The document is Ashley Pope's personal brand exploration project. It introduces herself and outlines her credentials, skills, goals and strategies for building a career in social media marketing. Her key strengths are in written communication, social media literacy and content strategy. She aims to help brands connect with audiences and expand through quantifiable social media results.

1. PERSONAL BRAND EXPLORATION
Ashley Pope
Project & Portfolio I: Week 1
March, 2023

2. Hello! My name is Ashley Pope, and I am a 27-year-old
from New Jersey currently residing in Atlanta, Georgia.
Helping others is my passion! As your marketing
manager, I am here to take a weight off your
shoulders. I’d like to help you accomplish your goals on
your road to success. There's no task you can give me
that I can't handle, and together we can do anything!
I do not believe in second impressions, and I am here
to ensure your best effort is put forth the first time; every
time! I grew up extremely shy which often lead to
many missed connections and opportunities. The more
I matured and came out of my shell it made me realize
my own power; and where my talents could take me. I
want to help others release their burdens, and position
them for success.
IDENTITY

3. Brand Kit

4. PROFESSION
Potential Job Titles:
• Marketing Strategist
• Marketing Manager
• Director of Social Media
BRAND ARCHETYPE - My brand
archetype is the Girl Next Door. I want
to connect with my clients on a
personal level. I want to understand
their needs and goals. I will establish a
connection that will both calm and
inspire them to strive for their best
selves. Any star can shine bright when
you look at it through the right lens. I
want everyone to
fi
nd success in their
brands through con
fi
dence.
Marketing Manager for Social Media

5. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Nick Tran
Outreach Plan:
• Initially I will make sure my TikTok platform is
performing at the highest possible level, and I fully
understand the algorithm.
• Build my marketing portfolio to display my competency
in acquiring and maintaining major clients.
• I will reach out via linked in and follow up within a timely
fashion to show my interest and willingness to commit
to this brand, Ideally within 12 hours or less.
Global Head of Marketing at
TikTok
Shelley Haus
Chief Marketing Of
fi
cer at
Ulta Beauty
Kimberly Lee
Outreach Plan:
• Familiarize myself with marketing standards in the
fashion industry
• Take note of in
fl
uencers and body types associated
with this brand
• Review their aesthetic.
Social Media Marketing and
Talent Manager at Fashion
Nova
Outreach Plan:
• Develop my advanced makeup skills to a level of
mastery to indicate I relate to and understand the target
audience.
• Familiarize myself with marketing standards in the
beauty industry. This niche has a vast target audience
spanning all ages, tax brackets, and genders.
• I will reach out with not only a marketing portfolio but a
make portfolio as well to demonstrate my
understanding of the company’s products.

6. GOALS
Short Term: (Immediately After Graduation, 2023)
• Convert my virtual assistance company to a full scale
marketing
fi
rm.
‣ Have at least
fi
ve clients, one of which being a
major client.
Mid Term: (2025)
• Be an established major marketing
fi
rm.
‣ Showing successful results as a marketing
fi
rm. With quanti
fi
able leaps in social media
analytics for them all.
‣ At least
fi
ve major clients.
Long Term: (2030)
• Be a well known marketing
fi
rm.
‣ Hire at least employees and training them
under me using proven strategies.
‣ Work with at least 3 major clients considered to
be “household names”.

7. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web Design
SOFT
HARD
Novice
Computer Literacy Adept
Written Communication Expert
Verbal Communication Expert
Social Media Literacy
SOFT
HARD
Adept
Marketing Strategies Adept
Content Strategist Adept
Data Analysis Expert

8. I will help brands build revenue and
credibility by strategically poisitioning their
products and businesses through social
media.
I PROMISE

9. CREDENTIALS
Work Experience:
Allied Ascension Solutions
Virtual Assistant | Marketing Manager
January 2020 - Present (Freelance)
At Allied Ascension Solutions I o
ff
er hybrid assistant services in the Atlanta
metropolitan area. I specialize in completely remote virtual assistant. services
to any business global. I o
ff
er a range of administrative and assistant services,
including but not limited too; book-keeping, day-to-day administrative and
personal tasks, brand and social media strategy, as well as web-design, and
business and content management.
Education:
• Certi
fi
cation:Social Media Marketing Strategy: TikTok and Instagram Reels
(LinkedIn) Certi
fi
cate Id: AfzdDmTMhniDkZ5aFFBGxtEZWBMl
• Social Media Marketing for Small Business (LinkedIn/Program: National
Association of State Boards of Accountancy (NASBA) | Registry ID: #140940 )
• Digital Marketing, B.S., Full Sail University (2023)
Internship:
We Are Werk
Marketing Intern
January 2015 - March 2017
In this position I was an intern on a team dedicated to the marketing and
content management of select music artists. Duties included but not limited to;
physical and digital brand promotion, event coordination, as well as
administrative tasks such as book-keeping and team coordination.

10. BRAND POSITION
For brands who need assistance connecting to
consumers on a personal level, I provide
quanti
fi
able social media marketing results;
because I believe every audience has a voice and
a need that can be ful
fi
lled.
ALLIED ASCENSION MARKETING

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Shorty Awards
‣ 2023
• Webby Awards
‣ 2025
• Content Marketing Awards
‣ 2030
Digital Marketing
• Primary Content: Short form video and photo content that
helps brands/businesses connect to their target audience.
• Primary Tools: All social media networks including but not
limited to LinkedIn, Facebook/Meta, Instagram, Tiktok, and
Twitter
• Website: Not only will I build a website with a strong landing
page. I will use my website as a portfolio to demonstrate my
own success on each platform as well as the successes of my
clients. I will use LinkedIn to connect to as many professionals
in my industry as possible. And use it as s foundation for
networking.

12. PROFESSIONAL DEVELOPMENT
Mentor
• The kind of mentor I seek has established freedom in
their lives as well as the lives of others. Achieved
quanti
fi
able analytic success through social media and
successful marketing strategies.
Formal Education
• Digital Marketing BA (2023)
• Digital Marketing MA (2027)
• Consistent continuance of education through
continuously updated certi
fi
cate programs.
Technical Skills
• Marketing Strategies Mastery 2023 (Full Sail)
• SEO Marketing (2022) (LinkedIn)
• Content Strategy Mastery 2023)
• Web Design Mastery (2023)
Soft Skills
• Time & Project Management Expertise (2023)
• Content Scheduling (2022)
•

13. Ashley Pope
You know social media marketing can make or break
a business? Well, what I do is make social media work for you. In fact, I
have experience helping brands expand to their full potential using social
media marketing strategies.
“

14. REFERENCES
Quick search. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://www.onetonline.org/
fi
nd/quick?s=marketing
Sign up. LinkedIn. (n.d.). Retrieved March 6, 2022, from https://www.linkedin.com/search/results/people/?
keywords=fashion+nova+marketing&origin=GLOBAL_SEARCH_HEADER&sid=_%3BL
Sign up. LinkedIn. (n.d.). Retrieved March 6, 2022, from https://www.linkedin.com/search/results/people/?
keywords=marketing&origin=GLOBAL_SEARCH_HEADER&sid=t%2Ca
Sign up. LinkedIn. (n.d.). Retrieved March 6, 2022, from https://www.linkedin.com/search/results/people/?
keywords=ulta+marketing&origin=GLOBAL_SEARCH_HEADER&sid=pE.