The document analyzes several successful advertising campaigns including Volkswagen's "Think Small" campaign from 1959, Nike's "Just Do It" slogan from 1988, the "Got Milk?" campaign from 1993, and Invisible Children's "Kony 2012" campaign. It notes design elements that contributed to their effectiveness such as minimalism, simplicity, use of space, catchy slogans, and visually striking logos and colors.