This document describes online marketing and branding services offered by Your Industry News. It provides packages for companies to increase their online presence, brand awareness, and visibility through media listings, press releases, advertisements, and more. The packages are aimed at promoting companies, their brands, products and services to qualified audiences in their industries. Services include listings on industry directories, custom websites, press release placement, newsletter advertisements, animated ads, and video design.

1. AT DIGITAL FOREFRONT ON-LINE BRAND AWARENESS
ATTHE FOREFRONT
OF
THE
MARKETING AND
OF DIGITAL MARKETING AND ON-LINE BRAND AWARENESS

2. Your Industry News
YourIndustryNews.com is an international
company able to provide you the latest in on-
line media, communication, marketing and
advertising services.
• Increase your company’s on-line brand
awareness.
• Promote your company direct to your
industry
• Raise your company’s visibility in the
market place
• Drive qualified web-traffic to your own
web-site
• Release your press to a global audience
Regardless of your company’s goals and
capabilities YourIndustryNews.com tailor a
marketing solution designed to meet your
needs - engaging your prospects and promoting
your company, brand, products and services.
Contents
Brand Awareness - Quality by Association Page 03
Multi Media Listing including Newsletter Advertising Page 04
Multi Media Listing Page 05
Professional Marketing Listings Page 06
Box and Banner Advertising Page 07
Corporate Video Design Page 08
Your Industry News BLOG Technology & SEO Services Page 09
Projects OGP Page 10
Your Industry News Stats Page 11 / 12
Testimonials Page 13
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3. Brand Awareness - Quality by Association
Your Industry News Media package allows you to drastically improve
brand awareness without incurring the enormous risks and costs
associated with traditional advertising.
Releasing your news and advertising your company alongside the
leading companies in your Industry increases your brand by association.
It is not enough to promote a web-site. When you send press through
Your Industry News, the whole article is picked up and spidered across
the search engines, increasing exposure across the internet and driving
traffic to your web-site.
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4. Multi Media Listing
£1,000 per month - £12,000 per annum, including Newsletter advertising
Our Multi Media Package is designed to provide your company with the com-
plete on-line marketing programme geared to fully showcase your company’s
profile, products, services and news releases, and be seen as a leader in your
industry for a full 12 month period.
Benefits included
- Your logo appearing at the top of our daily newsletter sent out to over 20,600 people each
day for three months;
- Your company logo appearing on the front page of Your Oil and Gas Directory for 12 months;
- Custom built copy of your company web-site listed in the top position in all your sectors of
industry and regions in the world you operate in;
- Release all your company press as the lead story in the relevant news portal, daily newsletter and
on-line blog. Your press will be uploaded with a picture and all the correct hyperlinks;
- Designing the latest Flash Animated Advert promoting your company;
- Advert to appear on the Your Industry News sector for 12 months on all major stories;
- Flash Animated advert to appear on the front page of Your Industry News for one month.
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5. Multi Media Listing
£600 per month - £7,200 per annum, without Newsletter appereance
This Listing offers:
- Your company logo appearing on the front page of Your Oil and Gas Directory
for a 12 month period
- Custom built Microsite of your company web-site listed in the top position in
all your sectors of industry and regions in the world you operate in.
- Release all your company press as the lead story in the relevant news portal,
daily newsletter and on-line blog. Your press will be uploaded with a picture and
all the correct hyperlinks.
- Designing the latest Flash Animated Advert promoting your company.
- Advert to appear on the Your Industry News sector for 12 months.
- Flash Animated advert to appear on the front page of Your Industry News
home page for one month
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6. Professional Marketing Listings
£150 per month - £1,800 per annum
Our Professional Marketing
Package is designed to pro-
vide you with an excellent
platform to promote your
company and release all
your company press.
The Professional Mar-
keting Listing offers:
- One Page listing page
which contains company in-
formation, company logo
and other pictures.
- Listed in a top position
in all your sectors of indus-
try and regions in the world
you operate in, only below
the Multi Media Listings
- Release all your company
press as the lead story in the
relevant news portal, daily
newsletter and on-line blog.
Your press will be uploaded
with a picture and all the cor-
rect hyperlinks.
- One month advertising
in all the industries sectors
your company operate in.
