Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01Tümer Adlı
This document discusses Coca-Cola's social media strategy of taking a "Fans First" approach by focusing on engaging with consumers in an authentic way on various social media platforms like Facebook, YouTube, and Twitter. It provides examples of how Coke has created interactive experiences for fans on Facebook, like a "Happiness Machine" for fans to create their own flavors. The strategy has led to high engagement from fans, generating tens of thousands of votes, labels designed, and a 174% increase in Facebook fans for one campaign. The document emphasizes principles like supporting brand objectives, adapting to changing platforms, moderating content, and testing and learning from campaigns on different communities.
This document provides a SWOT analysis of Himalayan Mineral Water and competitive analyses of Evian bottled water and Nestle Pure Life. For Himalayan Water, strengths include its regional brand and quality perception, while weaknesses are a lack of advertising, branding, and online presence. An opportunity exists to leverage social media and mobile apps to reach customers. Major threats include competition from larger brands with more advertising spending. The document then outlines a large marketing campaign idea for Himalayan Water centered around the mythical Yeti creature and using social media, videos, and offline events to build buzz and reveal the product.
The document discusses the importance and growth of social media. It notes that 48% of 18-34 year olds check Facebook before getting out of bed, and the average person spends 20 minutes per visit on Facebook. It then provides statistics on usage of Pinterest, Instagram, and Google+, and discusses how some casinos are effectively using these platforms in their social media strategies.
This document provides an overview of word-of-mouth marketing (WOMM) strategies. It defines WOMM and discusses various best practices types including product seeding, referral programs, viral marketing, grassroots marketing, and more. It also covers worst practices to avoid, methods for measuring WOMM, research on the effectiveness of WOMM over traditional advertising, and factors that influence adoption of WOMM strategies.
Social by Design: 10 best practices to build Facebook applications Tigerlily
At Tigerlily, we integrate social features from the very first steps of design. Because Facebook is just like everyday life.
Discover 10 best practices to integrate in order to be successful on Facebook.
Social gaming, especially casino-style slot games on Facebook, has seen explosive growth over the past year and is projected to become a multi-billion dollar industry by 2015, driven by players' demand for more social and casual gaming experiences. As social gaming continues to rise in popularity, online gambling sites will need to adopt a more social approach similar to popular social gaming sites in order to attract a wider audience beyond traditional online gamblers. The future of online gambling lies in becoming more like social gaming, with simpler, more inviting designs and a greater focus on social interactions and playing with friends.
BlogHer is a large annual conference that brings together bloggers, brands, and influencers. The document discusses sponsorship examples from Elizabeth Arden, Paul Mitchell, Nestle, and others at the 2012 event. It provides best practices for social media integration and off-site activations. Overall themes included celebrity appearances and private events. Planning sponsorship far in advance and leveraging influencers on-site are important.
Cocacolam donnellyfinalfordistributiononpdfonly-100212051254-phpapp01Tümer Adlı
This document discusses Coca-Cola's social media strategy of taking a "Fans First" approach by focusing on engaging with consumers in an authentic way on various social media platforms like Facebook, YouTube, and Twitter. It provides examples of how Coke has created interactive experiences for fans on Facebook, like a "Happiness Machine" for fans to create their own flavors. The strategy has led to high engagement from fans, generating tens of thousands of votes, labels designed, and a 174% increase in Facebook fans for one campaign. The document emphasizes principles like supporting brand objectives, adapting to changing platforms, moderating content, and testing and learning from campaigns on different communities.
This document provides a SWOT analysis of Himalayan Mineral Water and competitive analyses of Evian bottled water and Nestle Pure Life. For Himalayan Water, strengths include its regional brand and quality perception, while weaknesses are a lack of advertising, branding, and online presence. An opportunity exists to leverage social media and mobile apps to reach customers. Major threats include competition from larger brands with more advertising spending. The document then outlines a large marketing campaign idea for Himalayan Water centered around the mythical Yeti creature and using social media, videos, and offline events to build buzz and reveal the product.
