Research & Rewards
“Using mobile to reach the
middle of the pyramid
with biNu”
Jeremy George
biNu VP Africa
Jeremy.george@binu-inc.com
The African Smartphone Market
Smart phones

Feature
phones

Dumb phones
>80%
of the installed base of
mobile phones in
emerging markets are
non-smartphones

Source: Portio Research 2013
biNu Technology

(on Data connected Java and Android mobiles)

Data
Light

Hi
Speed

Curated
Content

Superior Customer Ex...
biNu Content
Users love biNu
After two years of R&D on core technology, biNu launched in 2011 as a free download
on major feature phone...
biNu Strategy
Build the audience
–
–
–
–
–

Content
Technology
Price
Mobile Network Operators
Market Research (Rewards)

M...
Research & Rewards
Africa is the new frontier
and Mobile is the key
Value Proposition - biNu Research & Rewards
Reach 3m engaged mobile
internet consumers in
emerging markets

Define

Large ...
How Do We Get our Audience?
biNu Audience

biNu

“River Sample”

Panel

Survey
Response
“River Sample” – Respondents captu...
What do we know about the Audience?
Emerging Market focused:
– Asia
– Africa
– Latin America

Panel Demographics:

Source:...
How we reward our audience
Examples
Gaming

Books

Airtime

Music
Panel Size

1,376,540 - Derived from ALL Verified Accounts
Demographic

Percentage

Feature Phone

90%

Male

85%

Female
...
R & R Example – United Nations
My World Survey
– Focus on Millennium Goals
– Currently at 70,000 mobile responses
– We als...
Self Service Dashboard

•

Self-service online dashboard

•

Photo and audio upload

•

Easy survey scripting

•

•

Compr...
Grab Audience Attention
Delivered in 200+ Languages
Survey Question Types
Multiple choice
check-boxes

Ranking

Single choice
radio buttons

Free text entry

Photo & audio
up...
Thank you 
Demonstration of biNu
Binu Research & Rewards: Using mobile to reach the middle of the pyramid with biNu”
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Binu Research & Rewards: Using mobile to reach the middle of the pyramid with biNu”

  1. 1. Research & Rewards “Using mobile to reach the middle of the pyramid with biNu”
  2. 2. Jeremy George biNu VP Africa Jeremy.george@binu-inc.com
  3. 3. The African Smartphone Market Smart phones Feature phones Dumb phones
  4. 4. >80% of the installed base of mobile phones in emerging markets are non-smartphones Source: Portio Research 2013
  5. 5. biNu Technology (on Data connected Java and Android mobiles) Data Light Hi Speed Curated Content Superior Customer Experience & Reduced Cost
  6. 6. biNu Content
  7. 7. Users love biNu After two years of R&D on core technology, biNu launched in 2011 as a free download on major feature phone app stores, followed by the Android market. Since then… 160,000,000 140,000,000 120,000,000 biNu Global page views per App, June 2013 “biNu has been changing my life”, Hasiraboy, Egypt 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0 “Yes binu is a fantastic apps bcz it gives enjoyment in my life like good friends ,local & breaking news and cricket updates thanks for binu”, 1AMITKUMAR, India “biNu’s platform dramatically improves Internet access speed and connectivity while reducing power consumption — it’s mobile magic” – Venturebeat “biNu the Australian Start-Up Drives Apps Potential to Emerging Markets” – IDG Connect "These guys can increase the functionality of phones without sucking up all the bandwidth.“ Bloomberg
  8. 8. biNu Strategy Build the audience – – – – – Content Technology Price Mobile Network Operators Market Research (Rewards) Monetise the audience – Advertising – Premium Content – Market Research
  9. 9. Research & Rewards
  10. 10. Africa is the new frontier and Mobile is the key
  11. 11. Value Proposition - biNu Research & Rewards Reach 3m engaged mobile internet consumers in emerging markets Define Large panels & demographic profiling Engage Respond Reward In-built rewards management, including Airtime top-ups Online dashboard
  12. 12. How Do We Get our Audience? biNu Audience biNu “River Sample” Panel Survey Response “River Sample” – Respondents captured and screened in real time at time of survey “Panel” – Members we have screened and have agreed to be surveyed and we have demographic responses
  13. 13. What do we know about the Audience? Emerging Market focused: – Asia – Africa – Latin America Panel Demographics: Source: Photo Taken By biNu User – – – – – – – Gender Age Urban/Rural Education level Employment Status Relationship Status Religion
  14. 14. How we reward our audience Examples Gaming Books Airtime Music
  15. 15. Panel Size 1,376,540 - Derived from ALL Verified Accounts Demographic Percentage Feature Phone 90% Male 85% Female 15% Urban 77% Rural 23% 17 & Under 11% 18-24 52% 25-34 28% 35-44 6% 45-54 2% 55+ 1%
  16. 16. R & R Example – United Nations My World Survey – Focus on Millennium Goals – Currently at 70,000 mobile responses – We also added photos – 7,000 How was it sold? Why the interest? – Introduction from ONE – Mobile was hot – IVR/SMS Too expensive What do they like – Online, real time, self service – They loved the photos (very different)
  17. 17. Self Service Dashboard • Self-service online dashboard • Photo and audio upload • Easy survey scripting • • Comprehensive question definition In-built rewards system focused on Airtime top-ups • Logic control • Real time analytics • Multi-language support • Export your data Commercial in Confidence
  18. 18. Grab Audience Attention
  19. 19. Delivered in 200+ Languages
  20. 20. Survey Question Types Multiple choice check-boxes Ranking Single choice radio buttons Free text entry Photo & audio upload Commercial in Confidence
  21. 21. Thank you 
  22. 22. Demonstration of biNu

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