The document discusses the history and evolution of the advertisement industry in India from ancient hawkers to the modern digital age. It covers the major players in the Indian advertisement market, challenges faced by the industry, global trends and profiles of top executives like Miles Young of Ogilvy and Bob Jeffrey of JWT. The advertisement industry in India has grown significantly over the years and become a major part of the business landscape.
WorldWideAdvertisingNetwork.com: A world wide advertising network offering worldwide advertising in terms of internet, mobile, airport, radio, print, television and outdoor advertising.
WorldWideAdvertisingNetwork.com: A world wide advertising network offering worldwide advertising in terms of internet, mobile, airport, radio, print, television and outdoor advertising.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising Industry Analysis + Ogilvy And Mather Reportvinod singh
Strategic analsyis on Advertising Industry. Ogilvy And Mather Presence in industry.pestle analysis of advertising industry. porter five forces for advertising industry. Future strategies for Ogilvy and Mather Worldwide. Internal analysis of Ogilvy And Mather.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
ppt on advertisment, advertisments, types of advertisments, sources of advertisments, effects of advertisments, reality in advertisments, powerpoint presentation on advertisment
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising Industry Analysis + Ogilvy And Mather Reportvinod singh
Strategic analsyis on Advertising Industry. Ogilvy And Mather Presence in industry.pestle analysis of advertising industry. porter five forces for advertising industry. Future strategies for Ogilvy and Mather Worldwide. Internal analysis of Ogilvy And Mather.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
ppt on advertisment, advertisments, types of advertisments, sources of advertisments, effects of advertisments, reality in advertisments, powerpoint presentation on advertisment
INTERNATIONAL ENTRY MODES
Criteria for Country selection :
Choosing Product to trade in International markets
Global Product Strategies
Strategy for new product launch
STANDARDIZATION VS ADAPTATION
FOREIGN MARKET ENTRY MODES
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
This is a project on the role of advertising agent in today's environment. This project is made with a view to understand the role of advertising agents for selling product / service in the market.
ADVERTISING IS A MEDIUM MEANT TO PROPAGATE IDEA TO PEOPLE USING ANY MEANS OF COMMUNICATION.
ADVERTISING IS LIKE THE TWO SIDES OF A COIN.
IT IS VERY ESSENTIAL TOOL TO REACH THE “TARGET MARKET AS WELL AS TARGET AUDIENCE”.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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2. Submitted to:
Dr. Sandhir Sharma
Submitted by:
Arnav
Anjali
Ankush Singla
Deepika Sharma
Kirandeep Kaur
Sonal Bajaj
(MBA-1st yr)
Section - A
3. Introduction to
Advertisement
Form of communication
Encourage or persuade an audience
(viewers, readers or listeners) to continue or take
some new action
Drive consumer behavior with respect to a
commercial offering
Paid by sponsors
Viewed via various traditional media, including mass
media such as newspaper ,
magazines, television commercial, radio
advertisement, outdoor advertising or direct mail;
or new media such as websites and text messages.
4. Evolution of advertisement
Advertising starts with the hawkers right from the days when
cities and markets first began
The first newspapers published in India in the 19th Century
also carried advertising.
The first advertising agency was established in 1905 B.
Datram and Company
The India-Advertising Company commenced in 1907
Advertising expenditure in the 1950s was estimated at $US
300,000.
58% growth in the number of registered agencies from 106 in
1969 to 168 in 1979, and this included a growth in Indian
agencies
The first advertising appeared on state television in 1976.