The document discusses the importance and growth of social media. It notes that 48% of 18-34 year olds check Facebook before getting out of bed, and the average person spends 20 minutes per visit on Facebook. It then provides statistics on usage of Pinterest, Instagram, and Google+, and discusses how some casinos are effectively using these platforms in their social media strategies.
This document provides an overview of word-of-mouth marketing (WOMM) strategies. It defines WOMM and discusses various best practices types including product seeding, referral programs, viral marketing, grassroots marketing, and more. It also covers worst practices to avoid, methods for measuring WOMM, research on the effectiveness of WOMM over traditional advertising, and factors that influence adoption of WOMM strategies.
Social by Design: 10 best practices to build Facebook applications Tigerlily
At Tigerlily, we integrate social features from the very first steps of design. Because Facebook is just like everyday life.
Discover 10 best practices to integrate in order to be successful on Facebook.
Social gaming, especially casino-style slot games on Facebook, has seen explosive growth over the past year and is projected to become a multi-billion dollar industry by 2015, driven by players' demand for more social and casual gaming experiences. As social gaming continues to rise in popularity, online gambling sites will need to adopt a more social approach similar to popular social gaming sites in order to attract a wider audience beyond traditional online gamblers. The future of online gambling lies in becoming more like social gaming, with simpler, more inviting designs and a greater focus on social interactions and playing with friends.
BlogHer is a large annual conference that brings together bloggers, brands, and influencers. The document discusses sponsorship examples from Elizabeth Arden, Paul Mitchell, Nestle, and others at the 2012 event. It provides best practices for social media integration and off-site activations. Overall themes included celebrity appearances and private events. Planning sponsorship far in advance and leveraging influencers on-site are important.
The document discusses Zapak Gameplex, a gaming franchise opportunity in India offered by Zapak, a subsidiary of Reliance Group. Key points include:
- Zapak dominates the gaming market in India and has a presence across the gaming value chain.
- The franchise opportunity allows investors to open and operate Zapak Gameplex gaming cafes, which provide gaming PCs, merchandise, food and beverages.
- Franchisees keep 70% of revenue from game packs and 40% from merchandise/peripheral sales. Operational costs are the franchisee's responsibility.
- Initial estimated costs are 625,000-800,000 INR depending on number of PCs
Big Bazaar is an Indian retail chain operated by Pantaloon Retail that aims to provide affordable products to India's middle class. It was launched in 2001 by Kishore Biyani and pioneered organized retail in India. Big Bazaar uses strategies like low pricing, private label brands, and bulk discounts to attract customers. It has established over 100 stores across India and aims to continue its expansion through new store formats. Big Bazaar analyzes customer insights to tailor its products, promotions, and store layouts to Indian shopping preferences.
This document provides an overview of key concepts in marketing optical businesses. It discusses analyzing problems in merchandising, sales promotion, pricing strategies, and competition. Several facts about the eye care market are presented, including demographics of patients and revenue sources. The document then covers the basic elements of a marketing plan including positioning, identifying customers, defining the mission, developing products and services, promoting offerings, setting prices, and choosing locations. Life cycles of products and considerations for pricing at each stage are also summarized.
The document summarizes the retail strategy and branding approach for the Big Bazaar store located in Maxus mall, Thane. It outlines the store details including area, employees, and expenses. It then covers the segmentation targeting middle income customers, store design with a planogram layout, broad product categories. It elaborates on merchandising, visual merchandising techniques including use of color, music and lighting. Pricing strategies like promotional pricing and time-based pricing are mentioned. Finally, it provides a breakdown of private label versus brand products sold, with private labels making up a higher proportion in certain categories like apparel and electronics.
