This PPT is regarding telling you about Traditional marketing platforms such as Newspaper, Radio Stations, TV channels, Theatre Marketing and OTT App Marketing options etc. It will tell you about all the related pros and cons and which platform you should chose for in which kind of business. This will also enable you to understand the characterstics of traditional marketing which separate this from Digital Marketing and how it is better. It will also improvise as per the requirement of business but with some limitations which will also cover in this PPT.
Response 1To MichelleSubject Traditional vs. Digital Prom.docxcarlstromcurtis
Response 1:
To: Michelle
Subject: Traditional vs. Digital Promotional Tools
Hi Michelle,
Below is a summary of the advantages and disadvantages of the differing promotional tools and how they relate to our target segment and branding strategy:
Digital:
Digital as you mentioned has many advantages over traditional. Digital outlets such as internet ads, socials media, and blogs are a fraction of the cost and reach a much larger audience. These same forms can also be placed to target specific consumers, for example if we know our consumers will be using our devices for social media, we purchase internet ad space on Facebook, Twitter, and Snapchat so our marketing will reach them directly. Digital media also allows for instant and 24/7 access as well, if someone is talking about something you may not have heard about, you can always find it online. With today’s digital trends drawing the attention of a few can cause a viral trend, through hashtags, and every person who is interested then will draw in all their followers, and their followers, and hopefully repeats to reach millions. The downside of digital is its targeted ability as well, if we put our focus on social media, if you are not a person who uses social media much or at all, you may never see our advertisements at all. (Touro, 2018)
Traditional:
Traditional promotional tools have lost a lot of traction but still have many advantages. Traditional advertisements, such as taking ad space in the Sunday paper, a billboard, radio, or tv commercial are still very viable. Imagine driving to work, you have the radio on and hear about our product that you may have otherwise had no idea about, then drive by our billboard with our slogan. Think about a tv commercial aired during the Super Bowl. In TV history, the broadcast with most views, still belongs to Super Bowl XLIX with 114.4 million views. (Bibel, 2014) That one purchased piece of air time can capture numerous customers that otherwise would have been passed over. The disadvantages of traditional, are of course cost, Super Bowl commercials don’t come cheap, and radio broadcasts and billboards only reach a limited audience. (Touro, 2018)
Recommended:
At the end, with our marketing budget, it is best to recommend a mixed approach. Personally, I recommend about a 65% digital and 35% traditional approach. We want our focus to be on our target market, which points us in the direction that using digital promotion is better. Yet at the same time, we do not want to isolate or disregard potential customers if we want to maximize our profitability.
Response 2:
Promotional Tools – Digital vs. Traditional
For a successful launch of our new product, MM Global Buds, we need to take a look at how we are going to market to our potential customers. We have identified our target market as individuals, families, and business men/women that travel to foreign countries with a different language. This wi ...
Digital Marketing Techniques and esteemed players in chandigarh region.In this PPT, you will find Digital Marketting Techniques/ Internet Marketting /Online Marketing Platforms such as Search Engine Marketing,Pay Per Click Marketing,Social Media Marketing,Social Media Optimization,Affiliate Marketting,Ecommerce Marketting etc which ultimately help you to understand the Online Marketing Plan better. Not just this, this slide will also help you in sorting few key players in digital marketing field in chandigarh/Panchkula/Mohali region.
Dental TV ads are a high-risk dental marekting medium. Before investing your time & your marketing budget on this medium, make sure to do your homework!
This topic consists of the route or sources which a marketer may take to bring his product in the market. Media includes print media, broadcasting, online advertising.
7 effective types of advertising for your small businessAlejandroTrinidad7
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo, e incluso paga!!
Puedes usar mi enlace: https://bit.ly/3gqhpjD
No necesitas dinero, ¡Puedes usar este sitio web gratis y te pagarán a PayPal!!
