Road traffic crashes kill more than 3000 people, including 1000 children and young people, every day. Annually, 1.3 million are killed and at least 50 million are injured. More than 85% of these casualties (and 96% of child deaths) occur in low and middle income countries. Many of those killed or injured are the breadwinners for their families. And by 2015 road crashes will be the leading cause of premature death, and disability, for children above the age of 5 in developing countries, unless we act now. We must respond to this epidemic, which kills on the scale of malaria yet has been largely ignored by the international community. I urge people to get behind this cause. Together we can save millions of lives. It is time for action.

1. On the Road
towards a better tomorrow.
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2. “One death every 30 seconds”
Image credits corbis.co.in
“
”

3. gra
situation
vity of the
Image credits corbis.co.in

4. the top 10 causes of death
4.18
5.71
3.02
2.16
7.2
2.04
1.46
1.18 1.32
1.27
* Death in millions

5. the top 10 causes of death
4.18
5.71
3.02
2.16
7.2
2.04
1.46
1.18 1.32
1.27
* Death in millions
more than 1.3 million people are killed in road accidents,
Worldwide , Every year.

6. the economic cost of this epidemic
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ranges between 1 – 5% of GDP for Every Nation.

7. some countries ha become accustomed to
ve
accepting these deaths as part of development.

8. some countries ha become accustomed to
ve
accepting these deaths as part of development.
in india more than 240 people die everyday in vehicle
crashes – the equivalent of a jumbo jet falling from sky
everyday – yet their deaths are not newsworthy.

9. for every death,
there are far greater number of injuries.

10. for every death,
there are far greater number of injuries.
four person with sever/permanent disability.

11. for every death,
there are far greater number of injuries.
four person with sever/permanent disability.
ten person requiring hospital admission.

12. for every death,
there are far greater number of injuries.
four person with sever/permanent disability.
ten person requiring hospital admission.
thirty person requiring emergency room treatment.

13. for every death,
there are far greater number of injuries.
four person with sever/permanent disability.
ten person requiring hospital admission.
thirty person requiring emergency room treatment.
and more than two hundred requiring first aid .

14. which also means that
road traffic injuries

15. …cause death & disability in short period of time.

16. …cause death & disability in short period of time.
affect & impact low & middle income countries.

17. …cause death & disability in short period of time.
affect & impact low & middle income countries.
which means an increased social & economic
burden.

18. …cause death & disability in short period of time.
affect & impact low & middle income countries.
which means an increased social & economic
burden.
and impact the lives of poor & vulnerable.

19. Image credits corbis.co.in

20. victims suffer with injuries /longtime disabilities, often
loose their job, suffer depression/ substance abuse.

21. victims suffer with injuries /longtime disabilities, often loose
their job, suffer depression/ substance abuse.
survivor suffer from post-traumatic anxiety, fear &
depression & if they were at fault, experience a lifelong sense of
guilt & regret.

22. victims suffer with injuries /longtime disabilities, often loose
their job, suffer depression/ substance abuse.
survivor suffer from post-traumatic anxiety, fear &
depression & if they were at fault, experience a lifelong sense of
guilt & regret.
families of victims also suffer – they loose their loved
one & many times a breadwinner for family, sometimes
without any insurance for the victim.

23. road to life
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24. three pointers
1. preventing a crash before it occurs.

25. three pointers
1. preventing a crash before it occurs.
setting, raising awareness of & enforcing laws

26. three pointers
1. preventing a crash before it occurs.
setting, raising awareness of & enforcing laws
formulating & implementing transport & land-use
policies that promote fewer, shorter & safer trips.

27. three pointers
1. preventing a crash before it occurs.
setting, raising awareness of & enforcing laws
formulating & implementing transport & land-use
policies that promote fewer, shorter & safer trips.
encouraging the use of safer modes of travel.

28. three pointers
1. preventing a crash before it occurs.
setting, raising awareness of & enforcing laws
formulating & implementing transport & land-use
policies that promote fewer, shorter & safer trips.
encouraging the use of safer modes of tra vel.
develop gadgets for collision prevention.

29. three pointers
1. preventing a crash before it occurs.
setting, raising awareness of & enforcing laws
formulating & implementing transport & land-use
policies that promote fewer, shorter & safer trips.
encouraging the use of safer modes of tra vel.
develop gadgets for collision prevention.
incorporating injury prevention measures into
traffic management & road design.

30. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.

31. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond
quickly but smoothly.

32. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.

33. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.
brake with control.

34. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.
brake with control. steer smoothly.

35. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.
brake with control. steer smoothly.
accelerate if needed.

36. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.
brake with control. steer smoothly.
accelerate if needed. take steps to recover if
you start to skid or lose
control.

37. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.
brake with control. steer smoothly.
accelerate if needed. take steps to recover if
if a crash is you start to skid or lose
unavoidable, try to minimize control.
damage.

38. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
stay calm, respond quickly choose your course of
but smoothly. action.
brake with control. steer smoothly.
accelerate if needed. take steps to recover if
if a crash is you start to skid or lose
unavoidable, try to minimize control.
damage. call emergency services
after a crash.

39. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
3.treating the injuries to minimize the trauma.

40. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
3.treating the injuries to minimize the trauma.
medical infrastructure needs a
significant boost.

41. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
3.treating the injuries to minimize the trauma.
medical infrastructure needs a significant boost.
first aid facility available in public
transports, community markets etc.

42. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
3.treating the injuries to minimize the trauma.
medical infrastructure needs a significant boost.
first aid facility available in public
transports, community markets etc.
basic training on first aid to all citizens.

43. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
3.treating the injuries to minimize the trauma.
medical infrastructure needs a significant boost.
first aid facility available in public
transports, community markets etc.
basic training on first aid to all citizens.
law to not be the hurdle for immediate
treatments in case of an accident.

44. three pointers
1. preventing a crash before it occurs.
2. minimizing injuries if a crash does occurs.
3.treating the injuries to minimize the trauma.
medical infrastructure needs a significant boost.
first aid facility available in public
transports, community markets etc.
basic training on first aid to all citizens.
law to not be the hurdle for immediate
treatments in case of an accident.
any procrastination should be
prosecuted.

45. one for the road
Image credits corbis.co.in

46. remember road traffic injuries are already the
number one killer of 10-24 year olds.

47. would you still regard “road accidents” as
unfortunate mischance or
an inevitable accompaniment?

49. think again!
someone is waiting at home

50. Special thanks to
www.slideshare.net/safeindianroads
www.slideshare.net/abhishekshah
abhishek.shah@live.com