New MediaWhere are we and where are we going?                                  www.apparent.com.au | content in the contex...
Areas we’ll cover       Ø    Content	  	     Ø    Data	  	         Ø 	           Customer centricity	  	         Ø 	  ...
          	           	           	           	           	           	           	           	           	  5 things to p...
purpose.
What is new media?
Launched – May 2003Launched - February 2004Created - February 2005First tweet – July 15, 2006Launched - June 2011Launched ...
Those not sofortunate….
AC Nielsen “reveals 73% of internet-connected Australiansare using some sort of social networking site, and many do       ...
We measure social media in old mediaterms - reach and frequency – the focusis on likes, re-tweets, followers, andrecommend...
 	  	  	  	  	  	  	  	  	  
The importance is focusing on the customer and notthe channel…. it starts with, and ends with, theaudience.               ...
                                 	                                  	                                  	                  ...
              	               	               	               	               	               	               	           ...
Facebook               Facebook                       YouTube                 Twitter                          Blog       ...
 But there’s something happening…..                	                  	                  	                  	             ...
 	  	  	  	  	  	  	  	  	  
 	  	  	  	  	  	  	  	  	  
Fatigue
The result? Every channel fails
                 	                  	                  	                  	                  	                  	         ...
The future       	                   	                   	  is in the data   	                   	                   	    ...
 	  	  	  	  	  	  	  	  	  
What day now includes what time..     	       	       	       	       	       	       	       	       	       	  
                                                                        	                                                 ...
 	  	  	  	  	  	  	  	  	  
Implications of proposed new privacy legislation    •    New bill includes a prohibition on direct and digital marketing t...
        	         	         	         	         	         	         	         	         	  So, what’s next?
 	  	  	  	  	  	  	  	  	  
 	  	  	  	  	  	  	  	  	         2. Digital Omnivores
                            	                             	                             	                             	   ...
4. Mobile….
Mobile growth…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
…goes on…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
…and on…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
…and on…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
5. Audience identification                             	                               	                               	  ...
Interest graphshttp://gigaom.com/cloud/the-personalized-web-is-just-an-interest-graph-away/
Social graph & Interest graphhttp://www.digitaleyemedia.com/blog/social-graph-enhanced-by-interest-graph.html
How to keep up	  	  	  	  	  	  	  	  	  	  
Content “snacking” – where are your sources?
 	  	  	  	  	  	  	  	  	  
Thanksphil@apparent.com.autwitter.com/phillipsmithtwitter.com/weareapparentfacebook.com/weareapparent
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
New(ish) media - and what's next?
Upcoming SlideShare
Loading in …5
×

New(ish) media - and what's next?

885 views

Published on

The topic of discussion is consistently including new media - but how new is new? Some thoughts on what we should be looking at and thinking about....

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
198
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

New(ish) media - and what's next?

  1. 1. New MediaWhere are we and where are we going? www.apparent.com.au | content in the context of the audience
  2. 2. Areas we’ll cover Ø  Content     Ø  Data     Ø    Customer centricity     Ø    Channel fragmentation     Ø  Message delivery Ø  Privacy implications Ø  Staying on top of everything…..
  3. 3.                    5 things to ponder….
  4. 4. purpose.
  5. 5. What is new media?
  6. 6. Launched – May 2003Launched - February 2004Created - February 2005First tweet – July 15, 2006Launched - June 2011Launched – September 2011
  7. 7. Those not sofortunate….
  8. 8. AC Nielsen “reveals 73% of internet-connected Australiansare using some sort of social networking site, and many do      so to communicate with their friends about their opinions      on certain brands.”        
  9. 9. We measure social media in old mediaterms - reach and frequency – the focusis on likes, re-tweets, followers, andrecommendations. We need to definesuccess not by social media volume, butrather by customer value andengagement….
  10. 10.                    
  11. 11. The importance is focusing on the customer and notthe channel…. it starts with, and ends with, theaudience.                    
  12. 12.                    Behaviour is T- shaped – broad, shallow with some depth…..
  13. 13.                    Audience, channel and content integration
  14. 14. Facebook Facebook YouTube Twitter Blog LinkedIn Awareness & Content sales idea Google+ YouTube Brand equity and word of mouth within community Pinterest Blog Content Idea Choose the Consider a range of Generates brand equity within platforms and drives Members of that has value relevant platforms relevant platforms word-of-mouth within community – assisting community becomefor community deliver idea to share idea growth of community engaged customers
  15. 15.  But there’s something happening…..                  
  16. 16.                    
  17. 17.                    
  18. 18. Fatigue
  19. 19. The result? Every channel fails
  20. 20.                    Fearing the audience “switch-off”
  21. 21. The future      is in the data              
  22. 22.                    
  23. 23. What day now includes what time..                    
  24. 24.                    Distribution of half-lifes over four different referrer types. Facebook, twitter and direct link (linksshared via email, instant messengers etc.) half lifes follow a strikingly similar distribution.http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay
  25. 25.                    
  26. 26. Implications of proposed new privacy legislation •  New bill includes a prohibition on direct and digital marketing that will restrict the way businesses can communicate with their customers through both traditional marketing channels as well as digital channels such as online and social media. •  Also will require opt‐outs to be included in marketing and advertising messages •  “Imagine a world where twitter messages include an opt‐out?” •  Interestingly, the review of the privacy act started six years ago at a time when Facebook and Twitter didn’t even exist…. •  Could have significant impact on marketers and the direct to customer marketing activities.
  27. 27.                    So, what’s next?
  28. 28.                    
  29. 29.                     2. Digital Omnivores
  30. 30.                    3. Gesture controlled devices
  31. 31. 4. Mobile….
  32. 32. Mobile growth…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
  33. 33. …goes on…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
  34. 34. …and on…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
  35. 35. …and on…Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
  36. 36. 5. Audience identification                    
  37. 37. Interest graphshttp://gigaom.com/cloud/the-personalized-web-is-just-an-interest-graph-away/
  38. 38. Social graph & Interest graphhttp://www.digitaleyemedia.com/blog/social-graph-enhanced-by-interest-graph.html
  39. 39. How to keep up                    
  40. 40. Content “snacking” – where are your sources?
  41. 41.                    
  42. 42. Thanksphil@apparent.com.autwitter.com/phillipsmithtwitter.com/weareapparentfacebook.com/weareapparent

×