1. 1
SmartGo
• SmartGo
• Marsel Omeri
• 14.10.2014
• Smart way to travel around the city.
2. 2
Overview
• “elevator pitch”
• In our country public transport is a big problem due to low
standard of traveling.
– Technology.
– Punctuality, comfort, time, stress
– Everyone possessing a smartphone
– New entry , High tech,
– Market Research
3. 3
The Problem
• Compelling problem(s) to be solved
• Being on time, avoiding traffic, facilitating public transport
• Include any validating quotes
• Fucking Awesome
4. 4
The Solution
• SmartGo is a mobile app which will help the customers to book the
taxi in an easier and quick way, by using just the press of a button.
• We are trying to change the way that people perceive
the use of technology in public transport and meanwhile
making their lives better.
5. Opportunity & Market
• Since Albanians are using every day and more
smartphones and apps, the Market is expanding in a
huge rate.
• Actually there are little Albanian apps in the Market.
• The less are concerning the transport area.
5
6. Technology / Process
• GPS 3G modem;Apps; Website
6
• One button and you are there.
• We are currently working on building the app and finding
the suitable taxi companies.
8. Go-to-Market Strategy
8
• the key players
• Taxi Companies ; Customers;
• How and what do customers buy?
• App is free for the users
• Service
• Marketing and sales plan
• Online advertising and pre-contracts with different sponsors.
• Travel Agencies’ booklets
• Billboards
9. 9
The Team
• 2 co-founders
• 3 app developers
• 1 web developer
• 1 economist (marketing and business planning)
• 1 legal representative
10. 10
Financial
• We are in the first step in finding financial resources, but in good
perspective.
• Corporation with other companies (such mobile companies and
public transportation)
• Commission for the companies that use the app (around 5 %)
