Download as PDF, PPTX
Uploaded byPhillip Smith
PDF, PPTX4,683 views
Creativity In Direct Marketing
The document discusses the evolution of direct marketing and emphasizes the importance of targeting, creativity, and measurement in campaigns. It outlines direct marketing strategies like the necessity for clear value propositions and understanding customer needs, while sharing a case study demonstrating the success of an innovative marketing approach by Commonwealth Bank, which achieved a high conversion rate. The key takeaways encourage marketers to refine their targeting, apply differential strategies, and diversify their approach for maximum impact.
