O&C poster 2
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This document outlines the steps taken to create a campaign poster for Crossroads Foundation. It describes filling the background with a red color to match the previous poster. It includes adding the Crossroads logo and URL at the bottom. The main design element is a rice bowl and chopsticks made using text describing food shortage facts. This is inspired by analyzing an existing "Shelter" poster. Additional context on Crossroads is included at the bottom using two font styles. The poster is designed to raise awareness of the food drive campaign through cohesive design and relevant messaging.
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O&c poster 2
This document summarizes the steps taken to create a campaign poster for Crossroads Foundation. The poster uses typography to form the shapes of a rice bowl and chopsticks, with facts about food shortage and hunger written inside. It maintains the same red background and white banner from the previous poster for consistency. Additional text at the bottom provides more context about Crossroads Foundation and its mission. The design aims to creatively convey the issue of food shortage while tying the poster visually to the previous one through shared elements.
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Different Versions of my Poster campaigns
Poster 1 was the final version of the health campaign poster after going through several revisions based on feedback. The original mock-up was changed from A4 to A3 size and from horizontal to vertical orientation for more space and a more professional look. Poster 4 included the original photos but was found to have too much color and not enough information. Poster 3 tested a black background with white font for visibility but some mistakes were identified. The final Poster 1 corrected these mistakes while keeping the interesting and appealing layout tested in earlier versions.
Originality and Creativity 1
The document summarizes the creative process behind designing a campaign poster for the Crossroads Foundation. Key elements included choosing a dark maroon background to match the foundation's website, adding the logo and URL at the bottom in white for visibility, utilizing typography by arranging words and statistics about hunger to form the shape of a rice bowl and chopsticks, and including an introductory paragraph about the foundation's mission using two fonts for emphasis. The poster was created in Adobe Photoshop with the goal of raising awareness of hunger issues and collecting canned food donations for the local charity.
Evaluation question 2
The combination of the main documentary and ancillary texts is effective because it creates a sense of synergy. Similar fonts, colors and images were used across all pieces to maintain a consistent feel of happiness and pride. This helps the audience get the same feeling from the advertisement or spread as they do from watching the documentary. While the newspaper ad uses black and white for practical reasons, the shared elements keep the synergy alive. The ancillary texts also help set the mood for the documentary by giving viewers a sense of the light-hearted and happy tone through images from the documentary.
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O&c poster 2
This document summarizes the steps taken to create a campaign poster for Crossroads Foundation. The poster uses typography to form the shapes of a rice bowl and chopsticks, with facts about food shortage and hunger written inside. It maintains the same red background and white banner from the previous poster for consistency. Additional text at the bottom provides more context about Crossroads Foundation and its mission. The design aims to creatively convey the issue of food shortage while tying the poster visually to the previous one through shared elements.
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Poster 1 was the final version of the health campaign poster after going through several revisions based on feedback. The original mock-up was changed from A4 to A3 size and from horizontal to vertical orientation for more space and a more professional look. Poster 4 included the original photos but was found to have too much color and not enough information. Poster 3 tested a black background with white font for visibility but some mistakes were identified. The final Poster 1 corrected these mistakes while keeping the interesting and appealing layout tested in earlier versions.
Originality and Creativity 1
The document summarizes the creative process behind designing a campaign poster for the Crossroads Foundation. Key elements included choosing a dark maroon background to match the foundation's website, adding the logo and URL at the bottom in white for visibility, utilizing typography by arranging words and statistics about hunger to form the shape of a rice bowl and chopsticks, and including an introductory paragraph about the foundation's mission using two fonts for emphasis. The poster was created in Adobe Photoshop with the goal of raising awareness of hunger issues and collecting canned food donations for the local charity.
Evaluation question 2
The combination of the main documentary and ancillary texts is effective because it creates a sense of synergy. Similar fonts, colors and images were used across all pieces to maintain a consistent feel of happiness and pride. This helps the audience get the same feeling from the advertisement or spread as they do from watching the documentary. While the newspaper ad uses black and white for practical reasons, the shared elements keep the synergy alive. The ancillary texts also help set the mood for the documentary by giving viewers a sense of the light-hearted and happy tone through images from the documentary.
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O&C poster 3
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This document outlines the 10 step process taken to create a campaign poster for Crossroads Foundation. Key points include:
1) The poster uses a limited color scheme of maroon (#7b3c3c), darker maroon (#8b5454), and white (#ffffff) to reflect the Crossroads brand identity.
