Simple steps to help you easily understand and launch your first Facebook advertising campaign.

1. www.soicalbrary.com
Social + Library | Social Media Marketing Tips for Public Libraries
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2. *Why use facebook?

3. *
As of 2015:
 1.44 billion monthly active users
 1.25 billion mobile users
 936 million daily active users
 798 million mobile daily users

4. *
Facebook is the place to be.

5. *
40+ million brand pages
are on Facebook.

6. *
How do I stand out
from the crowd?

7. *
Paid Facebook Advertising!

8. *
Source: http://blog.hubspot.com/marketing/facebook-advertising-statistics

9. *
Source: http://blog.hubspot.com/marketing/facebook-advertising-statistics

10. *
Source: http://blog.hubspot.com/marketing/facebook-advertising-statistics

11. *
Advertising options:
 Boost your posts
 Promote your page
 Send people to your website

12. *
Advertising options:
 Boost your posts
For existing posts
Increases post’s reach
Post gets into more news feeds
Use limited time frame
Most simple option

13. *
Advertising options:
 Boost your posts
For existing posts
Increases post’s reach
Post gets into more news feeds
Use limited time frame
Most simple option

14. *
Advertising options:
 Promote your page
Get more people to like your page
Choose who you want to recruit to page
Increases page likes, increases reach
Short or long-term campaign

15. *
Advertising options:
 Send people to your website
Traditional web ad
Custom graphics and copy
Most effort

16. *
General best practices
 Use eye-catching images
People like people
 Keep copy simple & easy to follow
Business casual
 Include a call to action
Buttons available

17. *
Four Cs for writing advertising copy:
 Catchy
 Conversational
 Concise
 Call to Action

18. *
Before creating an ad, consider:
 Audience
 Budget
 Time

19. *
Creating
Your
Audience
Be highly-
targeted.

20. *
Setting
Your
Budget

21. *
Choose
Your
Time

22. *
Further steps
 Boost your posts campaigns and Promote
your page campaigns end there.
 Send people to your website campaigns
require additional steps.

23. *
More choices.

24. *
More choices.

25. *
More choices.

26. *
Your
Preview
(Send people
to your website
campaign)

27. *
Things to remember:
Three main types of ads
Boost, Likes, Website
 Have a plan
Audience, budget, time
Create good ads
Catchy, conversational, concise, call to action
 Measure & adjust

28. Check out: www.soicalbrary.com
Social + Library | Social Media Marketing Tips for Public Libraries
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