The biggest mobile categories can be broken down into mobile optimization and content marketing. Each element of the Mobile Ecosystem is essential in developing a full mobile and proximity marketing strategy for your business.which consist of 6 elements that make up a complete mobile marketing campaign.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
This is a broad overview of ShopLocal, its core SmartCircular product, its suite of digital distribution options via SmartDelivery and the newest product called the Shopper Planner Center that is all about unifying and promoting the complete set of store based information, sales, promotions, deals, etc
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
The biggest mobile categories can be broken down into mobile optimization and content marketing. Each element of the Mobile Ecosystem is essential in developing a full mobile and proximity marketing strategy for your business.which consist of 6 elements that make up a complete mobile marketing campaign.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
This is a broad overview of ShopLocal, its core SmartCircular product, its suite of digital distribution options via SmartDelivery and the newest product called the Shopper Planner Center that is all about unifying and promoting the complete set of store based information, sales, promotions, deals, etc
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
Performics 2014 Digital Trends: Participation ActivatedPerformics
Performics 2014 Participation Activated Trends Report explores our major themes in digital marketing in 2014, including Data Shadowing, Content A.I. and Virtual Marketplaces.
Modern consumers have high-expectations. Unfortunately the majority of today's digital brand experiences leave much to be desired.
There are many commerce challenges to overcome, but by leveraging Adobe CQ and ElasticPath technology you can harness the power of commerce and it's data.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Retail Ecommerce Trends for 2013 And Beyond | Digital JugglerDigital Juggler
This is a talk I gave at Berkshire Digital on Thursday 17th Jan 2013 on retail ecommerce trends for 2013 and beyond.
The talk looks at 8 key trends based around the theme that ecommerce is increasingly becoming centred on two key battlegrounds: mobile & customer experience.
The slide deck provides some interesting examples from well know retailers and includes links to relevant additional reading.
I hope you find it useful.
Thanks, James.
Todays consumer behaviour demands a new data modelPaul Kennedy
The consumer society of 2013 enables commercial opportunities that were previously not possible but it also brings massive challenges. How should all of these digitally recorded actions, movements and behaviours be interpreted and used to help us engage with consumers and promote our offerings? What customer journeys are being enacted offline, online and on premise?
Marketing data should reflect the buyer decision process and therefore what people are doing, feeling and thinking. What needs are being satisfied? What preferences, interests and influences come into play? How relevant is context and place?
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Berkshire Digital - The Future of Ecommerce: 2013 and beyondBerkshire Digital
James Gurd of Digital Juggler presented to Berkshire Digital on 17th January on the Future of Ecommerce. Sponsored by Cranberry Panda, the event was a great success. The accompanying podcast can be downloaded by visiting www.berkshiredigital.org
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
Cutting Through Chaos in the Age of "Mobile Me"Cognizant
Advancements in mobile technologies are impacting nearly every aspect of the retail industry. As our research confirms, retailers can no longer treat individuals and market segments as one homogenous entity. Winning in mobile commerce will depend on companies' ability to capture and analyze optimum, real-time data from digital, physical and personal sources, and deliver highly personalized, contextually relevant experiences to today's "markets of one."
The advancement of mobile technology presents a tremendous opportunity to transform retail, however very few brands have made the shift to integrate mobile technology into their customer retail strategy. In this presentation, Cartesian gives an overview of the opportunities for retailers, highlights several innovative case studies of successful deployments and insight into some of the questions that retailers need to consider in order to maximize leverage from mobile technology.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Similar to Marketing is Dead (Long Live Marketing) - Rockfish - 3-6-13 (20)
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
4. 43/8/2013
The Consumer Has Even More Control
Desire for: Convenience,
Choice, Value, Efficiency,
Service, Flexibility,
Relevance, Reliance
THE CLOUD
USER INTERFACES
MOBILITY/LOCATION AWARE
ARTIFICIAL INTELLIGENCE
DYNAMIC PERSONALIZATION
SOCIAL NETWORKING
+ = Control
5. 53/8/2013
A Lot Has Changed in 10 Years 2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
7. 73/8/2013
Integrate third-party data and
services into your ecosystem.
Offer more convenience to
consumers.
Walgreens integrates third-party
apps and services tied to pharmacy
prescriptions and phone-to-print
photo services.
APIs
8. 83/8/2013
Augmented Reality
Add a digital overlay to
real-world products and places.
Display additional content (video,
reviews, social posts) and add
interactivity.
Heinz partners with blippar to
provide digital recipe books and
chances to win prizes.
9. 93/8/2013
Endless Shelf
In-store shoppers browse
and buy from a virtual display.
Extend the advantages of
e-commerce and unlimited
merchandising to the store.
Tesco allows toy-aisle shoppers
to view all products and order for
home delivery.
