There is a new type of caller and phone. Just look at the statistics above. 88% of all consumers who made or received a call are either on, or near, the internet and/or mobile phone.
This new type of caller and phone creates a unique and effective opportunity for businesses to reach and engage a targeted group of consumers who offer the ultimate in short term permission based marketing.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
Growth Codes: How do operators turn data growth into profitable revenue growth?Ericsson Slides
Growth Codes show how rethinking both mobile broadband and the role of operators can translate into profitable growth. Operators driven by bold, visionary and explorative mobile broadband strategies are turning data growth into revenue growth. These operators differentiate themselves by balancing superior network performance and an innovative go-to-market strategy. We believe the industry can learn from these examples and that more operators can find success by adapting some of their approaches to these codes.
iZigg is a mobile marketing company that builds mobile communities through their 90210 platform, allowing businesses to connect and interact with customers through text messaging; based in Atlanta, iZigg connects millions of subscribers with businesses and organizations through offers, events, and content on their mobile phones; iZigg empowers mobile media agents across the country to present and educate client businesses on the growing trend of mobile communication.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
This document describes the services of an interactive agency called Monday. It discusses how communication has changed from traditional unidirectional branding to a new era where consumers are in control and search for information online. The agency helps brands adapt to this new environment through strategic marketing, website development, search engine optimization, social media, mobile apps, and other digital services. Case studies are provided showing how the agency has helped launch new products and engage customers for brands like M&M's, Novartis, and Lusomundo.
This document discusses various ways that businesses can utilize mobile marketing and text messaging. It provides statistics on smartphone ownership and mobile usage. Examples are given of how retailers, restaurants, manufacturers, and others can build customer databases and engage customers through text messaging campaigns. Suggestions include sending coupons, promotions, recipes, tips and other content to different target audiences. The benefits of a customer outreach program using text messaging to generate new customers and drive repeat visits are also highlighted.
NFC technology has potential benefits for both consumers and advertisers, but faces barriers to widespread adoption. Industry leaders discuss the debate around ownership of the NFC platform and standards. For NFC to succeed, it needs to provide clear consumer value through fun, informal interactions that demonstrate its usefulness and build trust in mobile payments. Education will be key to help early adopters understand NFC's benefits and spread awareness through their networks.
In culmination of its work over the last year, the FCC Working Group on the Information Needs of Communities delivered a report on June 9, 2011 addressing the rapidly changing media landscape in a broadband age. In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an information and communications renaissance, local communities in particular are being unevenly served with critical information about local issues.
Soon after the Knight Commission delivered its findings, the FCC initiated a staff-level working group to identify crosscurrent and trend, and make recommendations on how the information needs of communities can be met in a broadband world.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
Growth Codes: How do operators turn data growth into profitable revenue growth?Ericsson Slides
Growth Codes show how rethinking both mobile broadband and the role of operators can translate into profitable growth. Operators driven by bold, visionary and explorative mobile broadband strategies are turning data growth into revenue growth. These operators differentiate themselves by balancing superior network performance and an innovative go-to-market strategy. We believe the industry can learn from these examples and that more operators can find success by adapting some of their approaches to these codes.
iZigg is a mobile marketing company that builds mobile communities through their 90210 platform, allowing businesses to connect and interact with customers through text messaging; based in Atlanta, iZigg connects millions of subscribers with businesses and organizations through offers, events, and content on their mobile phones; iZigg empowers mobile media agents across the country to present and educate client businesses on the growing trend of mobile communication.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
This document describes the services of an interactive agency called Monday. It discusses how communication has changed from traditional unidirectional branding to a new era where consumers are in control and search for information online. The agency helps brands adapt to this new environment through strategic marketing, website development, search engine optimization, social media, mobile apps, and other digital services. Case studies are provided showing how the agency has helped launch new products and engage customers for brands like M&M's, Novartis, and Lusomundo.
This document discusses various ways that businesses can utilize mobile marketing and text messaging. It provides statistics on smartphone ownership and mobile usage. Examples are given of how retailers, restaurants, manufacturers, and others can build customer databases and engage customers through text messaging campaigns. Suggestions include sending coupons, promotions, recipes, tips and other content to different target audiences. The benefits of a customer outreach program using text messaging to generate new customers and drive repeat visits are also highlighted.
NFC technology has potential benefits for both consumers and advertisers, but faces barriers to widespread adoption. Industry leaders discuss the debate around ownership of the NFC platform and standards. For NFC to succeed, it needs to provide clear consumer value through fun, informal interactions that demonstrate its usefulness and build trust in mobile payments. Education will be key to help early adopters understand NFC's benefits and spread awareness through their networks.
