The document discusses digital disruption and how companies can reinvent customer engagement. Digital disruption refers to how new technologies disrupt existing markets. Factors driving disruption include startups, consumer desires, and the proliferation of connected devices creating the Internet of Things. To reinvent engagement, companies should use recommendations algorithms, social media to engage customers, and make their brand part of customers' daily lives. Planning for disruption requires scenario planning, analyzing touchpoints and campaigns, and ensuring engagement technologies provide value and relevance. The key is selecting digital platforms that deliver high engagement and connect brands to customers.