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7. Advertising
Increase your company brand awareness by advertising direct to the thousands of visitors every
day on the web-site who are directly involved and interested in your industry sector.
Box Advert
The large box advertisement will be 250 x 250 pixels,
and appear in the most prominent position in the page.
The advert will not only appear on the home page of
the industry sector that you operate in, but in every
single news story under that specific Industry sector
for that month. This means you will get maximum ex-
posure and your advert appearing in hundreds of pages
in YOUR Industry Sector.
· Your Oil and Gas News - £500 per month
· Your Industry News Home Page - £500 per month
Banner Advert Top banner adverts allow you to reach a highly targeted audience in
your sector of industry. Placed at the top of all industry sectors web pages
it allows you to advertise to your audience effectively and affordably
The banner advert will be 468 x 60 pixels, and appear at the top of the
page.
The advert will operate for a month and will appear across every story
in that industry for a month.
All adverts on the web-site can be designed by Your Industry News in-
house web designers to provide you with an advert which gives your
company the best impact.
Your advert will not only appear on the home page of the industry sector
that you operate in, but in every single news story under that specific Indus-
try sector for that month.
This means you will get maximum exposure
and your advert appearing in hundreds of pages
in YOUR Industry Sector.
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8. Corporate Video Design - £1,000
Our Multi Media Video Package is designed to One minute video designed for your company
provide your company with the complete on-line using the latest technology. It is designed in such
marketing programme geared to fully showcase a format that it has multiple uses including a video
your company’ s profile, products, services and news for your reception area, presentation for an ex-
releases, and be seen as a leader in your industry. hibition or be embedded in your own web-site.
IQPC - Providing Business Leaders with the World's Leading Conferences
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9. Your Industry News BLOG Technology
& SEO Services - £1,000 for 100 front page entries in google
Number ONE in Google for
“Cargo Air Charter in Qatar”
Number ONE in Google for
“BS6883 Cables in Kuwait”
Buying a website
without search engine optimization
is like spending your entire budget on a commercial
without buying any air time to show it to the world
Your Industry News blog technology will improve the on other pages and the specific URLs ensuring all the
overall visibility of your company’s products and serv- content on your web-site will be found. This will in-
ices through Google; organically increasing the expo- crease your web-sites overall ranking in Google, mov-
sure of your company across the search engine, increas- ing these pages up in the organic search.
ing your potential customers and bottom line sales. The As a media partner with Your Industry News, we will
cost is £1000 for 100 front page entries in Google, 3 set up your online blog and do all the work. We can
individual web-site teasers and analysis of you compa- input any information through the blog that would help
ny’s own web-site. your on-line business strategy. Companies who are us-
For a large majority of web-sites, only the home page ing our media services, have a blog section, where all
and few other key pages are being found through Google. their company press, products and services are indexed
The Your Industry News blog will index the information daily and are benefiting from the results.
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10. Projects OGP - £250 per year
visit www.projectsogp.com
Subscribers to Projects OGP will benefit from
receiving the latest industry news, all of which
relates to recently awarded projects and contracts
across the globe. Projects OGP news is good news
which is in stark contrast to other publications,
and also the press and media, who focus on the
delayed, postponed and cancelled projects.
The launch of Projects OGP is due to the success
of our group of Your Industry News websites and
newsletters which includes Your Oil and Gas News,
Your Petrochemical News, Your Subsea News and
Your Project News. All of which attract a large
international readership.
Projects OGP readers include Owners,
Shareholders, CEOs, MDs, Senior, Commercial,
Engineering, Technical, Sales and Business
Development personnel across all sectors within
the oil, gas and petrochemical sectors.
In this current climate, with even more
Projects OGP is the first of a series of e- competition from across the world and with fewer
magazines to be released by Red Mist Media. projects for you, your company and your
Published monthly Projects OGP focus’s on competitors to be awarded it is important to retain
recently awarded projects, contracts and awards your competitive advantage and keep ahead of
in the global Oil, Gas and Petrochemical the competition. Projects OGP ensures you stay
upstream and downstream sectors. ahead of your competition.
