Making a case for providing and developing readers - Melanie MutchPublicLibraryServices
This document discusses the importance and benefits of providing readers' advisory (RA) services in libraries. It defines RA as a reader-focused service where knowledgeable library staff help patrons with their leisure reading needs. The document questions why libraries should invest in promoting leisure reading and what constitutes a good RA service. It also examines how libraries can measure the effectiveness of their RA and the benefits of reading, such as reducing stress and depression. The document outlines various types of RA services libraries provide, including self-directed services using displays and printed materials, reading-oriented programs, digitally-based services using websites and newsletters, staff training, and tracking customer interactions. It provides examples of specific RA services and programs offered by different libraries and emphasizes how
Comic Gong is an annual comic convention event held at Wollongong City Library that has grown significantly since its inception in 2013. It was created to promote the library's graphic novel collection, foster community engagement, and provide a youth-focused free event. Over the years it has increased attendance from over 1,000 to nearly 6,000 people, required more extensive staffing and planning, and led to major growth of the library's graphic novel collections. It has also been successful in attracting new members and increasing other library programs and services, establishing the library as a center for pop culture in the community. Plans are underway to continue expanding the popular event in 2017.
Building Communities of Readers -- Using LibraryReads Staff Picksbookavore
LibraryReads, the national library staff picks list, presents on what LibraryReads is and how to use it to increase reading community at your public library. Presented by Stephanie Anderson, Allison Escoto, and Miriam Tuliao on May 5, 2016, at the Long Island Library Conference.
This document discusses the role of public libraries and how technology and social media can impact their future. It provides examples of mission statements from different libraries that focus on providing access to information and promoting lifelong learning. It then discusses how social media platforms like Goodreads can help libraries engage communities by allowing users to track reading progress, recommend books, and participate in reading challenges and clubs. The document suggests that technology and social networks present opportunities for libraries to adapt to changing needs and that the future role and purpose of libraries may need to evolve.
Presenters: Janice Shipp, Kristi Smith, Vivian Bynoe, Brittani Sterling.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2018.
The Coastal Georgia Library Collaborative (CGLC) officially formed in 2016 to encourage collaboration, networking and professional development for Savannah area librarians and paraprofessionals. The Atlanta Emerging Librarians (AEL) formed in 2008 to serve Metro Atlanta MLIS students, new graduates and new librarians in a similar way. This presentation discusses both groups challenges and successes.
Reconnect to Reader's Advisory through LibraryReads - NELA 2014Kristi Chadwick
This document discusses LibraryReads, a monthly list of 10 adult books that librarians have voted for. It aims to connect books with readers and show the role libraries play in building word-of-mouth for new books and authors. The document outlines how librarians can participate by reading and reviewing advance reader copies on their Edelweiss accounts. It also provides tips for finding ARCs, writing effective reviews and blurbs, and how LibraryReads can help promote readers' advisory and collections in libraries.
This document summarizes the details of a fantasy and science fiction discussion group that meets at a library. It provides information about the group's history, demographics, interests and preferences. It also lists some online resources for science fiction and fantasy books. The document discusses the value of attending library seminars and events, and highlights some successful outreach activities the group has done with the library like trivia nights and promoting a local author in the library newsletter.
The One Book One Region program delivered copies of the selected book The Rosie Project by Graeme Simsion to 15 branches across the Werris Creek, Bingara, and Warialda regions. A total of 350 copies of the book were loaned out during the promotion period, along with 75 loans of the e-audio version. Promotion included media releases, radio interviews, printed materials, social media hashtags and posts, and an author talk. The program was successful in getting the selected book into the community, but recommendations were made to allocate more funding, select appealing titles, ensure branch preparation, and plan additional engagement activities.
Making a case for providing and developing readers - Melanie MutchPublicLibraryServices
This document discusses the importance and benefits of providing readers' advisory (RA) services in libraries. It defines RA as a reader-focused service where knowledgeable library staff help patrons with their leisure reading needs. The document questions why libraries should invest in promoting leisure reading and what constitutes a good RA service. It also examines how libraries can measure the effectiveness of their RA and the benefits of reading, such as reducing stress and depression. The document outlines various types of RA services libraries provide, including self-directed services using displays and printed materials, reading-oriented programs, digitally-based services using websites and newsletters, staff training, and tracking customer interactions. It provides examples of specific RA services and programs offered by different libraries and emphasizes how
Comic Gong is an annual comic convention event held at Wollongong City Library that has grown significantly since its inception in 2013. It was created to promote the library's graphic novel collection, foster community engagement, and provide a youth-focused free event. Over the years it has increased attendance from over 1,000 to nearly 6,000 people, required more extensive staffing and planning, and led to major growth of the library's graphic novel collections. It has also been successful in attracting new members and increasing other library programs and services, establishing the library as a center for pop culture in the community. Plans are underway to continue expanding the popular event in 2017.
