This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
The vision of advertising driven by savvy “experts” and their big ideas appears as a romantic memory. Increased consumer expectations, forged in yesterday’s mass media world, eclipse the capacity to artfully deliver results. The digitally connected world we find ourselves in brings new media, communications channels, and technology . . . to embrace, not to fear.
Join this engaging conversation to examine how trends in consumer expectations are increasingly matched to trends in media and technology innovation. Culminating in a case study presented by Nick Primola, SVP Citizens Bank, we examine how mathematics and technology are leveraged to define situational success as customers experience the brand, rather than situation comedy.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
The vision of advertising driven by savvy “experts” and their big ideas appears as a romantic memory. Increased consumer expectations, forged in yesterday’s mass media world, eclipse the capacity to artfully deliver results. The digitally connected world we find ourselves in brings new media, communications channels, and technology . . . to embrace, not to fear.
Join this engaging conversation to examine how trends in consumer expectations are increasingly matched to trends in media and technology innovation. Culminating in a case study presented by Nick Primola, SVP Citizens Bank, we examine how mathematics and technology are leveraged to define situational success as customers experience the brand, rather than situation comedy.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
"Novo cenário da comunicação global" / Marketing Inflection Point
8 principles for success:
1) We can´t generalise any more ..need to plan segmented
2)Tipping Points: Customer expectations being disrupted
3)Need to contextualise change for our prospect
4)Be organised: Conscious competence
5)You & Me: New roles & New competition
6)We need to build value added services to have a differential
7)We all need to be curious and proactive
8) New specialist career opportunities
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
Social media for acquisition and retention Power Up Direct & Digital Marketin...Michael Leander
Power Up Direct & Digital Marketing Workshop in Lisbon presentation by Michael Leander about social media acquisition and retention.
Organized by http://www.markedu.com
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
"Novo cenário da comunicação global" / Marketing Inflection Point
8 principles for success:
1) We can´t generalise any more ..need to plan segmented
2)Tipping Points: Customer expectations being disrupted
3)Need to contextualise change for our prospect
4)Be organised: Conscious competence
5)You & Me: New roles & New competition
6)We need to build value added services to have a differential
7)We all need to be curious and proactive
8) New specialist career opportunities
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
Social media for acquisition and retention Power Up Direct & Digital Marketin...Michael Leander
Power Up Direct & Digital Marketing Workshop in Lisbon presentation by Michael Leander about social media acquisition and retention.
Organized by http://www.markedu.com
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
infogroup solutions
Infogroup is all about business growth. We provide targeted high-value sales and marketing data, customer & market intelligence, and innovative digital engagement solutions that increase sales and customer loyalty.
This is the presentation that James Burnes VP of Development and Strategy and Mike Rendel Senior Art Director at MediaSauce. The presentation talks about the changes in communicating with your prospects, and how can you use other alternatives to the brochure.
The story of seven unique journeys companies have taken to rediscover the human connection in business --- as seen through the eyes of seven companies, their employees and customers
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Deliver More Powerful, Personalized Communications
1.
2. Deliver more powerful,
personalized communications
li d i i
Presented by: With Special Guest:
Neil Rader Darrin Wilen
Vice President & General Manager President
Small-Medium Business Wilen Media
Kevin Klein
Principle Consultant
Customer Communication Management
3. Deliver more powerful,
personalized communications
Communication opportunities
Mail and direct marketing are
effective – really!
ff ti ll !
Techniques for driving results
Questions
IT’S A CHANCE
TO TALK TO ME
4. The world of customer relationships is
evolving from individual to multi-channel
l i f i di id l t lti h l
Behavioural
DATA Attitudinal
GeoLocation
Contextual
Feedback
Psychographic
Response
Transactional
Demographic
Address Address
Door
D Direct
Di
drop mail
Telephone
Inserts
IVR
ATM Facsimile
Email
Mobile
CHANNELS
Transactional Online
Social
Documents
Media
Unsolicited commercial mail
U li it d i l il Telemarketing Di
T l k ti Direct M k ti
t Marketing Fax M k ti
F Marketing E il SMS F
Email FaceBook
B k
1954 1960 1967 1980s 1992/4 2004 2011
5. Communications opportunities
Drive
Data Insight Strategy Communications
consumer
behavior Company
Increase Target Attract Offer Onboard Serve Grow/Retain
Reconnect
customer
satisfaction Best Customer Lifecycle
Revenue
Importance of
personalization Typical Customer Lifecycle
and relevance $0
Importance of
channel
Aware Consider Purchase Use Love/Leave Repeat/Loyalty
Consumer
6. The power of more
personalized communications
Names only
Static full color
Personalization
& full color
Database intelligence
& localization
l li ti
0% 100% 200% 300% 400% 500%
Source: Personalized and Database Printing, Romano / Boudy
7. Mail and direct marketing
are effective – really!
