The document discusses the inadequacies of traditional business communication tools like email, which hinder productivity and create risks. It argues that the 'divide and rule' approach is ineffective, emphasizing the need for integrated communication solutions. By optimizing communication strategies, businesses can gain a significant competitive advantage.

1. Business Communication
Does the “Divide n Rule” policy work?
Ashish Belagali
© Acism Software Private Limited, Pune, India

2. The Challenge
Over the years, business
communication changed, but
our mindset and toolset have
not kept pace.

3. Why Tools?
Email outdated
Wastes time and hampers
productivity
Creates communication risks
What's wrong?
Distribution model.

4. The total is greater than sum of its parts.
Document
Management
Collaborative
Project Management
KM
Enterprise social
Ticketing
Task management
Business Communication

5. How many tools do you want to use for
communication?
+
Costing
Integration

6. Slicing and Dicing of Communication
Task
Management
Project
Management
Email
Enterprise
collaboration
KM
Would it take us out of the Email Drudgery?

7. Conclusion
“Divide n Rule” does not work.
You need something that can handle all
--or most-- of your business
communication.
Opportunity: Paying attention to how
your communication works gives you a
great competitive advantage.

8. Thank you
Happy Communicating!
Ashish Belagali,
Acism Software Private Limited,
Me
Biz
communication
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