Presentation by Monique Singh illustrating and delving into the transitions AOL had to take in order to stay relevant in the Internet universe as new technologies and the economy changed.
Presentation by Monique Singh illustrating and delving into the transitions AOL had to take in order to stay relevant in the Internet universe as new technologies and the economy changed.
A detailed Analysis of the AOL Time Warner Merger and its failure with special focus on the environment, strategy, structure, cultural aspects and their fits. Includes a detailed section on how mergers could be made more successful to generate the synergies that elude most mergers.
Net Neutrality Is About Ones and Zeros - IPFW 2015Kevin Mullett
Net Neutrality Is About Ones and Zeros. In this presentation, given at IPFW campus, I ask the question if all ones and zeros that make up internet traffic should be treated equally. I acknowledge the intereconnect and peering issue, but show how consumers and content/service providers (like Netflix and Facebook) are already paying for their respective access and usage of the internet.
What is ott (over the top) understanding the video streaming app developmentMayaJosephine
Over-The-Top(OTT) is the one of the most wanted services of Media Streaming Industry in this Corona Virus Pandemic Season. In this blog, you will come to know all about OTT and Business Opportunities you get through OTT.
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
tech giant Apple has bought Dr. Dre's company Beats. Many have asked why they would buy a company that makes headphones but there appear to be plenty of good reasons.
A detailed Analysis of the AOL Time Warner Merger and its failure with special focus on the environment, strategy, structure, cultural aspects and their fits. Includes a detailed section on how mergers could be made more successful to generate the synergies that elude most mergers.
Net Neutrality Is About Ones and Zeros - IPFW 2015Kevin Mullett
Net Neutrality Is About Ones and Zeros. In this presentation, given at IPFW campus, I ask the question if all ones and zeros that make up internet traffic should be treated equally. I acknowledge the intereconnect and peering issue, but show how consumers and content/service providers (like Netflix and Facebook) are already paying for their respective access and usage of the internet.
What is ott (over the top) understanding the video streaming app developmentMayaJosephine
Over-The-Top(OTT) is the one of the most wanted services of Media Streaming Industry in this Corona Virus Pandemic Season. In this blog, you will come to know all about OTT and Business Opportunities you get through OTT.
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
tech giant Apple has bought Dr. Dre's company Beats. Many have asked why they would buy a company that makes headphones but there appear to be plenty of good reasons.
How social media is the logical next step in loyalty for Dunck LoyaltycafePolle de Maagt
So, what does the next step in loyalty marketing look like? Here's a short exploration of how things might look and devevlop. With cases from Starbucks, NBC and KLM.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
"Service is sales. Why service management is the single most important thing....Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering.
This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpactPolle de Maagt
Klantbeleving. User Experience. Customer journeys.
Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen.
Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
DIGITAL LEADERSHIP: An interview with Caspar de Bono, Financial TimesCapgemini
Caspar de Bono is the Managing Director, B2B at the Financial Times (FT).
The FT is one of the world’s leading business news organizations, providing news, comment, data and analysis for the global business community. In
2014, the FT’s total circulation reached an all-time high with 700,000 subscriptions and sales across print and online. Significantly, digital subscriptions increased 23% yearon-year and now constitute nearly two-thirds of the FT’s total paying audience. Further, the FT has seen sustained mobile growth - mobile now accounts for almost 50% of the FT’s total traffic and 20% of new digital subscriptions. In an industry that has been swept by digital disruptions in the last decade, the FT stands out as one of the few incumbents that have successfully managed these disruptions. Capgemini Consulting spoke with Caspar de Bono, Managing Director, B2B at the FT, to discuss the impactof digital on the news media industry and the response of the organization to that tidal
wave of change.
Reading this paper will give you a better idea of how technology has so far transformed the business landscape, what you need to do with your own digital transformation, and what to look for in 2020.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
When we consider digital disruption many companies turn to technology (digital) to address the challenge. However, business model innovation is as important when it comes to responding to market disruption. Moreover, in the same way that we consider digital innovation to enable continuous evolution of available technologies, business model innovation should follow the same model. This interview with Serguei Netessine (Chaired Professor of Global Technology and Innovation at INSEAD) provides his perspectives on business model innovation in an age being disrupted by digital.
DIGITAL LEADERSHIP: An interview with Serguei Netessine Chaired Professor of ...Capgemini
Serguei Netessine is The Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. Before joining INSEAD in 2010, Professor Netessine was a faculty member at the Wharton School, University of Pennsylvania. He has co-authored dozens of publications in prominent management journals. His latest book - “The Risk-Driven Business Model: Four Questions that will Define Your Company” (www.defineyourcompany.com) - co-authored with Professor Karan Girotra of INSEAD, provides a toolkit to help organizations design innovative business models. Capgemini Consulting spoke with Professor Netessine to understand how companies
should adapt their business models to survive digital disruptions.
Similar to Let’s detechnologize technology for SAPience.be User Day (20)
"Gewoon goed helpen" social service anno 2017 voor #SSC17Polle de Maagt
Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?
