The document provides tips for energizing a digital brand through distribution, listening, synergizing, optimizing, and engagement. It recommends using domain landing pages, search engine optimization, social media, measuring analytics, and call-to-action buttons to distribute content and engage audiences. The goal is to humanize the brand through fresh content and conversation on blogs, newsletters, and social media.

1. One Brand One Voice Hanoch Rabinovitz

2. Energizing your (digital) brand distribute listen synergize optimize Engage present

3. present Who we are What we are Relevant issues Brand Search navigate Domain Landing pages (mini) sites

4. present Domain Landing pages (mini) sites

5. present Domain Landing pages (mini) sites Who we are? What we are? Relevant issues? NO!

6. distribute SEO SEM Ads Media Wiki PR RSS

7. distribute SEO SEM Ads Media Wiki PR RSS

8. distribute SEO SEM Ads Media Wiki PR RSS

9. synergize Mix Real/Digital media Co-branding

10. synergize Mix Real/Digital media Co-branding

11. synergize Mix Real/Digital media Co-branding

12. listen RSS Compare Pulse Trend-Spotting

13. listen RSS Compare Pulse Trend-Spotting

14. listen Read RSS Compare Pulse Trend-Spotting Entertainment Politics

15. engage Blog Newsletters Widgets Converse Socialize Rate Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!

16. engage Blog Newsletters Widgets Converse Socialize Rate

17. engage Blog Newsletters Widgets Converse Socialize Rate

18. engage Blog Newsletters Widgets Converse Socialize Rate

19. optimize Your presence

20. optimize Your pages

21. optimize Your pages 2.7% 1.6%

22. optimize Your pages “ call for action button” = 250% more Clicks!

23. optimize Your google page Facebook / Myspace LinkedIn Twitter Blog Personal page (cafe, squidoo, plaxo, myspace) Name.com Your self

24. Energizing your (digital) brand distribute listen synergize optimize Engage present

25. Don’t forget to say Thank you

26. Energizing your (digital) brand distribute listen synergize optimize Engage present Domain Landing pages Product’s (mini) sites SEO SEM Ads Media ; YouTube, Flickr, wiki PR Web, MarketWire Mix Real/Digital media Co-branding RSS; Google reader, Flock Compare; Google Trends, Compete, IceRocket, Blog Search Pulse : Summize.com, Digg, Yahoo Trends, Trend-Spotting Blog (Wordpress, blogger) Newsletters and widgets Converse & Socialize ( Twitter, LinkedIn, Facebook, Plaxo) Rate (del.ico.us, digg) Measure: Alexa, Website Grader SE Optimization User experience; Design , UI