The document provides a comprehensive checklist for on-page SEO, including key strategies for optimizing various website elements to improve search engine rankings. It covers essential topics such as keyword optimization, meta tags, content quality, internal linking, and mobile-friendliness. Additionally, it explains important concepts like keyword research, canonicalization, and the significance of site performance in enhancing user experience and visibility.

1. DIGITAL MARKETING

2. Table Content
SEO
On PAGE SEO
CHECK LIST FOR ON-PAGE SEO
FAQs on page SEO CHECKLIST

3. Digital Marketing
 SEO
 What is SEO?
Search engine optimization
SEO means the process of improving your website to increase its
visibility in Google

4.  Why do need SEO
We need for the following aspects search engine optimization
o To increase web traffic
o To increase visibility
o To enhance user experiences
o To gain a competitive advantage for analysis and monitoring website
o Product you sell
o Services you provide algorithm

5. Type of SEO
ON PAGE SEO
OFF Page SEO

6. ON PAGE SEO or ON SITE SEO
On – page SEO is the process of optimizing web
pages to improve their ranking in search engines
for specific keyword the goal is increase organic
traffic to website
Include all the strategies and change implemented on the website to boost
Its search engine ranking .you need to optimize on page elements
such as meta tags urls bogs
headers images and other form of content

7. ON PAGE SEO CHECK LIST
 Identify target Keyword
 Title Tag
 Meta Description
 Meta Keyword
 URL Optimization
 Heading Tag
 Internal Linking And External linking
 AnKeyword cannibalism
 chor text optimization
 Keyword density
 Plagiarism
 Grammar
 Alt tag (image compression)
 Alt text
 XML sitemap
 HTML sitemap
 Content optimization
 Schema markup code
 301 &302 Redirect
 404 Error page
 Make your site mobile friendly
 Page load speed
 Roborts.txt file

8. KEYWORD
Keyword are words and phrases describing your product or service These
Keyword are words that that you think your target customers will use to
search for your product or service.
 Basic of SEO Keyword research
Keyword research is the process of finding and analyzing research
Terms that people enter into search engines with the goal of using
That data for specific purpose for SEO or general marketing
Example
If you were looking to buy a new jacket ,you
might type something like “men's leather jacket”
into google

9. Intent Based Keyword
Types of keyword
Transactional &commercial keyword
 Commercial keyword
Commercial keyword are keyword that shows user’s interest to search for specific
Product or services
 Transactional keywords
Transitional keyword are keywords that shows strong intent of user to buy
Or take action on product or service
 Informational keyword
Informational keyword are used by user when he is simply searching for I informational
 Navigational keyword
Navigational keyword are used when user wants to find the
specific brand website or location

10. Optimize the Title Tag2
The Title tag is the most important on page SEO element
and usually target keyword present in this Content type
helps return relevant pages on search engines
You must have the most important keyword in your website's title and
the keyword should be placed towards the start (within the 70
characters). Having not more than 70 characters is not compulsory but
it is just for usability reasons. Do not duplicate title content anywhere
else, the content should be unique and understandable by humans.

11. DESCRIPTION
The description tag is important for your site visitors as they are the gist of the webpage
content that they see on search results. The keywords in meta description used to help
websites rank in the earlier days, but not much any more because of manipulation of this
element for SEO, in the past.
Explanation:
Similar to the title, the number of characters is not compulsory, but if it exceeds the number
the extra content will be displayed as an ellipsis and is of no value to anyone. And you must
use either the keywords or synonyms in the description as it usually highlighted in relevant
search results. It is not known to what extent the keywords in description help SEO, but the
description itself helps a lot of sites to improve the click through rate on search results. What
you could not describe in your title, you could describe in the meta description as it allows
more characters than the title. Lastly, just make sure you do not duplicate your meta
descriptions and keep them unique.

12. URL OPTIMIZATION
URLs are also one of the most important on page SEO elements. In the earlier days,
Keyword domains used to rank higher in search. However, keyword domains are
not a factor in search ranking anymore. What you need to have is keywords in the
rest of the URL, that goes beyond the domain name.
A clean URL that is sans unnecessary URL parameters is great for spidering search
engine bots. Also, URLs with hyphens are preferred over URLs with underscores.

13. Heading Tag
 Headers, also known as body tags, refer
to the HTML element <h1>, <h2>, <h3>,
and so on.

These tags help organize your content for
readers and help search engines
distinguish what part of your content is
most important and relevant, depending
on search intent.

14. Internal Linking And External linking
Internal linking is important for on-page SEO because internal links send readers to
other pages on your website, keeping them around longer and thus telling Google
your site is valuable and helpful. Also, the longer visitors are on your website, the
more time Google has to crawl and index your site pages. This ultimately helps
Google absorb more information about your website and potentially rank it higher
on the search engine results pages.
External links These links are on a page of your website and direct readers to
pages
on other websites. They can also be called outbound links. External links can help
increase the PageRank of the page receiving the link, which can help your site
appear higher in search results. You can use external links to reference sources,
support claims, or provide additional information.