Sound has profound effects on human development and physiology from early life stages through adulthood. Studies show sound's rhythms shape brain development before birth and regulate physical movements, while pitch and musical structures can improve cognitive skills. Sound is intimately involved in our biological functions. Ancient cultures recognized sound healing, and modern research is exploring therapeutic effects of sound on stress reduction, pain management, and conditions like cancer. Frequencies from voices, instruments, and mantras can transform cell structures and consciousness through vibration.
This document proposes opening a gaming zone business in major Pakistani cities that would provide customers an immersive gaming experience with high-quality equipment in a social setting. The business would offer the latest gaming consoles, PCs, and a variety of games. It analyzes the target market, competitive advantages, marketing strategy, financial plan, and risks of starting this new business. The founders believe it could become the leading gaming services provider in Pakistan if properly executed.
The document provides information about taxi aggregator companies in India, with a focus on Jugnoo. It discusses that taxi aggregators function as a technology platform to provide taxis based on demand. The industry is expected to grow at 15-20% annually. Jugnoo has seen steep growth, investing $5 million and expanding to four cities in six months. Jugnoo generates daily revenue of $1,510 primarily from auto bookings. The document also includes a PLC analysis, SWOT analysis and discussion of competitors for Jugnoo.
The document discusses the evolution and development of retail in India from traditional markets to modern retail formats. It outlines the four phases of organised retail in India from 2000-2010, focusing on increasing space, expansion, portfolio growth, and technology/sourcing improvements. It then discusses the current economic challenges facing retail. The document also provides details on Big Bazaar's strategy, operations, and pricing approaches to attract customers and drive sales.
Ola Cabs was founded in 2010 in Mumbai and is now headquartered in Bangalore. It has expanded to over 200,000 vehicles across 85 cities in India. Ola started as an online cab aggregator, partnering with private taxi owners to provide its service through mobile apps. This allowed it to grow rapidly while requiring low investment. Ola acquired TaxiForSure in 2015, making it the largest cab aggregator in India with over 1 million rides booked per day. While Ola faces threats from increasing competition and lack of regulations, its aggressive expansion and partnerships position it for continued growth in India's developing ridesharing market.
The document discusses marketing strategies on Facebook. It provides statistics on Facebook usage such as over 300 million users and more than 6 billion minutes spent on Facebook daily. It then discusses how marketers can utilize Facebook for branding, promotions, and viral campaigns. Successful pages engage fans through multimedia content, interactions, and competitions. Viral strategies for games include competitions and virtual goods sales. Overall, the key to success is making content social and compelling through the main viral channels of invitations, notifications, and news feeds.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
The document outlines an organization's social media marketing strategy, which focuses on community engagement, content creation, and influencer partnerships across various platforms like Facebook, Twitter, Instagram, and YouTube. It emphasizes the importance of peer-to-peer word of mouth marketing and discusses key digital trends like the rise of mobile usage and niche networks. Examples are provided of music festivals and artists that saw success through this social media approach.
The document provides an overview of social media and best practices for brands. It discusses the key social networks like Facebook, Twitter, YouTube and blogs. It outlines strategies for brands to listen, broadcast, engage, share promotions and build their base on social media. The document also covers crisis communications, measuring return on investment through key metrics, and resources for getting started with social media.
This is a presentation I gave at the DMA 2010 conference in San Francisco. The description of the session is: The challenge of social media is in how to make being personal cost efficient, and the solution is in the creating and relying on the right methodology. In this session, Jeff Hilimire introduces a new process called OFFER (Optimizing Facebook For Earnings and Relationships) that virtually automates successful outcomes.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
This document provides an overview of a presentation on using social media for social good. The presentation covers the social media ecosystem, core values and strategy alignment, metrics and analytics, cause campaigns that worked, steps to activate supporters, and community tools for social change. It includes case studies of successful advocacy campaigns and exercises for attendees. The goal is to help attendees understand how to effectively leverage social media to support their causes and organizations.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Dive into the fascinating world of fandoms to understand the deep connections fans forge with brands and how this renaissance of devoted communities is reshaping the marketing landscape. We'll explore the essence of fandom culture, uncover the reasons behind its resurgence, and reveal why brands should leverage this phenomenon now more than ever. Learn strategic insights on nurturing fandoms at various stages, positioning your brand not just as a product, but as a cultural hub that resonates with audiences. Join us to discover how tapping into fandom can yield dividends beyond conventional metrics—igniting brand loyalty that lasts.