OGP July 2009 OGP August 2009 OGP Offshore Europe 2009 OGP September 2009
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11. Your Industry News Stats
In just over two Your Industry News has Below is the regional break-down of the
experienced tremendous growth with more than 152,000 monthly users to the Your Industry
152,000 industry professionals visiting the News website.
website each month creating over 1,000,000 In the month of August users of the
million page views, ensuring we are one of the website came from over 150 countries (which
fastest growing industry publications on the net. are listed in the next page) showing.
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12. Users by country to Your
Industry News
In the month of August 2009, there was over 152,000 individual users on the
website from over 150 countries listed below:
Algeria Djibouti Latvia Qatar
Andorra Ecuador Lebanon Romania
Angola Egypt Liberia Russia
Argentina Equatorial Guinea Libya Rwanda
Armenia Estonia Liechtenstein Saudi Arabia
Aruba Ethiopia Lithuania Senegal
Australia Falkland Islands Luxembourg Serbia
Austria Faroe Islands Macau SAR China Singapore
Azerbaijan Finland Macedonia Slovakia
Bahamas France Madagascar Slovenia
Bahrain Gabon Malaysia South Africa
Bangladesh Georgia Mali South Korea
Barbados Germany Malta Spain
Belarus Ghana Mauritius Sri Lanka
Belgium Greece Mexico Sudan
Bermuda Greenland Moldova Suriname
Bolivia Grenada Monaco Sweden
Bosnia and Herzegovina Guam Mongolia Switzerland
Botswana Guernsey Montenegro Syria
Brazil Guinea Morocco Taiwan
British Virgin Islands Hong Kong Myanmar [Burma] Tanzania
Brunei Hungary Namibia Thailand
Bulgaria Iceland Nepal Trinidad and Tobago
Burkina Faso India Netherlands Tunisia
Cambodia Indonesia Netherlands Antilles Turkey
Cameroon Iran New Caledonia Turkmenistan
Canada Iraq New Zealand U.S. Virgin Islands
Cayman Islands Ireland Nigeria Uganda
Chile Isle of Man Norway Ukraine
China Israel Oman United Arab Emirates
Colombia Italy Pakistan United Kingdom
Congo - Kinshasa Jamaica Panama United States
Costa Rica Japan Papua New Guinea Uruguay
Côte d’Ivoire Jersey Paraguay Uzbekistan
Croatia Jordan Peru Vanuatu
Cuba Kazakhstan Philippines Venezuela
Cyprus Kenya Poland Vietnam
Czech Republic Kuwait Portugal Yemen
Denmark Laos Puerto Rico Zimbabwe
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13. Testimonials
The website has been receiving accolades from
International News Organizations and Your Industry News Clients.
Bernadette Lee, Vice President, Products and
Partners at US Based Marketwire, a full-text
newswire went onto say:
“It is critical for companies - regardless of where they are based or maintain
operations - to have their news seen by media, investors and important
stakeholders around the world. Partnering with ‘Your Industry News’
provides a great deal of value to our clients because it means their news
is carried to interested recipients in a timely, highly-targeted way.”
“Your Industry News has become one of the top
referring sites to our website since signing up to the
professional marketing listing and we are very pleased with the increased website traffic and also
the excellence service Your Industry News provide to us’.
Olgunay Jones
SPT Group
refreshing to meet Red Mist now out rank our major
Media, who offered proof of the competitor in search engine
effectiveness of their strategy rankings, after only 3 months.
from the outset, before payment Recently we started blogging
was even discussed. our product range too with Red
Our press releases were Mist Media and Your Industry
“One of my tasks with indexed by Google within 2 hours News. This has further raised
Bowtech Products is to raise of submission. Based on the our company and product profile
our company profile. Having improvement in our exposure across the major search engines
used the Internet for almost and rankings, we were then more and syndicated news sites.
20 years I was cautious about than happy to take an annual I have no hesitation in
choosing a company to help contract for a Professional recommending Your Industry
promote our business and Marketing Listing with Red Mist News and their subsidiary web
search engine rankings. Media. sites as a cost effective, prompt
Most companies promised Our professional listing and and professional service to
us the earth and wanted paid banner ad were promptly created enhance your business.”
up front before they would by Alastair Caithness and his
even start to ‘prove’ their team and placed alongside our Marketing Manager
ability. It was therefore continuing press releases. We Bowtech Products Ltd
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