Building Communities of Readers -- Using LibraryReads Staff Picksbookavore
LibraryReads, the national library staff picks list, presents on what LibraryReads is and how to use it to increase reading community at your public library. Presented by Stephanie Anderson, Allison Escoto, and Miriam Tuliao on May 5, 2016, at the Long Island Library Conference.
This document discusses the role of public libraries and how technology and social media can impact their future. It provides examples of mission statements from different libraries that focus on providing access to information and promoting lifelong learning. It then discusses how social media platforms like Goodreads can help libraries engage communities by allowing users to track reading progress, recommend books, and participate in reading challenges and clubs. The document suggests that technology and social networks present opportunities for libraries to adapt to changing needs and that the future role and purpose of libraries may need to evolve.
Presenters: Janice Shipp, Kristi Smith, Vivian Bynoe, Brittani Sterling.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2018.
The Coastal Georgia Library Collaborative (CGLC) officially formed in 2016 to encourage collaboration, networking and professional development for Savannah area librarians and paraprofessionals. The Atlanta Emerging Librarians (AEL) formed in 2008 to serve Metro Atlanta MLIS students, new graduates and new librarians in a similar way. This presentation discusses both groups challenges and successes.
Reconnect to Reader's Advisory through LibraryReads - NELA 2014Kristi Chadwick
This document discusses LibraryReads, a monthly list of 10 adult books that librarians have voted for. It aims to connect books with readers and show the role libraries play in building word-of-mouth for new books and authors. The document outlines how librarians can participate by reading and reviewing advance reader copies on their Edelweiss accounts. It also provides tips for finding ARCs, writing effective reviews and blurbs, and how LibraryReads can help promote readers' advisory and collections in libraries.
This document summarizes the details of a fantasy and science fiction discussion group that meets at a library. It provides information about the group's history, demographics, interests and preferences. It also lists some online resources for science fiction and fantasy books. The document discusses the value of attending library seminars and events, and highlights some successful outreach activities the group has done with the library like trivia nights and promoting a local author in the library newsletter.
The One Book One Region program delivered copies of the selected book The Rosie Project by Graeme Simsion to 15 branches across the Werris Creek, Bingara, and Warialda regions. A total of 350 copies of the book were loaned out during the promotion period, along with 75 loans of the e-audio version. Promotion included media releases, radio interviews, printed materials, social media hashtags and posts, and an author talk. The program was successful in getting the selected book into the community, but recommendations were made to allocate more funding, select appealing titles, ensure branch preparation, and plan additional engagement activities.
The Willoughby City Library is holding a Pop-Up Library at the Thursday Street Markets and Victoria Ave Mall in Chatswood. Representatives from various library teams will staff the Pop-Up Library to promote the library's collection, resources, and events. The goals are to reach new patrons, sign up members, and increase awareness of e-resources and in-person activities. Success will be measured by visitors, circulation, sign-ups, and exposure. At their first Pop-Up Library, they had over 95 interactions including new members, items borrowed and returned, and inquiries about services and events. Lessons learned include having bilingual staff, weather-dependent success, eye-catching displays, and promotion of specific
This document provides ideas for libraries to implement readers' advisory services with limited resources. It suggests focusing on passive or self-directed services like book displays, lists of staff picks, and shelf talkers to promote titles. Form-based readers' advisory allows patrons to fill out a survey about their preferences to get tailored book recommendations. Getting other staff involved can increase a sense of ownership while training helps improve skills. Metrics like circulation statistics before and after promotions can demonstrate the value of readers' advisory services.
The document is a letter from the Charlotte Mecklenburg Library requesting donations from community members to support the library. It highlights how the library benefits the community by providing educational resources, job assistance, literacy programs, and access to books and computers. It shares stories from patrons who have used library services to further their education and career goals. It asks readers to donate financially to support these important community services and resources provided by the library.
The document summarizes a project to develop a system for collecting and sharing stories about how the Palm Beach County Library System benefits its patrons. It provides background on libraries that effectively promote their impact through stories and interviews library professionals for their input. Recommendations include creating a web form for story submissions, training staff to encourage patrons to share stories, and designating a Story Bank Coordinator to manage submitted stories in a database for promotional use. The purpose is to demonstrate how the library connects with and transforms the community as told through personal stories.
Find recorded webinar archive, chat transcripts, and handouts from the webinar at http://cslinsession.cvlsites.org/past/summer-reading-refreshed/.
This presentation was given as part of the CSL in Session series from the Colorado State Library in December 2014. Get creative ideas from colleagues around the country on how to step outside of the traditional summer reading program box!
Book Club connects book lovers through a free platform that allows people to maximize the value of unused books in their collections. Millennials and Baby Boomers account for over half of book purchases in the US, despite claims that books are dead. Book Club aims to save people money on books and help them make new friends through a community focused platform.