Key Takeaways:
- What are Fandoms
- Why are Fandoms Reemerging
- Why should brands care about them
- How can brand nurture fandoms and at what stages?
Dive into the fascinating world of fandoms to understand the deep connections fans forge with brands and how this renaissance of devoted communities is reshaping the marketing landscape. We'll explore the essence of fandom culture, uncover the reasons behind its resurgence, and reveal why brands should leverage this phenomenon now more than ever. Learn strategic insights on nurturing fandoms at various stages, positioning your brand not just as a product, but as a cultural hub that resonates with audiences. Join us to discover how tapping into fandom can yield dividends beyond conventional metrics—igniting brand loyalty that lasts.
Key Takeaways:
- What are Fandoms
- Why are Fandoms Reemerging
- Why should brands care about them
- How can brand nurture fandoms and at what stages?
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
The document discusses Zapak Gameplex, a gaming franchise opportunity in India offered by Zapak, a subsidiary of Reliance Group. Key points include:
- Zapak dominates the gaming market in India and has a presence across the gaming value chain.
- The franchise opportunity allows investors to open and operate Zapak Gameplex gaming cafes, which provide gaming PCs, merchandise, food and beverages.
- Franchisees keep 70% of revenue from game packs and 40% from merchandise/peripheral sales. Operational costs are the franchisee's responsibility.
- Initial estimated costs are 625,000-800,000 INR depending on number of PCs
Big Bazaar is an Indian retail chain operated by Pantaloon Retail that aims to provide affordable products to India's middle class. It was launched in 2001 by Kishore Biyani and pioneered organized retail in India. Big Bazaar uses strategies like low pricing, private label brands, and bulk discounts to attract customers. It has established over 100 stores across India and aims to continue its expansion through new store formats. Big Bazaar analyzes customer insights to tailor its products, promotions, and store layouts to Indian shopping preferences.
This document provides an overview of key concepts in marketing optical businesses. It discusses analyzing problems in merchandising, sales promotion, pricing strategies, and competition. Several facts about the eye care market are presented, including demographics of patients and revenue sources. The document then covers the basic elements of a marketing plan including positioning, identifying customers, defining the mission, developing products and services, promoting offerings, setting prices, and choosing locations. Life cycles of products and considerations for pricing at each stage are also summarized.
The document summarizes the retail strategy and branding approach for the Big Bazaar store located in Maxus mall, Thane. It outlines the store details including area, employees, and expenses. It then covers the segmentation targeting middle income customers, store design with a planogram layout, broad product categories. It elaborates on merchandising, visual merchandising techniques including use of color, music and lighting. Pricing strategies like promotional pricing and time-based pricing are mentioned. Finally, it provides a breakdown of private label versus brand products sold, with private labels making up a higher proportion in certain categories like apparel and electronics.
Sound has profound effects on human development and physiology from early life stages through adulthood. Studies show sound's rhythms shape brain development before birth and regulate physical movements, while pitch and musical structures can improve cognitive skills. Sound is intimately involved in our biological functions. Ancient cultures recognized sound healing, and modern research is exploring therapeutic effects of sound on stress reduction, pain management, and conditions like cancer. Frequencies from voices, instruments, and mantras can transform cell structures and consciousness through vibration.
This document proposes opening a gaming zone business in major Pakistani cities that would provide customers an immersive gaming experience with high-quality equipment in a social setting. The business would offer the latest gaming consoles, PCs, and a variety of games. It analyzes the target market, competitive advantages, marketing strategy, financial plan, and risks of starting this new business. The founders believe it could become the leading gaming services provider in Pakistan if properly executed.
