Prodieta Ltd Business Presentation
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This presentation outlines Prodieta Ltd.'s plans to develop and market a probiotic yogurt drink. The drink contains bacterial strains that produce tyrosine, which reduces food cravings and boosts mood. Prodieta aims to target the growing health conscious and diet markets. Their marketing strategy includes print, radio, and social media campaigns. Financially, they project sales growth over three years and expect to break even within the first two years. Their future plans are to expand product lines, facilities, and distribution internationally.
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Finally 'Natural' is also considered ... [defies a single definition].
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Finally 'Natural' is also considered ... [defies a single definition].
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O documento descreve um aplicativo chamado Parkin que permite que usuários localizem seus veículos em grandes estacionamentos usando códigos QR. O aplicativo também pode ser usado por lojas e cinemas para promover ofertas e eventos para os usuários. O Parkin oferece versatilidade na forma como pode ser usado para marketing e é esperado que seja bem aceito.
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How Much Probiotic In Kefir & Yogurt
Kefir contains more probiotic strains and a higher concentration of probiotics than yogurt. Kefir typically contains around 40 billion probiotic organisms per half cup serving, while Greek yogurt contains around 60 million CFU per gram. The probiotics in kefir are also more likely to colonize the intestines long-term compared to the transient bacteria in yogurt. However, both kefir and yogurt provide health benefits by maintaining digestive health and balancing intestinal microflora.
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Art is a creative expression that stimulates the senses or imagination according to Felicity Hampel. Picasso believed that every child is an artist but growing up can stop that creativity. Aristotle defined art as anything requiring a maker and not being able to create itself.
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Prodieta Ltd Business Presentation
- 1. Prodieta Ltd. Probiotic Yogurt Drink ‘Put Your Cravings To Rest With Prodieta’ Kevin O’ Dowd - Finance Director Karen Duffy – Quality Director Francis Higgins - Production Director Chyrl Coen – Sales and Marketing Director
- 2. Contents of Presentation Product Description Why Develop the Product Marketing Strategy Prodieta Ltd. Strengths/Weakness Distribution/Pricing Strategy Finance Future Plans
- 3. Product Description 100ml Probiotic yogurt drink Cocktail of 8 bacterial strains 2 Lactobacillus brevis strains – produce tyrosine Tyrosine Dopamine in body Reduces food cravings and boosts mood Additional bacteria - intestines converted to
- 5. Production of Product Two special strains of Lactobacillus brevis Banana extract added L. brevis uses this to produce tyrosine Pasteurisation- product cannot be imitated by competitors Six live bacterial cultures added Yogurt culture L. brevis + Banana extract Production of tyrosine occurs PasteurisationAdditional live bacterial cultures added
- 6. Why develop the product? New research Niche in market Rise in Obesity Novel product Ability to assist those struggling with weight loss/ obesity
- 7. The Market
- 8. Target Market 1% of men and women aged 20-65 Health conscious people Fitness enthusiasts Overweight People generally prone to unhealthy food cravings
- 9. Irish Yogurt Market trends 25% 13% 21% 5% 11% 10% 15% • The natural health segment 25% of the Irish yogurt market. • In the diet segment, contain low fat, or fat free. This segment accounts for 13% • Yogurt drinks, constitute 5% of the market. • We will be marketing our product as a natural healthy product, a diet product and also a yogurt drink.
- 10. Marketing Strategy Media Campaigns Print Media Radio Advertisements Social Media Promotions Radio Competitions Free In-Store Samples
- 11. Company Strengths Novel product based on new research Reduces cravings Helps reduce obesity Target multiple, large market Irish made products
- 12. Company Weaknesses New product; hard to break into an established market Better known products already exist Must gain trust of customers as product is new Increased cost of raw materials
- 14. Distribution Challenge for small food and drink producers in developing a business Knowledge and expertise of a distributor Distributor choice – Pallas Foods Experienced in dairy products Increase in sales
- 15. Pricing Strategy Market penetration – lower prices It compares favourably with competitors
- 16. Pricing Strategy – Market Penetration Pricing Product Company Price Description Prodieta Probiotic Yogurt Drink Prodieta Ltd. €1.80 - 4 x 100ml €3.50 – 8 x 100ml 8 bacterial strains Reduces cravings Actimel Original Probiotic Yogurt Drink Danone €1.99 - 4 x 100g €3.89 -8 x 100g €4.99 - 12 x 100g L. casei Boosts immune system Yakult Fermented Milk Yakult €3.65 - 7 x 65ml L. casei shirota Aids digestion
- 17. Pricing Survey Feedback • 66% - Ideal • 28% - Too Expensive • 6% - Cheap • 69% - Ideal • 24% - Too Expensive • 7% - Cheap
- 18. Finance
- 19. Product Funding Capital: €80,000 loan, repaid over 5 years Grants : €50,000 High Potential Start-up (HPSU) grant from Enterprise Ireland Income: Revenue generation from sale of product
- 20. Purchases & Sales Projections Costs (€) Revenue (€) Profit (€) 2015 690,381.69 715,750.00 25,368.31 2016 1,120,603.61 1,278,000.00 157,396.39 2017 1,389,493.51 1,917,000.00 527,506.49
- 21. Sources of Income Year 1 Capital €80,000.00 HPSU Grant €50,000.00 Sales €585,750.00 €715,750.00 Year 2 Sales €1,278,000.00 €1,278,000.00 Year 3 Sales €1,917,000.00 €1,917,000.00
- 22. Break-Even Analysis Projected No. of Customers Projected Break-Even Point (Units) Projected Sales (Units) Difference (Units) Year 1 3000 1,076,022 1,560,000 483,978 Year 2 5000 1,549,562 3,120,000 1,570,438 Year 3 8000 1,550,958 4,680,000 3,129,042 Total 16000 4,176,542 9,360,000 5,183,458
- 23. Financial Status Bank balance at 31st of December 2017 is €710,271.19 Loan Repayments outstanding €34,411.92 Interest on Loan Repayments €1820.85 €36,232.77 Other likely costs in 2018 Extra Equipment for expansion Company Vehicle Rent & Rates for a larger premises Increase in salaries due to the creation of 3-5 extra positions
- 24. Future Plans New flavours New products Bigger premises Distribute to UK and Europe Eventually export internationally
- 25. Thank You