1) Mobile advertising may prove more effective than internet advertising because mobile ownership far exceeds internet access globally and mobile devices provide multiple contact points like voice, text, and multimedia.
2) Mobile ads are more targeted than internet ads since mobile operators know the exact demographic information, location, and behavior of each user.
3) Research in the Czech Republic found the average success rate of mobile campaigns was 27 times higher than internet banner campaigns, attracting more attention from advertisers.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
This paper is intended to educate mobile and internet users on the daily threats they face while using their cell phone, emails to communicate and browsing the web.
It contains current statistics on cybercrimes, online dating, web browsing privacy issues and so forth. Analyses case studies and offers solutions to protect your privacy.
Demographics, Devices and Cafes: Public Wi-Fi Revisited Irvin Kovar
A look at the trends behind the global increase in the wireless hotspot and how this may may postively impact the less-than-successful attempts in the US to bring Municiple Wi-Fi into a sustainable mode of operation. A review of success and failure , lessons learned and recommendations. Approaches include collaborative efforts that involve the work performed at the community level in the "free wi-fi" movement , the private sector and more secure public sector institutions to make public wi-fi a success.
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
This paper is intended to educate mobile and internet users on the daily threats they face while using their cell phone, emails to communicate and browsing the web.
It contains current statistics on cybercrimes, online dating, web browsing privacy issues and so forth. Analyses case studies and offers solutions to protect your privacy.
Demographics, Devices and Cafes: Public Wi-Fi Revisited Irvin Kovar
A look at the trends behind the global increase in the wireless hotspot and how this may may postively impact the less-than-successful attempts in the US to bring Municiple Wi-Fi into a sustainable mode of operation. A review of success and failure , lessons learned and recommendations. Approaches include collaborative efforts that involve the work performed at the community level in the "free wi-fi" movement , the private sector and more secure public sector institutions to make public wi-fi a success.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
2. Why Mobile Advertising that half of the world’s humans now carry a mobile phone
(approaching the 4 billion mark), yet Gartner’s latest figures
May Prove to Be More put the number of installed PCs worldwide at “only” 1 billion
units — and not all of these have Internet access.2 The
Effective than Internet gap between mobile and PC ownership is even greater in
developing markets.
Advertising 2) Multiple Touchpoints Are Better Than One: Internet ads
Examining the Implications of Current Research have one way to reach users: through the Internet. Mobile
operators have a much richer menu of options to offer
Mobile Ads Are 30 Times More Effective than Internet advertisers: voice (visual voicemail, ringback tones, missed
Ads call notifications, etc.), text (SMS), multimedia (MMS),
mobile Internet, billing touchpoints, handset clients and
The headline was run by a wide range of industry more.
publications: Mobile Ads Are 30 Times More Effective than
Internet Ads. It refers to a study about advertising on mobile 3) One-on-One: Due to the one-on-one personal nature of
phones that was recently carried out in association with a the mobile communication tool, its ads are more effective in
leading operator in the Czech Republic. terms of product awareness and sales. Because messages
are intended just for the user, users generally pay more
The research, which included 22 top brand advertisers careful attention to mobile ads (e.g. text added after a
and more than 3000 users, showed that “the average notification) than they do to ads that come to a PC.
successfulness of individual SMS/MMS campaigns was
approximately 27 times higher than in the case of Internet 4) Bulls Eye — Right On Target: The unrivalled amount of
banner campaigns. Even the results of the least successful relevant information about the subscriber makes the mobile
campaign surpassed the response rate” for Czech Internet the ultimate targeting tool. Unlike the PC, the mobile phone
campaigns.1 is usually used by a single individual (as opposed to a
household on the PC) Advertisers can know exactly who the
Taking Digital Advertising to the Next Level users are in order to target ads effectively:
The Internet deserves a full measure of credit and admiration -- Demographic Info: From subscriber profile
for developing new advertising concepts and business
cases that made possible the spectrum of wonderful -- Time and Context: User, website, time, location, etc.
developments on the Web. It is with due respect and
humility, rather than arrogance, that the mobile industry -- Ongoing Profile Builder: Subscriber information
reacts to the likelihood that mobile advertising is more is accumulated from a variety of sources to one
effective than Internet advertising. unified subscriber profile
Assuming the validity and the accuracy of the referenced -- Predictive Behavior: Based on user habits,
research, the question to be addressed is: What makes preferences, history
mobile advertising more effective than Internet advertising? A
Because targeted ads are inherently more relevant, they
comprehensive answer is comprised of many components.
are more interesting; users pay more attention to them and
Our attempt at defining those reasons is below: advertisers get a higher response rate.
The Top Ten Reasons Why Mobile Advertising Is More 5) On Location: When a user is mobile, a phone in the
Effective than Internet Advertising hand is worth two PCs in a bush (to paraphrase the famous
adage). Only via a mobile phone can knowledge of the
1) Where the Users Are: Advertisers can reach many more user’s movement and changing location be utilized for
users via the mobile phone than via the PC. Globally, mobile timely offers, such as a discount at a store or at a cafe in
ownership/ usage far outstrips Internet access. It is estimated the food court as a user enters a mall. Advertising for small
1 http://www.cellular-news.com/story/38178.php 2 http://www.gizmag.com/global-pc-installed-base-passes-1-billion/9569/
For more information please visit www.comverse.com 2