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Social Media Advertising 4-23-2014 - Chester County Marketing Group

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Short presentation on Social Advertising for Small Businesses during the April Event of ChescoMarketing.com. Discuss 5 Rules of Social Advertising and an overview of setting up and creating ads on Facebook, LinkedIn and Twitter.

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Social Media Advertising 4-23-2014 - Chester County Marketing Group

  1. 1. www.chescomarketing.com April 23, 2014
  2. 2. 2 • Upcoming ChescoMarketing Hangouts – www.ChescoMarketing.com/OnAir – Last week’s show – Contracts, Fee Agreements and Proposals – May 1st – Editorial Calendar Creation – May 15th How to Make Sure you Follow your Calendar & Marketing Schedule – May 29th Video Marketing – June 12th Email Campaign Management – List Segmenting, Frequency, Open Rates, and more. • Our Next Event – Tues, May 20th – How to Manage Multiple Social Media Networks Efficiently • Around the Table Intros (please keep to 30 seconds – name, company, what you do, and favorite marketing tool) Welcome and Intros
  3. 3. 3 Understand what makes effective ad copy – Must be attention grabbing – Create interest – Result in an action The following four questions should be kept in mind before publishing an ad: – What is the offer of your ad? – Is there a benefit for the user? – Why should a viewer care? – Is the message clear and obvious? Rule #1: Five Rules of Great Social Ads
  4. 4. 4 A Perfect Facebook Post
  5. 5. 5 Write great headlines! – Very critical component to social ads. – Gives the viewer the context of your ad and hopefully gets viewers to click – Be short, to the point and as relevant as possible Ad headlines need to be engaging because viewers are not typically in a “buying mindset” when on social media sites. Tips: • Ask a question • Provoke an emotion • Engage a specific demographic • Use some witty phrase or humor Rule #2: Five Rules of Great Social Ads
  6. 6. 6 Use images as part of your social ads – Creates emotion with your ad – “A picture tells a thousand stories” – Choose your colors wisely, test different colors in your ads. Rule #3: Five Rules of Great Social Ads 3 cents per post engagement 5.5 cents per Like $4.21 spent
  7. 7. 7 Close the deal with an effective description – Headlines and images GET the viewer to look at your ad, now you have to close the deal! – The description and message of the ad is what gets people to CLICK and continue down the conversion funnel Tips: – Use Call to Action buttons – Focus on Benefits – Provide an incentive Rule #4: Five Rules of Great Social Ads
  8. 8. 8 Test, Test and Test some more! – You may have ad copy in AdWords that has worked for months, social ads are different. – You need to continually change up ad copy, images, etc. to keep your audience engaged. – Use multiple Ads and see which work and which don’t. Rule #5: Five Rules of Great Social Ads
  9. 9. 9 • Facebook’s Organic Reach is dropping!! – Feb 2012 only 16% of Page Fans would see a single post – Mar 2014 drops to 6.51% • Ability to target specific locations, gender, age, interests. • BOOST a specific post from your Newsfeed. – Quick and simple – More people see your post Why You Might Need to Use Facebook Ads More info: http://bit.ly/FBRchDrop
  10. 10. 10 Best For • Simple, quick way to promote specific post from your Newsfeed • Increasing Reach of post to people that Like your Page • Can also expand to other audiences • Promote special events, offers, and news Boost Facebook Post
  11. 11. 11 Why Boost or Advertise? Remember only 6.51% of Page Fans see your post… ChescoMG 385 Likes Living in Glenmoore 414 Likes
  12. 12. 12 Creating a Facebook Ad
  13. 13. 13 DEMO: Creating Social Ads on Facebook, LinkedIn and Twitter

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