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Response 1To MichelleSubject Traditional vs. Digital Prom.docxcarlstromcurtis
Response 1:
To: Michelle
Subject: Traditional vs. Digital Promotional Tools
Hi Michelle,
Below is a summary of the advantages and disadvantages of the differing promotional tools and how they relate to our target segment and branding strategy:
Digital:
Digital as you mentioned has many advantages over traditional. Digital outlets such as internet ads, socials media, and blogs are a fraction of the cost and reach a much larger audience. These same forms can also be placed to target specific consumers, for example if we know our consumers will be using our devices for social media, we purchase internet ad space on Facebook, Twitter, and Snapchat so our marketing will reach them directly. Digital media also allows for instant and 24/7 access as well, if someone is talking about something you may not have heard about, you can always find it online. With today’s digital trends drawing the attention of a few can cause a viral trend, through hashtags, and every person who is interested then will draw in all their followers, and their followers, and hopefully repeats to reach millions. The downside of digital is its targeted ability as well, if we put our focus on social media, if you are not a person who uses social media much or at all, you may never see our advertisements at all. (Touro, 2018)
Traditional:
Traditional promotional tools have lost a lot of traction but still have many advantages. Traditional advertisements, such as taking ad space in the Sunday paper, a billboard, radio, or tv commercial are still very viable. Imagine driving to work, you have the radio on and hear about our product that you may have otherwise had no idea about, then drive by our billboard with our slogan. Think about a tv commercial aired during the Super Bowl. In TV history, the broadcast with most views, still belongs to Super Bowl XLIX with 114.4 million views. (Bibel, 2014) That one purchased piece of air time can capture numerous customers that otherwise would have been passed over. The disadvantages of traditional, are of course cost, Super Bowl commercials don’t come cheap, and radio broadcasts and billboards only reach a limited audience. (Touro, 2018)
Recommended:
At the end, with our marketing budget, it is best to recommend a mixed approach. Personally, I recommend about a 65% digital and 35% traditional approach. We want our focus to be on our target market, which points us in the direction that using digital promotion is better. Yet at the same time, we do not want to isolate or disregard potential customers if we want to maximize our profitability.
Response 2:
Promotional Tools – Digital vs. Traditional
For a successful launch of our new product, MM Global Buds, we need to take a look at how we are going to market to our potential customers. We have identified our target market as individuals, families, and business men/women that travel to foreign countries with a different language. This wi ...
Digital Marketing Techniques and esteemed players in chandigarh region.In this PPT, you will find Digital Marketting Techniques/ Internet Marketting /Online Marketing Platforms such as Search Engine Marketing,Pay Per Click Marketing,Social Media Marketing,Social Media Optimization,Affiliate Marketting,Ecommerce Marketting etc which ultimately help you to understand the Online Marketing Plan better. Not just this, this slide will also help you in sorting few key players in digital marketing field in chandigarh/Panchkula/Mohali region.
Dental TV ads are a high-risk dental marekting medium. Before investing your time & your marketing budget on this medium, make sure to do your homework!
This topic consists of the route or sources which a marketer may take to bring his product in the market. Media includes print media, broadcasting, online advertising.
7 effective types of advertising for your small businessAlejandroTrinidad7
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo, e incluso paga!!
Puedes usar mi enlace: https://bit.ly/3gqhpjD
No necesitas dinero, ¡Puedes usar este sitio web gratis y te pagarán a PayPal!!
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. What is Traditional Marketing
• Marketing is the first word which comes into our mind whenever we thought
of own business, irrespective of nature of products and services. Some
business plans to do it on large scale and some medium scale and some on
very small scale, but every business plan to do marketing of their business.
Even if you take example of small shopkeeper, he also goes for marketing
through sign board, printing pamphlets etc. In short, it is like soul of every
business which incarnation flow of blood into every business. So you can’t,
you just can’t afford to skip the marketing section for your business.
3. History
• If we go few years back, we will find marketing is not that much important as much it is in
nowadays. People use to stick to their core business activities, whichever it was, but due to
passage of time, the way population has increased, it increase the competition also And here
the business rules have changed because now many people are doing the same business and
they need to be come on ahead comparing to their competitors’. And this is requisite of
modern era because if they don’t come ahead of their competitors’, they won’t be able to
survive. So basically, this is just not the competition, this is the battle of survival, you have
to fight, fight very hard, else you will be dead.
• So this is how the marketing takes big place in business planning and its day to day
operations. Earlier when newspaper are sources of only news, tv channels/Movie Theatres
which are sources of only entertainment are the biggest business hubs, which are used as
platform for promotion and marketing of ventures
4. Platforms
• Newspaper:- In India, if we include all the daily, weekly, monthly printed publication,
regional and national then we are having more than 1 lac of publications. If we use some
common sense, we came to know that how such big deal is available only in 4-5 rupees. Is
this the price of newspaper which is good enough to any newspaper? The answer is No. It is
only the advertisement factor which make it possible to happen, that’s why the
advertisement is the main source of their income.
• If we talk about from marketing aspect in the newspaper industry, just to give you an idea,
the rates for advertisement in newspaper vary from publication to publication, city to city,
page to page, space to space. So this is very very big picture and only you have to take deep
dive into that sea, only than you may find some pearl.
5. TV Channels:- Like newspapers, we have the same story for TV Channels also. If we go back 30 years, it is only
one or two tv channels who are the source of our entertainment, but now, it is about 1000 tv channels who are
trying to entertain us and earning handsome bugs in response to that. if we saw it from marketing prospect, it is
also having some verticals alike newspapers. Advertisement rates from channel to channel and time to time.