2) The name "Crossroads Foundation" is repeatedly typed in a lighter maroon shade and tilted text to fill half the poster.
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4) Additional information is added at the bottom about the food drive details and Crossroads website in two complementary fonts.
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1) The student developed their packaging design skills through multiple iterations of designing an IRN-BRU energy drink can. They focused on technical elements like ensuring accurate sizing and aesthetic qualities like using the brand's signature orange and blue colors.
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The document describes the process of designing a web banner for Irn-Bru. It discusses several design ideas and iterations:
- The first design used the company's house style images in the background with text on top. Additional versions tested color changes.
- Subsequent banners experimented with layouts, adding the product image, and varying text sizes and placements.
- Later designs duplicated the can image throughout the background, and tested color overlays and opacity adjustments.
- The final banner incorporates a row of colored and tinted can images in blues and oranges, with shadowed text placed over it. Animation ideas are also proposed.
Evaluation
The document provides an evaluation of cans, posters, and web banners designed to promote an energy drink called Irn-Bru. It describes the design process and decisions made for each element. For the cans, the designer experimented with color schemes and images from old Irn-Bru cans to create a retro yet modern look. Posters incorporated the cans with sports or music themes. Web banners continued the color scheme and used 3D text for visual interest. Overall, the designer felt time constraints limited the work but that the core elements of color, images, and text were effectively used across the pieces.
Evaluation
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2) Planning included initial reactions, mood boards to develop ideas, and mind maps to expand on the three initial ideas and choose a final idea. Pre-production included selecting colors and layouts.
3) Time management was tracked through a schedule, though some setbacks occurred when storage devices failed and work had to be redone. Technical qualities of the poster and leaflet are analyzed in comparison to examples in terms of images, text, fonts, and color schemes.
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The document describes the creative process behind designing a campaign poster for a food drive. It explains that the poster uses the same maroon background and white banner at the bottom as the designer's previous two posters to tie the designs together cohesively and prominently feature the organization's logo. The final poster focuses solely on providing information about the food drive event in varying sizes and capitalization of font to emphasize key details while keeping the design simple and reader-focused.
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This document outlines the 10 step process taken to create a campaign poster for Crossroads Foundation. Key points include:
1) The poster uses a limited color scheme of maroon (#7b3c3c), darker maroon (#8b5454), and white (#ffffff) to reflect the Crossroads brand identity.
2) The name "Crossroads Foundation" is repeatedly typed in a lighter maroon shade and tilted text to fill half the poster.
3) The text is then rasterized and overlaid with white to stand out from the background.
4) Additional information is added at the bottom about the food drive details and Crossroads website in two complementary fonts.
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Similar to O&C poster 2
Packaging Evaluation
1) The student developed their packaging design skills through multiple iterations of designing an IRN-BRU energy drink can. They focused on technical elements like ensuring accurate sizing and aesthetic qualities like using the brand's signature orange and blue colors.
2) Through planning colors, fonts, and layouts, they were able to efficiently create and modify designs. However, more exploration of color shades and creative copy could have strengthened early planning.
3) Refining initial ideas through development led the student to their final design, which featured a cartoon character and stood out from their other stripe-focused concepts. The development process significantly impacted their chosen final product.
Task7- Evaluation
The document provides an evaluation of a rebranding project for Irn-Bru 32, an energy drink. The evaluation discusses the design process and choices made in creating a new can design, web banners, and magazine poster. It highlights areas that worked well, such as consistent use of color scheme and fonts, and areas that could be improved, such as the back of the can design. The evaluation also notes how development stages helped refine the final products.
Critical creative reflection
The student developed an interior design magazine called "Home Couture" as their final print media project. They used conventions like including "Home" in the masthead to convey a home-oriented vibe but also challenged conventions by placing design elements in non-traditional locations. Production skills developed through learning to use Adobe Photoshop, organize magazine layouts, and engage in blogging. Various software programs and hardware like a DSLR camera and laptop were integrated to research, design, and complete the magazine project.
7. Evaluation
The document summarizes the strengths and weaknesses of Leticia Lopes' evaluation of researching existing culinary magazines, planning her own magazine, time management, technical qualities, aesthetic qualities, and audience appeal. Some strengths included collecting ideas from research, including detailed recipes, and using similar formatting and fonts to published magazines. Weaknesses consisted of limited audience profiles, not including images for inspiration, and needing to improve some text visibility.