15. Anchor text optimization
Anchor text (also known as link text) is clickable, linked text that takes users elsewhere. Like to
another webpage, somewhere else on the same page, or to the user’s default email client . It’s
often highlighted and underlined to make it stand out from the surrounding Content .Note While
anchor text can be used for links that serve a number of purposes, this article will focus on
anchor text used for linking to other webpages. Effective anchor text tells users what to expect
if they click the link. And helps search engines understand what the linked-to page is about .
For example, you could use the anchor text “services” to link to a website’s main service page.
Here’s where you place that anchor text in HTML:

16. KEYWORD DENSITY
 Keyword density refers to the percentage of times a specific keyword appears in a piece
of content, which helps search engines understand its relevance and rank it accordingly.
Keyword density is the number of times you use a target keyword on a webpage in relation
to the total number of words on page.
 When you calculate keyword density, you’ll calculate the ratio percentage of the keyword
to your overall word count. To calculate keyword density, follow this formula:
Number of times keyword is mentioned / Total number of words on the page = Keyword
density

17. PLAGIARISM
 SEO plagiarism is the act of copying content from other source proper attribution or
permission—as part of an effort to rank higher in search engines. Plagiarized content
can include text, videos, images, and data. For example ,let’s say someone directly
copied paragraphs from your highly ranked blog post in order to compete for the
same keywords. This could be considered SEO plagiarism. SEO plagiarism can result in
reputational damage, problems with search engines, and even legal action. These
consequences can occur even if the work was plagiarized by accident . You can use
SEO plagiarism tools to check your own content. And find out whether others have
plagiarized your work.

18. GRAMMAR
 The importance of using good grammar on your website But if your site
includes incorrect grammar, spelling mistakes, or typos, your clients
won't recognize you as a thought leader. Additionally, search engines
might penalize you for these errors. Simply put, a grammar mistake is an
SEO mistake.

19. ALT TAG (IMAGE COMPRESSION)
 Alt text (ALTERNATIVE TEXT) DESCRIBES AN IMAGE ON A PAGE. ALT TEXT HELPS
VISUALLYIMPAIRED PEOPLE UNDERSTAND WHAT THE IMAGE SHOWS, HELPS SEARCH
ENGINE BOTS UNDERSTAND IMAGE CONTENTS, AND APPEARS ON A PAGE WHEN THE
IMAGE FAILS TO LOAD.
(THIS IS IN CONTRAST TO AN IMAGE CAPTION. WHICH ALWAYS APPEARS ON THE PAGE.)
 Alt text is typically added via the alt attribute in an image’s HTML code.
Like so:<img src=“image-file-example.jpg” alt=“Alt text goes here”>
That’s why it’s sometimes known as the “alt attribute” or “alt tag.”

20. ALT TEXT
 Alt text (alternative text) describes an image on a page. Alt text helps
visually Impaired people understand what the image shows, helps search
engineBots understand image contents, and appears on a page when the
image Fails to load.
(This is in contrast to an image caption. Which always appears on the page.)
 Alt text is typically added via the alt attribute in an image’s HTML code.
Like so:<img src=“image-file-example.jpg” alt=“Alt text goes here”>
That’s why it’s sometimes known as the “alt attribute” or “alt tag.”

21. HTML SITEMAP
 An HTML sitemap is a simple webpage that lists links to all the pages of a
website in a structured manner, allowing users to navigate through the site
more easily. Unlike XML sitemaps, which are meant for search engines to
crawl your entire website, HTML sitemaps are primarily designed for human
visitors.
 HTML sitemap: This sitemap is presented in a user-friendly, clickable format
and allows visitors to navigate your site

22. CONTENT OPTIMIZATION
 Content optimization is the process of refining and enhancing digital content to
improve its visibility, engagement, and effectiveness. The process involves
ensuring content quality, including keywords, writing compelling titles and meta
descriptions, and earning authoritative backlinks. Why Is Content Optimization
Important? Let’s say that you’ve written a great top-of-the-funnel (TOFU) blog
that’s related to your core product, and you want to get as many eyes on it as
possible. Two to three months after publishing, you check the performance of the
post only to find that nobody has seen it. Why? Well, maybe : The keywords you
have used have little to no search volume You haven’t covered the topic in any
real level of detail You haven’t used a coherent heading structure, so Google’s
bots have had a hard time making sense of your article Your title tag doesn’t
accurately reflect what the article is about

23. SCHEMA MARKUP CODE
 Schema markup, sometimes referred to as structured data, is code you add to
your webpages to help search engines better understand your content . This
helps them display your content in a rich format .
Like this:

24. 301 &302 REDIRECT
 301 redirect is a permanent redirection from one URL to another, used to
maintain search engine rankings and user access when a
webpage'sURL changes. It signals to search engines and browsers that
the original URL has been permanently replaced with a new one.
 301 vs 302 Redirect The main difference between a 301 and a302
redirect is that 301 redirects are permanent and 302 redirects are
temporary. 301 is the most common type. It takes visitors to the
new URL and tells search engines the redirect is permanent .A
302 redirect, on the other hand, also takes visitors to the new URL
but tells search engines the redirect is only temporary.

