One book one region - Shiralee Franks
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The One Book One Region program delivered copies of the selected book The Rosie Project by Graeme Simsion to 15 branches across the Werris Creek, Bingara, and Warialda regions. A total of 350 copies of the book were loaned out during the promotion period, along with 75 loans of the e-audio version. Promotion included media releases, radio interviews, printed materials, social media hashtags and posts, and an author talk. The program was successful in getting the selected book into the community, but recommendations were made to allocate more funding, select appealing titles, ensure branch preparation, and plan additional engagement activities.
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One book one region - Shiralee Franks
- 6. Werris Creek
- 8. Members of the Community
- 9. Members of the community
- 10. Members of the community
- 11. Members of the community
- 12. Author Talk
- 13. Author Talk
- 14. Media coverage
- 15. Promotion Media release – newspaper articles, radio interviews Promotional materials were purchased – balloons Instagram used hashtags #onebookoneregion #rosieproject #CNRL Facebook - great for individual branches
- 16. Statistics – across the region 100 books were put on the catalogue and 200 were given away. A total of 350 loans over the promotion period across the region. We also had 75 loans on 28 e-audio copies.
- 17. Recommendations Need as much lead up time as possible Need to allocate money Need to select a book that is appealing to as many people in the community as possible. Need to ensure all branches know exactly what they are meant to do. Rosie Project trivia night at the local pub Talk to other libraries who have done this before Decide what you will do with the leftover books
- 18. Questions? For further information contact: Shiralee Franks Information and Collections Librarian Tamworth City Library s.franks@tamworth.nsw.gov.au
Editor's Notes
- Libraries are constantly thinking of ways that we can have better community engagement. How do we get the library out to the people when they don’t come to us? A great promotion to try is One Book One Community – or in our case One Book One Region. Central Northern Regional Library ran our promotion in July/August last year. This promotion is designed to have everyone in our region read and discuss the same book. The one book program takes the idea of a book discussion group and expands it to cover an entire region. The book we chose to use for this promotion was “The Rosie Project” by Graeme Simsion. For those of you who don’t know the book it is about Professor Don Tillman who decides that he would like to get married so he devises a 16 page questionnaire to help him find his perfect partner. And then he meets Rosie. Rosie is the exact opposite of everything that he is looking for. We purchased 300 copies of the book directly from Text Publishing and distributed them amongst our 15 branches. Around a third of the books were put on the library catalogue and available for borrowing for an express one week loan and the rest were left around the local community for the general public to take, read and pass on. Multiple copies of the e-audio book were also available from the library’s website.
- We made these bookmarks to explain the promotion and invite people to the author talk. They were put in all the books that we gave away. READ WHAT IT SAYS ON THE BOOKMARK
- These stickers were put in the front of the book so that if the bookmarks went missing or the books were handed to someone else the person reading the book still new what the promotion was about. READ WHAT IT SAYS ON THE STICKER
- In Tamworth we sent our two Readers Services Librarians Amanda and Ita out to deliver the free books to local businesses around Tamworth. They were given to cafes, hairdressers, government agencies, educational services, medical services and gyms.
- This is Steve our van driver and he was tasked with the important role of delivering the books around the region. The Central Northern Regional Library covers 6 council areas and 15 branches. We also have a number of smaller villages within those areas that the books went to as well.
- Most of our branches are run by one Library staff member. We really encouraged the branches to get out into their community and use this as a way of engaging those members of the public that may not come into the library. Instead of them coming to us – we were going to them. We got some really great photos from this experience as you’ll see. Here we have Werris Creek (my home town of 1700 people) at the train station, the community shed and pharmacy/cafe/toy store/gift shop.
- This is a Gwydir Shire Council meeting, Gwydir is where our Bingara and Warialda libraries are located. The books were taken to the local council meeting, which was a great way to get their local councillors involved and great for promotion of the library. You’ll also notice their the red balloons that we had made up to help with the promotion.
- The next few slides are a number of photos of people ‘reading’ The Rosie Project either on the street or in their place of business. People were really good humoured about posing for pictures for us. Again we wanted to show that this was a community project and put the library back in to people’s minds and consciousness. It also really helped that the book we chose was bright red – it meant that it really stood out no matter where we put them and the photos look great.
- A major part of running the One Book One Region promotion was having the author of the book do an author talk at Tamworth Library. Unfortunately Graeme wasn’t able to speak at all of the branches so we focused the talk at Tamworth our largest branch. On the day that he came his wife Anne Buist also did an author talk on her latest book (Medea’s Curse) and they were interviewed by Kelly Fuller from ABC New England North West radio.
- We had just over 100 people come for the author talk which we were thrilled about. Our Friends of Tamworth Library put on some afternoon tea and our one and only local bookshop Collins Booksellers sold both of Graeme’s and Anne’s books. Both Graeme and Anne spent quite some time signing books and talking with the crowd. It was a great afternoon as Graeme was a very enigmatic speaker. Even just when we were doing the sound check he was on his feet entertaining the entire library. He loved the spotlight. We had some really good feedback from audience members saying what a fun afternoon it was and we did have people come in from some of our outlying branches especially for it.
- We were fortunate to receive some great media coverage for the promotion. As you can see here we had a great picture and article in our local paper featuring myself and the Library Manager Kay Delahunt and some of the piles of books we had purchased. I also did some radio interviews as well.
- We had the author booked in first and then suddenly decided to do the One Book promotion. Had very little time to get it all organised. Need as much time as possible Money for books was taken out of existing book vote. This year we have a fund just for this purpose We chose The Rosie Project because it was the most borrowed book from Australian libraries in the first quarter of 2015 and because we had secured the author to come to the library for an author talk. Some of our branches had casual staff and they hadn’t been included in the original stages of the promotion and so weren’t very clear on what it was they were supposed to do. Because it had all happened so quickly I didn’t find out until the end when I was doing the statistics that their books hadn’t even gone out as they were still awaiting instructions on what to do with them. The trivia night was a spur of the moment ‘this would be a great idea’ but we didn’t really have enough time to promote or organise it. I spoke with Port Macquarie Hastings about their One Book One Community promotion so learned a lot from them and copied their sticker and bookmarks. You will end up with leftover books once the promotion has finished. At one point we had around 50 books just allocated to Tamworth Library shelves which is not feasible nor desirable long term. So once the promotion was over and they started coming back and filling the shelves up we deleted them off the system. Then it’s a matter of what do you do with them then? We’ve slowly given them away as we’ve had other library promotions or if we’ve had a stall somewhere.