In culmination of its work over the last year, the FCC Working Group on the Information Needs of Communities delivered a report on June 9, 2011 addressing the rapidly changing media landscape in a broadband age. In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an information and communications renaissance, local communities in particular are being unevenly served with critical information about local issues.
Soon after the Knight Commission delivered its findings, the FCC initiated a staff-level working group to identify crosscurrent and trend, and make recommendations on how the information needs of communities can be met in a broadband world.
Deliver More Powerful, Personalized CommunicationsVivastream
This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
Omni Channel Marketing Conference - Crispin TristramTony Booth
The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.
Mobile marketing is an effective way for restaurants to connect with customers. Through text messaging campaigns, restaurants can build databases of customers and send them timely promotions, coupons, and offers. This direct channel of communication allows restaurants to increase transactions and sales. The HipChime system provides restaurants with tools to easily create these mobile marketing campaigns and measure their results.
A brave new consumer world gerzema 2012_retailcanadaZoltán Vasvári
This document discusses how technology is changing consumer behavior and merchant dynamics. It notes that power has shifted to customers as technology becomes more integrated into culture. It highlights several statistics about technology usage and adoption. It then discusses three forces driving changes: changing consumer dynamics as more people globally become middle class and younger; changing merchant dynamics as consumers research and shop online more; and increasing technology adoption and proliferation of devices. The document is a presentation by John Gerzema on these trends of the "Brave New Consumer World."
The document discusses attribution modeling and how to properly attribute credit across different marketing channels for conversions and sales. It notes that simply measuring the last click is not enough, and emphasizes the importance of tracking the full customer path from awareness to purchase across both online and offline channels. The document provides examples of different attribution models and how they distribute credit between channels.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
The document discusses attribution modeling and how to accurately attribute marketing activities to outcomes like sales. It notes that simply attributing all credit to the last click is inaccurate, and that most conversions involve multiple touchpoints across different channels over time. The document advocates tracking the full customer path to purchase to properly understand attribution.
Why mobile advertising is more effective than internet advertisingxmendel
1) Mobile advertising may prove more effective than internet advertising because mobile ownership far exceeds internet access globally and mobile devices provide multiple contact points like voice, text, and multimedia.
2) Mobile ads are more targeted than internet ads since mobile operators know the exact demographic information, location, and behavior of each user.
3) Research in the Czech Republic found the average success rate of mobile campaigns was 27 times higher than internet banner campaigns, attracting more attention from advertisers.
DearMedia is a digital consulting company founded in 2009 that helps clients balance their traditional and digital media businesses. The document discusses how various media industries are being disrupted by digital and mobile trends, such as the rise of social media and time-shifting of TV viewing. It argues that relevance and experiences, not content itself, will drive people's willingness to pay for media. Traditional media are not dead but must adapt to remain valuable to audiences.
Thomas Bostrøm Jørgensen is a business advisor with experience as CEO of Luup, an international leader in mobile payments. The document discusses the growth of mobile financial services and payments driven by increasing mobile phone adoption globally. By 2015, over 7 billion mobile phones are expected worldwide, and mobile payments could surpass $500 billion annually. Mobile networks are leading this development, while traditional banks have lagged. Four market plays were identified based on levels of banking penetration in developed versus developing countries. The ecosystem for mobile financial services involves mobile operators, banks, payment organizations, and new solution providers. Live services show the potential of mobile banking, payments, and microfinance to bank the unbanked.
Hanh vi khach hang dinh huong tiep thi truc tuyen 2012 bai trinh bay tns v...Bui Hang
This document summarizes a presentation given by Mr. Glyn Evans, the Director of Research at TNS Vietnam, on digital consumer behavior on the internet. The presentation discusses how digital media environments are now interactive, consumers are getting louder online through social media, and the path to purchase has become fragmented across different online channels. It also examines data from TNS's Digital Life study on consumer attitudes and behaviors online in Vietnam and other markets. The presentation provides insights on how to drive online engagement and growth in Vietnam through social and cross-channel strategies.
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
Broadline provides a complete spectrum of IT solutions ranging from consulting, technology, hardware, software, networking and product engineering services. We have reached a broad range of Industries, Institutions and companies in Private , Public and Government sectors.
