2. New Media DL
• To start this class was an excellent
experience, I learned a lot of important
features of social media that will help me
with future endeavors.
3. Google Adwords
• The week of Google Adwords was the
most beneficial to me. It was a great
opportunity to learn important features of
advertising online, which helped generate
ideas for advertising my music online.
4. Online Advertising Important
Aspects.
• A few important things to look at while tracking
the success of your ad.
• Cost Per Click-How much the advertiser pays per
each click on ad. The advertiser can choose within
a range.
• Impressions-The number of times your ad was
shown.
• Average CPM-Totaled by the cost incurred from
the ad/total impressions, then multiplied by 1000.
5. Advantages
• Advertising online has the capability to
reach a global audience, fast.
• If choosing a low cost-per-click, it can be
cheap.
• It enables target marketing, message
tailoring, sales potential and speed.
6. Disadvantages
• If advertiser chooses an high cost-per-click,
it can be expensive.
• Measurement of success problems.
• Potential for deception and lack of
intrusiveness.
7. My Advertisement
• Taking what we learned with Adwords, I
created my own advertisement that would
promote my music.
8. Increase in Web Traffic
• Since making my ad I have seen an large increase
to those viewing my myspace profile. (3,300-6,366
in one week)
• My music has averaged nearly 148 plays per day in
one week.
9. Actual Stats of Ad
• Below is the up-to-date stats that my ad
has generated in one week.
10. Facebook and Myspace
Friends.
• Another benefit for myself since I made my ad
active is the number of friends requests that are
coming in.
• Both my myspace and facebook have had a good
amount of friend increase.
• This is good for me, being a musician, the more
friends and followers the better.
11. Online Advertising Overview
From Myself.
• Figuring out how to do this effectively has
been the missing link for myself since I
started with music. Finally, my music is
reaching a larger group of people.
• If not for the Adwords week I may still be
looking for ways to get my name out there,
which I was unsure of before.
12. Where I Am Now Compared
To Where I Was
• Since utilizing online advertising and its features
has helped me a lot. I have not noticed any direct
differences, but it is good to know that more
people are viewing my profile and listening to my
music, which is exactly what I want. It only takes
one in the crowd.
• I am better off than I was one week ago, because
of my online advertising experience.
13. Anyone Can Do It.
• Taking in mind the advantages I listed in
slides above, it is easy to see that online
advertising can be an effective way for not
just musicians, but any business wanting to
gain global exposure. Who wouldn’t want
that?
14. Importance of Online
Advertising.
• As we have learned throughout the
semester, the world is turning to the web.
• Businesses need to adapt to the shift to
social media and its benefits.
• Those who do not utilize online marketing,
may fall behind those who do.