The document provides information about taxi aggregator companies in India, with a focus on Jugnoo. It discusses that taxi aggregators function as a technology platform to provide taxis based on demand. The industry is expected to grow at 15-20% annually. Jugnoo has seen steep growth, investing $5 million and expanding to four cities in six months. Jugnoo generates daily revenue of $1,510 primarily from auto bookings. The document also includes a PLC analysis, SWOT analysis and discussion of competitors for Jugnoo.
The document discusses the evolution and development of retail in India from traditional markets to modern retail formats. It outlines the four phases of organised retail in India from 2000-2010, focusing on increasing space, expansion, portfolio growth, and technology/sourcing improvements. It then discusses the current economic challenges facing retail. The document also provides details on Big Bazaar's strategy, operations, and pricing approaches to attract customers and drive sales.
Ola Cabs was founded in 2010 in Mumbai and is now headquartered in Bangalore. It has expanded to over 200,000 vehicles across 85 cities in India. Ola started as an online cab aggregator, partnering with private taxi owners to provide its service through mobile apps. This allowed it to grow rapidly while requiring low investment. Ola acquired TaxiForSure in 2015, making it the largest cab aggregator in India with over 1 million rides booked per day. While Ola faces threats from increasing competition and lack of regulations, its aggressive expansion and partnerships position it for continued growth in India's developing ridesharing market.
The document discusses marketing strategies on Facebook. It provides statistics on Facebook usage such as over 300 million users and more than 6 billion minutes spent on Facebook daily. It then discusses how marketers can utilize Facebook for branding, promotions, and viral campaigns. Successful pages engage fans through multimedia content, interactions, and competitions. Viral strategies for games include competitions and virtual goods sales. Overall, the key to success is making content social and compelling through the main viral channels of invitations, notifications, and news feeds.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
The document outlines an organization's social media marketing strategy, which focuses on community engagement, content creation, and influencer partnerships across various platforms like Facebook, Twitter, Instagram, and YouTube. It emphasizes the importance of peer-to-peer word of mouth marketing and discusses key digital trends like the rise of mobile usage and niche networks. Examples are provided of music festivals and artists that saw success through this social media approach.
The document provides an overview of social media and best practices for brands. It discusses the key social networks like Facebook, Twitter, YouTube and blogs. It outlines strategies for brands to listen, broadcast, engage, share promotions and build their base on social media. The document also covers crisis communications, measuring return on investment through key metrics, and resources for getting started with social media.
This is a presentation I gave at the DMA 2010 conference in San Francisco. The description of the session is: The challenge of social media is in how to make being personal cost efficient, and the solution is in the creating and relying on the right methodology. In this session, Jeff Hilimire introduces a new process called OFFER (Optimizing Facebook For Earnings and Relationships) that virtually automates successful outcomes.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
This document provides an overview of a presentation on using social media for social good. The presentation covers the social media ecosystem, core values and strategy alignment, metrics and analytics, cause campaigns that worked, steps to activate supporters, and community tools for social change. It includes case studies of successful advocacy campaigns and exercises for attendees. The goal is to help attendees understand how to effectively leverage social media to support their causes and organizations.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Dive into the fascinating world of fandoms to understand the deep connections fans forge with brands and how this renaissance of devoted communities is reshaping the marketing landscape. We'll explore the essence of fandom culture, uncover the reasons behind its resurgence, and reveal why brands should leverage this phenomenon now more than ever. Learn strategic insights on nurturing fandoms at various stages, positioning your brand not just as a product, but as a cultural hub that resonates with audiences. Join us to discover how tapping into fandom can yield dividends beyond conventional metrics—igniting brand loyalty that lasts.
