Social media marketing plays a large role in business decisions and is important for IoT businesses to connect with customers, build loyalty, increase sales, and stay ahead of competitors. Some key social media marketing activities an IoT consulting firm can provide include growing social media connections and followers on LinkedIn and Twitter, evangelizing clients' solutions, increasing clients' visibility at conferences, and creating blog and website content. The consulting firm is well-positioned to help IoT businesses with their social media marketing needs and guide them through key activities.

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Consulting
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OIES
Francisco Maroto
January 2018
IoT Social Media Marketing
Services

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Why should you care?
Social Media Marketing plays a large role in business decisions today

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Why Your IoT Business NEEDS Social Media Marketing
To drive targeted traffic
To Connect with (and Learn from!)
Consumers & Industry Leaders
To build brand loyalty
To Slay the Competition
To Increase Sales and improve ROI
Your customers are on it.
The conversation is going on with or without you.

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Social Media Marketing activities we can do for you
GROW YOUR
CONNECTIONS AND
FOLLOWERS
• GROW your base of LinkedIn connections and Twitter
followers by curating (via co-managing your Social Identities)
highly relevant, targeted content that will translate into leads
and increased traffic to your website
• TWEET with humor and intelligence, via pictures, viral content
and well designed Tweets;
• POST/SHARE your content to relevant tech LinkedIn boards
and meetups
• RETWEET and SHARE your content/blogs.
EVANGELIZE YOUR
SOLUTIONS
• EVANGELIZE your solutions with our social media followers
and connections across LinkedIn and Twitter
• LEVERAGE our influencer network to achieve massive
visibility for your content across the tech landscape
• ENGAGE tech journalists, partners, customers, high profile
end-users, and analysts with RTs, mentions and relevant
insights around your offer. I assist with analyst relations
outreach efforts, to ensure your message is strong and
unique.
INCREASE YOUR
VISIBILITY
• CULTIVATE meaningful social RELATIONSHIPS with other
thought-leaders
• FOCUS social effort on your visibility on relevant hashtags and
events/conferences (identified through our research) -
FOLLOW and TRACK activity on "competitors" to co-opt their
followers;

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IoT Social Media Marketing Services
Social Media
Marketing
LINKEDIN
MARKETING
Content
Marketing
IoT Blog Content
writing
Social Media
Marketing
TWITTER
MARKETING
• A specified number of
blog posts written by
an IoT writer
• Personal training
session to learn how to
write effective posts
and utilize blog posting
software
• A blog strategy guide
that outlines goals,
tips, and industry-
specific resources to
assist with content
creation
• Sharing content,
joining group
discussions, and
connecting with other
professionals.
• Setup of a LinkedIn
business page,
including links to your
website and other
social media profiles to
encourage further
engagement
• Content creation,
posting, monitoring,
and reputation Mngt.
Content
Marketing
WEBSITE
CONTENT
• Create custom-
designed Twitter profile
and cover images.
• Create a customized
Twitter marketing
strategy, including
consistent content
creation, posting,
monitoring, and
reputation
management
• Provide visitors with
valuable IoT information
they need to make the
right decision through
quality website content.
• Our staff of experienced
IoT web content writers
and editors can produce
content that speaks to
your target audience and
supports your search
engine rankings.
Internet of Things will impact on organizations and employees. The companies will face new challenges
and changes. From finding talent to facilitate employees develop skills / and learn how to use and control
connected technology.
IoT Social Media Marketing Strategy

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Why OIES?
CONTACT US : info@oies.es
OIES is perfectly placed to guide you through the
IoT Social Media Marketing activities and
support your IoT Marketing business needs