RSA Day 2020 Keynote - Show me your budget and I'll show you your valuesEveryLibrary
The document discusses strategies for communicating with voters and decision makers about library budgets and funding. It emphasizes starting with data about how voters view libraries positively and use them, but that willingness to vote for funding has decreased. It suggests focusing messaging on shared values like education, community, and quality of life rather than just statistics. Stories that illustrate impacts on people are more effective than features alone. The document also discusses tailoring language to different political perspectives and sharing both successes and responsibly addressed failures.
The annual report summarizes the activities of the William Jeanes Memorial Library in 2014. It discusses the library's mission, board of directors, staff, volunteers, programs, grants, fundraising events, financial information, usage statistics, and goals for the future. The library had over 104,000 visitors, hosted hundreds of programs, and circulated over 165,000 items in 2014. It aims to continue providing educational and cultural resources while improving its online presence and diversifying its programming.
Carolina Friends School Lower School Library Annual Report 2014-15Natalie Harvey
Natalie joins the Lower School library with a passion for education. She has degrees in elementary education and library science. The library transitioned to a flexible schedule to allow teachers to collaborate with Natalie. The library purchased graphic novels and subscribed to Pebble Go. Students can now check out up to 5 books at once.
The Northeast Kansas Library System invites George Needham and Joan Frye Williams to lead workshops for library trustees and directors over 5 days in July 2010. The workshops will be held in 5 different libraries across northeastern Kansas, including both urban and rural libraries. The goal is to inspire and educate trustees to advocate for libraries. The document provides details on the itinerary, locations, and vision of the workshops and hosting library system.
This article describes how the Jane Bancroft Cook Library at New College of Florida transitioned from separate circulation and reference desks staffed by dedicated departments to an integrated service desk and then to a single circulation and referral desk (CRC). The CRC is now staffed by support staff from various library departments on a rotating basis. This change eliminated the circulation department and allowed librarians to focus on reference services and projects while support staff handle basic transactions and referrals. The new model distributes work more evenly across staff.
Book Crossing is an initiative that began in 2001 where book lovers register and release books to be discovered by others. Over 9.5 million books have been released across 132 countries. Parramatta City Library participated by releasing 70 books and tracking their journeys online. The program aims to promote reading and make connections worldwide. While expectations of returns need managing, it is an enjoyable way to share books and the library hopes for future messages from books traveling in the wild.
This annual report summarizes the activities of the Carolina Friends School Lower School Library for the 2015-2016 school year. It describes the library's transformation into a larger learning commons space, new resources and programs offered, increased circulation and collection, classroom collaborations, special events, the librarian's professional development activities, and plans for future growth of the library.
The document discusses the historical relationship between public libraries and school libraries, barriers to cooperation between the two, and initiatives to strengthen partnerships in the 1990s and 2000s. It outlines turf battles due to lack of coordination and funding, different roles of public and school librarians, and how responsibilities for children's library services were debated. Examples of successful school-library partnerships and resources for collaboration are also provided.
Santa clara city library crra presentation 8-4-2014lcherylc
This document summarizes Cheryl Lee's efforts to organize clothing and costume swap events at the Santa Clara City Library with minimal assistance from local government. It describes the inspiration and organization of a 2011 back to school clothing swap, a 2012 swap with improved marketing that doubled attendance, and a 2013 Halloween costume swap with nine collection sites. Lee hopes to expand the swaps to other locations and seeks community partners to help.
The Charlotte Mecklenburg Library is requesting donations from past donors to continue supporting the library's programs and services. Donations will allow more community members to benefit from the library's resources for years to come, like those who found jobs, improved literacy skills, and accessed educational materials. Donors are thanked for their previous support and are encouraged to recommit with financial gifts to sustain the library and its impact on the community.
This document provides a social return on investment analysis for the Powassan and District Union Public Library in Ontario, Canada. It finds that for every $1 invested in the library by the municipality, there is a $16.42 return in economic benefits to the community. Through services in areas like cultural identity, literacy, health, and economic development, the total economic benefit generated by the library is estimated at $2,494,398.75. The analysis is based on indicators chosen to reflect the library's contributions across seven identified sectors of community benefit. It concludes the library provides clear economic value as well as intangible quality of life benefits to its community.
The document summarizes the results of a 2015 survey of Ontario residents about their use, opinions, and perceptions of public libraries. Key findings include that 31% of residents had not used a public library in the past year, with the most common reasons being that they get information from other sources or lack of interest. While in-person library visits have remained steady, online access via libraries' websites has increased. Residents see the public library as conveniently located and a welcoming place, but engagement in activities at libraries has declined slightly compared to 2010.
