This ppt tells you how the social media plays a major role in marketing. There many social media apps where marketing can be explored so, here are some of the examples where social media is important for marketing it maybe how you want to introduce your business idea or if you want to sell the product that you discovered so, social media is the greatest platform where you can sell. not only selling you can even get jobs through social media.

1. How social media helps
marketing

2. Contents
• How does Facebook plays a major role in marketing?
• How Twitter is helpful in marketing?
• How a YouTube channel helps to widen the marketing
• How LinkedIn is helpful for marketing?

3. How does Facebook play a major role in
marketing?
• Meet your customers where they come to connect. People connect on
Facebook and Instagram every day. Your small business ads can show up as
people are exploring what they’re interested in, so making a connection
with your business is easy.
• Reach the people who want to hear from you. You decide who sees your
Facebook or Instagram ad. Narrow down your ad’s audience by interests,
gender or location and use ad targeting to find the people most likely to
click.
• Find a budget that works for your business. We recommend a budget
based on ads like yours, so you feel informed when you decide what to
spend. You can also start, stop and pause your ads anytime, so you’re
always in control.

4. Face book
• Learn from your ad’s performance. Every time you run an ad, you can
see how many people reacted to, commented on, shared, and clicked
on it. Use those insights to improve your future ad campaigns.

5. How Twitter is helpful in marketing?
• Advertising on Twitter can help you grow your audience, promote
your products, drive traffic to your website, and more. You can
choose to promote your account to gain new followers or promote
individual tweets to boost engagement and campaign visibility.
• Cultivate your voice to win fans Twitter is a very chatty platform.
Although you can (and should!) use images and videos, winning fans
and connecting with followers requires an authentic, appealing voice.
• Run a Twitter poll Twitter doesn’t offer as many creative options for
engagement as a platform like Instagram or Facebook. It’s pretty
focused on conversations: replies, mentions, and cinema-worthy
tweet threads.

6. • Schedule your tweets for optimal post times to take your Twitter
strategy to the next level by scheduling your tweets ahead of time,
rather than posting them manually one by one.

7. How does the you tube channel help to widen
marketing?
• Not only is your audience on YouTube, but as the internet’s second-
largest search engine, YouTube can help improve your SEO and overall
brand presence. YouTube allows marketers to present unique content
that's easy for viewers to consume and share. YouTube marketing can
be an intimidating tool for brands.
• Customer Testimonials are short-form interviews with satisfied
customers. Customer testimonials can help build company and
product credibility.
• On-demand Product Demonstration VideosDemonstration videos are
short pieces of content showing the benefits and proper use of a
product.

8. YouTube
• YouTube Live allows users to broadcast live content to viewers. Live
video allows you to easily share unfiltered moments and lets your
audience participate with real-time comments and reactions. Live
videos on YouTube are recorded and appear like any other video
upload.
• Video Blogs are daily or weekly videos documenting daily life or
events. You could also record a video that summarizes or highlights a
blog post so your audience has multiple ways to digest the content.

9. You tube

10. How LinkedIn is helpful for marketing?
• LinkedIn Marketing Options LinkedIn allows you to drive traffic to
your website, identify quality leads, share your expertise through
thought-leadership content, and grow your network. It's also a great
way to market job openings and attract new talent to your company.
• Use Saved Searches and Search Alerts in LinkedIn Recruiter. List job
opportunities and recruit new talent with LinkedIn's job postings.
Take advantage of LinkedIn Endorsements. Use Open Profile to send
messages to people you’re not connected to Export connections.

11. LinkedIn
• Customize your Connections to grow your professional network.
• Join LinkedIn Groups.
• Create your own LinkedIn Group.
• Communicate with your LinkedIn Group.
• Share your LinkedIn status updates on Twitter.
• Leverage @mentions in your status updates.
• Create LinkedIn Showcase Pages Post company status updates and target
them.
• Check out LinkedIn's Content Marketing Score & Trending Content
resources.
• Experiment with LinkedIn Sponsored

12. LinkedIn

13. References
• http://www.hubspot.com
• http://blog.hotsuite.com
• http://Investopedia.com
• http://business.linkedin.com
• http://www.business.qld.gov