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The Great Reading Takeaway - Norfolk's Library and Information Service
The document summarizes a countywide reading promotion campaign held in Norfolk libraries. The campaign aimed to increase book borrowing by 1 book per opening hour and targeted non-borrowers. It featured colorful takeaway-style menus promoting books from different cultures. Events like author talks and cultural performances accompanied new book collections. The campaign was successful, exceeding its goal and engaging many new readers through affordable community partnerships.
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The Great Reading Takeaway - Norfolk's Library and Information Service
- 2. Background • Countywide readingpromotion for adults every March • To encourage people to read and borrow when it’s still cold and dark and to boost the issue figures at a quiet time of year • More critical this year because we had reduced opening hours and staffing • Norfolk’s big - 47 libraries and 13 mobiles
- 3. The takeaway • Aim- help customers to borrow a book and get reading • Target - increase issues by 1 book extra every opening hour at each library • 4 takeaway reading menus were promoted 1st March to 15th April 2012
- 4. The target group •People who visit the library but do not actually borrow anything to read • Busy mums, dads, carers and people who come to the libraries accompanying someone else or to use PCs
- 5. What we did •Food takeaway menu style used - recognisable and accessible style • Printed 4 colourful, glossy, reading menus themed around China, Italy, India and Britain • Chose “Specials”, “Chef Recommends” and menu numbers
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- 7. The books • Targeteda proportion of new stock at the promotion from existing budgets • Included all formats and concentrated these in libraries with reading groups for people with visual impairments • Included ebooks and eaudio in the offer
- 8. What communities did •Author events in Norwich in partnership with Waterstone’s • Bollywood dancing children’s event in Cromer organised by the local volunteers • Town Read in Wymondham involving the community • Dragon dancing in Gaywood organised by the West Norfolk & District Chinese Association
- 9. The reach • Menusfeatured on facebook, twitter and blogs, as well as being on the Norfolk County Council and library service websites • Extended through posters and headers at every library, plasma screens at 20 libraries and pull ups at the 2 biggest libraries
- 10. How we did •Exceeded the target - issued 3.25 more books per opening hour than in the comparable period in 2011 • 6 titles issued over 200 times each during March. The Italian Wedding by Nicky Pellegrino came top • Author visits averaged 40 people at each event • Blog - 1,179 views, facebook landing page - 848 views and 57 posts, twitter feed - 55 re- tweets
- 11. The impact • Readinggroups at the Norfolk and Norwich Millennium Library loved being asked for their choice of titles • "I've never been to an author event before but I loved the television adaptation of the book and wanted to meet the brains behind it”
- 12. • “I wouldabsolutely hate to lose this service as it means so much to them” • “This was so much fun and it counts towards my Children's University passport“ • "He's usually quite shy so didn't think he'd join in but he's gone straight to have a go on the dragon“
- 14. • “What aclever idea. I like the mix of books with DVDs” • “This is imaginative. Makes me feel hungry too!”
- 15. The cost • £4,576 Design, art work, printing • £ 2,000 Marketing and media officer time • £ 4,777 Staff on the organising team as part of their day job • £ 100 Events • £11,453.00 • Funds from existing materials budgets to purchase new books and ebook/eaudio titles Thank you to Waterstone’s for providing author visits at no charge to us, to the Eastern Daily Press for giving consent to use editorial and to all the local sponsors
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