- Water is a major issue for manufacturing and exporting companies as two-thirds of the population will live in risky water conditions by 2025 and industries are extracting more water, especially in pulp/paper, oil, and metallurgy.
- Quebec holds over 3% of the world's water reserves but has unmatched daily consumption of 400 liters per person. There is a growing lobby to export water from Quebec.
- Cascades acknowledges water could generate revenue for the government but believes consumption in Quebec must reduce first through increased costs and incentives before exporting water saved. Cascades has significantly reduced its own water usage and wastewater.