The main issue today is how to implement this technology?
Let’s start now with a short overview about Mobile Marketing trends that have come into view in the last 5 years. We will then focus on how NFC can create an added value to these trends.
Master thesis. The impact of online video in marketing and communication stra...Maurici Carbó
Master thesis: The impact of online video in marketing and communication strategies of tourism and travel companies.
Master’s in Tourism Management and Planning. University of Girona. Catalonia. Spain.
Maurici Carbó
Masters Thesis New York University: Mobile Digital Marketing & Future of Hote...Charisma Glassman
The Maters Thesis is an in-depth study on the latest trends on mobile advertising and digital strategy. It also talks about application on hospitality industry where brand and customer loyalty can be increased through mobile websites and apps rather than just losing profits to online travel agents such as priceline etc.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
Internet Marketing Proposal & SEO/Search Engine Rank Report KJ Proweb
Here an example of a comprehensive Internet marketing proposal and search engine rank report (SERP) that I produced for K-1 Global Holdings, LTD.
K-1 is the world' premier professional kickboxing promotion. Established in 1993, K-1 tournaments have been held in 48 countries and broadcast via live-stream in 138 nations worldwide.
Over 4.5 million fans of combat sports have purchased tickets to witness a live K-1 event. K-1 tournaments have been televised on ESPN Sports, HDNet in the USA, SpikeTV, Fuji TV Japan, EuroSports and numerous other networks. [All content shown herein and in this document was authored by Kevin James].
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
StumbleUpon, More Web Traffic Than Facebook?Anthony Kirlew
StumbleUpon sent more traffic to US websites than Facebook in June 2011. With that in mind, I encourage you to consider using StumbleUpon in your Social Media Marketing efforts.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. @AnthonyKirlew
Who is Anthony Kirlew?
• Launched first Internet Marketing firm in 1999 (NSI Partners)
• Founder of AKA Internet Marketing – Internet Marketing & Social Media Agency
• Co- Author of Media Magnetism (A Guide to PR Success)
• Featured on Social Media Today, About.com, Mashable, and other notable sites as
an Industry expert.
• That last statement just put some pressure on me to deliver above average content
• I never hold back any “secrets” when I speak
• Will never win an award for the prettiest PowerPoint, but…
• I never hold back any “secrets” when I speak
• I am a Drag Racing Fanatic!
5. @AnthonyKirlew
Types of Online Content
• Social Media Content (Profiles, Apps)
• Web Content (Copy, Blogs, White Papers, eBooks)
• Press Content (The Source or The Story)
• Video Content (Teasers, Music, Trainings,
Movies, etc.)
• Audio (Podcasts, Online Radio)
• Images
6. @AnthonyKirlew
Web Content (Analyzing Web Copy)
• Does your copy get the visitors attention?
• Do you have a compelling offer?
• Do visitors immediately know what you do?
• Does it highlight features & benefits
• Testimonials / Third Party Validation
7.
8.
9. @AnthonyKirlew
Web Content (Blogging)
• Creates Fresh & Relevant Content
• More is Better (According to Google)
• Leveraging Audiences (Guest Blogging)
• On the Same Domain as Your Website - www.akaim.com/blog
• Attracts Links
• Your Competitors Will Promote YOU!
10. @AnthonyKirlew
Web Content (Blogging)
• What Makes Great Blog Content?
o Questions & Answers
o How To’s
o Press / Company News
o Promotions & Offers (Sparingly)
o Video blog posts
12. @AnthonyKirlew
Viral Web Content
What makes good VIRAL content?
• Free eBooks
• White Papers
• Great blog posts (use images)
• Autoresponder Content
What viral looks like in Analytics
16. @AnthonyKirlew
Social Media Strategy
Developing a Social Media Footprint
o Create compelling (& complete) social media profiles
o Start with who you know (Small Businesses in particular)
o Educate, Empower, & Influence
o It’s not about selling
o Great for branding and building online presence
o Integrate Lead Capture for Optimal Results
18. @AnthonyKirlew
Social Media Sites That Matter
o LinkedIn (B2B)
o Twitter (B2B)
o Google+ (B2B / B2C)
o Facebook (B2C)
o Pinterest (Image / Media rich businesses) (B2C)
o YouTube (Video Platform) (B2C)
20. @AnthonyKirlew
Social Media Tactical Strategy
• Images and videos often get shared more
• Sell less, give more
• Never link to dormant social media profiles
• Be relevant (Use an editorial calendar)
• Tell people what you want them to do (Like, Share, etc.)
• “Ask for a date”
• Track everything
21. @AnthonyKirlew
Social Media Tactical Strategy
• What content to share?
• Tips
• Testimonials
• Events
• Blog Posts
• Ask / Answer questions (Engage your audience)
• Contests
22. @AnthonyKirlew
LinkedIn Tips
• People Come to LinkedIn to do Business (#1 Professional Social Network)
• Have Relevant and Up to Date Contact Info
• Use the Summary to Sell Your Business and Make an Offer
• Create a Company Page (More online real estate)
• Group Participation is Powerful (Can direct message members)
• Group “Ownership” is Even Better
• Allows You to Build Your Own Community within LinkedIn
• Allows You to Market to a Targeted Group
• Works Great as a Lead Generation Tool
24. @AnthonyKirlew
LinkedIn Group Marketing Tactics
• Build the membership
• Post content, and post it often
• Send a Weekly email to your group
• Send an autoresponse to members that join.