Key Takeaways:
- What are Fandoms
- Why are Fandoms Reemerging
- Why should brands care about them
- How can brand nurture fandoms and at what stages?
Dive into the fascinating world of fandoms to understand the deep connections fans forge with brands and how this renaissance of devoted communities is reshaping the marketing landscape. We'll explore the essence of fandom culture, uncover the reasons behind its resurgence, and reveal why brands should leverage this phenomenon now more than ever. Learn strategic insights on nurturing fandoms at various stages, positioning your brand not just as a product, but as a cultural hub that resonates with audiences. Join us to discover how tapping into fandom can yield dividends beyond conventional metrics—igniting brand loyalty that lasts.
Key Takeaways:
- What are Fandoms
- Why are Fandoms Reemerging
- Why should brands care about them
- How can brand nurture fandoms and at what stages?
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Engaging Teens through Sprite Digital Campaign - Teen Till I DieNitin Karkara
A User Generated Content Challenge to Teens in India to bring alive the Sprite Tagline of Chalo Apni Chaal / Make Your Own Move
The Challenge – Get Indian Teens to integrate Sprite Brand Philosophy via their Videos across the verticals of Music – Art – Comedy & Dance.
How Sprite Engaged 2 Mn Teens - Teen Till I Die - Case StudyDhruv Bonnerjee
The document describes Sprite India's 2013 social media campaign "Chalo Apni Chaal" to engage 15-24 year olds. The campaign invited teens to submit user-generated videos across different categories for a chance to win. Videos were shared daily on Sprite's Facebook page and received over 5 million views. Through targeted Facebook ads, constant analysis and real-time adjustments, the campaign reached over 25 million people in its key markets. Participating teens found it a valuable opportunity to showcase their talents.
This document provides information about Facebook usage and strategies for brands. It includes statistics such as over 800 million active daily users, an average of 250 million photos updated per day, and that 87% of people like brands on Facebook. It then discusses strategies for brands such as creating a content calendar, running contests to engage users, and using Facebook Insights to measure engagement. Finally, it discusses tools for monitoring what is being said about brands on social media and lists the top 10 most engaging brands on Facebook.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
Why is Social Media Important? for Non Profits and Associations by Lee BognerLee Bogner
Why is Social Media Important? for Non Profits + Associations
A conversation with non-profits engaging with donors, members, and the social web!
Prepared by @LeeBogner, CIO | Chief Information Officer and Head of Social Media Marketing Business Unit
347-871-4533
LeeBogner@LeeBogner.com
www.LeeBogner.com
This document discusses how nonprofits are using social media for fundraising and engagement. It provides examples of large nonprofits like the American Red Cross that have hundreds of thousands of Facebook likes and Twitter followers. These nonprofits are using social media channels like Facebook, Twitter, YouTube, and blogs to raise awareness, engage supporters, and fundraise. The document also highlights how smaller nonprofits are starting to utilize social media for their work.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
Similar to Zapak Social Media Case Study Feb 2012 (20)
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
4. 2/3rd of the Internet Population visits Social Networks.
Social Networking
is the most popular activity online.
5. Global Overview
850mn+ unique visitors / month
Currently available in 70 languages.
US, UK and Canada are top countries for Facebook.
500mn unique visitors / month.
US and Western European countries are responsible for maximum usage followed by India.
Twitter growth has exploded in India following adoption by various Bollywood superstars,
Politicians etc..
3 billion video views / week globally
Currently available in 20+ languages.
India is No. 6 when it comes to YouTube consumption.
134mn+ unique visitors / month.
After US, India contributes to LinkedIn’s traffic, more than anyone else.
More than 40mn people use LinkedIn, which is regarded as a well known SNS for white
collared professionals
6. The Zapak Brands
2 Million + 695 K +
622 K +
2 million + 580 K +
Everything we do becomes a case study!
7. How does Zapak help?
Social Communication
Strategy
Social Games &
Applications
Monitoring
Results
8. How have we helped brands in India?
Our Case Studies
9. Axe Angels Club
What did we do?