Reflection my poster
The student created a poster advocating for racial equality. They chose this topic because they strongly believe racism has gone on too long and white people currently have more privilege and authority over ethnic minorities, especially since Brexit. The poster's message of equality was effectively conveyed through simple images of diverse people. However, the student acknowledges the poster could have been more interesting and engaging for the target audience if more design skills and details were included. When comparing to other posters, the student notes most use more advanced software and have eye-catching visual elements. Based on feedback, the student plans to revise the poster by improving the images using additional design tools.
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The document summarizes an induction project focused on pop art. It includes research sources on pop art history and quotes from pop artists. Ideas were generated for the project, including focusing on a single artist. Planning involved choosing a color scheme and font. The final products included a poster and blog post. Strengths of the pieces included the eye-catching design and simple layout. Areas for improvement were including more pop art examples and using additional colors. Problems addressed in the project included layout challenges and developing a clear idea, which were solved through using design tools and inspiration from other images. Feedback from tutors was incorporated to improve text positioning and image editing.
Task 7
This document describes the design process for three different packaging concepts for a new Irn-Bru 32 product. The first concept has a retro, classic design with a water droplet background image. The second concept uses a bold, futuristic font and features an energy-themed background image. The third concept is based on the slogan "Gets you out of the dark" and features overlapping background images of light beams. Across all three concepts, the designer sources images, adjusts colors and opacity, and experiments with font choices to develop cohesive and visually appealing packaging designs.
Task7- Production Development (webbanner)
The document describes the process of designing a web banner for Irn-Bru. It discusses several design ideas and iterations:
- The first design used the company's house style images in the background with text on top. Additional versions tested color changes.
- Subsequent banners experimented with layouts, adding the product image, and varying text sizes and placements.
- Later designs duplicated the can image throughout the background, and tested color overlays and opacity adjustments.
- The final banner incorporates a row of colored and tinted can images in blues and oranges, with shadowed text placed over it. Animation ideas are also proposed.
Evaluation
The document provides an evaluation of cans, posters, and web banners designed to promote an energy drink called Irn-Bru. It describes the design process and decisions made for each element. For the cans, the designer experimented with color schemes and images from old Irn-Bru cans to create a retro yet modern look. Posters incorporated the cans with sports or music themes. Web banners continued the color scheme and used 3D text for visual interest. Overall, the designer felt time constraints limited the work but that the core elements of color, images, and text were effectively used across the pieces.
Evaluation
1) The document provides an evaluation of the production process for a project related to guest houses. Research included analyzing similar products and conducting a questionnaire and interviews to understand the target audience.
2) Planning included initial reactions, mood boards to develop ideas, and mind maps to expand on the three initial ideas and choose a final idea. Pre-production included selecting colors and layouts.
3) Time management was tracked through a schedule, though some setbacks occurred when storage devices failed and work had to be redone. Technical qualities of the poster and leaflet are analyzed in comparison to examples in terms of images, text, fonts, and color schemes.
Booklet evaluation 2
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Task 7
The document discusses the technical and aesthetic qualities of the student's work on designing promotional materials for a new energy drink called Irn-Bru 32. Technically, the student focused on layout, font choice, and use of effects like drop shadows. Aesthetically, consistent colors and fonts were used to maintain branding across materials. The student also experimented with images to convey the drink's energizing properties. There is opportunity for further developing special edition cans featuring athletes and exploring additional designs, fonts, and animated elements. In conclusion, the student feels their final pieces serve the intended purpose of promoting the drink.
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TASK 7- EVALUATIONS
For his first design, the author created an Irn Bru can design with overlapping text in different colors to make the text stand out. He added a blue stripe and silhouette to make the packaging look more professional. For his second design, he tried a battery-shaped can but it did not work with the brand colors. He then created a simple design with orange background and blue details, struggling with color shades. His third design combined elements he liked, using simple shapes. He added a watermarked silhouette to tie the design together professionally. For posters, his first stained glass design had technical issues. His second used scattered cans and the phrase "Keep Calm and have a Bru." For web banners, his first used brand colors and
TASK 7- EVALUATIONS
For a class project, the student designed various packaging concepts for an energy drink called Irn Bru, including can designs, posters, and web banners. Their third can design featured simple shapes and fonts balanced well together with a watermarked silhouette in the center. For posters, their second design used the phrase "Keep Calm and Have a Bru" with scattered cans and a light blue filter. Their second web banner featured circular shapes separating the text and a flipped "32" to add visual interest. Overall, the student was happy with how their designs incorporated consistent branding elements while experimenting with different concepts.
step by step evaluation
The document summarizes the process of creating a magazine cover in Photoshop. Key tools used include the move, crop, and bucket tools to layout the design. Text was added using the text tool for the title, price, and slogans. A Captain America background image was selected to match the movie genre. Strengths included the color scheme and main image, while weaknesses could be addressed by adding more promotional content and making the background image larger. Overall, new skills in magazine design were learned through the project.