The document provides an overview of library services at a library system with 27 branches, including materials available such as books, magazines, music, movies, and electronic resources; facilities like study rooms and computer access; and services like checkouts, returns, interlibrary loans, and assistance from librarians.
Deliver More Powerful, Personalized CommunicationsVivastream
This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
Omni Channel Marketing Conference - Crispin TristramTony Booth
The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.
Mobile marketing is an effective way for restaurants to connect with customers. Through text messaging campaigns, restaurants can build databases of customers and send them timely promotions, coupons, and offers. This direct channel of communication allows restaurants to increase transactions and sales. The HipChime system provides restaurants with tools to easily create these mobile marketing campaigns and measure their results.
A brave new consumer world gerzema 2012_retailcanadaZoltán Vasvári
This document discusses how technology is changing consumer behavior and merchant dynamics. It notes that power has shifted to customers as technology becomes more integrated into culture. It highlights several statistics about technology usage and adoption. It then discusses three forces driving changes: changing consumer dynamics as more people globally become middle class and younger; changing merchant dynamics as consumers research and shop online more; and increasing technology adoption and proliferation of devices. The document is a presentation by John Gerzema on these trends of the "Brave New Consumer World."
The document discusses attribution modeling and how to properly attribute credit across different marketing channels for conversions and sales. It notes that simply measuring the last click is not enough, and emphasizes the importance of tracking the full customer path from awareness to purchase across both online and offline channels. The document provides examples of different attribution models and how they distribute credit between channels.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
The document discusses attribution modeling and how to accurately attribute marketing activities to outcomes like sales. It notes that simply attributing all credit to the last click is inaccurate, and that most conversions involve multiple touchpoints across different channels over time. The document advocates tracking the full customer path to purchase to properly understand attribution.
Why mobile advertising is more effective than internet advertisingxmendel
1) Mobile advertising may prove more effective than internet advertising because mobile ownership far exceeds internet access globally and mobile devices provide multiple contact points like voice, text, and multimedia.
2) Mobile ads are more targeted than internet ads since mobile operators know the exact demographic information, location, and behavior of each user.
3) Research in the Czech Republic found the average success rate of mobile campaigns was 27 times higher than internet banner campaigns, attracting more attention from advertisers.
DearMedia is a digital consulting company founded in 2009 that helps clients balance their traditional and digital media businesses. The document discusses how various media industries are being disrupted by digital and mobile trends, such as the rise of social media and time-shifting of TV viewing. It argues that relevance and experiences, not content itself, will drive people's willingness to pay for media. Traditional media are not dead but must adapt to remain valuable to audiences.
Thomas Bostrøm Jørgensen is a business advisor with experience as CEO of Luup, an international leader in mobile payments. The document discusses the growth of mobile financial services and payments driven by increasing mobile phone adoption globally. By 2015, over 7 billion mobile phones are expected worldwide, and mobile payments could surpass $500 billion annually. Mobile networks are leading this development, while traditional banks have lagged. Four market plays were identified based on levels of banking penetration in developed versus developing countries. The ecosystem for mobile financial services involves mobile operators, banks, payment organizations, and new solution providers. Live services show the potential of mobile banking, payments, and microfinance to bank the unbanked.
Hanh vi khach hang dinh huong tiep thi truc tuyen 2012 bai trinh bay tns v...Bui Hang
This document summarizes a presentation given by Mr. Glyn Evans, the Director of Research at TNS Vietnam, on digital consumer behavior on the internet. The presentation discusses how digital media environments are now interactive, consumers are getting louder online through social media, and the path to purchase has become fragmented across different online channels. It also examines data from TNS's Digital Life study on consumer attitudes and behaviors online in Vietnam and other markets. The presentation provides insights on how to drive online engagement and growth in Vietnam through social and cross-channel strategies.
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
Broadline provides a complete spectrum of IT solutions ranging from consulting, technology, hardware, software, networking and product engineering services. We have reached a broad range of Industries, Institutions and companies in Private , Public and Government sectors.
The document provides an overview of library services at a library system with 27 branches, including materials available such as books, magazines, music, movies, and electronic resources; facilities like study rooms and computer access; and services like checkouts, returns, interlibrary loans, and assistance from librarians.
WordPress es una plataforma gratuita y de código abierto para publicar contenido en la web de forma sencilla y estética, respetando los estándares web. Permite a los usuarios publicar y editar contenido de forma fácil sin necesidad de conocimientos técnicos avanzados.
