The document discusses different types of business proposals and pitch decks. It describes formally solicited proposals, which are made in response to an official request, and informally solicited proposals, which require more research since they are not based on official requests. It also discusses unsolicited proposals, which are generic. The document lists common sections for a business proposal and provides an outline for a pitch deck, noting the deck should summarize the company, business plan, and vision in 10-20 slides. It gives Facebook's pitch deck outline as an example.

1. TALKING WITH YOUR WRITINGS
BU KITIN

2. Informative
Introduction, Categories,
Summary
Analytical
Introduction, Methods,
Result, Conclusion
Persuasive
Position, Problem, Choice,
Proposal
Bussiness Proposal

3. Types of Bussiness
Proposals
01 A formally solicited business proposal is made
when you aim to respond to an official request for
proposal. In this scenario, you know all the
requirements and have more (if not all) information
about a prospective buyer. You simply need to
write a proposal for your buyer to evaluate.
Formally Solicited
02
Informally solicited business proposals
come in where there isn’t an official
request for a proposal. A prospective
buyer is interested in your services and
asks for a proposal so they can evaluate
it.
An informally solicited proposal requires a
lot more research from your end as a
seller as they are usually created out of
informal conversations and not based on
official requests which often contain more
information.
Informally Solicited
03 Think of this like a marketing brochure or a cold
email. Unsolicited business proposals will often be
generic, one size fits all approach to business
proposals and lacks any understanding of the
buyer or their requirements.
Unsolicited

4. Business
Proposal
At a high level your business proposal should
include the following parts:
Title
Table of Contents
Executive Summary
The Problem Statement
The Proposed Solution
Qualifications
The Timeline
Pricing, Billing and Legal
Terms and Conditions
The Acceptance

5. SImple
Clear Complete
PITCH DECK

6. PITCH DECK
A pitch deck is usually a 10-20 slide presentation
designed to give a short summary of your company,
your business plan and your startup vision. It also
serves very different purposes, from trying to get a
meeting with a new investor, to presenting in front of
a stage, and each one of them should follow a
different structure.
A demo day presentation, for example, should be
very visual and contain very little text. It’s going to be
seen from afar and you’re going to do all the talking.
On the other hand, a pitch presentation that you’re
planning to email should be completely self-
explanatory. It’s going to be seen on a laptop monitor,
so small font is not so bad.
In these cases it’s also very useful to track your
investor’s activity on the presentation, to figure out if
they actually read the 100% of the slides; this can be
critical when determining the frequency for follow up
emails. In our case, it was key to raising our most
recent round of funding.

7. Pitch Deck Outline
1
2
4
6
3
5
Problem
Product
Business Model
Solution
Market Size
Underlying Magic

8. Pitch Deck Outline
7
8
10
12
9
11
Competition
Marketing Plan
Traction/ Milestones
Better/ Different
Team Slide
Presentation

9. PITCH DECK
Facebook
Here's the Facebook Pitch deck outline:
1. Cover or title slide
2. Killer opening quote
3. Solution
4. Product Description
5. Market Validation
6. Vision
7. Market size
8. User Demographics
9. User Engagement ✓
10.Growth Metrics
11.Services
12.Contact Us
13.Killer closing quote