Multi-channel marketing creates
connections for brands and
ultimately builds customer l
lti t l b ild t loyalty
lt
According to the DMA, customers
that combine mail and email, can
increase response rates by 28%
PLEASE STOP SENDING ME
“UN”VALUABLE OFFERS
UN VALUABLE
8. Innovative techniques
for driving results
Effective targeting-use of analytics
g g y
Achieving relevance-use
analytics, segmentation
Bridging channels-QR codes
Facilitating customer friendly calls
to action-QR codes
Leveraging the transactional
communication
MAKE ME FEEL LIKE I AM MORE
THAN JUST ANOTHER CUSTOMER
9. Effective targeting
use of analytics
Deliver the right message to the right person
– The most critical part of your marketing campaign
Effective use of data
– Capture, organize and analyze will give targeted,
actionable information
It’s all about measurement
– Proper measurement and tracking of leads with result
in enhanced ROMI
10. Effective targeting and relevance-
the role of analytics
Data Insight
Integrating and Understanding and
enriching predicting customer
individual behaviour
customer data
Communications Strategy
Managing and Deciding and
connecting cross‐ executing on the
channel customer customer best next
communications action
“Pitney Bowes is shifting the discussion from a dialog centered on cost control and
efficiency to one that also incorporates driving revenue for its customers.”
IDC
11. Achieving relevance – use of
analytics and segmentation
l i d i
Personalized communications is key
– Every communication should be driven by knowing
y y g
and understanding your customer
– Not just about WHO they are but WHAT they do
Personalize messages to the individuals likes,
dislikes, past behaviors and buying patterns
Knowledge i power: T
K l d is Targeted relevant
d l
communications provides customers with major
competitive advantages
12. Analytics and segmentation –
creating insight
Location Analytics
• Risk Management
• Assets Location Analysis
• Campaign Analysis
• Real-time monitoring
• Routing
• p
Sales area optimization
Insight
Understanding and
Data predicting customer
Integrating and behaviour
enriching Campaign Analysis
individual
customer data
Customer Analytics • Offer management
• Customer • Uplift Modelling
segmentation & • Contact optimization
Communications Strategy
Managing and Deciding and targeting
connecting cross‐ executing on the • Propensity to churn
channel customer customer best
communications next action and purchase
• Customer Lifetime
Value (CLV) Analysis
( ) y
13. Bridging channels – QR Codes
Your audience is key
Delivering personalized, actionable and trackable
messages to your targeted audience
Where you deliver the message is as important
as the content of the message
QR Codes…ideal for data capture, response
from your target audience and reinforcement of
your promotional message
14. QR Codes
Bridging h i l di i l
B id i physical & digital
Connecting physical communications to the mobile world
– Targetable: Complimentary to segmenting and profiling
– Personalizable : Encoded PURL for a personal customer experience
– Actionable: Deliver richer content, facilitate customer self serve
including payments
– Trackable: Capture customer interest and facilitate ordering p
p g process
15. The new formula
4 color VDP f envelopes
l for l
The power of color…
Variable - Unique
No Converting
Real Time – Data Drives Messaging
No Inventory
16. The power of data
Key
ey
Message:
Data drives a
successful VDP
project
17. The power of data
Analyze the data you have
Create a data strategy
Create data specific messaging
Produce a relevant and measurable campaign
Measurement leads to success
18. New applications
Not for profits…
Being
B i personal works
l k
Use creative to drive response
Create an emotional connection
19. What do recipients really want?
The Future of Direct Mail
Mail*
According to a recent customer survey direct mail is the
“preferred” medium among most consumers for receiving
p g g
and evaluating information about products:
* 66% want "highly-personalized" offers,
rather than ones not personalized at all.
SOURCE: CAPV
21. Leveraging transactional communications
95%+ of transactional mail is opened
1 and 3 minutes spent reading
transactional documents
Multiple views per document
Specific calls to action
7% of direct mailings read
8.5% of prospecting emails are
opened
76% of online purchases are
influenced by mail
y
Sources InfoTrends,ExactTarget and the Direct Marketing Association
22. The common denominator
– variable data
Application template
form document design
Transactional data
Personalized,
targeted insert
Personalized,
targeted onsert Personalized,
targeted “ensert”
All created with 100% variable data
24. Realizing the transactional
communication opportunity
i i i
Characterization
– Transactional application
pp
– Consumer profile
– White space opportunity
Build the campaign
– Load digital assets
– Select business rules
Reporting
25. Best practices in transactional
multi channel communications
multi-channel
Maintain the Brand
Convert documents from
compliance to relationship
enhancing Marketing & Line of Business
can:
– Content/presentation Maximize existing real estate on
Build in linkages transactional statement
Infinite variety of inserts
– Customer service features Gain more messaging per ounce
Target customer messaging
– C ll t action enablers
Call to ti bl Quickly execute new campaigns
Maintain control of messaging
– Intelligent and relevant Integrate campaign based upon
offers results