• Offer them something of value in exchange for their name and email
25. @AnthonyKirlew
Google Plus
• Confusion in the Camp
• Google Plus Local (Local profile for reviews)
• Google Plus (Personal Profile)
• Google Plus Brand Pages (Akin to Facebook Business Pages)
26. @AnthonyKirlew
Google Plus
• Claiming Google Authorship
• Links Your Google+ Profile to Your Online Content
• Image based posts get more clicks
• Improves Online Presence
27. @AnthonyKirlew
Google+ Tactics
Google+ business page Verification – Add your
badge on your website.
Add and verify all
your social media
profiles, websites,
and blogs on your
Google+ profile
page.
30. @AnthonyKirlew
Facebook Tactics
• Great Opportunity for Consumer Based Businesses
• Focus on Community Building (Not Just Selling)
• Become the Local Go To Source
• Understand the Power of Paid Promotion
37. @AnthonyKirlew
Press (PR) Strategies
• Huge missed opportunity
• Who would you rather have tell your story?
• It’s about relationships
• Being a source
• Being a newsmaker
• Have a press calendar / Be prepared
38. @AnthonyKirlew
• The art of developing and managing the public image of an organization
• Can include:
o Drafting and distributing press releases
o Developing relationships with local and industry media professionals
o Crisis / Reputation Management
• It’s not advertising
• Doesn’t have to be expensive
• Not a one-time event
• Goal is publicity (getting noticed & getting your message out)
What is PR (Public Relations)
40. @AnthonyKirlew
• Wall Street Journal
• MSN
• About.com
• Fox News
• Go Gilbert Magazine
• 202 Magazine
• Arizona Republic
• American Express (Open Forum)
Media Outlets Where My Clients & I Have Had Exposure
• Mashable
• Blog Talk Radio
• Scottsdale Airpark News
• East Valley Tribune
• Business News Daily
• Modesto Bee
• Washington Business Journal
• Phoenix Business Journal
43. @AnthonyKirlew
• Third party credibility / validation for your company, product, or service.
• Increases Online Exposure in Search Engines
• Reinforces Your Expertise
• Proactive Brand / Reputation Management
More Reason to Leverage PR
44. @AnthonyKirlew
STORY: Local Electrical Contractor was hired to update wall sconces at the Biltmore Hotel
in Phoenix and wanted to sell them.
PITCH: My company ran a local PR campaign for them.
RESULT: Received media coverage via Mesa Republic & KTAR
Small Business PR Case Study
46. @AnthonyKirlew
RESULTS:
• According to client “Phone Rang Off the Hook” for a few weeks after media coverage.
• Client generated roughly $3,000 in sales and service (installation) revenue and generated
additional exposure via web and print.
• Campaign cost = $750.00
• ROI = > 300%
Small Business PR Case Study
47. @AnthonyKirlew
• Be a News Source (They contact you)
• Be a Newsmaker (You contact them)
2 Strategies for Gaining Publicity
48. @AnthonyKirlew
• Develop relationships with journalists
o Media Events
o Social Media
o Direct Outreach
• Subscribe to Press Services
o HARO – HelpAReporter.com
o PitchRate.com
Becoming a News Source
50. @AnthonyKirlew
A must have for PR & Marketing Professionals
Media requests delivered via email three times per day
Help a Reporter
51. @AnthonyKirlew
• How to respond
o Explain why you are the expert
o Provide input for their story
o Always give your cell number as a contact
o Citing prior media mentions can help
o Have an online news room on your website
Becoming a News Source
52. @AnthonyKirlew
Press Release Pitch Tips
• Personal media contact list
o How do they prefer to connect (Don’t Forget Twitter)
o When to connect
o Getting back in time
o The power of working with interns / freelancers
o Personalize the pitch
o Are they the right reporter?
53. @AnthonyKirlew
Press Release Distribution
• Online Press Services (I don’t recommend free services)
• Can’t Get Traditional Coverage
• SEO / Link Building (Let’s discuss the controversy)
• Social Media
Source: http://searchengineland.com
55. @AnthonyKirlew
Additional Press Tips
• Create a Media list
o Target geo and industry
o Use social media to connect
• Editorial Calendars
o Make PR an ongoing part of your marketing campaign
• Understanding Journalists
o They need experts
57. @AnthonyKirlew
Why Video Marketing?
YouTube Statistics:
• 800M Unique Users Visit YouTube each month.
• Over 3 Billion Videos are Viewed Daily (How Many are Yours?)
• YouTube Mobile Gets over 400M Views per Day (13% of daily views).
• Owned by Google – Boosts Online Presence
59. @AnthonyKirlew
Tactical Video Marketing Strategies
• Use relevant keywords (and phone number) in titles and descriptions (great local
search ranking results)
• Create helpful “how to” videos
• Use video to reach out to prospects (your competition most likely won’t)
• Screen Capture Tools: Camtasia Studio ($), Screencast-O-Matic (Free)
60. @AnthonyKirlew
Local / Mobile / Geo Strategies
• Use address and integrated Google map on website
• For smaller brands, use address on all pages.
• Claim local profiles (Google looks for name, address, and phone # “aka NAP”)
• Claim social profiles
• Geotag photos and images (Picassa)
• Use telephone number, city and state in video titles and descriptions