The document summarizes information about the Calvert Library Foundation, which is a non-profit organization that raises funds for the Calvert Library in Maryland. The Foundation supports the library by funding programs, materials, furnishings and staff training. It encourages donations through endowments, memorial gifts, and other activities like an author series. The Foundation helps make the library great by going beyond what government funding allows. It needs donations and directors to continue its work in supporting imagination, information and inspiration for the community.
How to Measure the Value of Library Marketing on Book Discovery & Sales | #AL...Guy Gonzalez
Author events are a core staple of public library programming, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers aren't always aware of their events' full impact on discovery and sales. In this session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the Library Marketing Valuation Toolkit.
The Reading Agency is a UK charity that works to inspire more people to read. It has seen 5 years of growth through partnerships with libraries and research. It runs national reading programs for adults and children, including the Six Book Challenge and Reading Groups. The Reading Agency provides resources for libraries, including author events and training. Publishers see libraries and the Reading Agency as important partners for reaching readers. Recent Reading Partners activities involved authors like Owen Sheers and upcoming events include work with Terry Pratchett and Chris Ryan.
The Willoughby City Library is holding a Pop-Up Library at the Thursday Street Markets and Victoria Ave Mall in Chatswood. Representatives from various library teams will staff the Pop-Up Library to promote the library's collection, resources, and events. The goals are to reach new patrons, sign up members, and increase awareness of e-resources and in-person activities. Success will be measured by visitors, circulation, sign-ups, and exposure. At their first Pop-Up Library, they had over 95 interactions including new members, items borrowed and returned, and inquiries about services and events. Lessons learned include having bilingual staff, weather-dependent success, eye-catching displays, and promotion of specific
This document provides ideas for libraries to implement readers' advisory services with limited resources. It suggests focusing on passive or self-directed services like book displays, lists of staff picks, and shelf talkers to promote titles. Form-based readers' advisory allows patrons to fill out a survey about their preferences to get tailored book recommendations. Getting other staff involved can increase a sense of ownership while training helps improve skills. Metrics like circulation statistics before and after promotions can demonstrate the value of readers' advisory services.
The document is a letter from the Charlotte Mecklenburg Library requesting donations from community members to support the library. It highlights how the library benefits the community by providing educational resources, job assistance, literacy programs, and access to books and computers. It shares stories from patrons who have used library services to further their education and career goals. It asks readers to donate financially to support these important community services and resources provided by the library.
The document summarizes a project to develop a system for collecting and sharing stories about how the Palm Beach County Library System benefits its patrons. It provides background on libraries that effectively promote their impact through stories and interviews library professionals for their input. Recommendations include creating a web form for story submissions, training staff to encourage patrons to share stories, and designating a Story Bank Coordinator to manage submitted stories in a database for promotional use. The purpose is to demonstrate how the library connects with and transforms the community as told through personal stories.
Find recorded webinar archive, chat transcripts, and handouts from the webinar at http://cslinsession.cvlsites.org/past/summer-reading-refreshed/.
This presentation was given as part of the CSL in Session series from the Colorado State Library in December 2014. Get creative ideas from colleagues around the country on how to step outside of the traditional summer reading program box!
Book Club connects book lovers through a free platform that allows people to maximize the value of unused books in their collections. Millennials and Baby Boomers account for over half of book purchases in the US, despite claims that books are dead. Book Club aims to save people money on books and help them make new friends through a community focused platform.
RSA Day 2020 Keynote - Show me your budget and I'll show you your valuesEveryLibrary
The document discusses strategies for communicating with voters and decision makers about library budgets and funding. It emphasizes starting with data about how voters view libraries positively and use them, but that willingness to vote for funding has decreased. It suggests focusing messaging on shared values like education, community, and quality of life rather than just statistics. Stories that illustrate impacts on people are more effective than features alone. The document also discusses tailoring language to different political perspectives and sharing both successes and responsibly addressed failures.
The annual report summarizes the activities of the William Jeanes Memorial Library in 2014. It discusses the library's mission, board of directors, staff, volunteers, programs, grants, fundraising events, financial information, usage statistics, and goals for the future. The library had over 104,000 visitors, hosted hundreds of programs, and circulated over 165,000 items in 2014. It aims to continue providing educational and cultural resources while improving its online presence and diversifying its programming.
Carolina Friends School Lower School Library Annual Report 2014-15Natalie Harvey
Natalie joins the Lower School library with a passion for education. She has degrees in elementary education and library science. The library transitioned to a flexible schedule to allow teachers to collaborate with Natalie. The library purchased graphic novels and subscribed to Pebble Go. Students can now check out up to 5 books at once.
The Northeast Kansas Library System invites George Needham and Joan Frye Williams to lead workshops for library trustees and directors over 5 days in July 2010. The workshops will be held in 5 different libraries across northeastern Kansas, including both urban and rural libraries. The goal is to inspire and educate trustees to advocate for libraries. The document provides details on the itinerary, locations, and vision of the workshops and hosting library system.
