Waffarha social media

1. Social Media Strategy

2. ObjectivesObjectives
• 1- Brand Awareness
• 2 - Reposition waffarha as unique brand
• 3- polishing waffarha services
• 4- Generate more sales
• 5- Findlay post and comment

3. Brand CoreBrand Core
valuesvalues
• a. Convenience
• b. Care and class services
• c. Bringing the new techniques and latest devices.
• d. Friendly staff in CST or moderator

4. Social MediaSocial Media
GoalssGoalss
 Our major social media priorities for this year, Starting
from Augustus and ending in December 2019,will be
growing our online following and community.
 Our primary focus will be to support revenue goals
through increasing engagement rate engagement
Calls ,percentage of customers and customer
satisfaction and traffic to our social media platforms
by sharing relatable content and establishing deeper
relationships with our customers.

5. Social MediaSocial Media
strategiesstrategies
 Two major social media strategies that will support
this objective:
1. Plan to organize and publish paid content at high
volumes..
2. Increase conversations and discover the ability of
content
 increase engagement in all social media platforms,
prospect new customers, improve content values
and lastly grow our base.
 – Social Media Accounts include: Facebook and
Instagram

• The primary focus of this strategy will be to
increase engagement on all social media platforms.

• Major strategies supporting our goals:
1. A plan to Increase amount of content posted on
the different platforms
2. A plan to increase amount of followers
3. A plan to increase engagement among followers

6. CustomerCustomer
DemographiDemographi
cscs
AssessmentAssessment
The audience target is selected by :
 Age 18 : 50 max 55 year
 Gender: M/F
 Location in Egypt “Geographical scope” all partner
Area
 Interests segmentation for Example.
 In waffarha
Choose the restaurants & Cafes residential areas
by category class A . B . B + , TV channels and fast-
food And the most important leading Facebook
pages and others Act plus look like audience

7. Social MediaSocial Media
ObjectivesObjectives
 As of 2018, waffarha primary focus for its social
media accounts is to attract new followers
(customers).
In order to become a reality, waffarha social
media priorities must focus on adding more
valuable content, engaging/interacting with
followers more and grow their base.
Some specific objectives (in the next 6 months)
include:
• Increase valuable content posted by 10-15%.
• Use more interactive content to allow users to
engage first-hand.
• Increase followers on all social media channel
• Use more video , motion & Gif in our content
since that is the current trend.


8. KPI’s & KeyKPI’s & Key
MessagesMessages
KPI’s
• Number of Facebook and Instagram and followers
• Number of interaction/engagements (Likes, follows,
comments, shares)
• Number of Paid Reach.
• Average Engagement Rate
Key Messages:
•waffarha
• wellness center
• Discount
• Kids Area
• Food
• Our Service
• Caffe …Etc

9. ONLINEONLINE
BRANDBRAND
PERSONAPERSONA
AND VOICEAND VOICE
Adjectives that describe our brand:
• Quick
• Nearby
• Creative
• Friendly
• Tasteful
Adjectives when interacting with customers:
• Kind
• Helpful
• Encouraging

10. StrategiesStrategies
and Toolsand Tools
Media:
• Paid – Facebook post 5 times a week to target new
customers especially females since they are more
interactive with waffarha social media.
• Owned – Use the hashtag #waffarha #online # or
##Discount #keepyourmoney
on Instagram and Facebook to generate more buzz on
waffarha and make it easier to search and build more
Brand awareness
Encourage customers to post @Waffarha how their
experience went
• Earned – Easily monitor all social media platforms
using the different hashtags. Respond and engage with
users comment or mentioning waffarha
.
Approved Tools:
• Photographer
• motion graphic video
• 2d & 3d videos

11. MeasuremenMeasuremen
t & Reportingt & Reporting
Facebook
[ - ] Likes
[ - ] Shares
[ - ] Comments
[ - ] Clicks
[ - ] Engagement Rate
[ ] Referral Traffic
[ - ] Video Views
[ ] Conversions
Instagram
[- ] Follower Count
[- ] Likes
[ - ] Comments
[ ] Referral Traffic
Youtube
[ - ] Video Views
[ ] Referral Traffic
[ ] Conversions

12. MeasurementMeasurement
& Reporting& Reporting
Qualitative KPIs
Sentiment Analysis:
An analysis of interactions on 20 Facebook posts revealed the
following:
• Positive sentiment from customers after seeing more visual posts
and more genuine comments from the brand. This includes
comments, likes and sharing.
• • Customers sharing their experiences with the hashtag #waffarha
#online # or ##Discount #keepyourmoney
• solve all negative sentiment was frustration about suppliers or
limited supplies running out too quickly or bad service .

13. Social MediaSocial Media
PostingPosting
FrequencyFrequency
Network Posts Per Week
Facebook 5
Instagram 5
YouTube 1