5. Contd…
1990-Marks the beginning of new medium Internet
1991- First India-targeted satellite channel, Zee TV starts
broadcasting
1993:
- India's only advertising school, MICA (Mudra Institute of
Communications Ahmadabad), was born
- Tara on Zee TV becomes India's first female-centric soap
1995- Advertising Club of Bombay calls its awards as Abby
1997:
- Media boom with the growth of cable and satellite; print
medium sees an increase in titles, especially in specialized areas
- Government turns towards professional advertising in the
private sector for its VDIS campaigns in 1997
6. Contd…
- Advertising on the Internet gains popularity
- Equitor Consulting becomes the only independent
brand consultancy company in the country
- Several exercises in changing corporate identity
- Army resorts to the services of private sector
agencies
2000
- Mudra launches magindia.com - India's first
advertising and marketing Gallery
- Game shows like Kaun Banega Crorepati become
a rage; media buying industry is bullish on KBC
- Kyunki Saas Bhi Kabhi Bahu Thi marks the return
of family oriented soap on TV
7. Purpose of advertisement
Make the sale
Break clutter
Involve the consumer
Touch the heart
Hold appeal for the target
group
Linger in the mind
8. Types of advertisement
Television advertising / Music in
advertising
Infomercials
Radio advertising
Online advertising
Press advertising
Billboard advertising
Mobile billboard advertising
In-store advertising
9. Market size of Advertisement
Industry
In 2011, the total pie of the Indian advertising
industry stood at Rs 25,594 crore
Recorded a growth of 8 per cent in 2011
Earlier projection was 17 per cent
As per the Pitch Madison Media Ad Outlook, the
growth projections for the ad industry for 2012
remained a cautious 8-9 per cent, with a total ad
pie of Rs 28,013 crore.
In 2010, spending on advertising was estimated
at more than $300 billion in the United States and
$500 billion worldwide
10. Major Indian players in
Advertisement
Ogilvy and Mather – Leading advertising company in India. This
company has offices across the globe. The objective of the company is
to build brands. The headquarter of the company is in New York.
J Walter Thompson India- Their objective is to make advertising a
part of the life of the consumers. This is also world’s best advertising
brand with about 200 offices in 90 countries.
Mudra Communication Pvt. Ltd- This advertising organization was
founded in the year 1980 at Mumbai. Recently the Ad company declared
the addition of public relations, rural marketing, events etc.
FCB-Ulka Advertising Ltd- This advertising company ranks third and
tenth in the world having about 188 offices in 102 countries. Their aim
is to reflect the needs of the brand and not the personality of the brand.
Rediffusion-DY&R- Made a benchmark in the field of creativity. This
advertising agency offers a wide array of integrated pr services for
external and internal communications. The primary strength of the
company lies in the media relations.
11. Contd…
McCann-Erickson India Ltd- They define work in relation to the impact that
advertising has on the lives of masses. The testimony of the company in which
it firmly believes is the campaign of Coca -cola-’Thanda Matlab Coca Cola’.
RK Swamy/BBDO Advertising Ltd- Established in 1973,this advertising
reached great heights. This is also India’s No.1 research company in the market
sector and is fully run by Indians. Brand Equity is an integral part of the
company.
Grey Worldwide (I) Pvt. Ltd- Primarily based in Mumbai and has offices in
Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey
Worldwide. The company specializes in advertising and marketing services.
Leo Burnett India Pvt. Ltd- Has a significant presence with 96 offices in 10
countries. It was awarded the ‘Worldwide Agency of the Year’ in 2004. They
are proficient in explain in how a single image is worth thousand words and
can break the barriers of language but not at the cost of the ad’s emotional
power.
Contract Advertising India Ltd- It is one-to-one customer life-cycle
management advertising agency. It was founded in 1992 and is situated in
Mumbai. It offers a wide range of services like online marketing and strategy
and many others.
12. MAJOR CHALLENGES OF
ADVERTISEMENT INDUSTRY
Falling audience of channels and broadcasters
Ingress of internet slowly but surely (online sales have
several limitations though like credibility, tangibility and goods
return and refund)
Problems of Zipping and Zapping
Emergence of Direct Marketing networks led by companies
like Amway,Eureka Forbes, Tupperware and so on. The list
is growing fast. It is proving better and more effective and
cheaper too in some cases.
Advertisement cluttering .
13. Contd…
Rising costs of advertising both in electronic and
print media despite reduced number of exposures
and clutter.
Intense competition between brands and product
and suppliers.
Re arrangement of Indian Madison Avenue
by mergers and take overs by foreign ad
companies (BBDO,Rediffusion,JWT)
Need for global advertising strategies thus
changing criteria for agency selection.