10. 103/8/2013
Gamification
Incorporate gaming elements and
rewards to incentivize shoppers.
Create differentiated shopper
experiences and add loyalty.
Sneekpeeq offers discounted
home, fashion and beauty
products with rewards/badges for
site usage, sharing and
purchases.
11. 113/8/2013
Geo-Fencing
Deliver location-based offers as
consumers are near or within a
store.
Send personalized offers based
on consumers’ location, time,
preferences and history.
Best Buy partners with Placecast
and SocialVibe to display offers
and suggested products as
shoppers enter 1,000+ stores.
12. 123/8/2013
HTML5
Enable rich mobile Web experiences that
run on any device via standard browser.
Extend the link economy to apps.
Embed audio/video and geolocation
features and enable offline browsing.
Apple leverages HTML5 to add greater
interactivity to their website experience.
13. 133/8/2013
Image Recognition
Enable consumers to search for products
and information via their phone camera.
Reduce friction in the path to purchase and
enable “see it and buy it now” commerce.
Flow Powered by Amazon gives users
access to 10 million+ products with reviews,
descriptions, audio/video clips and instant-
purchase options.
14. 143/8/2013
Mobile Apps
Apps provide specific software
functionality to run on a smartphone
or tablet.
Brands, retailers and third parties
address shopper need states via
targeted applications.
Starbucks app offers customers the
ability to track rewards points, send
eGift Cards and pay via mobile.
15. 153/8/2013
Personalization
Know and reinforce your customers'
preferences across touchpoints and
platforms.
Consumers will grant loyalty to
brands that maximize relevance
and convenience.
ESPN captures fan preference for
leagues, teams and players and
elevates relevant content on Web
and mobile platforms.
16. 163/8/2013
Wearable Computing
Miniature computers for specific
purposes are worn on the body.
Enable constant interaction
between the individual and the
computer for seamless
communication.
Nike and Fitbit have taken the
lead in wearable computing for
health and fitness. Apple is
rumored to launch iWatch soon.
Google Glass is not yet in beta.
17. 173/8/2013
• Multi-retailer comparison shopping
• Price comparisons
• Ratings and reviews
• Loyalty/rewards programs
• Social sharing
• Consumer feedback sites
• Enhanced product info (health, allergy,
environmental)
• Promotion aggregation
New Companies Delivering Consumer
Control
22. 223/8/2013
Every customer leaves a digital fingerprint based on their search behavior. Use search
science to dissect those graphs to get the clearest picture of consumer need states
and behavior.
Intent Graph: What I Need
What consumers need now. Real-time needs centered
around a product or service.
Proximity Graph: What’s Around Me
How a consumer’s digital behavior informs his
or her off-channel behaviors and purchase decisions.
Interest Graph: People Around Me
It’s about a consumer’s interest and hobbies, and how
he or she is influenced by others who share similar interests.
WHO
WHATHOWSearch Reveals Consumer Intent
23. 233/8/2013
Smart Data Over
Big Data
• Focus on actionable data tied to
consumer need states and
success outcomes.
• Analyze one source at time and
build out profiles in layers.
• Apply insights to personalize
experiences.
WHO
WHATHOW
24. What is your brand equity now
that it’s co-created by consumers?
26. 263/8/2013
Digital Helps Consumers Shape Equity
Bankrupt
Old
Expensive
Delays
Late
Sucks
Cheap
Fun
Ding
Friendly
Inexpensive
Budget
Source: BrandTags.net
WHO
WHATHOW
27. 273/8/2013
Personalization: Unique to Me
Consumers expect marketers to remember their
preferences and habits.
• Search history
• Browsing behavior
• Location
• Purchase behavior
More than 50% of shoppers say retailers they
frequent should offer promotions or merchandise
that reflects their past online purchases.
Personalization makes your brand more relevant.
Source: eMarketer.com
WHO
WHATHOW
30. 303/8/2013
Personas Journey Mapping
Create a holistic
consumer experience
with your product and
service across pre-tail,
retail and post-tail.
Identify gaps, points of
frustration or moments
of truth to remedy
through digital
innovation and cross-
functional collaboration.
WHO
WHATHOW
32. 323/8/2013
Traditional
• Marketers move beyond QR codes.
• A/R adds digital discovery to
magazines, catalogs, circulars and
product packaging.
• Image recognition speeds print-to-
Web or print-to-mobile transfer.
• Video replaces white papers.
