This is Sara K. Summers' Professional Social Media Portfolio. It is a summary of her work as the Social Media Community Manager and Analyst at Deluxe Corporation.

1. Sara K. Summers
Deluxe Corporation Portfolio

2. Deluxe Corp
Overview
 Grew social media acquisition by: Facebook 590%,
Twitter 454%, and Google Plus 107%
 Acquired over 24,500 social media profile IDs and
1,200 email addresses via social media for ad targeting
 Increased Facebook engagement rate by 634%
 Brand lead and voice for social media CRM resulting in amplified
brand awareness (monthly impressions) by 1314%
 Developed and executed enterprise social media analytics, strategy
and reporting
 Created and implemented paid and organic optimization strategies
across all social networks
 Led and managed editorial calendar planning strategy with cross-
functional input
 Contributed and managed content for Deluxe Corp and
Bags & Bows blogs

3. Deluxe Corp
Increased Acquisition
 Page Like Campaigns
 Ad campaigns targeting existing customers via email
match, lookalike audiences, keywords/interests, and
behaviors and tracked metrics to determine which
audiences and creatives resonated best.
 Like-gated apps and apps with contact forms

4. Deluxe Corp
Increased Engagement
 Analyzed social media metrics to determine optimal
posting cadence, time of day, days of the week, and
type of content
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
-
10
20
30
40
50
60
Reach/Impressions
Interactions like
comment
share
answer
Lifetime Post Total
Impressions
Lifetime Post Total
Reach
-
1,000
2,000
3,000
4,000
5,000
6,000
-
5
10
15
20
25
30
Reach/Impressions
Interactions
Posting Cadence
like
comment
share
answer
Lifetime Post Total
Impressions
Lifetime Post Total
Reach
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
-
5
10
15
20
25
30
Reach/Impressions
Interactions
Time of Day
like
comment
share
answer
Post Total
Impressions
Post Total Reach
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
-
10
20
30
40
50
60
Reach/Impressions
Interactions
like
comment
share
answer
Post Total
Impressions
Post Total
Reach

5. Deluxe Corp
Increased Engagement
 Utilized Apps and Live Events to Increase Engagement
 Optimized images and content
specific to each content channel

6. Deluxe Corp
Social Media Brand Lead
 Shared valuable content with fans and followers
 Blog content
 Facts to better their business
 Product features
 Offers
 Answered questions, responded to donation requests,
and addressed concerns

7. Deluxe Corp
Live Tweeting at Events
Oscars Live Tweeting Campaign
 Bags & Bows Case Study:
Live Tweet During Events to Expand Your Influence
 Pinterest Boards
 Social Apps
 Social Polling
 Live Tweeting

8. Deluxe Corp
Live Tweeting at Events Results
Oscars Live Tweeting Results
 Reach (Posts): 552,118
 Unique Visitors (Apps): 119
 Visited Contest Pages: 107
 Clicked Shared Links: 359
 Sign ups: 32 new emails
 Cost/Action (Sign up): $0

9. Deluxe Corp
Integrated Media Campaigns
Holiday Campaign
 Small Business Survey
 PR - Radio interviews and print
media coverage (e.g. Wall
Street Journal, USA Today, etc.)
 Webinar
 Infographic
 Social Media
 Social Media
‘Like-Gated’ Quiz

10. Deluxe Corp
Integrated Media Campaigns
Bags & Bows Anniversary Promotion
 Email offer
 Social media ads that mirror email
audience, creative and messaging

11. Deluxe Corp
Blog Contributor
 Contributed to the Deluxe Corp Blog:
 How A Cosmetic Business Wins Over Its Online
Customers
 Facebook Insights Series: Intro, Intermediate, Advanced
 11 Social Media Branding Tips to Light Up Your Business
 2014 Small Business Resolutions Recap: 17 Resources
to Get ‘Recommitted’
 Lead contributor to the Bags & Bows Blog:
 How to Use Your Logo To Brand Your Business
 Earth Day: 5 Small Business Tips To Go ‘Green’
 6 Creative Gift Wrap Ideas
 5 Merchandising Tips To Make The Sale