This document discusses how to identify and develop talent within an organization. It notes there are many potential roles employees could fill, from leadership to project management. The organization must define its current and desired future strategic positions to understand what skills will be needed. Talent is an individual's current abilities but also their future fit for evolving job requirements. The goal is to identify opportunities for the next 2-3 years that develop both the business and its employees' skills through challenging work. Balancing employee growth with changing business needs is tricky but transforming competencies into results and vice versa can help the organization prosper.
Ian David William Lisk is a sales and marketing executive with over 20 years of experience in strategic planning, business development, relationship management, and sales leadership. He has a proven track record of establishing vision and strategies to grow sales territories for multi-billion dollar companies. Most recently, he worked as an Account Executive for A.M. Castle & Co., where he increased sales by 75% and exceeded profit goals. Previously, he held several roles at United Airlines, developing incentive programs that increased revenue by millions. He has an MBA from Loyola University and a bachelor's degree in marketing.
The document discusses the growing importance and potential of mobile as an advertising medium. It notes that mobile devices now outnumber computers and televisions, and that smartphone ownership equals the number of Facebook users. Industry leaders predict that mobile will rival and possibly surpass television as the most important advertising platform. While mobile usage and capabilities are rapidly expanding, the document cautions that expectations for its potential should not get ahead of the medium's current size and adoption rates. Overall, the future of mobile advertising appears very promising as technologies, speeds and standards continue to advance.
Social crm the new frontier of marketing, sales and service (accenture)Marie_Estager
Social CRM allows companies to engage customers through social media channels like Facebook and Twitter to build relationships earlier in the customer lifecycle at lower costs. As the marketing funnel collapses due to user-generated content, companies must embrace social media, identify super users who provide product expertise, and use analytics to understand evolving customer needs from online conversations. By developing a social CRM strategy, companies can strengthen their brands, increase customer loyalty, and gain insights to improve products, marketing, sales and service.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
Mobile marketing is an effective way for dealerships to connect with customers, as 64% of 25-35 year olds own smartphones and text messages have a high open rate. Dealerships can grow their customer database by capturing mobile numbers and sending targeted offers, reminders, and videos to increase sales and transactions. The document provides examples of mobile marketing campaigns dealerships can implement to engage customers at different stages of the car buying process.
This document discusses trends in the global telecommunications industry. It notes that most telecom markets are focused on higher speeds, better interactivity and customer experience. It also discusses challenges around maintaining low costs and margins given the high infrastructure investments required in networks. The document suggests telecom players should find their best identity and position their brand accordingly. It also notes examples of rapid growth in mobile broadband traffic and app usage.
Mobile VoIP is expected to evolve from niche to mainstream in 2010 as new services blend a range of IP-based features around mobile voice. These multifunction services will offer low-cost calls as well as additional functionality like one-to-many calling and voice-to-text. Their adoption could drive a fundamental shift in expectations for mobile voice and attract tens of millions of users by the end of 2010. However, mobile VoIP faces challenges from network restrictions and inconsistent quality that may slow its growth in 2010.
The document discusses how mobile marketing can benefit mortgage companies. It notes that 64% of 25-35 year olds and over half of those aged 55+ own smartphones. Text messages have a high open rate of 90 seconds on average. The document recommends using text messages to build a mobile database, increase conversions through social media engagement, promote viral sharing, and grow a company's brand identity. It provides examples of different types of text message promotions and campaigns a mortgage company could implement to boost leads, transactions, and revenue.
Not Your Typical Marketing Campaign: The Next Wave of Technology- Driven Mark...Florian Gröne
This document discusses the next generation of technology-driven marketing. It describes how new marketing architectures powered by advanced analytics and business rules can automatically generate highly personalized marketing campaigns for individual customers. This level of customization allows companies to improve customer intimacy, loyalty, and revenues. The document outlines the key components of next-generation marketing systems, including real-time data integration, customer profiling, and dynamic campaign management across all channels. It emphasizes that both marketing and IT executives must work closely to design and implement these new systems in order to fully realize their benefits.
In 2010, mobile VoIP is expected to evolve from a niche service to mainstream as new multi-function services emerge that blend voice calling with social networking features like broadcasting messages. These services will be enabled by the growing number of WiFi-enabled phones and public hotspots. They have the potential to fundamentally change expectations of mobile voice by integrating additional functions like voicemail storage, search, and transcription. However, mobile VoIP also faces challenges from variable voice quality and coverage, as well as potential restrictions from network operators.
