Mobile banner ad media kit


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How to create sales through mobile banner ads

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Mobile banner ad media kit

  1. 1. What We Do The Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones With the ability of today’s Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for today’s consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…
  2. 2. Current Advertisers <ul><li>Largest mobile media network </li></ul><ul><ul><li>70 million+ impressions per month </li></ul></ul><ul><ul><li>Current focus: mobile sites and content </li></ul></ul><ul><ul><li>Cross-carrier campaigns </li></ul></ul><ul><ul><li>Campaign management available </li></ul></ul><ul><li>Optimized for Mobile Ad Management and Delivery Platform </li></ul><ul><ul><li>Connects Advertisers, Publishers and Carriers together on a common platform optimized for mobile </li></ul></ul><ul><ul><li>Ad Delivery (serving, tracking, optimization & reporting) </li></ul></ul><ul><ul><li>Cross Content capabilities (mobile web, java, brew, video) </li></ul></ul><ul><ul><li>Access agencies and brands buying mobile media </li></ul></ul>
  3. 3. Mobile Usage <ul><li>According to M:Metrics, browsing Internet content on mobile phones is second most sought after activity of data subscribers </li></ul><ul><li>10% of mobile phone subscribers browse mobile content on a monthly basis </li></ul>Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. Mobile subscribers. Data based on the month of September 30, 2005. n=13,398. 2.9% 5315 Downloaded Mobile Game 3.3% 5927 Purchased Wallpaper or Screensaver 3.4% 6129 Used Work E-mail 5.205% 9457 Used mobile Instant Messenger 5.9% 10748 Used Personal E-mail 8.2% 14929 Used Photo Messaging 8.6% 15624 Purchased Ringtone 10.9% 19642 Retrieved News and Information via Browser 30.8% 55762 Sent or Received Text Message % US Mobile Subscribers Projected Monthly reach (000’s) Activity US Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2005
  4. 4. WAP Audience Composition <ul><li>Mobile Data Subscriber Stats: </li></ul><ul><li>Educated urban audience </li></ul><ul><ul><li>80% College Degree </li></ul></ul><ul><ul><li>32% Professional & Management </li></ul></ul><ul><li>Comprises highest disposable and per capita income DMA’s </li></ul><ul><ul><li>70% - $75k+ HHI </li></ul></ul><ul><li>Avg Age: 30 </li></ul><ul><li>Skews slightly male </li></ul>
  5. 5. Mobile’s 4 Media Types (WAP) (Streaming/Pre-Roll) (Text Messaging) (Java/Brew) Mobile Internet Advertising Downloadable Applications SMS / MMS Video
  6. 6. Mobile Internet Advertising (WAP) <ul><li>Proven Marketing Model </li></ul><ul><li>Ad types </li></ul><ul><ul><li>Data capture (SMS address) </li></ul></ul><ul><ul><li>Click to call </li></ul></ul><ul><ul><li>Store locator </li></ul></ul><ul><ul><li>Coupon </li></ul></ul><ul><ul><li>Contests/Sweepstakes </li></ul></ul><ul><ul><li>Trivia </li></ul></ul><ul><ul><li>Tune-in </li></ul></ul><ul><li>Campaign Averages: </li></ul><ul><ul><li>Click through rate: average 3-5% </li></ul></ul><ul><ul><li>CPM: average $35-50 </li></ul></ul>
  7. 7. Downloadable Apps <ul><li>Examples: </li></ul><ul><ul><li>Calorie Calculators </li></ul></ul><ul><ul><li>Gas Mileage Calculators </li></ul></ul><ul><ul><li>Maps / Routefinders </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><li>Growth/Current Use: </li></ul><ul><ul><li>Engagement Opportunities </li></ul></ul><ul><ul><li>Consumer Experience </li></ul></ul><ul><ul><li>Local Marketing </li></ul></ul>
  8. 8. <ul><li>The largest mobile media network in the industry </li></ul><ul><ul><li>Channels: News, Weather, Entertainment, Sports, Gaming, Finance, Youth, General </li></ul></ul><ul><ul><li>Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide,, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more </li></ul></ul><ul><ul><li>Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others. </li></ul></ul><ul><li>70,000,000+ Available monthly impressions </li></ul><ul><li>6,500,000 Unique Users </li></ul>TRL Partner Network
  9. 9. Category Content <ul><li>Category areas that are ‘time sensitive’ are the most sought content on the TRL Network: </li></ul><ul><ul><li>Sports - 33% </li></ul></ul><ul><ul><li>Weather - 11% </li></ul></ul><ul><ul><li>News - 9% </li></ul></ul><ul><ul><li>Directories - 30% </li></ul></ul><ul><ul><li>Gaming - 13% </li></ul></ul><ul><ul><li>Other - 4% </li></ul></ul>
  10. 10. Case Study: Dunkin Donuts <ul><li>Client: </li></ul><ul><ul><li>Dunkin Donuts </li></ul></ul><ul><li>Background: </li></ul><ul><ul><li>DD specifically targets downtown Boston to give away mobile coupons to be redeemed at Dunkin Donut stores </li></ul></ul><ul><li>Objectives: </li></ul><ul><ul><li>Create buzz for DD latte </li></ul></ul><ul><ul><li>Drive traffic to Boston DD stores </li></ul></ul><ul><li>Campaign: </li></ul><ul><ul><li>Geo-targeted WAP campaign to Boston. DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row. </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>4% click-through rate. The campaign created a 21% increase in store traffic and redemption of the mobile coupon.  </li></ul></ul>
  11. 11. Case Study: Nextel <ul><li>Client: </li></ul><ul><ul><li>Nextel </li></ul></ul><ul><li>Background: </li></ul><ul><ul><li>Nextel offers premium mobile content </li></ul></ul><ul><li>Objectives: </li></ul><ul><ul><li>Drive downloads of premium mobile content </li></ul></ul><ul><li>Campaign: </li></ul><ul><ul><li>Mobile media ad spots with an actionable WAP link to fulfillment page </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>6.7% Click-through rate </li></ul></ul><ul><ul><li>53% conversion </li></ul></ul>
  12. 12. 1 WAP Banner 2 Jump Page Allows the users to perform multiple actions: The Burger King banner and textlink appear on mobile sites across the TRL network. <ul><li>Search for a BK </li></ul><ul><li>DL Wallpapers </li></ul><ul><li>Research Nutritional Facts </li></ul><ul><li>Search foods based upon allergens </li></ul><ul><li>Learn more about BK </li></ul>Case Study: Burger King
  13. 13. DL Wallpaper, Nutritional Information, Allergens by Ingredient DL Wallpaper Nutrition Information Allergens
  14. 14. Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 x112 Fax (877)-571-4876 [email_address]         Global Media Solutions