Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Running (or starting) a law firm has never been simple—but today, firms face an especially unique set of challenges. Clients have higher standards for new tech-enabled communications, and many firms have shifted to distributed business operations and service models.
Whether you’re starting your own law firm or you’re already practicing at an established firm, being aware of these modern demands—and how to meet them—is essential.
Join this free 1-hour session with Emma Raimi-Zlatic, Clio’s Senior Affinity Partnerships Manager, and Amy Grubb, owner of a successful legal consulting firm, to learn what your law firm needs to not only survive—but thrive—this year and beyond.
In this free webinar, you’ll learn:
- Key business planning, registration, and budgeting essentials for modern law firms
- Strategies for building and marketing your unique firm brand
- Tips to implement a specialized intake experience that converts more clients
- Recommendations on how to leverage technology to support law firm growth
Corporate Innovation - Silicon Valley - Intrapreneurship. By corpor8Tommaso Di Bartolo
Aviation Industry, Healthcare, Automotive, Education, Finance, Insurance and other traditional businesses are disrupted by innovative startups. Tommaso Di Bartolo, a serial entrepreneur himself, put together a Silicon Valley network to transform business threads into business opportunities and help corporates shape their future.
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Running (or starting) a law firm has never been simple—but today, firms face an especially unique set of challenges. Clients have higher standards for new tech-enabled communications, and many firms have shifted to distributed business operations and service models.
Whether you’re starting your own law firm or you’re already practicing at an established firm, being aware of these modern demands—and how to meet them—is essential.
Join this free 1-hour session with Emma Raimi-Zlatic, Clio’s Senior Affinity Partnerships Manager, and Amy Grubb, owner of a successful legal consulting firm, to learn what your law firm needs to not only survive—but thrive—this year and beyond.
In this free webinar, you’ll learn:
- Key business planning, registration, and budgeting essentials for modern law firms
- Strategies for building and marketing your unique firm brand
- Tips to implement a specialized intake experience that converts more clients
- Recommendations on how to leverage technology to support law firm growth
Corporate Innovation - Silicon Valley - Intrapreneurship. By corpor8Tommaso Di Bartolo
Aviation Industry, Healthcare, Automotive, Education, Finance, Insurance and other traditional businesses are disrupted by innovative startups. Tommaso Di Bartolo, a serial entrepreneur himself, put together a Silicon Valley network to transform business threads into business opportunities and help corporates shape their future.
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
The Framework for B2B Sales Leaders to Develop a Customer Centric Business ModelSales Hacker
The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services.
And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team.
The answer is a transition to deep customer-centricity, not just in theory, but in practice.
In this deck, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.
Ideas for Delivering Exceptional Customer Experiences. C-suite executives think four technologies will be
particularly important for marketing success in the near term: cloud computing and services, mobile solutions, the Internet of Things and cognitive computing.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
Down to earth advice to avoid crashing your scale-up. This presentation was given by Toon Vanagt on the Tech Startup Day in Brussels on 18/02/2016. Cautionary tale to not scale-up before your startup has reached true product/market fit.
The Framework for B2B Sales Leaders to Develop a Customer Centric Business ModelSales Hacker
The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services.
And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team.
The answer is a transition to deep customer-centricity, not just in theory, but in practice.
In this deck, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.
Ideas for Delivering Exceptional Customer Experiences. C-suite executives think four technologies will be
particularly important for marketing success in the near term: cloud computing and services, mobile solutions, the Internet of Things and cognitive computing.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
Down to earth advice to avoid crashing your scale-up. This presentation was given by Toon Vanagt on the Tech Startup Day in Brussels on 18/02/2016. Cautionary tale to not scale-up before your startup has reached true product/market fit.
2014.07 Exec User Group - Atlassian - SydneyServiceRocket
ServiceRocket hosted an Enterprise Executive User Group at Atlassian's world headquarters in Sydney on July 15, 2014.
Presenters included ServiceRocket CEO Rob Castaneda.
SOA Methodology - Strategy (as of 2010)Akiva Marks
This historical presentation, circa 2010, describes strategies for moving towards Service Oriented Architecture (SOA) in enterprise application building and software architectures. It discusses how to manage it, approach it, get value and avoid issues.
[Salesforce Community Group] Seoul, KR Admin Group September MeetingJihun Jung
[Salesforce Community Group] Seoul, KR Admin Group September Meeting
Intro Welcome | Administrators Group Intro & Developer Group Intro
Meet the Trailblazers : Yohan Kang Trailblazer Stories: My Salesforce History
Meet the Trailblazers : Hanjoo Yang Trailblazer Stories: My first Story with Salesforce
Meet the Trailblazers : Wonsuk Jung Trailblazer Stories: My first Salesforce Project
Meet the Trailblazers : Jaewon Lee Trailblazer Stories: A Day in the Life of a Salesforce Admin in SMB
Meet the Trailblazers : Jihun Jung Trailblazer Stories: Why Salesforce Is Good For My(Your) Career
Wrap-Up Swag draw, Stay in Touch, Networking location, Take Photo
Networking Eat, Drink, Talk
How to drive seo accountability across your organizationJohnny Russo
Jessica Bowman, founder of SEOinhouse.com, is a leader within the Search Engine Optimization (SEO) industry and a long-time advocate of in-house SEO. She is a well-known international speaker and moderator at SEO events that include: Search Engine Strategies, Search Marketing Expo and International Search Summit. She is also an industry columnist for publications such as Search Engine Watch and Search Engine Land. Audiences benefit from Jessicas knowledge of how to create a sustainable SEO strategy, how to take an SEO program to the next level and leverage existing company resources to produce the maximum return on SEO investment. For companies that are new to in-house SEO, Jessica and the team at SEOinhouse.com get SEO programs up and running quickly, systematically and profitably.
Transformation of the Enterprise to SOAtom termini
A Service Oriented Architecture SOA Roadmap provides guidance and coordination. All roadmap building follows the same four steps:
•Where are we now?
•Where do we want to be?
•What is the gap between the two?
•What is the path to get to where we want to be?
These steps require a consistent measurement to
assess current state and progress toward the goal.
Enterprise architecture and service oriented architecture (SOA) go hand-in-glove, as Tom Termini writes in his book, Zen of SOA. “The Zen of SOA,” Tom Termini, co-founder of BlueDog — which designs SOA solutions for the public and private sectors — contends that a Zen approach can give organizations a comprehensive blueprint for modern software architectures. BlueDog has helped federal organizations such as the Justice Department and Federal Trade Commission implement SOA and Web services.