"Why we keep failing in really implementing social media." for #Marcom12Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ...
Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.
Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)Polle de Maagt
Fouten maken. Falen. Het zijn dingen
die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal
maar eng. Het is ook een van de zaken die
het integreren van social media voor veel
bedrijven zo lastig maakt. Stel je voor; je als
bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die
zonder controle van corporate communicatie hun mening geven.
Maar fouten maken is enorm gezond. De
beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en
al een paar keer fl ink ruzie hebt kunnen
hebben. De beste relaties met merken heb je
als ze iets volledig verknald hebben en dan
meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site
niet vertrouwen als ze enkel positief zijn (...)
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"Do stuff worth sharing. Small steps to social media success. " for Social Me...Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesdayPolle de Maagt
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten.
Minder communicatie, meer echt dingen doen.
Minder boeken over social media, meer goede cases.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
The noble art of building brands worth sharing for EURIBPolle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
Some things I learned in the last couple of years.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11Polle de Maagt
Acts. Not ads.
Do remarkable stuff,
don’t talk remarkable stuff.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
“How social technologies are changing business” for AccenturePolle de Maagt
“How social technologies are changing business”
Haha. What a joke for a title.
Let’s just say: back to basics, how to build upon the things you’re already doing.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Hi. I am Polle de Maagt.
I change companies to be less about ads and
more acts. I work from Gent, Amsterdam and
London doing inspiration (pretty much like this
session), coaching and strategy.
3. Some of my clients
KLM. Nike. Penguin Books.
How to get ROI from our customer service How can we change from ads towards How can we capitalize on our authors and
and social media efforts? acts? content?
Business strategy and roadmap for global and How can we do less talking and do more? Business strategy and roadmap for Europe.
local (Asia, Netherlands). Towards new ways of interacting with
partners, customers and clients.
4. Before we start: this is not a presentation about social media.
I will not insult you by showing you some graphs on Facebook growth, minutes spent in YouTube and how cool Twitter is.
What I WILL show you is how doing business changed.
How technology changed.
And how you can embrace technology to change your business.
5. What happened the last
ten years?
Please. Take a moment.
What were you doing in the year 2001?
6. This was my phone in the year 2001.
Please don’t laugh at me. The first iPhone wasn’t released until 2007.
Remember what happened to Nokia’s market share after that?
7. ?
Google had a market share of <5% in BE and NL.
And guess what’s the main influencer for buying decisions nowadays.
8. It took another three years before Facebook launched.
And now they have over 700 million users. And a banking license. Just like Google.
And it pretty much replaced the birthday card industry.
9. No way my mom could have sent this message in 2001.
About a month ago, my mom sent me a Facebook message to say she has more friends than I have.
12. In 2001, the record industry had a
turnover of 15 billion dollars.
Now? Less than half of that.
Apple alone is now making more than 15 billion dollars on their
Apple iTunes music store.
16. Lower entry barriers: BankSimple is a bank with 12 employees.
What is more difficult than starting a bank? A team of 12 started BankSimple, probably the most client-centric
bank ever.
17. Lower entry barriers: Square is a new payment system.
Could you imagine starting a new virtual payment system?
PayPal’s net Total Payment Volume, the total value of transactions in Q2 2011 was already $28.7 billion, up 34
percent year over year.
18. My phone provider is radically
transparent.
Mobile Vikings offers great customer service, a complete
overview of my costs and even an API (that’s geektalk to
say that you can use your data in other programs).
How is that different from your telco?
19. To summarize it all ...
From To
Technology geekery Technology commodity
Data scarcity Data overload
Entry barriers were really high Entry barriers are taken away
Ads Acts
Radically closed Radically transparent
21. GROWING CUSTOMER EXPECTATION OF THE SEAMLESS PROVISION OF
SERVICES IS CREATING EVEN GREATER PRESSURE ON AN INDUSTRY WHICH
IS GENERALLY PERCEIVED IN A NEGATIVE LIGHT.
22. 1) Thanks to KLM everyone has a problem.
It’s pretty basic: do more than people expect to stimulate word of mouth. However, be careful not to over-
exceed expectations, that actually creates negative conversations.
And it sets a new normal ...
23. KLM proves it
recognizes the person
behind every customer.
It’s pretty easy to say you are consumer-
centric.
Or even put it in an ad.
But actually acting on that, that’s a pretty
different thing.
So, this is what KLM did.
27. The Business Model behind Spotify.com
an adbased freemium model
A small percentage does already pay for a premium service. The 2011 US
launch must be the most anticipated music service launch ever.
!
Inc
Money
Advertiser
Exposure to
music fans
HQ
Inc
Spotify Music fan
Free music service
!
Monthly subscription €9,99
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27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
2) ‘Virtual’ forces you to manage expectations even more.
Spotify let’s you subscribe to “virtual” goods.
28. 3) The more technology you
adopt, the more you have to
untechnologize this.