Development of double page spread
This document outlines the nine steps taken to develop a double page magazine spread with a flower and purple theme. The steps include:
1) Adding a hand in the background of the main photo to complement the flower theme in purple.
2) Arranging main photos in a film strip to look unique and relaxed.
3) Including an interview quote with a blurred white background to make it stand out.
4) Adding boxes and columns of text for an evenly defined look that follows conventions.
5) Including another interview extract in a light purple box in the column middle.
6) Editing a profile photo in Photoshop to look more defined and laid back.
7) Adding a second
Digital graphics evaluation pro forma
The document provides a template for evaluating a graphic narrative project. It prompts the student to provide specific details about their work by giving both written and visual examples to explain their project. It asks the student to find areas of their work to praise and areas that could be improved. The student is asked to compare their initial plans and intentions to their final product. They are also prompted to evaluate how well they constructed images, used text, and ensured their product was suitable for their intended audience.
Digital graphics evaluation pro forma
The document provides guidance for evaluating a graphic narrative project. It prompts the creator to praise strong elements of their work and identify areas for improvement. The creator should compare their final product to initial plans and storyboards. They are asked to consider how well images were constructed, how text anchors the visuals, and whether the content is suitable for the intended audience. The creator is also prompted to discuss techniques used and their likes/dislikes regarding the final product and content inclusion.
Similar to O&C poster 2 (20)
O&C poster 2
- 1. Originality and Creativity campaign poster #2 Name: Minju Kim 11R
- 2. Step #1 Explanation What has been done… I filled an A4 photoshop document background layer with the colour #7b3c3c. This is the same background colour as my last poster. WHY? I chose this colour because it reflects my colour scheme; and embodies Crossroads Foundation. I did not choose to vary the colour from my last poster as I think that having the same background colour ties all the posters together, demonstrating cohesiveness.
- 3. Step #2 Explanation What has been done… I created the same white strip at the bottom of my poster with the Crossroads logo as my last poster. I also included the crossroads url. WHY? I chose to include this white banner in this poster as well as the last one as I feel that it is a good way of tying all the posters together. It also gives me a space to place the crossroads logo, a part of embodying crossroads in my posters. The call for action ‘support by volunteering at’ followed by the URL is effective because it urges the audience to take action.
- 4. Step #3 Explanation What has been done… Inspired by the ‘Shelter’ poster in my Analysing Existing Solutions powerpoint, I have decided to create a shape in typography for my final product. Specifically, I have decided to create a rice bowl, the words stating various facts about food shortage in Hong Kong. WHY? I chose to recreate a rice bowl because as we are collecting canned food to help the hungry, I thought it was a relevant and effective shape to portray. I specifically made the words facts about food shortage in Hong Kong, as I felt that as Crossroads strives to help our local community, it will give more insight and background into our cause for the audience. WHAT have you learned from doing it? I learnt that to achieve a smooth curve in text, you must use the type in numerous separate layers.
- 5. Step #4 Explanation What has been done… To complete my shape typography design, I also designed a pair of chopsticks besides the rice bowl, also made up of facts on food shortage and hunger. WHY? I chose to create the shape of chopsticks to complete my typographic design as I felt that the rice bowl by itself was too simple and left the poster feeling empty. I thought that the chopsticks were a nice touch as the two things often come together in real life. I made the chopsticks of statistics on world hunger, allowing the audience to view the wider problem on food shortage, a cause we are trying to help through our food drive.
- 6. Step #5 Explanation What has been done… I finished off the poster by adding a brief paragraph on Crossroads. I used the fonts Futura and Helvetica Neue Light. WHY? I added the extra information at the bottom of the poster as I felt that giving a little more background on Crossroads will have a larger impact on the audience. I used Futura to emphasise the ‘crossroads’ and Helvetica Neue for the rest, similar to my last poster.