WHO
WHATHOW
33. 333/8/2013
Online
• More personalized
• Emphasis on UX
• Responsive design
• APIs extend content and
purchasing
• Social trending content
• HTML5
• Micro ad targeting
• Daily deals
• Load to card coupons
WHO
WHATHOW
34. 343/8/2013
• The shopper’s concierge
• Geo-targeting
• Mobile coupons
• App store optimization
• Third-party integration
• Store and aisle mapping
• Rise of the tablet
• Buy on the fly
• Assisted selling
Mobile
WHO
WHATHOW
35. 353/8/2013
Social
• Check-in rewards
• Rise of image sharing
• Social TV
• Social commerce
• Facebook Open Graph
• 6-second video
• Companies integrate social into
services; no longer just a channel
WHO
WHATHOW
36. 363/8/2013
Search Engines
• Schema.org
• Google updates: Penguin, Panda
• Image search
• Video search
• Local search optimization
• Semantic learning
WHO
WHATHOW
37. 373/8/2013
Shopper
Marketing
• In-store touchscreens
• Mobile coupons
• Mobile payments
• Click and collect
• Store and aisle maps
• A/R product info
• Mobile shopping walls
• Product subscriptions
• Auto-replenishment
WHO
WHATHOW
38. 383/8/2013
Ecosystem
Integration
Combine each component by
marketing objective
Evolve to become more:
• Personalized
• Portable
• Two-way
• Pervasive
• Non-linear
WHO
WHATHOW
Web
Local
Mobile
Offline
Shopper
Marketin
g
Store
Social
WHO
Search
39. 393/8/2013
What’s Next?
• Social for content distribution
• Hyper-local
• Facial and Gesture recognition
• Internet of things
• Real-time store analytics
• Personalized, predictive shopping lists
• Wearable computing complements phones
• Endless shelves in store
• Mobile triggers (GPS, NFC, sound, light)
• Personalized pricing/merchandising
WHO
WHATHOW
42. 423/8/2013
Creative
Best Practices
Brand Readiness
and Planning
Customer
Team Support
Corporate
Brand Steward
Agency
Relationships
Technology
Relationships
Community
Management
Data and
Business
Rules
OrganizationInvestments
CMO
Marketer
Digital Changes Marketing: Today
43. 433/8/2013
Brand Planning:
(Research to Co-creation)
mystarbucksidea.com
Public
Relations Ideas
3,500 Community Building
7,000 Social Responsibility
4,000 Community Involvement
Marketing and
Operations Ideas
6,000 Ordering and Payment
10,000 Atmosphere
8,000 Brand
27,000 Drink
5,000 Merchandising
775 New Technology
R&D Ideas
44. 443/8/2013
Brand Readiness: From Marketing
to Digital Frameworks
Sell to a Niche
Consumer
Create a
Compelling
Business Model
Dramatically
Improve the
Purchase
Experience
Create a
Compelling
Product
E-Commerce
Strategy Framework Measurement and Analytics
Mobile
O G
S M
Digital Analytics
Analytics Architecture
Business Measurement
Optimization
Automation
Predictive
SMS
WAP
Proximit
y
QR
Codes
Apps
AR
45. 453/8/2013
…and unlocks the potential for unique offerings
based on new drivers of value
Awareness Consideration Purchase LoyaltyDigital
Offline
Display
Search
Social Video Site Mobile CRM
Marketing
Objectives...
…Achieved
Through
Multichannel
Experiences…
Outdoor
DM Promotions
Store
Loyalty
Programs
…Consisting
of Unique
Offerings…
Content Product Service Pricing Offering
…Based on
New Drivers
of Value.
Personal-
ization
Exclusivity Preference Choice Community
Collaborative Commerce:
An Emerging Playbook for Brands and Retailers
46. 463/8/2013
External Relationships:
Integration With Start-ups & 3rd Party Developers
• Can’t do it yourself
• Informing start-up relationships
• Integration to third-party apps and platforms
• Look for technology, content and marketing
partnerships
48. 483/8/2013
Budgeting for Next (Not Was)
• Move investments out of the digital
channel silo.
• Fund cross-functional teams
organized around consumer
segments.
• Invest surplus funds in new
innovations and prototyping.
• New hires to acquire new skills.
49. 493/8/2013
From Navigating to Leading
• Vision
• Create Consensus
• Appreciation for other functions
• Incentives for collaboration
• Act as business owner
Respect that the consumer is in control.
50. 503/8/2013
Meet the Newest Members of
Your Marketing Team …
Data Scientist Marketing Technologist Content Strategist
53. 533/8/2013
Rockfish is a digital innovation partner focused on growing business by leveraging
technology to create relevant and engaging communications platforms that span all
customer touch points.
CEOs
CIOs
COOs
CFOs
CMOs
Digital Innovation Partner
54. 543/8/2013
App Store Best of 2012
“Hidden Gem” for iPad - The Layover
Agency A-List Top 10 Agencies
#3 on A-List/Winner of Inaugural Small Agency of the Year
Inc. 500
Fastest-Growing Companies
Top 10 Intranet in the World
MyWalmart.com
Agency of the Year
Best Web Design and Development
Best B2B Innovation for Marketers
Media Vanguard Awards - CouponFactory
Recognition