This article describes how the Jane Bancroft Cook Library at New College of Florida transitioned from separate circulation and reference desks staffed by dedicated departments to an integrated service desk and then to a single circulation and referral desk (CRC). The CRC is now staffed by support staff from various library departments on a rotating basis. This change eliminated the circulation department and allowed librarians to focus on reference services and projects while support staff handle basic transactions and referrals. The new model distributes work more evenly across staff.
Book Crossing is an initiative that began in 2001 where book lovers register and release books to be discovered by others. Over 9.5 million books have been released across 132 countries. Parramatta City Library participated by releasing 70 books and tracking their journeys online. The program aims to promote reading and make connections worldwide. While expectations of returns need managing, it is an enjoyable way to share books and the library hopes for future messages from books traveling in the wild.
This annual report summarizes the activities of the Carolina Friends School Lower School Library for the 2015-2016 school year. It describes the library's transformation into a larger learning commons space, new resources and programs offered, increased circulation and collection, classroom collaborations, special events, the librarian's professional development activities, and plans for future growth of the library.
The document discusses the historical relationship between public libraries and school libraries, barriers to cooperation between the two, and initiatives to strengthen partnerships in the 1990s and 2000s. It outlines turf battles due to lack of coordination and funding, different roles of public and school librarians, and how responsibilities for children's library services were debated. Examples of successful school-library partnerships and resources for collaboration are also provided.
Santa clara city library crra presentation 8-4-2014lcherylc
This document summarizes Cheryl Lee's efforts to organize clothing and costume swap events at the Santa Clara City Library with minimal assistance from local government. It describes the inspiration and organization of a 2011 back to school clothing swap, a 2012 swap with improved marketing that doubled attendance, and a 2013 Halloween costume swap with nine collection sites. Lee hopes to expand the swaps to other locations and seeks community partners to help.
The Charlotte Mecklenburg Library is requesting donations from past donors to continue supporting the library's programs and services. Donations will allow more community members to benefit from the library's resources for years to come, like those who found jobs, improved literacy skills, and accessed educational materials. Donors are thanked for their previous support and are encouraged to recommit with financial gifts to sustain the library and its impact on the community.
This document provides a social return on investment analysis for the Powassan and District Union Public Library in Ontario, Canada. It finds that for every $1 invested in the library by the municipality, there is a $16.42 return in economic benefits to the community. Through services in areas like cultural identity, literacy, health, and economic development, the total economic benefit generated by the library is estimated at $2,494,398.75. The analysis is based on indicators chosen to reflect the library's contributions across seven identified sectors of community benefit. It concludes the library provides clear economic value as well as intangible quality of life benefits to its community.
The document summarizes the results of a 2015 survey of Ontario residents about their use, opinions, and perceptions of public libraries. Key findings include that 31% of residents had not used a public library in the past year, with the most common reasons being that they get information from other sources or lack of interest. While in-person library visits have remained steady, online access via libraries' websites has increased. Residents see the public library as conveniently located and a welcoming place, but engagement in activities at libraries has declined slightly compared to 2010.
The document summarizes information about the Calvert Library Foundation, which is a non-profit organization that raises funds for the Calvert Library in Maryland. The Foundation supports the library by funding programs, materials, furnishings and staff training. It encourages donations through endowments, memorial gifts, and other activities like an author series. The Foundation helps make the library great by going beyond what government funding allows. It needs donations and directors to continue its work in supporting imagination, information and inspiration for the community.
How to Measure the Value of Library Marketing on Book Discovery & Sales | #AL...Guy Gonzalez
Author events are a core staple of public library programming, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers aren't always aware of their events' full impact on discovery and sales. In this session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the Library Marketing Valuation Toolkit.
The Reading Agency is a UK charity that works to inspire more people to read. It has seen 5 years of growth through partnerships with libraries and research. It runs national reading programs for adults and children, including the Six Book Challenge and Reading Groups. The Reading Agency provides resources for libraries, including author events and training. Publishers see libraries and the Reading Agency as important partners for reaching readers. Recent Reading Partners activities involved authors like Owen Sheers and upcoming events include work with Terry Pratchett and Chris Ryan.
Random House: Random Buzzers Word of Mouth Marketing Case StudyAffinitive
Case study detailing Affinitive's work on Random Buzzers, a teen reader-focused Word-of-Mouth (WOM) marketing program for Random House's Teen Books division.
BookMovement is a book club community with over 83,500 book clubs and 835,000 readers. Their members read an average of 30 books per year, 98% recommend books to friends, and collectively buy $375 million in books annually. BookMovement provides exclusive promotions, giveaways and events to book clubs to help promote books and connect authors with these influential readers.