India’s largest and most well engaged Facebook fanpage!
More than 2 Million+ Active fans!
This club is run by the Angels.
The 9 Angels live their lives on
Facebook, & Twitter showing off their sexy Axe.
www.facebook.com/AxeAngelsClub
10. The AXE Angels
Each girl updates her status on a daily basis, adds photos/videos,
comment on friends’ updates and initiates conversations based on her
character.
11. facebook.com/axeangelsclub
Highlighting the
AXE Life!
Subtle
Variant
Promotion
More than 5000+ likes on posts
Feedback /
Consumer
Insights
12. The AXE Engagement on
1.5 Million+ Fans on FB!
Daily Post Views:
3 Million +
The number of eyeballs to
Axe posts on a daily basis.
#3 In the list of Top 5 FB
Fan Pages of India!
13. Buzz on
All the angels are highly active on Twitter
and overall followers of Axe exceed 30,000
Eg: Chetan
Bhagat Effect
14. Results
• Natalie, Alisha, Sophia, Lydia, Tanya, Simran and Kelly
became daily factors in the lives of half a million people!
• Yes! These girls now have a total of more than 500,000
friends spanning these Social Networks.
• Daily updates and conversations along with contests on the
‘Axe Angels Club’ result in 3.7 M+ interactions on a monthly
basis.
15. Recently won a Silver Media ABBYs at
Goafest 2011
for
BEST USE OF INTERNET AND DIGITAL MEDIA
17. Campaign Idea – Change The Game 11
What? ran a nationwide hunt to select 11 shortlisted
people who will travel along with the Indian Cricket Team
during the World Cup
And? These 11 people broadcast their opinions,
observations & „Hatke‟ commentary
Via? Social networks like Facebook, Twitter
and the Website
18. www.pepsichangethegame.com
•The contest was hosted on the micro-site.
•Users upload a 60-second video showcasing their „Hatke‟ style of Cheering
the Indian Cricket Team.
•Shortlisted winners attended all India matches and broadcasted from there
•Their messages went live on the website
19. “11 Pepsi CTG Winners travelled WC Matches, with All Access Passes to
meet Cricket Stars, Live Tweeted from the stadium & turned Celebrities on
ESPN.” – No.1 Digital Activation during World Cup – Domor study
2 Pepsi Meet Metallica Winners
traveled to the concert, stayed with
the band & got to meet them
backstage. They Live Tweeted &
Photos via Galaxy Tabs
6 Pepsi NH7 Weekend Winners got
Backstage Passes to meet Performers
20. Reaching out to a Million
Social Extension of
website – Pepsi India
fan page on Facebook.
1 Million Monthly Active
Users!
1.5 Million Daily Post
views!
2 Million +
fans
21. Won a Bronze at
Campaign India
Digital Media Awards!!
22. Case Study:
Mountain Dew India
What? Built an adventure
driven community for
Dewoholics
Results? One of the fastest
growing pages on Facebook
with an impressive base of
6.9+ Lakh
23. Dy:
We created “Dare To Win” Application for
Facebook fans to highlight the grand prize of
Mountain Dew sponsored Bungee Jump off
the Macau Tower
Enthusiastic Dewoholics show off their
creativity during one of the contests held
on Facebook
24. Case Study: White Mischief Gals
What? Built the official community
by activating 3 White Mischief
Cheerleaders across Facebook and
Twitter
So? This helped us put fans in the
mood for mischief and gain visibilty
for the brand;)
25. The Community is run by
two ambassadors –
Shannon & Elle.
Shannon‟s a bartender and
we subtly introduce the
Brand‟s flavors through her
updates. by discussing
vodka tips, partying etc.
