Many brands want to join in the online conversations, but this means letting go of the control of their brands. How can they cope?

1. Online
Brand
Conversations
How and when to get involved

2. An original conversation?

4. Getting granular....

5. Finding your audience

6. What identity?

7. Boeing have a blog - VP of Marketing Randy Tinseth - started by his
predecessors for the plane spotters among us

8. The originator of the Boeing blog - VP of Marketing Randy Baseler - seems
that to be in marketing at Boeng, being named Randy is a plus....

12. Ten Tenets of Good Conversation
1. Good conversation is natural 6. Good conversation is timeless
2. Good conversation is honest 7. Good conversation is valuable
3. Good conversation is balanced 8. Good conversation is heated
4. Good conversation is open 9. Good conversation is viral
5. Good conversation is organic 10.Good conversation is productive
Source: Join the Conversation - Joseph Jaffe 2008

13. Direct marketing principles remain for online conversations -
content in the context of the target audience

14. Does your strategy have a
Plan B?

15. Text
Dove Onslaught
http://au.youtube.com/watch?v=Ei6JvK0W60I

16. Text
Greenpeace response
http://au.youtube.com/watch?v=odI7pQFyjso

22. The response?
Source: YouTube

23. And also...

24. How does a brand
break in?

28. AdSpace Pioneers response to NAB spamming bloggers - spam a NAB
branch. Found on Youtube http://au.youtube.com/watch?v=yWEQgeMi6aQ

29. Opportunities
are abundant
phil@ideagarden.com.au
Twitter: phillipsmith