Social Media: What is it and what’s in it for my library? Presentation to Ver...vtrural
This document summarizes a presentation about using social media for libraries. It discusses what social media is and why libraries should invest in a social media strategy. A social media strategy involves defining goals and audiences, choosing appropriate platforms and content, and providing examples of campaigns libraries can run on social media. Specific platforms like Facebook, Twitter, Pinterest and websites are examined with suggestions for how libraries can use them. Peer examples from local Vermont libraries are also presented.
Book Club Promotion Opportunities to 87,000+ Book ClubsBookMovement
Bookmovement is the largest online & digital platform for book clubs with 87,000+ book clubs.
We track the Top 100 Book Club Picks on a weekly basis and Shelf Awareness publishes our Top 10 Book Club Picks of the month in their industry newsletter.
This media kit outlines our book club promotion opportunities available to authors and publishers.
About the Webinar
In the six years from 2006 to 2012, the number of self-published books grew an astounding 270% to more than 235,000, almost as many as were published "traditionally." The easy access to publication tools and distribution mechanisms has ushered in a new era of how content is created and disseminated. No longer do authors need to work through a publisher to have their content accepted, processed, and distributed. The impacts of this revolution in publishing extend well beyond what used to be called "vanity publishing." A variety of best-selling books in recent years have come out from successful self-publishers sharing their tips on how others can follow in their footsteps.
How can publishers capitalize on this author independence? How do libraries incorporate self-published works into their acquisition processes? When there is no publisher reputation behind a title, how does a library or user separate the wheat from the chaff? This webinar will explore these issues and the impacts of the self-publishing movement on both publishers and libraries.
Agenda
Introduction
Todd Carpenter, Executive Director, NISO
When Authors Assume Their Own Risk
Laura Dawson, Product Manager for Identifiers, Bowker
Self-Publishing with Smashwords
Mark Coker, Founder, CEO and Chief Author Advocate, Smashwords
Helping Libraries Help Themselves: The Library Publishing Toolkit
Allison Brown, Editor & Production Manager, Milne Library, SUNY Geneseo
Moving the Needle on Engagement: How to Transition from a Promotion Strategy ...Cordelia Anderson
Presented as part of the online course, "Successful Library Marketing: A Masterful Approach to Strategies, Best Practices, and Tools To Turn Your Library Into a Powerhouse," in Nov 2016.
How to win supporters and influence politicians vla 2014 sessionPatrick "PC" Sweeney
This presentation was given at the Virginia Library Association Conference 2014.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
NCompass Live - 1 June 2016 - EveryLibrary "The Librarian as Candidate" EveryLibrary
Executive Director John Chrastka presented for the Nebraska Library Commission's "NCompass Live" web program on June 1, 2016, on the theme of "The Librarian as Candidate". You can view / listen to the archive (1 hour) at http://nlc.nebraska.gov/scripts/calendar/eventshow.asp?ProgID=15343
This is the first part of a three-part presentation given at the MLA/DLa Joint State Conference May 2016, in collaboration with Laura Bosley and Joe Thompson
First section of this workshop; historical view laying the foundation for where library reference services are today to help us see where, potentially, we are headed.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
This document summarizes a presentation about "Slamming the Boards", which is a model for marketing libraries through participating in social Q&A sites. It involves librarians answering questions on sites like Yahoo Answers to raise awareness of libraries and engage with users. The presentation encourages librarians to find and answer questions, make the library visible online, and direct users to library resources to promote community engagement. Testimonials suggest it can highlight libraries as places for well-sourced information even for users who don't typically interact with libraries.
RLUK Warwick Meeting | Academic Book of the Future, Samantha RaynerResearchLibrariesUK
This document provides an overview and progress report of the Academic Book of the Future project. The key points are:
1) The project is a collaboration between UCL, KCL, and other partners, funded by the AHRC and British Library, to examine the roles, purposes, production, curation and use of academic books.
2) Over the past year the project team has engaged with over 200 collaborators from publishers, libraries, booksellers and academic institutions to discuss issues around the academic book.
3) Preliminary analysis of REF2014 data on submitted books provides insights into publisher trends and book outputs across subjects that can stimulate further discussion.
4) Upcoming activities include publishing outcomes of
Librarian as candidate- EveryLibrary - pala2016 - 18 october 2016EveryLibrary
As presented for APPLS / PaLA2016: Are you looking for new ways to engage and activate advocates for your library? Join EveryLibrary executive director John Chrastka for a discussion of innovative new techniques to energize, focus, and improve your library advocacy efforts. EveryLibrary supports library communities when they are on the ballot. He will share best practices from political campaigns that candidates use to reach – and activate – voters. Whether you are on the ballot or just looking to improve your fundraising, come and learn how librarians who see themselves as “the candidate” succeed.
Behind the lines of the political battle for libraries vla2014 preconferencePatrick "PC" Sweeney
Presented with John Chrastka for the Virginia Library Association Preconference in 2014.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
uPublishU 2013 Presentation: Understanding How to Distribute Your BookBowker
This document provides an overview of how books are distributed from publishers to retailers through various supply chain players. It defines key terms like distributors, wholesalers, and retailers. It describes the process of how books move from publishers to distributors to sales representatives to stores. It notes some challenges like limited store shelf space and high returns. It also discusses opportunities in digital publishing and direct-to-consumer sales.