How can today’s retailers keep costs low and maximise margins, but at the same time grow market share, find new customer touchpoints and create better customer experiences? It’s a huge challenge – but, as this white paper will show, recent shifts in technology are creating huge opportunities for retailers to achieve these goals.
InfoPeriscope will create a new advertising model where consumers actively control and exchange their permission to receive ads ("Digital Rights") and get paid for doing so. This will connect interested consumers directly with merchants in a way that benefits both parties. Consumers will be able to selectively communicate with merchants and receive ads only for the products and services they want. Merchants will gain a highly targeted audience and see better response rates than the current wasted $175 billion spent on direct marketing.
These slides were presented in October 2012 to accompany the launch of Flexible Contact Center, an international cloud-based and multimedia contact center solution. More at: http://oran.ge/XZwqsr
This document discusses digital transformation and how businesses can reshape their customer value propositions and operating models to succeed in today's digital world. It covers the forces driving digital transformation like mobility, social media, and "hyper-digitization". Businesses can take one of three paths to transformation: 1) focus on digitizing operations first before the customer value proposition, 2) enhance the customer value proposition with digital offerings before transforming operations, or 3) transform the customer value proposition and operating model simultaneously. The document provides examples of how companies can enhance, extend, or redefine their customer value propositions to better meet customer expectations in the digital age.
The document discusses the rise of multi-screen media consumption, with consumers using an average of 5 devices daily and spending more time on mobile than any other digital medium. It also covers the blurring line between online and offline worlds, with people expecting information to be available on any device. Finally, it talks about the growth of cross-device targeting to reach audiences across all their screens, as well as the connected TV and traditional TV viewership trends.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Helping Midmarket Businesses Build a Successful Mobile Solutions StrategySMB Group
This document discusses helping midmarket businesses build successful mobile strategies. It covers mobile trends for employees, customers, partners and suppliers. Top drivers for mobile solutions include improving productivity and collaboration, while security and costs are top inhibitors. The adoption of mobile business apps is expected to double in the next 12 months. Partners can help businesses address security challenges and develop mobile strategies.
This document discusses how telecommunications providers can become more customer-centric to gain a competitive advantage. It begins by noting the highly competitive nature of the telecom industry and pressure on providers from new entrants. It then discusses how most providers currently take a product-centric approach rather than being customer-centric. The document introduces the concept of calculating customer lifetime value to measure customer profitability and determine where to invest resources. It provides an example calculation of lifetime value for a triple play customer. Shifting to focus on customer performance and calculating lifetime value can help providers improve retention rates and revenue.
Similar to On Hold 2.0 Marketing Insight & Stats (20)
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2. Understanding Today’s Caller
“The new rules mean that The telephone isn’t what it use to be.
the most valuable marketing
event is almost always an
inbound phone call.
An inbound phone call is the
ultimate in short-term Currently there are 487.4 million, main
permission. The customer telephone lines and mobile phones in
or prospect is taking the
the U.S.
time to call you. She’s
focused, interested, paying
nd
attention and willing to trust The U.S. is the 2 largest country in
you. the world, with respect to telephone
lines and mobile phones
Think for a minute about
how much you spend (and
how high up in the VoIP (Voice over Internet Protocol)
organization the usage reached 16.3 million users or
discussions go) when it’s
13.8% of all U.S. households in 2008
time for a new logo or a new
Super Bowl ad.
32 million or 16% of all U.S. adults
And yet, even though the only use a mobile phone.
rules have changed, the
lowest-paid, least-respected,
highest-turnover jobs in the 59% of all U.S. homes have a landline
organization now do the and mobile phone.
most important marketing
work.”
There is a new type of caller and phone. Just look at the The ability to understand what a consumer wants,
“Shouldn’t there be as much statistics above. 88% of all consumers who made or when they are on the phone, and how to engage them
spent on self-service received a call are either on, or near, the internet and/or is becoming easier. The new caller has access to
customer support as is
spent on the design of the mobile phone. several other mediums while they are on the phone,
selling part of your providing you with the opportunity to engage them like
website?”
This new type of caller and phone creates a unique and never before.
effective opportunity for businesses to reach and engage
a targeted group of consumers who offer the ultimate in Brandt & Sons™ has created a number of powerful
short term permission based marketing. and strategic partnerships to create the best possible
business to consumer phone experiences.