Little margins for advertising clients and limited
role of advertising in building brands
14. Global players
Following is the list of notable advertisement
agencies worldwide
AKQA
Anomaly
Amalgamated
BBDO
Bernstein-Rein
Bozell Worldwide
Cordiant Communications Group
CORE
JWT
Ogilvy and Mather
Jellyvision
15. Impact of global crisis
Bad impact on business, operating results, or
financial condition.
Decreased spending by current or potential
customers
Delay in payments by customers for previously
purchased products and services.
Increased bad debt reserve
Fewer clicks on advertisers’ ads displayed on our
web sites and our Google Network members’ web
sites.
If the banking system or the financial markets
continue to deteriorate or remain volatile, investment
portfolio may be impacted and the values and liquidity
of investments could be adversely affected.
16. Latest trends in Advertising
Paid Search Rules:
Google ruled the past decade with paid search advertising. There
is no better, more effective form of advertising on the Internet.
Organic Search Gains Momentum:
Marketers started to understand the importance of organic
search. Almost 90% of the entire Web’s search traffic flows
through organic search3.
Display Advertising and Vertical Ad Networks: The past
decade spotted the rise of vertical ad networks like Glam
Media, Federated, HotChalk, Travel Ad Network, and others that
focus on specific verticals.
Social Media Advertising:
Social networks, especially the big ones like Facebook, Twitter
and LinkedIn become important tool.
17. Contd…
In-Game Advertising:
Consumers are spending inordinate amounts of time online
playing games.
Advertising Apps and Games:
Apps have taken over the mobile web, and is even coming on
to PCs, advertising apps and games are a natural progression
Interactive Infomercials:
Television infomercials are an effective way to market
products. But the Internet offers significantly more cost-
effective and targeted ways to market using the same concept
Video Advertising:
YouTube videos are famous for video advertisement is a
powerful tool. This decade, there will be a huge amount of
creativity deployed on this art form.
18. Profile of Top Executives
Miles Young MA (OXON)
Chairman and CEO of Ogilvy And Mather . He served as
Managing Director of Ogilvy & Mather Direct in London, Regional
Director of O&M Direct Europe , running the IBM account in
Europe , Chairman of Asia Pacific at Ogilvy & Mather Worldwide
, Director of Ogilvy & Mather Worldwide. He served as a Non-
Executive Director of STW. . Mr.Young was educated at Bedford
School and at New College, Oxford, he took a first class degree
in Modern History.
BOB JEFFREY
CEO of JWT . He describes himself as someone who ''loves
challenges.'' He was hired in March by Chris Jones, chief
executive at Thompson, from Lowe & Partners/ SMS and he had
been executive vice president and managing director of the San
Francisco office. He is praised for his skills in the care and feeding
of large clients as well as his ability to stoke the fires of new
business.
19. Madhukar Kamath
CEO and Managing Director, Mudra Communications
Pvt. Ltd. He serves as CEO and managing Director of
Bates India Private Ltd.
Laurence Boschetto
CEO and President of Draftcb.He served as the Chief
Operating Officer of Draftfcb Inc., an affiliate of Interpublic
Group of Companies Inc. from January 2006 to February
2009 also he served as the President of Draftcb in New
York since 2002. FROMIona He did BA from Lona
College and MBA from Hagan School of Business.
Mahesh Chauhan
Group Chief Executive Officer, Rediffusion Y&R Ltd. He
served as President of Rediffusion DY&R since
September 21, 2006. He served as President of Everest
Brand Solutions. Mr. Chauhan takes over at Rediffusion
after completing a three-year stint with Everest Brand
Communications.
20. Conclusion
Advertising is a big business in this era in India.
Indian Advertising industry has witnessed a
prominent globalization . With the inception of
various divisions , the advertising industry has
undergone a sea change. Indian consumer's
deepening pocket and blooming markets for ad-
spends have touched new heights in India. The
Indian Advertising Companies are creating stories
and brand experiences in a way that engages and
involves.