BEA 2014- uPublishU at BEA 2014 -Understanding how to distribute your book 05...BookExpoAmerica
“Understanding How to Distribute Your Book”
Authors will learn how to navigate the book supply chain. Terms such as wholesaler, distributor, e-retailer, and print on demand (POD) will be defined. Learn the value of the International Standard Book Number (ISBN) and how to submit your title data to specific publishing outlets that will assist in the distribution of your book. Key takeaways will be expert insights into how each player (wholesaler, retailer, distributor, e-book conversion house, and self publishing service provider) within the supply chain assists the self-publisher in getting a book to readers. Terminology that outlines each publishing standard like e-book production, POD, short run, and ePub will also be covered. A comprehensive glossary of terms will be distributed to attendees that includes brief definitions of the terms discussed throughout the presentation.
Similar to uPublishU 2014--Moving Beyond Online Sales (20)
Ebook Central Submission Guide for Content Providers -- Revised, July 2020Bowker
This submission guide for ProQuest Ebook Central contains all that a content provider needs to know about submitting metadata and content files (cover images, PDFs, EPUBs) to this platform. This thorough guide explains all elements required for your titles (including prices, sales rights to ONIX, Excel, and accepted content files). It also provides valuable contact information, business model explanations and options, and an appendix about accepted ONIX fields. Newest version -- July 2020
1. The document provides tips on metadata best practices from A to Z. It discusses topics like annotations, audience tags, BISAC codes, contributor bios, cover images, publishing statuses, keywords, series information, subtitles, titles, URLs, and validating files to ensure high quality metadata.
2. It emphasizes keeping all metadata elements up-to-date, like contributor bios and cover images, to increase discoverability and sales. Accurate audience tags, BISAC codes, keywords, and other elements can help books be found by the right readers.
3. The tips recommend using the appropriate metadata fields, valid file formats, and reviewing elements regularly to ensure metadata feeds properly and helps expose books to potential buyers
Enhanced Metadata for Discovery -- Beyond the BasicsBowker
This slide show contains the motivation, expectations and reality of how using enhanced metadata can have a possible effect on the sales and therefore the discovery of a publisher's content. Studies are references and BISG best practices are examined for the submission of enhanced metadata to providers in the supply chain. Focus on the metadata elements and a metadata timeline.
BEA Content & Digital Conference Leading Readers to Your Children's and YA Co...Bowker
Originally presented at BEA, covers recommendations for metadata and content marketing to reach children and young adults. Includes BISAC, levelling, and discovery.
BEA Content & Digital Conference Maximizing Metadata & Improving the Bottom LineBowker
Originally presented at BEA 2016, this presentation includes metadata best practices. It provides information on the effects of metadata on discovery, online sales, and library sales.
BEA Content & Digital Conference & IDPF 2016Bowker
The document lists four presentations occurring at the 2016 IDPF DigiCon @ BEA Program on metadata and copyright registration:
1) A presentation on the future of metadata in 2025 featuring speakers from EDItEUR, Hachette Book Group, and OCLC.
2) A presentation on leading readers to children's and YA content featuring speakers from Penguin Random House, Capstone Publishers, and Unbound Concepts.
3) A workshop on maximizing metadata and improving the bottom line featuring speakers from Baker & Taylor, Ingram Content Group, and Hachette Book Group.
4) A presentation on simply and effectively protecting copyright through registration featuring speakers from Copyright Clearance Center, First Source
A discussion of the various subject classifications for published books and ebooks. This slide deck provides insight into the type of subject classification to include, and the depth needed for discovery purposes. Includes BISAC, BIC and Thema subject classifications.
The Higher Education Persona: Whether it’s print or digital, metadata for Higher Ed deserves special attention because of its particular components and attributes.
Originally presented as a webinar for BookNet Canada, this presentation discusses the BISG Educational Taxonomy and book metadata to improve discovery by teachers and librarians.
This was originally presented at BEA 2105. This presentation looks at the experiences of two publishers as they conducted machine indexing projects. It also shows the capabilities of machine indexing today.
5 Cool Things You Didn't Know You Could Do With MetadataBowker
This was originally presented at BISG Making Information Pay 2015 as part of IDPF and BEA. This presentation covers 5 metadata themes--recommend, visualize, diagnose, acknowledge, and automate--showing cool uses of metadata on websites geared toward readers and through ONIX.
BEA 2015 Demystifying Subject Codes and KeywordsBowker
The document provides information about subject codes and keywords. It defines subjects and keywords, discusses how they differ and are used for search and classification. It also discusses standards for subject codes like BISAC and Thema and provides examples of applying subject codes from these standards. The goal is to assign the most specific non-redundant subject codes to describe works.