Seth Godin, author of the “most popular marketing blog in
the world and bestselling author”, sums up a caller best The new caller is important to your business and
when he says they are “focused, interested, paying expects to be treated in the best way possible.
attention and willing to trust [your business]”
Source: Seth Godin’s Blog Titled “Who answers the Sources: NationMaster.com Accessed June 2008, pcmag.com Accessed 2008,
phone?” Posted on April, 09 2008 Accessed June 2008.
“Seth Godin’s Blog” logo is reproduced with permission. CDC Wireless Substitution 2008, arstechnica.com Accessed 2008.
3. Why did we forget about the phone?
QUO TE
The consumer never forgot!
„You have to look at the
timing of your commercials
and place them where the
95% of consumers use websites to find
consumers are. You just
phone and online contact information for
have to.”
a business.
- Doug Hochstadt
ABC VP Late Night Sales 73% of consumers prefer to contact
customer service using a toll-free
QUO TE number.
“We‟re talking to a lot of
3 billion phones call are made every
large media operations,
day in the U.S.
who frankly – while they
might not admit it – are
1 billion calls are initiated by
scared that the old method businesses every working day.
of doing things, whereby
they aggregated large
audiences and sold content
next to that, is in the long
term not going to provide
The old way of marketing required you to reach the
enough engagement with Consumers prefer
masses as quickly as possible. The idea was; reach the
the consumer.” customer service via:
masses and some will become customers. In today’s
- Jonah Bloom society this is no longer effective. Consumers are harder
Advertising Age Editor
to reach, don’t want to be interrupted and have access to
a number of ad avoidance technologies.
On-Hold 2.0 is called micro-marketing, because even
though billions of consumers speak with businesses
every day on the phone only a specific number will speak
with you. Once they call, they’re giving you their Toll-Free Number 73%
permission to hear what you have to say. You already E-mail 16%
have a permission based, one on one, media that the Online Forms 9%
consumer prefers and has no ad avoidance technology,
Online Instant Messaging 2%
Brandt & Sons™ can help you capitalize on it!
Sources: DIMACS Rutgers 2003, Texas Women University twu,edu as
accessed June 2008, Genesys Global consumer Survey 2007,
discovercard.com 2006 accessed July 2008
4. Your Customer Service Sucks!
QUO TES F RO M
Your telephone is one of the reasons.
EXPERIENCE
PRO JECT S “I HATE
BEING O N HOL D”
About 80% of U.S. companies still don’t
provide their callers with decent support
“Hold music I can deal
on the phone.
with...but the freakin'
voice...that loud, 38% of consumers say customer
computerized voice that service is the biggest impact on their
assures you that you will loyalty to a company.
eventually be assisted...or
40% of consumers no longer do
advertizes products you
business with a company because of a
obviously already have (or
poor call center experience.
you wouldn't be
calling!)...or tell you how 37% of consumers say they look for
long you have left to wait improved customer service when
(+60 minutes or so)...she staying loyal to a business
just needs to shut it.”
- By HelterSkelter
Stop and think about the big picture here. 73% of There is a forum labeled “I hate being on-hold” with
“…it's like please---hold---
consumers prefer to receive customer service via a toll- 100 members. And one of the complaints you can
until--a--representative--
free phone number but 80% of companies don’t provide read over and over is when they hear “Thank you for
will---be----with------you---
adequate service on the phone. your patience on-hold” or “Your call is important to
shortly. Shortly my cute
us.” Examples can be found on the left of this page.
little [***]. And the same
And if you Google for poor call experiences, one of the
message keeps on
major complaints you will find is the "on-hold experience”. Callers do not feel like their call is important to your
repeating or you get some
dumb elevator music and Businesses have decided to ignore their caller’s wants business because a voice said so. It actually
you're thinking what the and needs by implementing the easiest and cheapest increases their level of frustration and stress.
[****] is taking so long.” solutions they can find, if any at all. The consequence is
poorly perceived customer service on the phone. When On-Hold 2.0 from Brandt & Sons™ does more than
- By Angel19
you place a consumer on-hold you can either improve the just use a voice to offer an empty thank you to callers.
overall experience for them or destroy any positive It gets to the root of why they’re calling your business
moments they had previously or forthcoming. and engages them while improving their overall
experience with your company.
Source: www.experienceproject.com as accessed July 3, 2008.
Sources: USAToday.com 2003 Accessed July 2008, Genesys Global
consumer Survey 2007, Accenture 2007
5. “We don’t put people on-hold!”
And the sky is purple … hold happens!
“Companies spend a
fortune to get you to call.