25.  Permanently Moving a Page to a New URLFor example, from https://www.website.com/old-
page-name/ to https://www.website.com/new-page-name/.
 Deleting a Page If, for any reason, you want to delete a page on your site, you should
redirect it to another relevant page if at all possible.
 Migrating Your Site to a New Domain For example, from https://www.website.com to
https://www.newwebsite.com.
You may also want to migrate your site to a new domain entirely.
 Changing Your Site Structure For example, from
https://www.website.com/old-category/post/ to
https://www.website.com/new-category/post/.
 Moving From Non-WWW to WWW URLs (or Resolving Duplication Issues)For example, from
https://www.website.com to https://website.com.You need to make sure the main version of
your site is either non-www or www.
 Switching From HTTP to HTTPSFor example, from http://www.website.com to
https://www.website.com.
 Merging Two (or More) DomainsFor example, from https://www.website.de to
https://www.website.com/de/.Sometimes, companies will need to merge one domain with
another. This is common after business mergers and acquisitions.
 Resolving 'Trailing Slash' IssuesFor example, from https://www.website.com/page-name to
https://www.website.com/page-name/.Variants of a URL with and without a trailing slash are
actually different pages. And Google will see them that way.

26.  Resolving Upper-Case vs. Lower-Case Issues For example
from https://www.website.com/Page-Name/ to https://www.website.com/page-name/.Just
as with trailing slashes, upper- and lower-case URLs can be considered different pages.
 301 Redirects on WordPress Site sImple menting WordPress redirects is
relatively simple and straightforward, compared to other available redirect
methods . If you have a WordPress website, consider using a plugin before
trying any of the other redirect methods on this list. If you’re using the Yoast
SEO Premium plugin, you’ll find a built-in redirects manager you can use to
implement redirects.

27. 404 ERROR PAGE
 A 404 error is a common error that displays when a browser is able to
communicate with a given server, but the server was unsuccessful in
finding what was requested. Here's an example of a 404 error:

28.  Redirecting a WordPress page without PluginDo this to redirect 404 to
homepage : Open your website's Cpanel and go to its root files . Find a
page named "404.php ". Create a new 404.php page if it does not exist
and add a code in it and save the file .Once you save the file, your all 404
error pages will start redirecting to the homepage without any error.
 fix 404 on WordPress By using the Redirection plugin. This plugin helps you
redirect changed URLs to the new destination. Here is how to use it after
downloading and installing: Once downloaded and installed, go to Settings
and then 404 tab . Tap to review any issues detectedThen fill the Redirect
section with the URLs from which you want to redirect Add the new URLs, the
ones that you want to redirect to in the destination tab Save changes

29.  You can also use these plugins:
 WP 404 Auto Redirect to Similar Post
 Simple 301 Redirects
 Safe Redirect Manager
 Yoast SEO Premium

30. MAKE YOUR SITE MOBILE FRIENDLY
 Mobile SEO is the process of optimizing your website to ensure that your site looks
great and functions properly on mobile devices. When you perform mobile SEO,
you’ll provide a positive site experience to users since it looks great on any device.
 The Importance of Mobile SEOOver 60% of organic search visits now come from mobile
devices. As mobile searches are on the rise, desktop searches continue to decrease.

31. PAGE LOAD SPEED
 Page speed (also called “load speed”) measures how fast the content of a
page loads. From an SEO standpoint, having a fast page speed is essential.
Many factors, such as your web hosting and your page size, affect page
load speed. Page speed also differs on the desktop and mobile versions of
a page.
 Page load speed is the time it takes for a page on your website to load. But it's a
bit of a catch-all term that really covers the speed of your website in general.
Page speed is actually calculated in a few different ways, so here's a
breakdown of the different elements that make up a page speed measurement.

32. Keyword cannibalization
 Keyword cannibalization is an SEO issue that happens when multiple
pages on a website target the same or similar keywords. This leads to
a situation where the site’s pages compete against each other for
search engine rankings
 SEO keyword cannibalization can happen when you :
 Publish similar pieces of content over time
 Publish a new version of a page without redirecting the old One
 Create different paths to the same product category
 Optimize similar pages for the same keyword
 Do not optimize subcategory pages
Keyword cannibalization in SEO is not just caused by mentioning the same
keyword on multiple pages.

33. Roborts.txt file
 A robots.txt file contains instructions for bots that tell them which webpages
they can and cannot access.
Robots.txt files are most relevant for web crawlers from search engines like Google.
Example of a robots.txt file
Here's the robots.txt file for www.cloudflare.com:

34. THANK YOU