This webinar discussed best practices for metadata used to describe books and other published content. It covered the proper use of fields for titles, series, subjects, cover images, descriptions, author biographies and other key metadata. Attendees learned how following standards helps content be discovered through search and supports the distribution of works.
This presentation by a Bowker subject analyst discussed the need for subject codes versus keywords and provides best practices on applying subject codes. It references materials available from the Book Industry Study Group (BISG) as well.
This document discusses metadata standards and the transition from ONIX 2.1 to ONIX 3.0. It provides information on standards, linking products using identifiers like ISNI, and the status of ONIX 3.0 adoption among data providers and recipients. While 46% of surveyed organizations are not yet working on ONIX 3.0, 34% are working on it and 20% are already producing it. Most expect to transition during 2014-2015.
BEA 2014--Let Common Core Power Your Publishing Accompanying ScriptBowker
Originally presented at BEA, this slide deck provides information on product development, collection creation, and metadata for Common Core State Standard supplemental materials.
BEA 2014--Let Common Core Power Your PublishingBowker
Originally presented at BEA, this slide deck provides information on product development, collection creation, and metadata for Common Core State Standard supplemental materials.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
2. Speakers
• Patricia Payton, Senior Manager of Publisher Relations
and Content Development, Bowker
• Ian Singer, VP, Group Publisher, Media Source
• Lori Bennett, Digital Liaison, Nelson Literary Agency,
LLC
• Jessica West, Branch Manager, Rust Library
3.
4.
5.
6.
7. LJ Patron Profiles, Vol II, Issue 1 Oct 12
0 10 20 30 40 50
Author
Book Club/Community
Online Retailer/Bookstore
General Web Search
Library
How I find Self-Published Books
I want more self-published books
Demand for Self Published Books
Power ePatrons
Power Patrons
Other Patrons
8.
9. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
11% - NOT offering ebooks
89% - We offer ebooks
10. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
Through a Vendor
70% - No
23% - No, Considering
6% - Yes
1% Yes and want
more
Direct from Author
65% - No
20% - No, Considering
12% - Yes
3% - Yes and want more
11. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
74% - Fiction
26% - Nonfiction
12. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
0% 20% 40% 60% 80% 100%
Other
Foreign Language
Reference
YA Nonfiction
Children's Nonfiction
Children's Picture Books
Children's Fiction
YA Fiction
General Adult Nonfiction
General Adult Fiction
13. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
0% 20% 40% 60% 80% 100%
Other
Sign outside
Monitor in Library
Blogs
Local News
eNewsletters
Newsletters
Library Display
Social Media
Signage
Flyers/Bookmarks
Word of Mouth
Library Website
14.
15. “Readers are the ones who build buzz, on their
Facebook pages and Twitter accounts. On their review
blogs . . . . Forget Publishers Weekly. Forget Kirkus.
That’s trying to fashion bestsellers through bookstores.
Bestsellers happen through readers……we’ve seen
what indies have done with perma-free and giveaways.
We see that the authors who shun DRM, who trust
their readers, who embrace pirates, sit up there on the
top 10 lists.”
- Hugh Howey
16.
17.
18.
19. Ian Singer - VP, Group Publisher
Library Journal
isinger@mediasourceinc.com
FREE REPORT LOCATED AT:
www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
30. Sales
Not surprisingly, library sales do
not rival their eRetailer
counterparts. For us, OverDrive is
the leader.
How do you get sales data?
OverDrive allows self-serve
sales data pulls
3M allows self-serve sales data
pulls
Baker & Taylor sends sales data
monthly
35. » Produces a paperback book in 4-8 minutes
» Full-color cover with black and white interior
» Customers design their own cover and book
block or receive help from librarians
» Print 1 copy or 100 copies, true on-demand
» Cost is between $5 and $25 per book
36. » Over 700 books printed
» 35 local, mostly self-published authors
» 6 titles created as part of library programs
37.
38. » Total Authors: 50
» Self-published: 22
» Traditionally Published: 28
» Story Time Authors: 24
» Total attendance: 300+
» Society of Children’s Book Writers and
Illustrators (SCBWI)
39.
40. » Centrally located at one library branch
» Author must reside in Loudoun County
» Currently 147 Titles
41. » Ask about author events and book signings
» Network with other authors
» Approach the library as a group
» Ask about library programs and how to help
» Ask how your book could appear in the library
» Continue to market, mention the library
42. » Don’t launch your book until its ready
» Seek professional help with editing or reach out
to a writer’s group for assistance
» Seek help with your cover design, compare your
design with professionally produced books
» Print proof copies and distribute them to
readers, get input, make changes and be
prepared to print several drafts
» Get a well-known or expert individual to review
your book and place a quote on the cover