Call 800 CLUB MED to
book a room. Call 1-800-
WWW-DELL to buy a
computer. And it’s not
just consumer marketing. An estimated 252 billion business
They want you to call to calls are placed on-hold every year in
buy insurance, business the U.S.
travel, hotel rooms and a
new energy-efficient roof 70% of all business calls are placed
for your warehouse.
on-hold.
And then, when you
call... hold” 89% of consumers don’t mind being
transferred to someone who can better
“The problem is that assist them.
people who build call
centers try to lower costs
instead of increase
revenues. They view
what they do as a
commodity, not a
strategic tool to If you are like most businesses you may be in denial speaking with a live representative, but the fact
dramatically increase
about placing caller’s on-hold. We often hear things like: remains that it will happen anyway.
customer joy."
“We have a policy not to put caller‟s on-hold” Don’t believe us, below you will find a small sampling
“We don‟t put that many calls on-hold” of “average” hold times by industry:
“No one is ever put on hold at our business”
1.28 Minutes – Banks/Financial
And the longer you’re in denial, the more your customers 2.12 Minutes - Tech Support
will suffer. You may not think your calls go on-hold, but 1.79 Minutes – Credit Card Companies
what happens if you have to grab a file, transfer the call to 1.81 Minutes – Cellular/Mobile Companies
another office or someone prefers to hold versus leaving 1.89 Minutes – Cable/Satellite TV
a voice mail? The possibilities of hold happening are 1.94 Minutes – Internet Service Providers
almost limitless.
Brandt & Sons™ has the expertise to evaluate your
It is admirable to try and keep callers off hold and actual call volume and hold times.
Source: Seth Godin’s Blog Titled “Please Hold” Posted on
December, 10 2005 Accessed July 2008.
“Seth Godin’s Blog” logo is reproduced with permission. Sources: Fox Business 2008, Genesys Global consumer Survey 2007, J.
Brandt Communications, Discover Card 2006
6. Can On-Hold Come Out and Play?
QUO TE
The new caller wants to interact with you!
“Consumers increasingly
wish to communicate with 66% of consumers want to interact
companies using newer with advertising.
technologies, and value
having access to multiple 84% of consumers would like to hear
about a company’s additional products
channels.”
and services.
- Genesys/Alcatel-Lucent
89% of consumers would like to
QUO TE receive pro-active communications to
“Our analysis shows that stay informed on products and services
good customer experience that may be of interest to them.
correlates highly to loyalty –
93% of consumers would like to
especially when it comes to
receive the pro-active communication
consumers‟ plans for
via the phone, email and/or text.
making additional
purchases. 50% of consumers say they value
- Forrester Research promotions to retain their business
QUO TE The new caller can interact with your business through a You need to stop and realize that what you think you
“In creating value for
number of different channels while on the phone. And need or don’t need playing to your callers as they are
brands, we need to look
they want to use them to receive current, relevant and placed on-hold is irrelevant. What you want doesn’t
beyond „intent to buy‟ and meaningful information about your business! matter. What your callers want is important!
toward „intent to engage‟
with a brand message.”
The time the caller spends on-hold is important to you And they are telling you they want to stay informed
and them. They have given you their permission to about your business, products, services and anything
“The Key” ... “is in
interact with your business, and to be “on-hold”. At that else that may be of interest to them. And they want it
understanding how and
moment they trust you and are willing to interact. to be catered to them!
where to deliver brand
experiences that Your goal as a business is to engage them properly. The only question now is; are you going to listen to
consumers will willingly Brandt & Sons™ can help you accomplish this in the your caller!?
spend time with.”
most effective and rewarding way possible.
- Troy Young
Advertising Age
Sources: Fourthspeaker.com 2008 Accessed July 2008, Genesys Global
consumer Survey 2007, Accenture 2007
7. All About On-Hold 2.0
Sta ti sti cs
No elevator music with “thank you for calling”
On-Hold 2.0 offers businesses an opportunity to
An estimated 252 interact with and engage callers who have been
billion business calls placed on hold in a manner that improves
are placed on-hold consumer relations and sales. Branded music,
every year in the U.S. voices and engagement messaging tailored to
the caller’s needs and wants, can influence
70% of all business purchases and brand loyalty. A caller placed on-
calls are placed on- hold is the ultimate in short-term permission
hold. based marketing. They have shown an interest in
your business by being on the phone and have
89% of consumers further entrusted you by giving their permission to
don’t mind being be placed on-hold.