Once in a while, we play
around with cricket updates
Cricket + Music makes for
an ideal engagement
medium for 21-26
26. Friends of Sure
An engaged
www.facebook.com/SureFriend community driven
with topical
conversations, subtl
y focusing on the
brand, the product
and its various
attributes.
5.8 Lakh+
Fans
27. CLEAR ANTI DANDRUF SHAMPOO
An application where the
promoters uploaded
photos from mobile and
could be viewed by
audiences on their
facebook profile.
6 lakh +
fans on
Facebook
29. TROPICANA
9,000 + fans participated in
the Breakfast Club.
A Showcase website created for
Tropicana
www.tropicana.in
30. TROPICANA
A unique approach where we created
brand ambassadors where each
represents specific flavors.
The 4 ambassadors live their lives on
Facebook, & Twitter and share
healthy breakfast habbits
31. • A unique brand a unique positioning
which instilled itself in the mind of the
users on the back of Metallica‟s first
ever tour to India.
• Scream to Befreshed, a contest where
users screamed to meet Metallica.
• Launched INDIA‟S FIRST DUAL
FLAVORED VODKA and turned a
common man into an expert Mixologist
through „Fix UR Mix‟ Pack
18,978
fans on
Facebook
32. MICHELIN INDIA
An engaged community & a
social hub for all Bike and Car
lovers.
55 k +
fans on
Facebook
34. BOLLYWOOD MOVIES
Highly Interactive Contests
Pic Badge Contest ,
Movie Still Contest,
One Word Contest
Interactive Tabs that promote
Videos, Photos,
Movie Synopsis, Downloads
Other Viral Activities
Event page created,
Exclusive Album updates,
35. HOLLYWOOD MOVIES
Interactive Contests
Caption Contests,
Exclusive Screening,
Promo Contest
Twitpic Contest
Interactive Tabs that promote
Videos, Photos, Movie Synopsis,
Downloads
Other Viral Activities
Event page created,
Exclusive Album updates
36. Other Movies Promoted…
Fan Page Alternate Reality Game
Fan Page
900,000+ views
115,097+ fans 56,111+ fans
Interactive Tabs Aamir Khan Fanpage
Define Yourself
Home, Synopsis, Define Yourself
Viral Videos, Comic Strips, 3,851,928+ Fans
Videos, Downloads Viral Videos, Comic Strips,
Games, Brain Teasers
BOOST ENGAGEMENT Games, Brain Teasers
Crazy Idiots Test
Interesting Tabs Idiots AcademyTabs
Interesting
Our Story, Our Diary, 50,000 installations Diary,
Our Story, Our
Premiere, Magazines, Reviews 200,000 users
Premiere, Magazines, Reviews
WON SILVER
at Campaign India
Digital Media Awards
37. Emami Fair and
Handsome fan
page - A social
hub for all highly
active men on
Facebook
38. Applications and Contests resulted in
high engagement on the page
Cricket Trivia app during IPL was a craze amongst fans
39. Cadbury 5 Star
Facebook Page
Reached 25,000+
fans in 2 months!
40. Leveraging ‘Kho Jaao’
Riding on the popularity of the brand‟s tag line „Kho Jao‟ and
launched a contest for fans where they could upload their best
memories on the page and then get lost in the taste of 5 Star!
User
Generated
Content
41. Mahindra Great Escape
Created India’s first 3D racing game for Facebook
and Orkut users.
A community on Facebook was created for
passionate off-roading enthusiasts.
125,000+
fans on
Facebook
42. Zapak on Facebook
What?
The Zapak community on
Facebook utilizes challenges,
trophy cabinet, tournaments
etc. to fuel engagement.
Numbers?
300,000+ active users on the
app, & 30,000 active fans on
the page
43. Media Buying
• Accelerated growth through Paid Media on
Facebook & YouTube for the relevant platforms
• On an average our clients invest Rs. 6-10
Lacs/month for increasing and engaging fans
• Our USP – Better ROI & dedicated talented
resource for account management
• Key Clientele:
and others!