Nike is a US-based company that manufactures shoes, apparel, and sports equipment. It operates in over 180 countries and sponsors athletes in many sports. The document discusses Nike's use of viral marketing strategies, including viral videos, social media, and emotional campaigns featuring top athletes. It outlines some of Nike's marketing campaigns, like one that increased soccer revenue and player usage during the 2014 World Cup. The document concludes with recommendations to market additional product types, collaborate with Android, and use additional channels like Facebook and traditional marketing.