Morning time advertisement rates are the cheapest ones however afternoon and evening are expensive as
compare to morning ones. Night time telecast, which is called prime time, are the most expensive ones. Again,
national tv channels are charging more than the regional ones. The one TV channel having the high TRP, will
charge more for showing advertisement in between that time.
6. Theatrical Advertisement: As everything is changing/developing with time, how the theatrical
advertisement can be stay behind. Those days were gone when we have limited theatre, and theatre is of
single screens. Now days, theatres are no more single screen, no more the dull ones and obviously not
only movie theatre, now it is more than that. You can watch movies, you can dine, you can dance, you
can shop, kids can play and what not. Now theatre is multiplex premises are the properties where you
can spend your whole day and at the end of the day, you will be wondering where the day has gone. So
basically, theatres are royal, comfortable and joyful place these days.
Let’s get back to business point which is advertisement, there are theatrical chains who has acquired
these properties, and to advertise on this theatres, we have to came to across to those masters. Where
rates vary from property to property, even in same city, chain to chain and even movie to movie. But it
won’t change show to show. Here the advertisement take place for minimum one week, which could be
extended as per desire. But if you take it for long period, it will be little more budget friendly, although it
is very much budget friendly in general, but longer period will enhance its suitability little bit more. So
yes, this is also one of the good option for advertisement.
7. OTT Apps:- Well this is not the pure traditional method, as it’s been launched recently only, moreover,
customer have flexibility to mould their advertisement as per their preference by using some filters like
location, age, gender etc, which we usually do in case of digital marketing, but we can not treat it proper
digital marketing.
Reason behind this is that like TV chnnels, people come to this platforms to watch movies, tv shows, sports
events etc, which is very similar to tv approach. One more thing that this is the expensive also and every
businessmen can not afford this. Although we have the option to put filters on it but even after applying those
filters, it reaches to very vast audience which you can not segregate. As this is more similar to tv concept,
that’s it been kept in traditional approach.
Again from business prospect, there is no difference from show to show or timings or any other mode like tv.
It does vary from platform to platform, but no further classification. Some apps give more view in some
particular amount and some other platform can less view in same amount.
8. Hoardings Advertisement:-Hoarding or you can Pitbulls are like platforms where we paste our advertisements for
information. It is important to mention here that it is Muncipal Corporation of the area which issue tender to
advertise on pillar located in particular area during particular period, which is usually one year. Whosoever earn
the contract in that bid, will invite the business to advertise their business on pillars in that area. The difference
between the sum paid by him to MC and business he generates in that period is the surplus or deficit, which is
belongs to him only.
From business men’s aspect, if we take example of city like Chandigarh, it would cost the businessmen for about
Rs. 30,000/-to 1,50,000/- for one month, which depend on the location of the hoarding.
The above platforms are the main components of traditional marketing, although, there are some other platforms
also like outdoor advertisement which includes flight/Bus/Taxi Advertisement, Bustand/Airport/taxi stand
advertisements etc.
9. Radio Stations:- Over the last one decade, radio stations are playing vital role in marketing of any
product/service. They had made their strong presence in the market when it comes to marketing on
traditional platforms. The journey was started with only one radio station through out the county by the name
of AIR(All India Radio), and not it has expanded to more than 70 radio stations only in India and the work is
still in progress. Here again like tv channels, rates vary from city to city, station to station and obviously time
slot to time slot. Again like TV is having TRP, radio stations have listenership. The station or show having the
more listenership, will charge more for advertisement. Comparing to aforesaid two options, this is the
cheapest one. As far as concern to the presence, it is present around the globe, through out the country as
well.
10. Characterstics
• Wide Range:- This is the advantage and disadvantage both, advantage for giants in the market
and disadvantage for small players. It target the mass public in one shot, whosoever came across
with any platform of this i.e. TV, Radio, Newspaper etc. And the public is generally in lakhs at
this platform. It is not restricted to any area, locality, community etc, it targets all its viewers in
once, at one time, that’s why it reaches to the large public.
• Expensive: this is the biggest disadvantage traditional marketing is carrying with. Small or even
little bigger than smaller business can’t go by this way due to costly process. Plus they are not
available on PAN India level or at the entire state. They are very much restricted to particular
area, that’s why their budget is little less and that’s why
• Non-Target Oriented-This approach does not provide this facility where you can target your
customer and pay accordingly. It got published in public and in general form. It is very much
common and very much non oriented, that’ why everybody does not opt for this option.