transferred to someone
Content Layering & Scheduling
who can better assist Content layering and scheduling allows businesses to automatically facilitate their marketing strategies
them. throughout the day with powerful customization. Marketing and messaging can be matched to
parameters such as date, time, most likely caller demographic and reason for calling. The style of music
can also be tailored to these parameters to further compliment the marketing effort and the desired
95% of consumers mood.
use websites to find Branded On-Hold Radio
phone and online Branded on-hold radio provides an increased level of customization to the background music callers hear
on-hold. This feature allows a business to match the music in an on-hold environment to their caller’s
contact information for expectations. In other words if your callers preferred music styles are Jazz, Alternative Rock, Pop with a
a business. twist of Oldies, Country, Blues and Soul we can create the perfect music programming to compliment
your marketing. And your branded music will be updated on a monthly basis to keep it fresh and new!
Featuring up to 60 hours of music.
73% of consumers
Measurable Engagement and Results
prefer to contact Reaching today’s caller in a meaningful and rewarding way, which makes them feel like you actually care
customer service using about their business, is no easy task. There is a new type of caller who has access to many other
mediums while on the phone. We help businesses research who their callers are and what their wants
a toll-free number. really are and then create a campaign to meet the needs of the business and consumer where the results
can be measured and evaluated.
3 billion phones call Digital Network and Technology
Flexibility, simplicity and fast response times are important in creating an effective marketing effort
are made every day in directed at caller’s on-hold. Brandt & Sons™ has partnered with and developed a fully digital network
the U.S. that harnesses the power of the Internet to offer the easiest and most powerful solutions available .
Branded Voice Talent
Think about how much time and money your business spends on designing a new logo, creating a new
1 billion calls are print ad, choosing the colors that the best represent your business and so on. Selecting a voice talent(s)
initiated by businesses to represent your business to callers is no different. Brandt & Sons™ takes care of all the casting,
auditioning and contracting of a voice talent(s) to represent your business through a state-of-the-art
every working day. online auditioning system that provides us access to over 122,000 voice over professionals.
What to expect from Brandt & Sons™:
Interview, educate and consult with client on On-Hold 2.0 strategy
Develop and implement a strategy to learn about clients caller demographics
Audition and recommend voice talent to meet clients need
Develop and recommend a Branded On-Hold Radio, manage all licensing
Create sample on-hold 2.0 programming, secure client approval
Manage all scripting and content scheduling
Sources: DIMACS Rutgers 2003, Texas Women
University twu,edu as accessed June 2008,
Schedule and implement required technology installation at all locations
Genesys Global consumer Survey 2007, Report engagement and sales results
discovercard.com 2006 accessed July 2008 Fox
Business 2008, J. Brandt Communications
8. New Media Specialist
QUO TE Targeted Micro-Marketing Solutions
„…There‟s a huge demand
for me-media, incredibly
targeted messaging that‟s
Brandt & Sons™ Services:
about the consumer and On-Hold 2.0
what he wants, right now.
Branded On-Site Music Solutions
- Meatball Sundae
Seth Godin
Audio System Integration Services
QUO TE Branded Podcasts
“We‟re talking to a lot of
large media operations, Branded Web Radio
who frankly – while they
Branded CD’s & Digital Downloads
might not admit it – are
scared that the old method
Mobile Marketing
of doing things, whereby
they aggregated large In-Call Marketing
audiences and sold content
next to that, is in the long
term not going to provide
The old model of marketing where the goal was to reach their purchase, etc! But so many times the consumer
enough engagement with
the masses is no longer viable or as important. Sure you and their desires are overlooked especially with
the consumer.”
can still try to reach the masses but the results are specific mediums.
- Jonah Bloom
nothing to brag about and the cost is becoming
Advertising Age Editor
astronomical. Brandt & Sons™ is a leading provider of creative and
QUO TE customized micro-marketing media solutions
“The Key” ... “is in The goal today, is not how many people you reached, but designed to make consumers happy! Businesses
understanding how and how many specific and targeted consumers did you reach looking to improve their consumer relationships and
where to deliver brand and for how long did you engage them. sales through a positive and finely targeted marketing
experiences that approach can count on Brandt & Sons™.
consumers will willingly We can’t remember where but we once heard
spend time with.” “advertising is about happiness”, and we couldn’t agree Brandt & Sons™ stems from three generations of
- Troy Young more. Your marketing and advertising efforts should be creativity, with strong and strategic partnerships
Advertising Age about making your consumers happy. Happy to have designed to offer our clients the very best marketing
your service/product, be doing business with you, about solutions.