Zappos does an amazing job in making technology invisible
and really understanding consumers.
29. Helping individuals didn’t make sense.
You might be surprised that 11% of all organizations doesn’t answer customer emails. Even more when you
know that exceeding customer expectations builds loyalty (81% repeats, 63% recommends) and falling below
customer expectations erodes loyalty (5%/71%).
30. ?
4) The more business models change, the more to manage.
Freemium and other developments set different expectations.
31. 5) The more contact points, the more to manage.
Employees, new touchpoints? What’s next?
32. AS GLOBALISATION CONTINUES APACE, BUSINESSES ARE DEMANDING
PROVIDERS WHO CAN SEAMLESSLY MANAGE THEIR REQUIREMENTS
ACROSS GEOGRAPHICAL BOUNDARIES, WHILST DEMONSTRATING
FLEXIBILITY AND KNOWLEDGE OF LOCAL MARKETS.
33. 1) You need to change policies and
rules. I will tell you a secret: I’m an
illegal immigrant.
I still have to prove the Belgian government that I can speak
Dutch. That I know Belgians prefer Jupiler over Heineken. And
that I can earn a living.
34. 2
The Business Model behind AirBnb.com
Clickworker.com
a one-sided matchmaking platform
Example case: “Just like Amazon Mechanical Turk,
Depending on the rental price AirBnb takes a commission up to 12%.
people world wide are performing micro-tasks gaining
Other platforms use posting fees when people just swap goods or services.
micro-payments. ”
+300.000 people paid already with a tweet*
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2) You need to start thinking local.
Lucrative local rooms.
35. 3) Smart targeting: Maybe the best targeted campaign ever.
Il Giglio d’Oro, a pretty simple bed & breakfast in Firenze turned every customer into an advocate by asking them to
leave a review on Tripadvisor. It helped them to become the #1 bed & breakfast in Italy and #8 bed & breakfast in
Europe.
36. 4) You can’t think in country borders.
Check your phone bill. Or bank. Or iTunes.
37. WITH THE GLOBAL ECONOMIC DOWNTURN RUMBLING ON, THE INNOVATION
OF NEW PRODUCTS AND SERVICES TO INCREASE EFFICIENCIES AND
REDUCE COSTS IS CITED AS FUNDAMENTALLY IMPORTANT BY CEOS.
38. 1) Go to market together with
your customers and clients.
Telenet launched their new Yelo product in beta and asked
their consumers to make it better.
39. The Business Model behind Quirky.com
a co-creation platform + e-shop
Suppliers will set a minimum amount on the pre-sales. If enough people buy
this product, it will be go into production.
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27/04/10
Quirky makes money from idea generation.
Lucrative co-creation.
40. The Business Model behind Kickstarter.com
a marketplace for fund seekers
Kickstarter takes 5% of the funding as a commission.
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Kickstarter goes even further.
Lucrative co-creation and co-funding.
41. The Business Model behind PatientsLikeMe.com
a community platform for patients
With permission, PatientsLikeMe gathers data that can be resold for huge sums
to third parties likes pharmaceutical companies. Simple. Marvelous.
27/04/10
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2) Invest in data, knowledge and algorithms, like Patientslikeme.
The ever growing business of gathering and selling data.
42. 3) Smart metrics: Blurb’s nifty use
of the Net Promoter Score.
Online publishing platform Blurb goes the distance in
stimulating people to talk about them. They measure how
likely it is that you will recommend the product to friends.
Even more, they use this information to tailor offerings.
43. 4) Learning from social media: gradual engagement.
Consumers have both monetary and conversation value. Instead of bombarding them with messages, only targeting
them in campaign season or approaching them as cash cows, engage them.
44. Facebook forces gradual
engagement.
A lot of campaigns are designed to collect Facebook likes. To be
able to tap into the consumer news feed, however, a consumer
had to have a recent interaction with a brand.
45. Twitter forces gradual engagement.
The average tweet lives 90 minutes. Especially with international-oriented accounts, you should develop a 24-hour
content strategy.
46. Campaigns vs programs in engagement.
Campaigns have high reach and big impact, but are limited in time.
Programs are continuous efforts to gradually engage consumers.
48. Create momentum in your organization.
Key in integrating social media is to build a ripple effect of small successful projects. It gives people in the
organization time to adapt and learn. It give you time to build business cases and build support.
Define goals with intrinsic, learning and change management KPIs.
49. Define really really clear KPI’s.
We willen een reeks van succesverhalen.
*Intrinsic - Learning - Change Management KPI’s. Polle de Maagt for InSites Consulting.
50. Act yourself.
48
Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48 hours that actually makes
your company or your clients more customer connected.
51. I hope I was worth talking about.
Hi. My name is Polle de Maagt and I am an independent
digital / social media consultant based in Ghent, Belgium.
Download this presentation at
Polle.me/SAPiencebe2011
www.polledemaagt.com
@polledemaagt
polle@polledemaagt.com